Ngokutsho kohlolisiso lwakutshanje olwenziwa yi -Stastita , “ngo-2020, kuqikelelwa ukuba abantu abayi-3.6 bhiliyoni bebesebenzisa amajelo onxibelelwano ehlabathini lonke, inani eliqikelelwa ukuba liya kwanda ukuya kutsho phantse kwiibhiliyoni eziyi-4.41 ngo-2025 .”
Ngaba ayimangalisi loo nto? Ewe yiyo. Ukujonga kula manani, uya kuvuma ngokulula ukuba maninzi amathuba okuthengisa kumajelo eendaba ezentlalo alindele ukufakwa. Kungenxa yoko le nto kufuneka ubandakanye imidiya yoluntu njengenxalenye yesicwangciso sakho sokuthengisa.
Umzekelo, kukholeleka ukuba amashumi asibhozo eepesenti (80%) amashishini namhlanje (amancinci kunye nesikali esiphakathi) ayakwazi ukukhulisa ukukhula kwamashishini abo esebenzisa amaqonga osasazo oluntu ahlukeneyo kuba yenye yeendlela ezisebenzayo zokukhulisa ukubonakala uphawu lwakho kunye neemveliso. Kwanale 80% yabanini bamashishini kumaqonga eendaba ezentlalo, abanye babo abarekhodi impumelelo enkulu okanye mhlawumbi, balandela indlela engalunganga yokuthengisa imidiya yoluntu. Oku kuthetha ukuba amanye amashishini aya kukhalaza ngokuxhaswa okuphantsi kwaye mhlawumbi abone ukuthengisa kwimidiya yoluntu njengenkcitho yexesha kunye nezixhobo ngelixa amanye amashishini ephumelela ngokusebenzisa imidiya yoluntu.
Eyona nto ibalulekileyo, kodwa ilula, eyahlukileyo phakathi kwabo baphumelelayo nabangaphumeleliyo koko kwaziwa ngokuba luthethathethwano . Uthethathethwano lwemithombo yeendaba zentlalo luthetha nje abathengi kunye nabathengi abanokubakho banonxibelelwano kwaye banxibelelane nezithuba zakho kwinto enikezelwa yibrand yakho.
Kubandakanya ukuphindaphinda, ukuthanda, kunye nokulandela kwi-twitter kunye nokuthandwa, ukwabelana kunye nokulandela kuzo zombini i-Facebook kunye ne-Instagram. Ukuzibandakanya kwimidiya yoluntu kunceda ukuvavanya ukusebenza kwakho kwimidiya yoluntu. Ichaza ukuba yeyiphi ipesenti yabasebenzisi beqonga leendaba zentlalo abajonga umxholo wakho, basabela kwiimveliso zakho kwaye uhlala ulindele intengiso yakho elandelayo.
Kulula ukwandisa kunye nokwandisa ukuzibandakanya kwakho kwinani elikhulu lokunyusa uhlahlo lwabiwo-mali lwakho. Abanini bamashishini amancinci badla ngokukufumana kunzima oku ngenxa yokuba banohlahlo lwabiwo-mali olulinganiselweyo. Apha kweli nqaku, uya kukufumanisa kunomdla ukwazi nokufunda ngaphandle kweendleko, iingcebiso ezisebenzayo eziya kuthi, xa zisetyenziswa, zikhulise ukuzibandakanya kwakho kwimidiya yoluntu xa usebenzisa intengiso yemidiya yoluntu.
1. Sebenzisa izixhobo zokuJonga iiNdawo zoLuntu zasimahla
Ngenxa yokugxininisa, impumelelo yokuthengisa imidiya yoluntu ixhomekeke kwigama lakho le-intanethi. Oku kunokunceda ibhrendi yakho okanye kubangele ukuba siwe. Ukwazi oko kukhankanyiweyo malunga neemveliso zakho, kukho izixhobo ezinokukunceda ukuba ubone kwaye ubeke iliso igama lakho. Bazi:
- Izilumkiso zikaGoogle : oku kusetyenziselwa ukujonga iwebhu kumxholo onomdla.
- TweetDeck : uyabona ukuba abantu bathetha ngantoni.
- IHootsuite : inceda ukulawula imidiya yakho yentlalo kwaye ufumane iziphumo.
- Icerocket : ibhlog yexesha lokwenyani kunye nemidiya yoluntu.
- Ukukhankanywa kweNtlalo : kukhangelo lwemidiya yoluntu kunye nophando.
2. Yiba noMmeli obonakalayo
Ngaphandle kokumelwa okubonakalayo okufanelekileyo, imidiya yakho yentlalo inokungabikho uthethathethwano olunqwenelekayo. Kufuneka ubonise uphawu lwakho ngemifanekiso, imifanekiso kunye/okanye nemizobo. Nantsi into ethethwa ngumvavanyi wemidiya yoluntu :
“Ngokwembono yomsebenzisi, iifoto zikwangowona mxholo ubandakanya kakhulu kuFacebook, kunye ne-87% yesantya sokusebenzisana esivela kubalandeli! Alukho olunye uhlobo lweposi olufumene ngaphezulu kwe-4% yereyithi yokusebenzisana. ”
Ithetha ngokusetyenziswa kweefoto kuTwitter, uPhando lweMedia Blog luqwalasele oku kulandelayo:
" Ezona mpawu zisebenzayo zeTweet kuzo zonke ii-akhawunti eziqinisekisiweyo esizijongileyo zezi: Iifoto zomndilili we-35% wonyuso kwi-Retweets, iividiyo zifumana i-28% yonyuso, ii-Quotes zifumana i-19% yonyuso kwi-Retweets, Kubandakanya inani elifumana i-17% bump I-retweets, iiHashtag zifumana ukongezwa nge-16%.
Ngolu phando kunye nophando, uya kuvumelana nam ukuba imfuno yemizobo kwintengiso yakho yemidiya yoluntu ayinakugqithiswa. Unokuziva ungathandabuzi ngakumbi xa usazi ukuba awungomzobi kodwa kukho isisombululo. Kwaye uqinisekise ukuba ubeka iimveliso zakho entliziyweni xa uyila.
3. Lungiselela i-Giveaways kunye noKhuphiswano
Abantu abaninzi bangxamele ukubandakanyeka kwiposti ngokunikezela kunye nokukhuphisana kuba abaphulaphuli bayibona njengethuba lokuphumelela amabhaso kuwe simahla. Oku, ke ngoko, konyusa unxibelelwano lwakho lwemidiya yoluntu. Inkqubo esetyenziswayo yaziwa ngokuba yi-gamification; ubuchule obumema uthethathethwano kwiphepha lakho lemidiya yoluntu usebenzisa izinto zomdlalo. Unokucela abalandeli ukuba bathande iposti yakho, baphinde babhale iposi yakho, balandele iphepha lakho okanye baphathe, banike izimvo usebenzisa i-hashtag ethile okanye bacele ukurekhoda ividiyo yemizuzu embalwa kwinto abayithandayo ngayo nayiphi na imveliso yakho ukuphumelela ibhaso.
4. Thumela kwaye uthethe Ngezinto ezenzeka ngoku
Xa uthumela malunga neziganeko zangoku kwihlabathi jikelele, abantu bathanda ukubandakanya iposti yakho. Khawufane ucinge ukuba umnini weshishini ethumela iindaba ezisasazayo ngogqabhuko-dubulo eBeirut, eLebhanon ngo-Agasti 4, 2020 kunye nesihloko esithi “Thandazela abantu baseLebhanon”. Uya kufumanisa ukuba abaninzi baya kuphawula kwaye babenako ukwabelana nabanye ngeendaba kwaye ngokwenza njalo, uyaqhubeka nokukhulisa abaphulaphuli bakho bokuthengisa kwimidiya yoluntu.
5. Babandakanye abaphulaphuli bakho kwiNgxoxo rhoqo
Ungaphinda ucele abalandeli ukuba babelane ngoluvo lwabo malunga nokuba yintoni enokuba sisiphumo somsitho ozayo. Unokucela ukhetho lwabaphulaphuli bakho kwibhrendi yakho, umxholo, iimveliso, iinkonzo zakho kunye noko bakulindeleyo kwiintengiso zakho ezilandelayo. Bacele ukuba baphonononge kungekuphela nje umxholo wakho kodwa nangendlela abaziva bekuthanda ngayo. Yiba nobuhlobo. Unokubuza ngokulula njengombuzo othi "zithini izicwangciso zakho zeveki ezayo?" Lo mbuzo kunye nendlela yokuphendula ikuvumela ukuba wena kunye nabaphulaphuli bakho nisebenzisane kwaye abaphulaphuli bakho baziva benoxanduva, ngenxa yokuba uluvo lwabo lubalulekile kuwe.
6. Lungisa umxholo wakho
Isiqulatho sakho kwiqonga ngalinye leendaba zosasazo ukuze ulungiswe okanye ulungiswe ukuze ulungelelane. Nganye kwezi zibambo zemidiya yoluntu zahlukile kwaye zineendlela zazo ezikhethekileyo zokwenza izinto. Zama ukufunda izinto abazikhethayo ukuze umxholo wakho ulungele injongo yabaphulaphuli. Ukwenza ukucaca ngakumbi kwinto ethethiweyo, ungasebenzisa ingcamango yomxholo ofanayo ngendlela entsha kwiiplatifti ezahlukeneyo zoluntu.
7. Ukusetyenziswa kobizo lwesenzo
Unokucela ngokuthe ngqo okanye ngobuqili ukubandakanyeka kubaphulaphuli bakho beendaba zentlalo. Ngokomzekelo, kwi-twitter, unokucela ukuba abaphulaphuli bakho babelane okanye baphinde bathumele iposi yakho ngokuthe ngqo. Kwaye, ukuba unokuba neeretweets ezininzi kangangoko kunokwenzeka kwiposti yakho. Oku kunokonyusa ngokwejometri unxibelelwano lwakho. I-avareji i-retweet nge-tweet ingaphezulu kwe-1000 njengoko kubonwe ngezantsi kwi-survey ngokukhankanya ;
Nangona kunjalo, xa usebenzisa uFacebook umntu kufuneka alumke kakhulu njengoko uFacebook efinga izithuba zentengiso kwaye unokude abeke isohlwayo kwisithuba esicela izinto ezithandwayo kunye nezimvo . Ngoko ke, xa uzama ukucela uthethathethwano, kwenze oko ngobuchule.
Enye inqaku kukuba hlala ujonge imibuzo evela kubathengi bakho kunye nabathengi abanokubakho. Ukuphendula umbuzo wabo phantse kwangoko kuthumela umqondiso wokuba ubakhathalele kunye nophawu lwakho.
8. Inkxaso kunye nokukhuthaza umxholo oveliswe nguMsebenzisi
Umkhankaso womxholo owenziwe ngumsebenzisi sisenzo sophawu olubiza abasebenzisi beemveliso zalo ukuba baphume ngeengcamango ezigqwesileyo kunye noyilo kunye nokwabelana nehlabathi kumajelo asekuhlaleni.
Umzekelo woku kuxa i-GlassesUSA, eyenzeka ukuba ibe phakathi komthengisi ohamba phambili kwi-intanethi, ecela ukuba abathengi babo bathathe umfanekiso wabo benxibe iiglasi kwaye bafake le mifanekiso nge-#GlassesUSA okanye bafake i-akhawunti yabo. Esi senzo silula kodwa sintsonkothileyo sitsala abathengi abaninzi kwiimveliso zabo. Ukuxabisa abo bathe bathabatha inxaxheba, baye benza ikhathalogu eyaziwa ngokuba yivenkile yentlalontle ukulungiselela amangenelo.
9. Inkxaso / iQhagamshela kunye nePhulo leNtlalo
Ngokutsho kwe -Sendible , " Isizathu sokuthengisa luhlobo lwentengiso okanye intengiso ejolise kwimiba yentlalontle, efana nokulingana okanye ukuhlukahluka. Yenzelwe ukuphakamisa ingqalelo malunga nesihloko, ngelixa isonyusa inzuzo yeshishini. ” Nangona into ekhuthazwa yi-brand yakho inokuba kude nezizathu zentlalo, kodwa ungazama ukuthengisa ezinye kwiphepha lakho leendaba zentlalo.
Umzekelo wephulo lentlalontle yaba ngulo kaGillette xa beceba ukutshintshela kwisilogeni sabo esitsha esithi “eyona ndoda inokuba yiyo” entsha. Baye bagqiba ukurekhoda ividiyo emfutshane ukuxhasa intshukumo ye-#MeToo. Kwaye kwividiyo kwakukho isilogeni sabo esitsha. Waba yintoni umphumo? Kwiinyanga ezisibhozo, iposi ye-Gillette yabona ngaphezulu kwe-11 yezigidi zeembono kunye ne-twitter, isithuba sasinombono we-31 yezigidi, i-290 lamawaka e-retweets kunye ne-540 amawaka athandwayo kude kube ngoku.
Cinga malunga nokuxhasa isizathu, dala enye kwaye uyifake kumaphepha akho eendaba zentlalo kwaye uya kumangaliswa ukuba bangaphi abantu abazimisele ukubandakanyeka kuyo.
10. Yenza kwaye uqhube uPhando kunye noPholi
Ngamaxesha athile, yenza uphando kunye nokuvota kubaphulaphuli bakho. Unokwakha intembeko kwaye ufumane ukunyaniseka kwabathengi bakho ngokufuna uluvo lwabo ngeenkonzo ozinikezelayo, iimveliso ozinikezelayo kunye nebhrendi oyimeleyo. Xa uvumela abaphulaphuli bakho ukuba bavakalise iingcinga zabo besebenzisa iivoti kunye novavanyo, ubaxelela ngokungathanga ngqo ukuba babalulekile. Iwebhusayithi yokudala uphando kwi-Intanethi efana ne -SurveyMonkey inokukunceda wenze enye.
Ngokugqibeleleyo, ukuba ukhulisa ukusetyenziswa kweeprojekthi zentengiso yemidiya yoluntu ukubandakanya ukusetyenziswa okufanelekileyo kwamaqonga eendaba ezentlalo akhoyo ukuthengisa ngokulandela ezi ngcebiso zisebenzayo zichazwe ngasentla, uya konyusa ukuzibandakanya kwakho kwimidiya yoluntu ngokwemvelo ngobunzima obuncinci okanye abukho.