Ukuba ucinga ukwandisa ukufikelela kwishishini lakho kwihlabathi, uguqulelo lwewebhusayithi linyathelo elibalulekileyo. Ukwenza umxholo wewebhusayithi yakho ufumaneke ngeelwimi ezininzi kunokunceda ukuvula iimarike ezintsha kunye nokubonelela ngamathuba amaninzi okuphumelela. Kodwa uhamba njani malunga nokuguqulela umxholo kwiwebhusayithi yakho? Makhe sijonge eyona ndlela ingcono yokutolika iwebhusayithi yeshishini lakho.
Ukubaluleka kweeNkonzo zokuGuqulela zobuNgcali
Eyona nto ibalulekileyo ekufuneka uyikhumbule xa uguqulela iwebhusayithi yeshishini lakho kukuba iinkonzo zokuguqulela zobuchwephesha zihlala ziyindlela yokuhamba.
Umguquli oyingcali akayi kukwazi ukuguqulela umxholo wakho kolunye ulwimi ngokuchanekileyo, kodwa banokuqinisekisa ukuba umyalezo wakho kunye nethoni zihlala zingatshintshi kuzo zonke iinguqulelo.
Oku kubaluleke ngakumbi ukuba unomyalezo othile wophawu okanye isikhokelo sesitayile ekufuneka sithotyelwe xa usenza umxholo weemarike ezahlukeneyo.
Abaguquleli abaziingcali bayawaqonda amagama eelwimi neenkcubeko ezahlukeneyo, ngoko bayayazi indlela yokuqinisekisa ukuba intsingiselo yamagama akho ihlala injalo kuzo zonke iinguqulelo.
Izinto ezintlanu eziluncedo
Ukuguqulela iWebhusayithi yakho ukuze ifikelele kubaphulaphuli abatsha
Ukuba ungumnini weshishini okanye umphathi wewebhu, usenokuba sele ukwazi ngokubaluleka koguqulelo lwewebhusayithi. Emva kwayo yonke loo nto, ukuguqulela iwebhusayithi yakho yenye yezona ndlela zisebenzayo zokufikelela kubaphulaphuli abatsha kunye nokwandisa isiseko sabathengi bakho. Kodwa zeziphi iingenelo zokwenene zokuguqulelwa kwewebhusayithi? Namhlanje, siza kujonga izinto ezintlanu eziluncedo eziza nokuguqulela iwebhusayithi yakho kwezinye iilwimi.
1. Ukwandiswa kokubonakala kwiiNjini zoPhando
Xa uguqulela iwebhusayithi yakho kwiilwimi ezininzi, iinjini zokukhangela ziyakuyibona njengomxholo omninzi kunangaphambili. Oku kunokunceda ukunika indawo yakho amandla kwi-SERPs (Iinjini yokukhangela iZiphumo zePhepha), ukwandisa ukubonakala kunye nokuqhubela phambili i-traffic yendalo kwindawo yakho. Kubalulekile ukuqaphela ukuba oku kusebenza kuphela ukuba uguqulelo lwenziwa ngokuchanekileyo nangobuchule-iwebhusayithi eziguqulelwe kakubi zinokuphela zilimaza kunokuba zincede umgangatho wakho!
2. Amava oMsebenzisi aPhuculweyo kwiiZithethi ezingezizo ezoMthonyama
Ngokuguqulela iwebhusayithi yakho kwiilwimi ezahlukeneyo, unokuqinisekisa ukuba izithethi ezingezizo ezomthonyama ziyafikelela kulo lonke ulwazi olufanayo nabantu abantetho isisiNgesi. Oku kunceda ukudala amava abandakanyekayo kwi-intanethi kubasebenzisi abavela kuzo zonke iimvelaphi kunye neenkcubeko kwaye kuqhuba unxibelelwano kunye nabathengi abanokuthi bangakwazi ukufikelela okanye ukuqonda umxholo wakho ngaphambili.
3. Ukuqondwa ngcono kweeMarike ekujoliswe kuzo kunye nabaphulaphuli
Ukuguqulela iwebhusayithi yakho kukuvumela ukuba uqonde ngcono iimarike ekujoliswe kuzo kunye nabaphulaphuli ofuna ukubafikelela. Ngokusebenzisa abaguquleli abaziingcali abazizithethi zeelwimi zomthonyama, unokufumana ukuqonda ngendlela abantu abakumazwe awahlukeneyo abanxibelelana ngayo, indlela abalusebenzisa ngayo ulwimi, nendlela abacinga ngayo ngezihloko okanye iimveliso ezithile—lonke ulwazi oluxabiseke gqitha xa kufikwa ekuqondweni. iimarike zendawo!
4. Ukufikeleleka kwabaThengi abaSithethi IsiNgesi
Asinguye wonke umntu othetha isiNgesi njengolwimi lwakhe lokuqala—yaye abanye abantu abaluthethi kwaphela! Ukuze ufikelele kwaba bathengi, ukubonelela ngoguqulelo lwendawo yewebhusayithi yakho kubalulekile; ukuba abanakuyiqonda into abayifundayo kwindawo yakho, amathuba okuba abayi kuhlala ixesha elide ngokwaneleyo ukuba bathenge okanye babhalisele iinkonzo. Ukuguqulela kwezinye iilwimi kuqinisekisa ukuba wonke umntu unokufikelela ngokulinganayo kulwazi malunga noko unikelayo kunye nendlela enokungenelwa ngayo kubo!
5. Ukuthembeka okongeziweyo kunye nokuthembeka
Ngokuguqulela iwebhusayithi kwiilwimi ezininzi, amashishini abonisa ukuzibophelela kwawo ekufikelelekeni kwehlabathi kunye nokuqonda-nto leyo ehamba indlela ende ekwakheni ukuthembela kunye nabathengi abanokubakho abavela kwihlabathi jikelele! Xa abathengi bebona ukuba ishishini lithathe ixesha kunye neenzame zokuqinisekisa ukuba umyalezo walo uyafikeleleka kwiinkcubeko zonke, baya kubaxhasa ngakumbi abo bakhuphisana nabo abangayenzanga imizamo enjalo.
Ukushwankathela
Ngamafutshane, ukuba ujonge iindlela zokwandisa isiseko sabathengi bakho ngelixa ubonisa intlonipho yokwahluka kunye nokubandakanywa, ukutolika iwebhusayithi yakho kunokuba yile nto uyidingayo!
Ngeenkonzo zoguqulo ezichubekileyo ezisuka kwiMetric Marketing, singaqinisekisa ukuba naziphi na iinguqulelo zenziwe ngokuchanekileyo ukuze abasebenzisi abasuka kwihlabathi jikelele bafikelele ngokulinganayo kulwazi olumalunga nezinto ozinikezelayo kunye nendlela enokubanceda ngayo!
Qalisa namhlanje ngokucela ikowuti yasimahla kwiqela lethu elinamava!
Ukwenziwa kweWebhusayithi
Ukongeza kuguqulelo, indawo yewebhusayithi ikwayinxalenye ebalulekileyo yokuqinisekisa ukuba umxholo wakho uhambelana nabaphulaphuli abakwamanye amazwe kunye neenkcubeko.
Ukwenziwa kwasekhaya akubandakanyi ukuguqulela umbhalo kwezinye iilwimi kuphela, kodwa kunye nokulungelelanisa imifanekiso, iividiyo, kunye nezinye izinto zemultimedia kunye nokutshintsha iisimboli zemali kunye nokufomatha imihla ngokuchanekileyo kwinkcubeko nganye.
Kubalulekile ukuqaphela ukuba ukwenziwa kwalapha akukokutshintsha nje amagama; imalunga nokuqonda izithethe zenkcubeko kunye nokuqinisekisa ukuba yonke into ukusuka kwimibala esetyenziswa kuyilo lweziqalelo ukuya kukhetho lweefonti ibonisa ezo zithethe ngokufanelekileyo.
Izixhobo zokuguqulela
Ngelixa iinkonzo zokuguqulela ezichubekileyo zisoloko zikhethwa xa kuguqulelwa iwebhusayithi yeshishini, izixhobo ezininzi ziseyilelwe ukwenza inkqubo ibe lula.
Izixhobo zokuguqulela ezizenzekelayo ezifana neToliki kaGoogle zinokukunceda uguqule ngokukhawuleza amanani amakhulu ombhalo ngaphandle kokuqesha umguquleli ongumntu-kodwa khumbula ukuba umbhalo oguqulelwe ngoomatshini uhlala ungachanekanga kunombhalo oguqulelwe ngumntu oyingcaphephe.
Ukongeza, izixhobo ezininzi ezizisebenzelayo azithatheli ngqalelo iinkcubeko ezahlukeneyo okanye umahluko ofihlakeleyo phakathi kweelwimi; oku kuthetha ukuba abanakusoloko behambisa iinguqulelo ezivakala ngokwendalo okanye ezinengqiqo ngokwemeko ekujoliswe kuyo.
Yeyona nkqubo ilungileyo ukusebenzisa ezi zixhobo njengenyathelo lokuqala lokuqalisa ngenkqubo yoguqulo, emva koko zijongwe ngumguquli ochwepheshile phambi kokuzipapasha kwindawo yakho.
Ukuqukumbela
Ukuguqulela iwebhusayithi yeshishini kunokoyikisa, kodwa akunyanzelekanga ukuba kube njalo! Ngokuthatha ithuba leenkonzo zokuguqulela kunye nokusebenzisa izixhobo ezizisebenzelayo ngobulumko, unokuqinisekisa ukuba zonke iinguqulelo zesayithi yakho ziyakuwudlulisela umyalezo wakho ngokucacileyo nangokuchanekileyo nokuba ubhalwe ngoluphi ulwimi.
Ngokucwangciswa okufanelekileyo kunye nophando kwangaphambili, uya kukwazi ukwenza umxholo onyanzelisayo kuyo nayiphi na imarike othatha isigqibo sokungena-ekuvumela ukubaukwandisa ishishini lakhoukufikelela kude kunangaphambili!