Apha ngezantsi uya kufumana iindlela ezisi-7 ezinokukunceda ukuba ukhulise ukukhula kwakho kweShopify :
Kwihlabathi jikelele, abantu abafana nawe abangabanini bamashishini amancinci kunye namashishini basoloko bejongana nombuzo wokuba bawakha njani amashishini abo, bawalawule kwaye baqinisekise ukuba liyakhula. Aba bantu bahlala bezama kangangoko banako ukunika iinkonzo ezintle kwaye bathengise iimveliso ezilungileyo. Ke, yintoni ingxaki? Ingxaki kukuba bachitha ixesha elincinane kakhulu okanye bangabikho kwaphela ekuthengiseni iimpahla zabo kunye neenkonzo ezinokuthi zibe ziziphumo zezinye izinto ezisisiseko. Into enokuba negalelo koku kukuba banebhola ezininzi kakhulu enkundleni yabo. Babambelela kwizinto ezininzi kakhulu ngexesha elinye ngelixa kungekho xesha lininzi lokusingatha lonke uxanduva oludityaniswe nenye kuzo zonke. Enye into kukuba akukho mali yaneleyo yokuphatha intengiso. Kwaye kwakhona, ubuchwephesha bayayazi indlela yokuthengisa kwi-intanethi isenokungabi sisihloko esiqhelekileyo kubo. Zonke ezi zinto zibonakala kuninzi lwamashishini esiwabonayo asingqongileyo namhlanje.
Nokuba ungathanda ukuyivuma okanye hayi, awunakuze uphumelele kwishishini lakho ukuba awuzibandakanyi kwintengiso. Nangona kunjalo, unokuwoyisa lo mqobo wendlela. Kodwa kanjani ? Siza kube sijonga impendulo enye ebalulekileyo phakathi kwezinye ezininzi. Le mpendulo yaziwa ngokuba yiKit ; a Shopify app enokukunceda wakhe kwaye uphucule ukukhula kwevenkile yakho yakwaShopify.
Siyichaza njani iKit?
Ikhithi ichazwa njengaloo msebenzi, nangona inyani, enceda ekusombululeni iingxaki ezinxulumene nokuthengisa ezichaphazela oosomashishini abancinci kunye namashishini amancinci. Isicatshulwa kwibali lentshayelelo yesi sicelo esihle sithi:
“Ndincede amawakawaka abanini beevenkile bakwaShopify bamakethe iivenkile zabo ezikwi-intanethi, kwaye kwezinye iimeko, bakhokele iinzame zabo zokuthengisa ngokupheleleyo… Ndiza kunxibelelana nawe ngeSMS, kuFacebook Messenger, okanye iTelegram. Ndizakuthumelela isicatshulwa, ndikubuze imibuzo embalwa ukuze ufunde malunga neshishini lakho, wenze iingcebiso kumanyathelo okuthengisa, kwaye ekuphela kwento ekufuneka uyenzile kukuthi “ewe”. Ilula ngolo hlobo ngenene!”
Le app iphucuke ngokupheleleyo kwaye iyilwe ngohlobo lokuba inokukuthumela imihla ngemihla iingcebiso malunga nokuthengisa. Ngapha koko, ukudibanisa Shopify nale Kit kuthetha ukuba uyinike indima yomncedisi wentengiso. Oku kuthetha ukuba iKit iya kuthatha uxanduva lokuthengisa kwi-imeyile kunye nezinye intengiso yemidiya yoluntu. Nokuvuselela umdla wabathengi abaphantse balahleka ngokunika iingcinga kunye neengcebiso. Ukukunceda ufunde ngakumbi ngesi sixhobo simangalisayo, nceda ubone:
USlava Furman, umseki weNoli Yoga , ukhe wathetha ngokusebenza kwesi sixhobo xa wathi “Ishishini lam belingayi kuba kule ndawo likuyo namhlanje ngaphandle kweKit. Sisuke kwi-zero saya kwi-150k yeedola ngenyanga kwiintengiso, kwaye iKit yaba nendima enkulu kuloo mpumelelo. " Kuyachukumisa, akunjalo? Ewe. Ngoku, makhe sithethe malunga nokuba iKit inikeza ntoni emva kwenye.
1. Inceda ukukhulisa isiseko sakho sabalandeli bakaFacebook
UFacebook 'ukuthanda', ngokubanzi, luphawu lophawu olunyuswe kakuhle. Njengoko kubonwe kwividiyo nguVeritasum , kukho iindlela ezingekho mthethweni zokufumana iphepha lakho le-Facebook elithandwayo. Kwamanye amanqaku, abantu abangaphandle kwabaphulaphuli ojolise kubo baya kuqala ukuthanda iphepha lakho.
Nangona kunjalo kunokwenzeka ukuba uphumelele ukuthanda okwenyani kwishishini lakho. Umzekelo, iKit iya kudlula kubaphulaphuli kwaye iqale ukwakha abaphulaphuli ababandakanyekayo ukusuka kusuku lokuqala. Okubangela umdla kukuba, le nkqubo inceda uFacebook ukuba aqhelane nohlobo lwabathengi onokufuna ukudibana nalo. Le nkqubo yokufunda yomatshini wokuthengisa inokubhekiswa kuyo njengokwakha abaphulaphuli abanje .
2. Ikunceda nge-Ad Targeting
Imbuyekezo yakho kuTyalo-mali (ROI) yeyona nto iphambili yokumisela impumelelo yakho kwishishini. Unokufumana le mpumelelo kuphela ukuba unabaphulaphuli abafanelekileyo; abathengi abanokubakho. Kulapho iKit ingena khona. Ikunceda ukuba ugxile kwaba baphulaphuli bafana. Ukuphonononga oku nokuba kwintengiso ye-Facebook, i-Instagram kunye nabanye, yenza nje iKit yazi into ofuna ukuyiphumeza kwaye yintoni ibhajethi yakho. Ikhithi iphatha enye .
3. Ikunceda wenze ukuthengisa ngokukhawuleza iintengiso ze-Facebook kunye ne-Instagram
Ikuvumela njani iKit ukuba wenze oku? Thatha i-Facebook umzekelo, ukuqhuba i-Advertisement ye-Facebook ngempumelelo, kulindeleke ukuba unikeze iimpendulo kwimibuzo emithathu (3) elandelelanayo. Ezi zezi: Ngaba ungathanda ukwenza intengiso? Yeyiphi imveliso ofuna ukuyikhuthaza? Kwaye ithini ibhajethi yakho? Emva kokuba uphendule le mibuzo, iKit ithelekisa ulwazi lwevenkile kunye neempendulo kwaye yenza i-Ad preview onokuthi uyilungise okanye uyivume.
Ukwenza isibhengezo kwi-Instagram kuthatha indlela efanayo.
4. Yongeza ubukho bakho kwi-intanethi ngokuthumela uhlaziyo kuFacebook
Ngaba ulahlekile kumbono wento oza kuyithumela rhoqo kuFacebook? Ngamanye amaxesha, kusenokungabi lula ukucinga ngento enokupapashwa. Ikhithi igcwalisa eso sikhewu ngokukunceda ukuba upapashe kwaye uthumele uhlaziyo ngaphandle kokudala intengiso. Oku, kubonakala ngathi, isenzo esilula sigcina ixesha elininzi kunye namandla kuba uyazi ngokupheleleyo ukuba ukukhula kweshishini lakho, xa kuziwa ekuthengiseni, kukhathalelwe ngokufanelekileyo.
5. Inceda ukulahlwa kweCart
Ukulahlwa kweCart yi-eCommerce phenomenon echaza isenzo esithathwe ngokundwendwela abathengi abangagqibi ukuthenga abakufunayo ngaphambi kokushiya iwebhusayithi. Njengoko igama libonisa, iimpahla kunye neenkonzo abanokuba ngabathengi bazimisele kodwa 'bashiywe' kwinqwelo ebonakalayo. Ngokwezibalo ze-Baymard , i-avareji ebhaliweyo yenqwelo yokuthenga kwi-intanethi yokulahlwa kwezikhonkwane kwiipesenti ezingamashumi amathandathu anesithoba (69.57%). Leyo yipesenti enkulu yamandla anokuguqulwa kwaye yenziwe ukuba ithenge ngokwenene ezi mveliso. Ngoncedo lweKit, aba bathengi banokuba ngabakho bonke. Ukufezekisa oku, iKit idla ngokusebenza nezinye Shopify iiapps zokuthengisa ngendlela engenamthungo. I-Kit Karts , umzekelo, ikwazisa ngenqwelo eshiyiweyo ukusuka kusuku olungaphambili nge-SMS.
Ukuba uphendula u-EWE kwenye ukuvumela ukulandelela ii-imeyile emva kokufumana i-SMS, bonke abathengi abanemveliso eshiywe kwinqwelo yabo baya kwaziswa ngeposi. Oku kubangela ukuba aba bathengi banokuthi batshintshe intliziyo kwaye bafune ukukhupha inqwelo ngokuthenga iimveliso.
6. Idibanisa nezinye ii-apps kwi-Shopify
Ungadibanisa iKit kunye nezinye iShopify Apps kunye. Ukwenza oku, udinga into ebizwa ngokuba yiKit Skills, oko kukuthi ukukwazi ukudibanisa ezi Apps kunye ukunika iziphumo ezinqwenelekayo zentengiso. Xa udibanisa iKit nezinye ii-Apps zikaShopify, uzigcina ixesha elininzi elifunekayo ukuze uphonononge usetyenziso ngalunye emva kwenye. IKit iphakamisa isicwangciso sakho sokuthengisa ngokudityaniswa nezinye ii-Apps zikaShopify. Makhe sixoxe ngezintathu (3), kwezinye ezininzi, ezinokudityaniswa neKit:
a. UJusuno Pop Ups & CRO Tools :
Le app, xa idityaniswe neKit, iya kukunceda wenze kwaye ulawule uluhlu lwee-imeyile, uqhube ukuguqulwa kwaye wenze ukulahlwa kwenqwelo yakho kunciphise kakhulu. Ungabukela ngakumbi malunga nale app APHA .
b. Izaphulelo eziGqiqileyo ‑ Intengiso ye-App:
Xa uhlanganiswe neKit, iZaphulelo zeBold - I-App yokuthengisa, iya kwenza iimveliso kunye neenkonzo zakho zithengise ngakumbi ngokuzama ukunciphisa ixabiso. Bukela ngakumbi malunga nale App emangalisayo NGOKU .
c. Umtya wesihlangu: Iintengiso kunye nokuRetargeting:
Le app sisisombululo Facebook kunye Instagram intengiso. Kuyanceda ukujolisa abathengi abanokubakho kwaye ubaguqulele kumthengi ngokusetyenziswa kweentengiso. Cofa APHA ukuze ufumane intshayelelo yevidiyo kwi-app.
7. Ikunceda ukuba ubeke izinto eziphambili kwaye ufezekise iinjongo zakho
Unokuzibekela iinjongo, ubeke phambili iinjongo kwaye ufezekise ezi njongo ngeKit. Isebenzisa uhlobo olulodwa lokuchonga ukuba yintoni imfuno yeshishini lakho kwaye uqinisekise ukuba ezi njongo ziyafezekiswa. Ukuba ufuna ukwanda kwentengiso yemveliso yakho, umzekelo, unokuyalela nje iKit. Emva koko iKit ithatha uxanduva kwaye iqinisekise ukuba oku kuyafezekiswa.
Ukuqukumbela
Abanini bamashishini amancinci kunye neeSolopreneurs banokungena kwesi sixhobo simangalisayo kwaye siphucuke kakuhle; Ikhithi. Kuluncedo kakhulu xa ujongene nombuzo wokuba ulikhulisa njani ishishini lakho ngokuthengisa, ukuba unezibophelelo ezininzi ezithintela ukuthengisa kwakho, okanye xa unohlahlo lwabiwo-mali oluphantsi.
Ikhithi kukugcina ixesha, ukuthengisa uxinzelelo kunciphisa, kwaye ikwakhuthaza ukwahlulwa kwabasebenzi kunye nobungcali kuba unokubandakanyeka kweminye imisebenzi enxulumene neshishini njengolawulo lwerekhodi, ukudala kunye nokugcina ubudlelwane beshishini nabanye, kunye nokucebisana ngezinye iimveliso kunye neenkonzo ngemibono ngelixa iKit i. ukuphatha ulwakhiwo lweshishini lakho, ukulawulela wena kunye nokuqinisekisa ukuba ishishini lakho (okt ivenkile yakwaShopify) liyakhula likhule.
Khumbula ukuba ungadibanisa ngaphandle komthungo kwaye ubandakanye ezinye ii-Shopify Apps ezingaxhasi kuphela ishishini lakho kodwa zikwaqinisekisa ukuba iindlela ezahlukeneyo zokuthengisa zinokusetyenziswa kwishishini lakho ngaphambi kokuba ufunde ngazo. Ikhithi sisixhobo esiyimfuneko esinokuthi xa sijongiwe kakuhle sinokunyusa ukukhula kwevenkile yakho yakwaShopify.