Kwintsimi yokuguqulela, ukuguqulela umbhalo ngolunye ulwimi kulwimi olusuka kulwimi oluguqulelwe kulo akuphelelanga nje ekuthabatheni indawo amagama. Ukuthabatha isimbo, impompo, imvakalozwi kunye nentsingiselo yombandela kunye ngexesha kuchaza eyona nguqulelo ifanele ibe yinguqulelo egqibeleleyo. Ngokuchaseneyo, nokuba isoftware ehambele phambili nokuba yintoni na, ithande ukuba neempazamo kwisiphumo sokugqibela kuba oomatshini bayilwe ngohlobo lokuba balandele uthotho lweekhowudi kunye nemithetho ngelixa ukuguqulelwa kwabantu kujonge ekunikezelweni kwempazamo encinci xa kufikwa kumgangatho, yeyona ilungileyo. Nangona kunjalo, ngaba oko kuthetha ukuba abathengi bahlala benelisekile ziziphumo zabo bonke abaguquleli abangabantu? Cinga ngale meko ilandelayo.
Umnini wevenkile kwaShopify ofuna ukufumana abaphulaphuli abaninzi uthatha isigqibo sokuqesha umguquli oqeqeshiweyo ukuba enze umsebenzi wokuguqulela ibhlog yakhe. Oku kungenxa yokuba ufuna ukongeza ulwimi olutsha (ii) kwaye ufuna ukuqinisekisa ukuba ufumana iodolo engcono yesiphumo kunoguqulelo lomatshini. Akuba ewamkele lo msebenzi, umguquleli usebenza ngenkuthalo nangenkuthalo enze konke okusemandleni akhe. Ngokwahlukileyo koko wayekulindele, umnini venkile wayephoxekile ngemveliso. Emva koko ugqiba kwelokuba afunele omnye umntu oza kusingatha loo msebenzi. Kwakhona, waphoxeka njengoko umguquleli wamva wayenempazamo efanayo nomguquleli wokuqala.
Ngaba wakha wakwimeko efanayo ngaphambili? Ukuba ewe, kuya kufuneka ulifunde eli nqaku kuba lenzelwe wena kuphela!
Yintoni inguqulelo embi?
Inguqulelo embi yiyo nayiphi na inguqulelo engaziniki iinxalenye okanye isicatshulwa siphela kakuhle ngokwaneleyo ngolwimi ekujoliswe kulo ngendlela ecetywa ukuba lube ngayo. Oku kunokukhokelela ekuguquleleni ngendlela engeyiyo okanye ekugqithiseni iingcamango nemiyalezo eyiyo ngendlela engalunganga. Inguqulelo eyenza kube nzima kubafundi bazo zombini iilwimi ukuqonda okanye ukuqonda ukuba nguwuphi umthombo okanye inguqulelo eguqulelwe ngenye indlela yinguqulelo elungileyo. Qaphela ukuba kunokwenzeka ukuba uguqulelo lungaqulatha i-ota yempazamo kwaye lube lubi. Ukuguqulelwa kakubi kweemveliso kunye neenkonzo zakho kuya kulinganisa ishishini elibi.
Ukutshintsha umguquleli ongumntu okhoyo akuthethi ukuba uguqulelo olusemgangathweni luya kugcinwa kwaye luzinziswe kwimisebenzi elandelayo eyenziwa ngabanye.
Ke ngoko, kule bhlog, uya kufunda malunga noluhlu lwezinto ezi-3 ezibalulekileyo. Ezi zinto, ukuba kwaye ziqwalaselwe ngononophelo ziya kunceda ukuthomalalisa onke amathuba okuba uguqulelo lwakho lonakaliswe. Ezi zezi zilandelayo:
Inqaku lokuqala (1): Qeqesha umguquleli malunga neshishini lakho; ukudluliselwa kolwazi
Ukucela umakhi ukuba akwakhele indlu yakho ukusuka ekuqaleni ngaphandle kokunikezela ngezoyilo kunye nenkcazo kuye kuya kuba yintlekele.
Ngokufanayo, ukuba ulindele ukuba umguquli akunike imveliso evela kugcino lwakhe lwentelekelelo ngaphandle kolwazi olucacileyo kwishishini lakho kuya kukhokelela kumsebenzi ombi nowonakeleyo wokuguqulela.
Kuya kufuneka ufumane ulwazi lomguquli malunga neZindululo zakho zokuthengisa eziZodwa (ii-USPs), imodeli yeshishini lakho, iinjongo zakho, abaphulaphuli ojolise kubo kunye nezinye izinto ezibalulekileyo obambelele kuzo. Okanye ubuya kothuka yilento akunika yona kuba akanamlingo wokuwenza. Umguquleli ongumntu ufana nomsebénzi onezixhobo eziyimfuneko kodwa ufuna ingcaciso ngohlobo lwenkonzo ofuna alunikele. Ukugcina iinkcazo ezibalulekileyo kunye nolwazi malunga neshishini lakho kumguquleli kuya kwenza umonakalo omkhulu kunokulunga.
Abaguquleli abangabantu benza ngcono xa ubanika zonke iinkcukacha ezifunekayo zeshishini lakho. Nanini na xa uzama ukuqesha umguquleli kwixesha elizayo, musa ukuzibamba ezibalulekileyo kunye neenkcukacha ezimfutshane ezivela kuye. Ukuzisa iziphumo ozifunayo ngumguquleli kuxhomekeke kulwazi lwakhe kunye neenjongo zakho eziphambili kunye nemibono.
Inqaku lesibini (2): Dlulisa iiDos kunye neMini eNgamele yenziwe kwiNdlela yokuJongana yeNdawo
Umguquleli ochwepheshile ufanele alwazi kakuhle ulwimi ekuguqulelwa kulo kwanolwimi ekujoliswe kulo. Kuyaphawuleka ukuba nangona kunjalo, usenokungabi yingcaphephe xa kufikwa kulwazi lwesakhiwo, inkcubeko kunye nemvelaphi yokusingqongileyo enokuthi ibe negalelo ekusetyenzisweni kolwimi ngalunye. Ukuba kunjalo, ngamanye amaxesha, abafundi basekuhlaleni beencwadi eziguqulelweyo bangothuka baze bacaphuke xa bedibana nendlela umguquleli aguqulela ngayo okanye echaza amagama, amabinzana okanye amabinzana athile. Amaxesha amaninzi, ukuguqulela okanye ukumela amagama athile ngokungachanekanga kuba ngumba oxambulisanayo phakathi kwabantu abaneembono ezahlukeneyo kwaye ababelani ngenkcubeko okanye isithethe esifanayo.
Ukwenza umzekelo ngakumbi, isimbo solwimi lwesiNgesi saseMelika sahlukile kwesaseBritane. EMelika, 'Iholide' ayifani 'neholide' kwaye 'iiflethi' azifani 'neeflethi'. Ke ngoko, kuya kufuneka uvumele abaphulaphuli bakho ukuba bacace ngakumbi kumguquleli kwaye bachonge okwenziwa nokungenziwa ngolwimi lwesiNgesi kuba abantu baseMelika bathetha ngokwahlukileyo. Oku kufanele kwenziwe kwanokuba ulwimi oluthethwayo lwentsusa luyakuvumela ukutshintshwa kwamagama anjalo ngaphandle kokutshintsha intsingiselo yawo yantlandlolo. Oku kugxininisa inyani yokuba nangona amaxesha amaninzi, izifanisi zamagama zinokufunyanwa kulwimi ekujoliswe kulo, ezi zisenokungabi nantsingiselo ichanekileyo, zigqithise injongo eyiyo okanye zivelise eyona mpembelelo ilungileyo yokufikelela kumyalezo ocetyiweyo womnini-shishini.
Izikhokelo zokuqala kufuneka zinikwe umguquleli ukuze akwazi ukuwenza ngokufanelekileyo umsebenzi wakhe kwaye eze nemveliso engcono njengoko ekhumbula uvakalelo lwenkolo okanye lwenkcubeko yabaphulaphuli.
Inqaku lesithathu (3): Yazisa uMguquli kwangaphambili ukuba ufuna inguqulelo yegama-negama
Igama ngegama eliguqulelwe, ekwabizwa ngokuba yinguqulelo yezwi nezwi, kukuguqulela umbhalo ukusuka kulwimi olusuka kumthombo ukuya kulwimi ekujoliswe kulo ngaphandle kokubeka 'ingqiqo' yesicatshulwa somthombo. Oku kuthetha ukuba ulwimi lwentsusa luguqulelwa ngokoqobo ngaphandle kokucinga ngokudlulisela iingcamango ezichanekileyo ngalo. Lo mfanekiso ungezantsi ubonisa umzekelo wendlela isivakalisi esithi "Unjani" ngesiNgesi siza kunikezelwa, igama negama kulwimi lwesiFrentshi. Kulo mzekelo, uya kufumanisa ukuba isiphumo asifani nendlela esisetyenziswe ngayo kulwimi ekujoliswe kulo; Comment ça va
Ukuguqulela igama negama akusoloko yeyona nto ilungileyo. Ngokomzekelo, ukuguqulelwa kwesaci igama negama kusenokuwaguqulela ngokwahlukeneyo amagama olwimi lwentsusa kodwa kusenokusilela ukuyidlulisela ngokupheleleyo intsingiselo yokwenene yesaci.
Nangona ingeyiyo eyona ilungileyo, kodwa xa kufikwa ekuguquleleni izixhobo zobugcisa, amaphepha emfundo, imibhalo yesayensi okanye yezomthetho, iyacetyiswa kakhulu. Isizathu sesokuba loo mathiriyeli ifuna ukuthotyelwa okungqongqo kunye nokulungelelaniswa kwesicatshulwa esisuka kumthombo kungabikho nakuphi na ukutenxa eyongezeni okanye ekunciphiseni nantoni na kumbhalo wokuqala.
Oku akunjalo xa kuguqulelwa iiblogi, amaphepha ewebhu kunye neminye imixholo yedijithali ethambekele kwimarike. Ngelixa uguqulo lusenokungabi likhulu leepesenti (100%) ngokwelizwi nelizwi, kudla ngokuba kuhle ukudlulisela amagama, amabinzana kunye namabinzana ngendlela yencoko. I-ConveyThis, umguquleli wewebhusayithi uzisa uguqulelo olukumgangatho ophezulu kunye nenketho yokuguqulelwa kobuchule ngumguquleli ongumntu.
Khumbula ukuba sikwilizwe leshishini namhlanje, kukho iintlobo ezahlukeneyo zeemveliso kunye neenkonzo. Amagama eebhrendi, iimpawu zorhwebo, kunye nemotto yiyo yonke into ebonwayo. Imiba yemveli kwakunye nemvelaphi yenkcubeko imisela ezi ngqikelelo ngenxa yokuba ezi mveliso kunye neenkonzo zikhuthazwa ngokwentlalo nenkcubeko. Bajolise kubaphulaphuli benkcubeko ethile. Ngenxa yoko, ishishini elinokuba ngabathengi nemilinganiselo yabaphulaphuli, izithethe, izithethe, iinkolelo zonqulo, imigaqo yokuziphatha, iinkqubo zentlalo nezobupolitika, njalo njalo, zidla ngokuba nempembelelo koko kuthengiswayo.
Amanye amashishini, amaxesha amaninzi, ngenxa yezizathu ezahlukeneyo akhetha uguqulo oluya kuhambelana ngokungqongqo nombhalo wokuqala. Ukuba kunjalo, umnini-shishini ufanele azise umguquleli kwangethuba ngokhetho lwakhe. Kungenjalo, umguquleli usenokugqiba kwelokuba izibhalo aziguqulele ngethoni nangendlela avakalelwa kukuba ichanile neyona ifanelekileyo ukuze adlulisele iingcamango kumbandela lowo asuka kuwo.
Kweli nqanaba, ukuba siza kushwankathela oko bekuxoxiwe ukuza kuthi ga ngoku, umguquleli unokunikela umsebenzi ongemhle wokuguqulela ukuba uye walelwa ukufikelela kulwazi oluyimfuneko kunye noqhelaniso olufanelekileyo malunga nombono wakho, abaphulaphuli ekujoliswe kubo, ububanzi beshishini kunye iinjongo ezichaziweyo kuba unikezelo olululo kunye nokumelwa kwamagama ebhrendi yakho, iimpawu zorhwebo, kunye nesaci esisuka kumthombo wesicatshulwa kunye nenkcubeko ukuya kolunye ulwimi olujolise kubaphulaphuli kwenye inkcubeko iya kuthetha kakhulu malunga nophawu lwakho.
Kuyacetyiswa ukuba ube nomntu onolwazi lwangaphambili malunga nokuba linjani ishishini lakho kunye necandelo lalo ukukuphathela umsebenzi wakho wokuguqulela kuba oku kuya kuba nefuthe elibi kwinto eza kuhanjiswa okt unokufuna ukongeza ukuba namava kwishishini. uguqulo olunxulumeneyo luyimfuneko yomsebenzi. Ngenxa yoko, kwixesha elizayo xa umguquleli ekunika umsebenzi ongemhle, khangela ukuba uye wazama ukusebenzisa la macandelo mathathu (3) achazwe kweli nqaku ngaphambi kokuba ube nempazamo kumguquleli kuba inguqulelo embi ayisoloko iyingxaki yomguquleli.