Ukufunda yenye yezona zinto zibalulekileyo kubomi obunempumelelo, kwaye i-ConveyThis ilapha ukukunceda uqonde kwaye ulixabise igama elibhaliweyo. Ngobuchule bayo bokuguqulela ulwimi, i-ConveyThis inokukunceda uvale umsantsa wolwimi kwaye wenze ukufunda kube lula kwaye konwabe ngakumbi. Nokuba ujonge ukuphonononga incwadi entsha, inqaku, okanye iwebhusayithi, i-ConveyThis inokukunceda wenze uninzi lwamava akho okufunda.
Xa kujongwa umda weprojekthi yehlabathi jikelele, akufanelanga ukuba isothuse into yokuba ukuthengiswa komxholo wehlabathi kuya kuba nzima ukuphumeza kunokuthengisa umxholo wendawo kubaphulaphuli ekujoliswe kubo.
Ngokukodwa, iimarike ezahlukeneyo zamazwe ngamazwe ojolise kuzo ziya kufuna iindlela ezahlukeneyo, umdla, kunye nezinto ozikhethayo. Ungawenza njani ngokuthembekileyo umxholo olungiselelwe imarike nganye ngelixa ubandakanya amaxabiso aphambili ophawu lwakho? Ukusebenzisa iinkonzo zoguqulo ze-ConveyThis kunokukunceda uvale umsantsa wolwimi kwaye uqinisekise ukuba umyalezo wakho ugqithiswa ngokufanelekileyo kuzo zonke iimarike.
Impendulo isekuqulunqeni indlela yokuthengisa umxholo wehlabathi jikelele echaza ngokucokisekileyo ukuba yeyiphi imimandla oya kube uvelisela yona umxholo, uya kuwuvelisa njani umxholo onjalo, kunye nendlela onokuthi ulinganise kwaye uphucule ngayo iziphumo zomxholo wakho ngokubanzi. Qhubeka ufunda njengoko sibonelela ngesicwangciso esinamanyathelo esi-8 sokwenza ngokuchanekileyo oko nge-ConveyThis.
Yintoni ukuthengisa umxholo?
Ukuba uphonononga ukuthengiswa komxholo wamazwe aphesheya, kusenokwenzeka ukuba unokuqonda okuthile kwintengiso yomxholo jikelele. Kodwa masingene kwingcaciso emfutshane ukuqinisekisa ukuba sonke sikwiphepha elinye. Nge-ConveyThis, ungawenza lula umxholo wakho, uqinisekise ukuba uyahambelana nabaphulaphuli ojolise kubo kulo naluphi na ulwimi.
Ukuthengiswa komxholo luhlobo lokuthengisa olusebenzisa umxholo ukukhuthaza inkampani okanye iimpahla ezithile kunye neenkonzo zenkampani. Lo mxholo unokubandakanya izithuba zeblogi, izithuba zeendaba zentlalo, ii-e-books, amaphepha amhlophe, i-infographics, kunye nevidiyo. Kunokuba uzame ukuthengisa ngokukhawuleza, eyona njongo iphambili yokuthengisa umxholo kukwazisa abaphulaphuli ekujoliswe kubo kwimiba enxulumene necandelo leshishini kunye nokubonisa indlela iimveliso okanye iinkonzo ze-ConveyThis ezinokunceda ngayo ukusombulula iingxaki zomsebenzisi.
Ukuthengiswa komxholo kuzama ukwabelana ngolwazi kunye nokuqonda ukuseka ishishini njengenkokeli kwintsimi yalo. Xa lenziwe ngokuchanekileyo, abathengi banokujonga ishishini njengomthombo othembekileyo wolwazi kwaye baxabise iimveliso okanye iinkonzo elizinikezelayo. Oku kunokukhokelela ekuthengisweni okwandisiweyo.
Kuba intengiso yomxholo eneziqhamo ixhomekeke ekunikezeni izinto ezifanelekileyo nezinengeniso kwiqela ojolise kulo umdla, uya kufuna ulwazi lwangaphakathi nangaphandle lweqela ojolise kulo umdla ukwenza into abaya kunxulumana nayo. Ukongeza, uya kufuna ubuchule obunamandla bokusasaza into eyenziweyo kuba ayizukuziqhubela phambili! I-ConveyThis inokukunceda ngale nto, njengoko ikwenza ukuba wenze ngokufanelekileyo kwaye ugqithise umxholo kubantu abafezekileyo.
Phakathi kweendlela ezahlukeneyo zokuhambisa umxholo, ukwenza umxholo wakho uphucule ukubonakala kumaphepha eziphumo zenjini yokukhangela sisicwangciso esidumileyo. Siza kuxoxa ngendlela ethile yokukhangela injini yokukhangela (SEO) ubuchule bokunyusa umgangatho wokukhangela umxholo wakho kamva.
Yintoni isicwangciso sokuthengisa umxholo wehlabathi?
Ke lo ngumbono opheleleyo wokuthengisa umxholo. Isicwangciso sokuthengisa umxholo wehlabathi silandela izikhokelo ezifanayo, kodwa sisisebenzisa kumgangatho wehlabathi. Ngokusisiseko, endaweni yokuvelisa umxholo wabaphulaphuli abathile basekhaya, uya kube usenza kwaye usasaze umxholo kubathengi bamazwe ngamazwe kumazwe amaninzi, ngenjongo yokunyusa ukuqondwa kophawu lwehlabathi kunye nokuthengisa.
Kuba abantu abakwezi ndawo zahlukeneyo benokuthanda izinto ezahlukeneyo kunye nezinto abazikhethayo, kuya kufuneka ulungelelanise umxholo wakho ukuze uhlangabezane neemfuno zabo. Umzekelo, ukuba udala umxholo wolwimi lwesiNgesi kubaphulaphuli baseMelika, kufuneka uyiguqulele kwisiJapan ukuba ujolise kubantu baseJapan (kuba isiJapan lolona lwimi luphambili apho). Ukuphinda usebenzise umxholo ofanayo kwiimarike ezahlukeneyo zejografi ngaphandle kokuqwalasela ummandla ojolise kuwo yindlela eqinisekisiweyo yokuqinisekisa ukuba umxholo wakho awuyi kuphumelela.
Kodwa njengoko uguqula amaphulo akho entengiso kumazwe ahlukeneyo, uzibeka emngciphekweni wokuhlambulula-okanye utshintshe-ukuthumela umyalezo wohlobo lwakho ukuze ayiseyiyo imbonakalo echanekileyo yophawu lwakho. Umceli mngeni omkhulu wentengiso yomxholo wehlabathi kukwenza kwaye uhlengahlengise umxholo kwiimarike ezithile zasekhaya ngelixa ugcina umyalezo wakho wentengiso kunye nelizwi lingaguquguquki kulo lonke.
Oku kunokuba ngumzamo otya ixesha elininzi, nangona kunjalo, kamva, sizakwazisa isixhobo onokusisebenzisa ukunciphisa iindleko ezinxulumene nokudalwa komxholo wamazwe ngamazwe. Ngayo, uya kuba nakho ukukhulula izixhobo ukuze ulungelelanise umxholo wakho kwiimfuno zeemarike zasekhaya ngelixa ugcina isiseko sayo.
1. Chonga kwaye uqonde abaphulaphuli bakho behlabathi ekujoliswe kubo
Inyathelo lokuqala lokuphumeza isicwangciso esiyimpumelelo sentengiso yamazwe ngamazwe kukuqaphela abaphulaphuli ekujoliswe kubo onqwenela ukubafikelela. Ukuyibeka ngenye indlela, ngubani oza kumenzela umxholo wakho?
Ukuba awuqinisekanga ukuba ngoobani abaphulaphuli ojolise kubo bamazwe ngamazwe, luluvo oluhle ukwenza uphando lwemarike. Ngokomzekelo, ukujonga iingxelo zakho ze-Google Analytics zingabonisa ukuba iwebhusayithi yakho ifumana i-traffic eninzi evela eJamani. Kule meko, unokufuna ukwenza umxholo olungiselelwe imarike yaseJamani usebenzisa i-ConveyThis.
Emva kokuqaphela i-demographics yakho yehlabathi jikelele, fumana ukuqonda iimfuno zabo kunye nezinto abazikhethayo ukuze ukwazi ukuhlengahlengisa umxholo wakho kwiimpawu zabo ezahlukileyo. Umzekelo, unokuphanda:
- Iilwimi abazithethayo nendlela abazisebenzisa ngayo
- Amasiko nezithethe zenkcubeko abazigcinayo
- Amaqonga abawasebenzisayo ukufikelela kumxholo
- Amajelo abawadlayo
- Badibana njani neemveliso kunye neenkonzo ze-ConveyThis
Izinto ozifumeneyo kule miba zinokwahluka kakhulu ukusuka kwimarike ukuya kwimarike, kwaye kuyanceda ukujonga umahluko onjalo kubuchule bakho bomxholo wehlabathi jikelele. Baza kunika isikhokelo malunga nokuba unokuhlengahlengisa umxholo okhoyo kwiimarike zakho ezintsha, okanye kunokuba luncedo na ukuqala ukwenza umxholo omtsha kwasekuqaleni.
2. Yenza uphando lwegama elingundoqo le-SEO lamazwe ngamazwe
Nge-ConveyThis, unokuguqulela ngokulula umxholo wakho kwiilwimi ezininzi, wenze ukuba ufumaneke kubaphulaphuli ababanzi.
Njengoko bekutshiwo ngaphambili, ukwandisa ukufikelela komxholo wakho, ukuwuphucula ukuze ubonakale ngakumbi kukhangelo yindlela edumileyo. Nangona kunjalo, kubalulekile ukuqala iinzame zakho ze-SEO ekuqaleni kwenkqubo yokudala umxholo, kunokuba emva koko. Ngokusebenzisa i-ConveyThis, unokuguqulela ngokukhawuleza nangokulula umxholo wakho kwiilwimi ezininzi, ngaloo ndlela wenze ukuba ufikeleleke kubaphulaphuli ababanzi.
Ngokukodwa, yenza uphando kumagama angundoqo ukuze ufumane amagama (eyaziwa nangokuthi "amagama angundoqo") imarike yakho ekujoliswe kuyo isetyenziselwa ukukhangela kwabo kwiwebhu. Ukuba iyavakala, ubuya kwenza umxholo ozama ukubeka amagama angundoqo anjalo ukuze ubonwe ngabathengi abanokubakho. Okukhona uphezulu umgangatho womxholo wakho wamagama angundoqo anxulumene neshishini lakho, kokukhona ukugcwala kwewebhusayithi onokuthi ukufumane - okunokuthi ekugqibeleni kukhokelele ekuthengisweni okungakumbi.
Ukuba uqhele ukuphanda amagama angundoqo kubaphulaphuli bengingqi, uya kuvuya ukufumanisa ukuba uphando lwegama elingundoqo le-SEO lusebenza ngendlela efanayo. Ukujolisa kwimarike nganye yehlabathi, yenza uluhlu lwamagama angundoqo anokubakho ngokuthatha ingqalelo kwizinto ezifana nomthamo wokukhangela, ubunzima begama elingundoqo, kunye nenjongo yokukhangela. Izixhobo ezinje ngeeAhrefs, Moz, kunye neSemrush ziluncedo kakhulu kulo mba. I-ConveyThis inokukunceda ukuba uphande kwaye wandise amagama angundoqo kwiimarike zamazwe ngamazwe.
Ngaphandle kokukhangela amagama angundoqo anoveli, isicwangciso esibanzi se-SEO samazwe ngamazwe sihlala sibandakanya ukuguqulela kunye nokubekwa ngokwengingqi amagama akho angundoqo akhoyo (ngaphezulu malunga nokubekwa kwengingqi kamva) kubabukeli bakho abatsha. Le yeyona ndlela ibalaseleyo yokuphinda usebenzise amagama angundoqo osele uwachazile kwishishini lakho kwaye ubenze basebenze kabini nzima.
3. Chaza ii-KPIs zakho
Ngaphambi kokuba uqale ukudala umxholo, kubalulekile ukuchonga iimpawu zokusebenza eziphambili (KPIs) eziza kukunceda ukulinganisa impumelelo yesicwangciso sakho sokuthengisa umxholo wamazwe ngamazwe. Ezi KPIs zinokubandakanya iimethrikhi ezifana notyelelo lwewebhusayithi, ireyithi yebounce, ixesha elichithwe kwiphepha, kunye nokuguqulwa.
Ii-KPI ozibeke phambili zisenokwahluka phakathi kweemarike. Umzekelo, ukuba uzama ukwandisa ukuqondwa kophawu lwakho kwimakethi enye, unokufuna ukunika ingqwalasela ngakumbi kwisixa seembono zakho ezifunyenwe kumxholo wentengiso okwangoku. Oku kungenxa yokuba inani elikhulu leembono ezifunyanwa ngumxholo wakho, kokukhona ulwazi lwakho lophawu luya komelezwa ekuhambeni kwexesha.
Xa kuthelekiswa, kwiimarike apho unobukho obuzinze ngakumbi, izinga lakho lokuguqulwa linokuba yeyona KPI ibaluleke ngakumbi njengoko ugxile ekudaleni intengiso eninzi nge-ConveyThis.
4. Yenza umxholo wakho
Ngoku ekubeni isiseko sisendaweni, lixesha lokuba uyile kwaye uqale ukuyila umxholo wakho nge-ConveyThis!
Nangona kunokubonakala ngathi iibrendi ezinkulu zinomxholo weqonga ngalinye, sicebisa ukuba kuqalwe ngokuvelisa ifomathi yomxholo enye okanye ezimbini. Sukuzama ukubeka iiposti zebhlog yemihla ngemihla, thumela izithuba ezili-10 zemithombo yeendaba zentlalo kumaqonga amathathu ahlukeneyo ngeveki, ubambe iiwebinars zenyanga, kwaye usungule ipodcast yakho ye-biweekly ngaxeshanye, nakwiimarike ezininzi-ukuzama ukwenza kakhulu kuya kukhokelela ekudingeni. izixhobo zakho.
Nje ukuba ukhethe iifomathi zomxholo wakho, gxila ekudaleni umxholo wenotshi ephezulu abaphulaphuli bakho abaya kuyixabisa kwaye bayifumane iluncedo. Ngokomzekelo, unodliwano-ndlebe neengcali ukuze ufumane iimbono zabo kwimiba abathengi bakho abadibana nayo (kwaye iimveliso zakho zinokunceda ukusombulula). Okanye, fumana amalungu eqela anolwazi ukuba aphendule imibuzo ecinezela abathengi bakho malunga nokusebenzisa iimveliso zakho. Umxholo wakho kufuneka ubonise iintlungu zomsebenzisi kunye neminqweno oyimiseleyo ngophando lwakho lwemarike. Apho kufanelekileyo, lungisa umxholo wakho kumagama angundoqo okukhangela owachonge kwangaphambili.
Indlela umxholo wakho oboniswa ngayo yeyona nto iphambili ekumiseleni ukuba iya kuxatyiswa na ngababukeli obafunayo. Endaweni yokulungisa imifanekiso yesitokhwe yesiqhelo, ungatyala imali kwimifanekiso yesiko kunye ne-infographics kwizithuba zakho zebhlog. Ukuba awunalo iqela langaphakathi elinamava kwimveliso yomxholo, cinga ngokuqesha imibutho yangaphandle ukugcwalisa le mfuno. Ukusebenzisa ukuseta ifilimu yobuchwephesha kwiividiyo zakho kukwayindlela entle yokuzenza zahluke.
5. Guqula umxholo wakho
Ukuba unomxholo obalaseleyo owenza kakuhle kwimarike enye, kufanelekile ukuphanda ukuba ungaphinda uyisebenzisele ezinye iimarike. Apha, ulwimi lomxholo wakho ngundoqo: ukuba umxholo wakho awukho kulwimi lweenkobe lwabaphulaphuli ekujoliswe kubo, kuya kufuneka usebenzise i-ConveyThis ukuyiguqulela. Kungenjalo, unokuphulukana nazo zonke izibonelelo onokuzifumana nomxholo wakho.
Ukuqesha umguquli oqeqeshiweyo ukuba aguqulele wonke umxholo wakho kunokuba yindleko, ngakumbi ukuba ufuna ukuguqulelwa kwiilwimi ezininzi. Indlela elula neyonga imali yokwenza umxholo weelwimi ezininzi kukusebenzisa izisombululo zokuguqulela ezifana ne-ConveyThis. Ukusebenzisa itekhnoloji yokufunda koomatshini, i-ConveyThis iguqulela kwaye ibonise iwebhusayithi yakho kwiilwimi ezingaphezu kwe-110 ezixhaswayo ngoko nangoko nangokuchanekileyo. Oku kuyenza ilungele ukuguqulela iinzame zakho zokuthengisa umxholo kwindawo yakho, njengezithuba zeblogi, izifundo zezifundo, kunye neminye imixholo esekwe kwisicatshulwa epapashwe kwiiwebhusayithi.
Zonke iinguqulelo zewebhusayithi zigcinwe ngokukhuselekileyo kwideshibhodi esembindini ye-ConveyLe, ikuvumela ukuba wenze uhlelelo ngesandla ukuqinisekisa ukuba umxholo wakho uhambelana nesazisi sophawu lwakho. Ungajonga kwakhona iinguqulelo zakho kwiwebhusayithi yakho ukubona ukuba zifuna ukulungiswa ukuze zilingane uyilo lwewebhusayithi yakho. (Oku kunokubandakanya ukucuthwa kwekopi yombhalo weqhosha eliguqulelweyo ukuqinisekisa ukuba amaqhosha akho akabonakali ebanzi kakhulu, umzekelo.) Kwaye endaweni yokujongana neprojekthi ngokwakho, unokumema amalungu eqela lentengiso yedijithali kunye neearhente zangaphandle ukuba basebenzisane kwaye nceda ngeprojekthi yakho yokuguqulela.
6. Yenza umxholo wakho wasekhaya
Ukulandela uguqulelo oluyimpumelelo, inyathelo elilandelayo kukwenza umxholo wakho wentengiso entsha. Ukwenziwa kwasekhaya yinkqubo yokwenza umxholo ukuhlangabezana nenkcubeko ethile kunye nokukhethwa kolwimi kwimarike yasekhaya. Oku kubandakanya ukuguqulela umxholo wakho kulwimi lwenkobe lwabaphulaphuli ekujoliswe kubo, kunye nokuthathela ingqalelo ezinye iinuances zengingqi. Ukuqinisekisa isicwangciso esisebenzayo sendawo, oku kulandelayo kufuneka kuthathelwe ingqalelo:
Kangangoko kunokwenzeka, umxholo wakho kufuneka ulingane ngokugqibeleleyo kumxholo wendawo wentengiso ojolise kuyo. Oku kuya kwenza umxholo wakho ufikeleleke ngakumbi kubaphulaphuli bakho behlabathi, ngaloo ndlela ubabonelele ngamava angcono omsebenzisi xa usebenzisana nawo. Oku, ekugqibeleni, kuya kukhokelela ekuguquleni okuphezulu kunye nokuthengisa. Nge-ConveyThis, ungawenza lula umxholo wakho kwaye ufikelele kubaphulaphuli behlabathi ngokubanzi.
7. Landela umkhondo wokwenziwa komxholo wakho
Uwufezekisile umxholo wakho kwaye uyeke ukuba ukhululeke emhlabeni. Ngoku, sebenzisa ii-KPI ozichazile ngaphambili ukulinganisa isiphumo semisebenzi yakho yokuthengisa.
Izixhobo ezifana ne-GA4 zinokukunceda ekubekeni iliso kumanqaku edatha abalulekileyo kumxholo osekelwe kwiwebhusayithi, kubandakanywa iimbono zephepha, iindawo zokuhlala iindwendwe, kunye namazinga okuguqulwa kwenjongo. Ngokwahlukileyo, ukuba uthumela ividiyo kwiYouTube, iqonga linokubonelela ngolwazi ngenani leembono ezifunyenwe yividiyo yakho, ixesha lokubukela, ubude bexesha lokujonga, kunye nokunye. Kwi-Instagram, uya kuba nakho ukujonga idatha enje ngenani lokuthandwa, izimvo, izabelo, kunye nokugcina iiposti zakho ozifumene nge-ConveyThis.
Ukuba isiqulatho sisebenza ngokukhethekileyo, phanda ukuba yintoni ebangele ukuba sigqwese ukuze ukwazi ukuphinda oku kumxholo onokubakho. Kwakhona, ukuba umxholo wakho ubonakala ungafikelelanga kwisakhono sawo, hlola iziphene ezinokubakho ukuze uphephe ukwenza iimpazamo ezifanayo kwixesha elizayo. Oko kuthethwa, ezinye iintlobo zomxholo (ezifana nezo zilungiselelwe iinjini zokukhangela) zinokuthatha ixesha ukuvelisa iziphumo, ke unikeze umxholo wakho ngokuvezwa okwaneleyo kubaphulaphuli bakho ojolise kubo ngaphambi kokuba uqiniseke ukuba luloyiso okanye ukusilela.
8. Uhlengahlengiso rhoqo kwaye uhlaziye isicwangciso sakho
Njengaso nasiphi na isicwangciso sokuthengisa, isicwangciso somxholo wehlabathi siya kufuna ukuvavanywa rhoqo kunye nokuguqulwa ukuze ugcine iziphumo ezivelisayo. Beka iliso kwindlela umxholo wakho oqhuba ngayo kwimimandla eyahlukeneyo yehlabathi kwaye ulungele ukulungisa iqhinga lakho ngokusekelwe kwindlela izinto ezihamba ngayo (okanye zingahambi). Umzekelo, ukuba isiqwenga somxholo sifumene ukuthandwa kwimarike enye yejografi, unokufuna ukuyibeka kwenye indawo usebenzisa i-ConveyThis.
Ngaphandle kokuhlaziya isicwangciso sakho somxholo wehlabathi esekwe kwidatha eqokelelweyo, ungoyiki ukutyhala imida kwaye uzame iimbono zenoveli ukufumanisa ukuba ziyahambelana na nabathengi. Beka iliso kumxholo okhuphisana nabo kwicandelo elifanayo elipapashiweyo, okanye nomxholo amanye amashishini aqalayo. Oku kuya kukubonelela ngeengcinga ezintsha kunye nenkuthazo yokudala umxholo omtsha onokuwuthanda abaphulaphuli bakho.
Qalisa ngentengiso yomxholo wehlabathi nge-ConveyThis
Ukuthengiswa komxholo wehlabathi kunokuba sisixhobo esinamandla sokuzisa abathengi abatsha kwishishini lakho, kodwa kuphela ukuba lenziwe ngokuchanekileyo. Njengoko kubonisiwe, ukudala isicwangciso esiyimpumelelo sokuthengisa umxholo kufuna ukulungiswa okukhulu, ukuveliswa komxholo, kunye novavanyo.
Kuya kufuneka uthathe amanyathelo okuqala esingise empumelelweni ngokuchonga amacandelo okuthengisa ojolise kuwo kwiindawo ezahlukeneyo zejografi, uphonononge amagama angundoqo, kunye nokucacisa ii-KPIs zomxholo wakho we-ConveyThis.
Emva koko kuza owona msebenzi wokudala umxholo, obandakanya ukudala, ukuguqulela, kunye nokuhlaziya umxholo wakho nge-ConveyThis. Okokugqibela, jonga ukusebenza komxholo wakho kwaye usebenzise olu lwazi ukulungisa indlela yakho yokuthengisa umxholo.
I-ConveyThis iya kubonakala iyi-asethi ebalulekileyo kwindlela yakho yokuthengisa umxholo apha, ikuvumela ukuba uguqulele ngokukhawuleza yonke imixholo esekwe kwiwebhusayithi yakho. Ngeenguqulelo zayo zomxholo ophezulu, uya kukwazi ukufumana umxholo wakho kwiimarike zangaphandle ngokukhawuleza kwaye uqale ukufumana inzuzo yokuthengisa umxholo ngaphandle kokulibazisa.
Zama i-ConveyThis kwiwebhusayithi yakho simahla ukuze ube nobungqina bokuba ingakunceda njani ekufikeleleni kwiinjongo zoshishino ozimiseleyo kwiinzame zakho zokuthengisa umxholo.