Iminyaka sithumele kwaye sifumana ii-imeyile, ii-inbox zethu ziye zaba lunxibelelwano lwethu lwemihla ngemihla kunye nabahlobo, usapho kunye nabasebenzi esisebenza nabo kodwa ngaxa lithile, siye saqala ukuqonda ikhonkco elinokuthi lenziwe ngenxa yemiyalezo esibelana ngayo kubo. Ukuba siguqulela amandla empembelelo ye-imeyile evela kwimisebenzi yethu yemihla ngemihla ukuya kumashishini ethu kunye nendlela yokufikelela kubathengi bethu ngendlela yobuqu, ngolwazi malunga neemveliso okanye iinkonzo zethu, into eyayikade ingumyalezo olula iba sisicwangciso sokuthengisa.
Nokuba siceba ukuqalisa kule nkqubo okanye besiqhuba la maphulo ngaphambili, kuhlala kubalulekile ukugcina izinto ezithile engqondweni, ke masiqale ngokuqonda ukuba intengiso ye-imeyile imalunga na:
Nanini na xa sisiya kuthenga okanye sibhalisela iimveliso okanye iinkonzo ezithile, sifumana ii-imeyile ezintsha ngemiyalezo yokuthengisa, ukuze sithengise, sifundise okanye sakhe ukunyaniseka. Oku kungagqiba ekubeni sigqibe ekubeni sithenge imveliso okwesibini okanye okwesithathu, sisebenzise inkonzo kwixesha elizayo okanye sigqibe ekubeni singasayi kuphinda siyizame. Ii-imeyile zisisixhobo esibaluleke kakhulu sokwabelana ngemiyalezo yentengiselwano, yokuthengisa kunye nomjikelezo wobomi kuluhlu lwabamkeli, i-e-commerce ifumana esi sixhobo sibalulekile ukwakha unxibelelwano kunye nabathengi bangoku nabanokubakho.
Umthombo: https://wpforms.com/how-to-setup-a-free-business-email-address/
Ngaphandle kokuba uvumela abathengi bakho ukuba bazi uhlaziyo lwethu, unyuso, ukukhutshwa okutsha kunye nokunye, ungaqiniseka njani ukuba baya kuba yinxalenye yetrafikhi yewebhusayithi yakho? Oku kuxa ukuthengisa nge-imeyile kunika abathengi bethu ukuba baqhubeke bebuyela ngaphezulu, oku kuxa unika izibonelelo ezithile kubathengi bakho ngobhaliso lwe-imeyile kuyavakala.
Njengoko uninzi lwethu luvile ngaphambili, ukufumana abaphulaphuli esijolise kubo, kufuneka sazi ukuba bafuna ntoni kwaye banokuthenga ntoni, iinjini zokukhangela kunye nemidiya yoluntu zezona ndlela zilungileyo zokufumana abantu abanomdla kwi-brand yethu kodwa ukuthengisa nge-imeyile kuya kunika. izizathu zokuba yinto esinokuyibiza ngokuba ngumthengi oqhelekileyo othi ekugqibeleni abe yinxalenye yetrafikhi yewebhusayithi yethu.
Nangona impumelelo yezi imeyile ayinakuqinisekiswa nge-100% kumashishini athile, ukuthengisa kunokwahluka, abathengi banokuqhutyelwa ukuthenga xa befumana ulwazi lwethu ngalo mthombo.
Kukho iindlela ezintathu zokukhulisa ingeniso, ngokutsho komthengisi uJar Abraham. Ukufumana kunye nokugcina abathengi kunye nomntu ngamnye kwabathathu abaphindaphinda ukukhula kunokuchaphazeleka kukuthengisa nge-imeyile.
( C ) - Ukwandisa inani elipheleleyo labathengi : abachaphazelekayo yimiyalezo ezenzekelayo.
( F ) - Ukuthengwa rhoqo : kuphenjelelwe yi-bounce-back okanye i-win-back campaign.
( AOV ) - Ukonyuka komyinge wexabiso lomyalelo : uchatshazelwa ngamaphulo omjikelezo wobomi kunye nosasazo.
Le miba mithathu ichaphazeleka ngaxeshanye kwaye imele inzuzo enkulu xa ishishini le-e-commerce lithatha isigqibo sokuqalisa ukucwangcisa isicwangciso esitsha sokuthengisa i-imeyile.
Kuyaziwa ukuba kwiminyaka yakutshanje kunzima ukuqatshelwa kwiinjini zokukhangela kunye neendaba zoluntu kwaye kuya kufuneka uhlawulele intengiso. Ukuba umbono wakho kukungena kwintengiso ye-imeyile, ungalibali ukuseka iinjongo zakho xa kufikwa kubabhalisi kunye nayo yonke into enxulumene nokuqhuba ngokusemthethweni amaphulo akho e-imeyile.
Ndiyiqala ngaphi?
- Khetha umboneleli wenkonzo ye-imeyile ohambelana neemfuno zeshishini lakho.
- Yenza uluhlu lwakho lwe-imeyile ngokusekwe kwiphepha eliqaliswe ngaphambili, iintengiso zangaphambili okanye iiakhawunti zabathengi, iifom zokungena kwiwebhusayithi okanye ukubhalisa okuphenjelelwa ziintengiso, izaphulelo, ukucela ii-imeyile ngokobuqu nako kuyasebenza.
Nje ukuba udale uluhlu lwee-imeyile kwaye ubonakala ukulungele ukuqalisa isicwangciso sakho sokuthengisa, khumbula ukuba kukho imiba esemthethweni ekufuneka uyigcine engqondweni ukuze uqiniseke ukuba ubudlelwane bakho obutsha kunye nabathengi busekwe kwimvume umthengi akunika yona ukuze uhlale unolwazi. malunga nemveliso okanye inkonzo. Le yindlela esiphepha ngayo i-SPAM.
I-E-yorhwebo ibona kwintengiso ye-imeyile ihlakani elomeleleyo kwaye amacandelo amathathu aqhelekileyo aziwa ngala maphulo.
Ii-imeyile zentengiso zisekelwe kwizivumelwano ezithile, ixesha elilinganiselweyo kuphela isaphulelo, izipho, iileta zeendaba, uhlaziyo lomxholo, unyuso lwamaxesha onyaka/eholide.
Ii-imeyile zentengiselwano zisekelwe kwii-odolo zokuqinisekisa, iirisithi, ukuthunyelwa kunye nolwazi lokuphuma okanye nayiphi na into yokuthenga.
Ii-imeyile zomjikelo wobomi zinxulumene ngakumbi nesenzo somntu kwaye apho kwinkqubo yobomi bomthengi lo mntu (ukufikelela, ukufumana, ukuguqulwa, ukugcinwa, kunye nokunyaniseka).
Khawufane ucinge ukuba uqhuba ishishini elincinci kwaye unkqonkqoza kwiwebhusayithi ye-ConveyLe ufuna uncedo lokuguqulela indawo yakho. Uya kufumana ulwazi olungenakubalwa malunga neenkonzo ze-ConveyThis kwaye kunjalo, ungathanda ukufumana uhlaziyo kwibhlog yabo okanye uhlaziyo. Uya kufumana ukubhaliswa kwe-imeyile ngewijethi esezantsi, inketho ethi "qhakamshelana nathi" kunye nokukhetha ukubhalisa kunye nokwenza iakhawunti.
Nokuba yeyiphi na inketho oyikhethayo, uya kubonelela ngolwazi kwaye inkampani iya kuba nakho ukwabelana nawe ngee-imeyile zabo zokuthengisa nokuba zikhuthaza iinkonzo ezingakumbi, qhubeka nokuphuma kwenguqulelo yewebhusayithi yakho okanye kuyo nayiphi na inkqubo yomjikelo wobomi bomthengi.
Ezinye izinto ezibalulekileyo ekufuneka ziqwalaselwe xa usenza izicwangciso zentengiso ye-imeyile:
-Iikhowudi zesaphulelo okanye iinketho zokuthunyelwa kwamahhala: iikhowudi zesaphulelo zinokumiselwa kwiintengiso zonyaka okanye unikezelo lwexesha elincinci, iinketho zokuthumela simahla zingasetwa emva kwenani elithile lemali ekuthengeni okanye njengesipho sokuthenga okwesibini.
-Yenza uluntu apho abathengi bakho banokwabelana ngezimvo zabo malunga nemveliso okanye bafumane ulwazi oluninzi malunga nayo.
- Ukuhanjiswa komhlobo: ukufumana izaphulelo okanye amakhadi esipho ukuhanjiswa yinto eqhelekileyo kunye nenkuthazo entle ukuba sifuna abathengi babuyele kwiwebhusayithi yethu kwaye ngokuqinisekileyo sisicwangciso se-intanethi "selizwi lomlomo".
-Iinketho zokulandela umkhondo: sonke sithengile kwi-intanethi kwaye sifuna ukuqiniseka ukuba siyayazi ukuba iphi iphakheji yethu. Iinketho zokulandela umkhondo ziyakongeza ukuthembeka okuthile kuhlobo lwethu.
-Iingcebiso zeeMveliso ezisekwe ekuthengeni komthengi: ezi ziimveliso ezilandelayo ezinokubakho umthengi wethu aya kuzithenga emva kokuthenga kwabo ngoku, nokuba kukuthenga kwabo okwesibini okanye kwesithathu, ukuba kunxulumene nomdla okanye iimfuno zabo, banokubuyela okulandelayo. imveliso/inkonzo.
– Beka uphononongo/ifomu yovavanyo kwiwebhusayithi yakho: kubalulekile ukwazi izimvo zabathengi bethu kungekuphela nje ngemveliso yethu kodwa nangemiba eyahlukeneyo yeshishini lethu, kubandakanya iwebhusayithi. Uphononongo luya kwakha umfanekiso, umbono wokuqala esiya kunika abathengi bethu abanokubakho ngokusekwe kwinto abacinga ngayo abathengi bangoku ngathi. Uphononongo lunokuba luncedo ukuba sifuna ukwenza utshintsho, uphuculo okanye sivavanye indlela abasabela ngayo abaphulaphuli kolo tshintsho.
-Khumbuza umthengi malunga nezinto ezikwinqwelo yabo: akuyomfihlo ukuba ngamanye amaxesha abathengi bavumela izinto zabo kwinqwelo ukuze zibhekiselele okanye zithengwe kwixesha elizayo, le imeyile ivelisa ithuba elihle lokubenza baqhubeke nokuphuma.
-Thumela ii-imeyile ezamkelekileyo ngaphakathi kwemizuzu kwaye ugxininise ekuboneleleni ngamava eenkonzo zabathengi ngaphezu kokuthengisa, oku kunokuba yinto ephambili yokwakha ukunyaniseka. I-imeyile eyenzelwe wena ehlangabezana neemfuno zabathengi bethu ngokufanelekileyo inokuchaza amava ethu ngenkonzo yabathengi kwaye ukuba uvumela uphononongo kwiwebhusayithi yethu, uya kufumana izimvo ngayo, ukuba amava ebengalunganga, unokuphulukana nomsebenzisi omnye.
Nje ukuba isicwangciso sivavanyiwe kwaye siyasebenza, silandelela njani le mveliso yentengiso ye-imeyile?
Ubungakanani boluhlu kunye nokukhula kunokulandelwa ngumnikezeli wenkonzo ye-imeyile, ngokusekelwe kubabhalisi abatsha kunye nokusasazwa kwee-imeyile ngeveki okanye ngenyanga. Ipesenti yee-imeyile ezivulwe ngababhalisi okanye ezichofoziweyo ubuncinane kanye zingalandelelwa ngokuvula kwaye ucofe - ngeereyithi.
Ngoku siyazi ukuba sinokusebenzisa imiba emininzi yetekhnoloji ukuze sazi abathengi bethu ngcono kakhulu, kubalulekile ukuqaqambisa indima yokuthengisa nge-imeyile ekwakheni ukunyaniseka kwabathengi. Kumanyathelo aliqela enkqubo yomjikelo wobomi, ukusuka ekutyeleleni iwebhusayithi yethu okokuqala ngqa ukusasaza ilizwi kwabanye, ukuthengisa nge-imeyile yeyona nto sinokuyidinga ukugcina abathengi bethu bebuyela kwiimveliso okanye iinkonzo zethu, nokuba injongo ye-imeyile, nokuba ufuna ukukhuthaza, ukuthumela okanye ukucela ulwazi lwentengiselwano okanye ukuthumela i-imeyile yomjikelo wobomi, kufuneka ugcine engqondweni izinto eziza kwenza kule imeyile, iphumelele. Ayililo lonke ishishini elinokuthathela ingqalelo kwaye lisebenzise zonke izinto ebesizikhankanyile ngaphambili kodwa ungathanda ukufunda ukuba yeyiphi kwezi enokukunceda ukuseka isicwangciso esichanekileyo sentengiso ye-imeyile.