Uguqulelo lwemidiya: Uyiguqulela njani imifanekiso ekwiwebhusayithi yakho.

Uguqulo lweMidiya
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Kuyimfuneko ukuba uhlale ukhumbula ukuba kukho okungakumbi ukuguqulela kunokunikela kuphela izicatshulwa kwiwebhusayithi yakho ngolunye ulwimi. Xa sithetha ngemixholo yewebhu, ibandakanya iividiyo, imifanekiso, umzobo wegraphic, iiPDF kunye nazo zonke ezinye iindlela zamaxwebhu. Ke, indawo esebenzayo yasekhaya iya kuzikhathalela ezi zinto ukuze iindwendwe zewebhusayithi yakho zibe namava amnandi okuhlola indawo yakho kulo naluphi na ulwimi abazikhethayo.

Xa usilela ukugcina le 'mixholo' engqondweni xa uguqulela, abathengi bakho kunye nabo banokuba ngabathengi banokugqiba umyalezo ongalunganga kwiphepha lakho kwaye oku kuya kuchaphazela intengiso kunye nokukhula kweshishini lakho. Esi sizathu sokuba uguqulelo lwazo zonke iiyunithi luyimfuneko.

Makhe sixoxe ngokuba kutheni kuyimfuneko ukuguqulela imithombo yeendaba, indlela yokuyenza ngokuchanekileyo, kunye nendlela ongayenza ngayo ngcono usebenzisa i-ConveyThis njengesisombululo kuguqulelo lwewebhusayithi yakho. Uguqulo lwemidiya lumalunga nawe.

Isizathu sokuba uguqulele isiqulatho seWebhusayithi yakho yeMedia

uguqulelo lwemidiya

Ubuya kuqaphela ukuba ngamanye amanqaku ethu amva nje, sigxininisa ukwenziwa komntu. Kufanelekile ukugxininiswa kuba yeyona nto iphambili ekuboneleleni ngesithembiso esikholisayo. Ukuba ucinga ngendlela yokunyusa ukuzibandakanya kwabathengi kunye neemveliso kunye neenkonzo zakho kunye nokwandisa ukuqonda kwebrendi ke ukuguqulelwa kungekuphela nje kwezicatshulwa kodwa kunye nemifanekiso kunye neevidiyo kuya kuhamba indlela ende ukuphumeza oko.

Guqulela imibhalo kwiwebhusayithi yakho kuqala, emva koko uyisonge ngoguqulo kunye nokuhanjiswa kweminye imixholo efana nemifanekiso, iividiyo, amaxwebhu njl.

Ngaba kukho imfuneko yokuguqulelwa kweMidiya?

EWE . Nje ukuba ukwazi ukuguqulela imibhalo kwiwebhusayithi yakho kulwimi oluqondakalayo kwizithethi zezinye iilwimi ngaphandle kolwimi lwemibhalo yokuqala, ke imifanekiso kunye nemixholo yevidiyo ayifanele ikhululwe. Okubangela umdla, kuya kuthetha kakuhle ngebhrendi yakho ukuba iindwendwe zinokuba nevidiyo yentshayelelo efanayo ekulwimi lomthombo oluguqulelwe kwiilwimi zeentliziyo zabo. Iividiyo eziguqulelweyo ezifanelekileyo zifanele zibe kwiphepha ngalinye lokubonisa ulwimi ngalunye kwezo lwimi.

Kwakhona, xa unemithombo yeendaba eguqulelwe kwiilwimi zewebhusayithi yakho, luphawu lokuba uyaluxabisa kwaye uhloniphe ukuhluka kwenkcubeko. Umzekelo, ukuba uneevenkile ezithengisa inyama kumazwe aseNtshona nakwilizwe elikuMbindi Mpuma, unokuba nekhathalogu yenyama ethengiswayo eboniswe kwiwebhusayithi yakho kubandakanya inyama yehagu yelizwe lasentshona kodwa uya kufuna ukuyisusa inyama yehagu kwaye uyifake endaweni yayo. inyama egqalwa yamkelekile ngabantu abakuMbindi Mpuma. Oku kuya kubonisa ukuba unovelwano kwiinkxalabo zabo kwaye uhlengahlengisa imixholo yakho kubaphulaphuli ekujoliswe kubo ngokunika abaphulaphuli bakho amava omntu.

Uziqhelanisa njani nenguqulelo yoMfanekiso

Ngaphambi kokuba uguqule imifanekiso yakho ukusuka kolunye ulwimi uye kolunye, kukho iindlela zokuhamba ngayo. Kukho oothunywashe ekufuneka ubagcine entliziyweni. Zezi:

Ifayile yomfanekiso iyodwa: ukuba usebenzisa omnye umfanekiso ngaphandle kwalowo ukulwimi lwentsusa okanye usebenzisa oneenguqulelo zolunye ulwimi, okokuqala, kufuneka usebenzise iURL eyahlukileyo kuguqulelo lomfanekiso ngamnye. Emva koko, qinisekisa ukuba igama lefayile lihlala kwindawo yenjongo eyodwa ye-SEO.

Umfanekiso oneetekisi: ukuba umfanekiso wakho unombhalo kuwo, kubaluleke kakhulu ukuba umbhalo onjalo uguqulelwe kulwimi lwabaphulaphuli ekujoliswe kubo ukuze baqonde ukuba yintoni umyalezo ogqithisiweyo. Iifayile zeScalable Vectors Graphics (SVG) eziguqulekayo zinokunceda ngokulula kwaye ngokulula le nkqubo.

Umfanekiso we-alt-text: xa kuziwa kwi-SEO, enye into edlala indima ebalulekileyo yimethadatha. Kukwanjalo nangemifanekiso. Guqulela imetadata yomfanekiso wakho. Xa usenza oku, uya kuphawula ukwanda kokufumana ukufikelela kwimixholo yakho yewebhu.

Ikhonkco lomfanekiso: ukuba unomfanekiso othile kwiwebhusayithi yakho othi xa ucofa umfanekiso uthatha okanye udibanise nelinye iphepha lewebhusayithi yakho, kuya kufuneka wenze utshintsho kwikhonkco lomfanekiso ngokwesiseko solwimi lomtyeleli. . Oku kuya kwandisa amava omsebenzisi.

Inye into ekufuneka uyilumkele kukuba xa usebenzisa imifanekiso kwiwebhusayithi yakho, zama ukurhoxa ekubeni nombhalo obhalwe kwimifanekiso. Nangona kunjalo, ungagcina umbhalo phezu kwemifanekiso usebenzisa umbhalo onjengethegi. Ukusetyenziswa kwesicatshulwa esinjalo kuya kwenza kube lula ukuguqulela umxholo wegama nanini na ngelixa usebenzisa umfanekiso ofanayo kwiilwimi ezahlukeneyo.

Guqulela iWebhusayithi yakho Media nge-Conveythis

Uguqulo lweMedia luphawu oluphambili xa kufikwa kubuwena kubathengi. Kwakhona, ngokuqinisekileyo ichaphazela i-SEO yeelwimi ezininzi. Ke ngoko, xa ucinga ngoguqulelo lwemithombo yeendaba, kufuneka ufumane isisombululo esingabambi nje ukuguqulelwa kombhalo kodwa iinguqulelo zazo zonke iinxalenye ezifunyenwe kwiwebhusayithi yakho. Okubangel’ umdla kukuba, isicombululo esinjalo asikho kude. I-ConveyLe liqonga lesisombululo soguqulelo elinokwenza oku kuphunyezwe ngendlela egudileyo, elula nelula.

Ukuba ufuna ukwenza uguqulelo lwemidiya, kufuneka ungene kuqala kwideshibhodi yakho yeConveyThis. Ukusuka apho ungaya kuseto. Uya kufumana ngokubanzi njengethebhu engezantsi ene icon enophawu lwecog. Yikhethe kwaye uskrole kancinci ujonge ezantsi kwaye ujonge Vulela iMedia Translation. Emva kokuba uyenzile loo nto, cofa Gcina utshintsho. Emva koko ungaqalisa umsebenzi wakho wokuguqulela.

Ukusebenzisa i-Conveythis Dashboard kwi-Media Translation

Ukuguqulela iifayile zakho zemidiya ezinje ngemifanekiso, iividiyo, iiPDF njl.njl usebenzisa i-ConveyThis dashboard yakho, vele uye ngqo kwi-tab eyaziwa ngokuba yi -Translation . Khetha iilwimi ezimbini ofuna ukuzihlola. Emva koko uluhlu lweenguqulelo zakho luya kuvela njengoko ubona ngezantsi. Emva koko ukuguqulela imidiya, hluza uluhlu ngokukhetha imidiya kukhetho lokucoca olunokufunyanwa kwikona ephezulu ngasekunene kwephepha.

Into oza kuyibona ngokulandelayo luluhlu lweefayile eziyimidiya. Kwaye apho ushukuma phezu kolu luhlu ngemouse yakho, uya kufumana imboniso yomfanekiso ngamnye i-URL emele njengoko ubona kumfanekiso ongezantsi. Ekuqaleni, umfanekiso uya kugcina imo yawo yokuqala kuba i-URL iseza kutshintshwa. Ngoku, ukutshintsha umfanekiso ukuba uvele kolunye ulwimi lwewebhusayithi, yenza nje utshintsho kwi-URL yomfanekiso okwikholamu esekunene. Oku kusebenza kuwo nawuphi na umfanekiso okwiwebhusayithi nokuba ngumfanekiso obanjwe kwiwebhu okanye ofakwe kwiCMS yakho.

Into oza kuyibona ngokulandelayo luluhlu lweefayile eziyimidiya. Kwaye apho ushukuma phezu kolu luhlu ngemouse yakho, uya kufumana imboniso yomfanekiso ngamnye i-URL emele njengoko ubona kumfanekiso ongezantsi. Ekuqaleni, umfanekiso uya kugcina imo yawo yokuqala kuba i-URL iseza kutshintshwa. Ngoku, ukutshintsha umfanekiso ukuba uvele kolunye ulwimi lwewebhusayithi, yenza nje utshintsho kwi-URL yomfanekiso okwikholamu esekunene. Oku kusebenza kuwo nawuphi na umfanekiso okwiwebhusayithi nokuba ngumfanekiso obanjwe kwiwebhu okanye ofakwe kwiCMS yakho.

Zama kwaye ujonge iwebhusayithi yakho kwangoko ukuba ugqibile ngokugcina i-URL entsha. Uya kuqaphela ukuba xa ujonga iphepha elihlaziyiweyo kulwimi oluguquliweyo ngoku kukho umfanekiso omtsha ovelayo kwelo phepha. Qinisekisa ukuba i-alt-text yomfanekiso wakho iqinisekisiwe ngenxa yomfanekiso we-SEO. Ukuba ufuna ukwenza oku, buyela kwinqanaba apho ucoce khona ngemidiya kwaye ngoku khetha iMeta endaweni yemidiya. Emva koko skrolela ezantsi kancinane ukuqinisekisa ukuba omnye umbhalo uguqulelwe njani. Nangona kunjalo, unokwenza uhlengahlengiso ukuba awanelisekanga koko kuguqulelweyo. Nangona xa usebenzisa i-ConveyThis, umfanekiso wakho we-alt-text uguqulelwa ngokuzenzekelayo kodwa kuhlala kulungile ukuba uphinde uhlolwe ukuze uqiniseke ukuba iphepha lakho lilungiselelwe ngokupheleleyo i-SEO.

Ukusebenzisa iSixhobo soMhleli esiBonakalayo ukuTolika iMedia

I-ConveyThis ikwabonelela ngolunye ukhetho ngaphandle koguqulelo olusuka kwideshbhodi. Inketho kukuguqulela ngomhleli wethu obonakalayo owakhelwe ngaphakathi. Ngesixhobo sokuhlela esibonwayo, unokuzihlela ngesandla uguqulelo lwakho ngelixa ujonga iwebhusayithi yakho. Ukuba ungathanda ukusebenzisa esi sixhobo, yiya kwideshibhodi yakho ye-Convey, khetha ithebhu yokuguqulela kwaye emva koko ucofe ithebhu yoMhleli oMbonwayo efumaneka kwiphepha. Emva kokwenza oku, uya kuhlala kwiphepha lomhleli obonakalayo. Nje ukuba ukhethe Qala ukuhlela , uya kuzifumana kwiphepha lasekhaya. Apha unokubona zonke iifayile eziguqulekayo ziphawuliwe. Uya kuqaphela i icon yepensile ecaleni kwefayile nganye. Ukuguqulela imifanekiso, cofa iqhosha elisecaleni komfanekiso ngamnye ophawulweyo. Emva koko utshintshe i-URL yolwimi oluguqulelweyo.

Cofa u-OK kwaye konke kusetiwe.

Nceda wazi ukuba umzekelo osetyenziswe kula manqaku malunga nemifanekiso unokusetyenziswa nakwezinye iifayile zemidiya. Indlela efanayo ingasetyenziselwa ukufezekisa ukuguqulela ezinye iindlela zemidiya ezifana neevidiyo, umzobo wegraphical, njl. kumaphepha akho ewebhu.

Ukuqukumbela

Kuqikelelwa ngabakwa -invespcro ukuba kwihlabathi jikelele kukho i-67% yabathengi abathengayo kwi-Intanethi kwihlabathi liphela. Oku kubonisa ukuba amashishini kuya kufuneka akhuphisane ukuze aphumelele ngempumelelo. Amashishini enza iinzame ezikhethekileyo ngawo kuphela aya kufumana uninzi lweenzuzo. Kwaye enye yemigudu enjalo ikhethekileyo kukuguqulela kumajelo eendaba. Iya kwenza ngcono kakhulu ishishini lakho kwaye ikuncede ufumane ukuqondwa ngakumbi kumazwe ngamazwe. Kuya kukunceda uvelise itrafikhi ethe kratya kwiwebhusayithi yakho, umeme abathengi abaninzi kunye nabathengi abanokubakho, kwaye ukonyusa intengiso yakho yentengiso.

Nangona, ukuguqulelwa kwemithombo yeendaba kwakungumsebenzi onzima kodwa unokuqiniseka ukuba ngezisombululo ezihlakaniphile nezilula ezifana ne-ConveyThis iya kwenza ukuguqulelwa kunye nokufakwa kwendawo kwiwebhusayithi yakho kube lula, kulula kwaye kuyakhawuleza.

Ke, ukuba kunjalo, ungabhalisa kwi-ConveyThis kwaye ukonwabele ukuguqulelwa kwemidiya yakho.

Shiya uluvo

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