Ngokutsho kweWikipedia, uMbindi Mpuma ngummandla "we-transcontinental". Oku kubonisa ukuba ummandla ekubhekiselwa kuwo njengoMbindi Mpuma unamazwe asuka kumazwekazi awohlukeneyo. Uya kuvuma ukuba ngenxa yokugubungela kwayo ngokubanzi, kukho izithethe, iilwimi, imilinganiselo, izithethe nezithethe ezahlukahlukeneyo. Ezi zinto zibhekisa kwinto yokuba uMbindi Mpuma yenye yeemarike ezikhulayo nezikhawulezayo kwihlabathi.
UMbindi Mpuma ngummandla omema ishishini kwiimveliso ezifumileyo. Iimpawu zodidi oluphezulu zinokulonwabela eli thuba lihle. Uphando lwakutsha nje olwenziwa yiGoldstein Research lubonise ukuba kukho ukunyuka kweentengiso kunye nokuthengwa kweemveliso zodidi oluphezulu kulo mmandla ngabathengi abamalunga nama-70%. Ezi nkcukacha-manani zibonisa ukuba inkcitho yodidi kuMbindi Mpuma ingaphezulu lee kuneyeemarike ezinkulu (okt i-53% yenkcitho yabathengi) kwiindawo ezifana ne-Japan, i-United States ne-Europe.
Kukho ubuninzi beshishini elinokubakho kuMbindi Mpuma ngakumbi kwabo banokungena kwelo thuba lokuphonononga indawo yayo yokuthengisa. Inye into ekufuneka uyilumkele kukuba nengqikelelo engalunganga kunye nembi yezinga lempumelelo yeshishini kuMbindi Mpuma. Ukujongela phantsi impumelelo enokubakho yendawo esebenza njengekhaya labantu abangaphezu kwezigidi ezingama-400 abahlala kumazwe ali-17 ahlukeneyo yindlela engafanelekanga yokuphumelela kwimarike yodidi olunjalo.
Yiyo loo nto kweli nqaku, siza kuhamba kunye ukuya kuMbindi Mpuma ukuze siphonononge izinto kwaye sibone ukuba ukwenziwa kwasekhaya kule marike ilungele ukuvunwa kunokwenziwa ngokulula nangempumelelo.
KuMbindi Mpuma
Intsingiselo eyahlukileyo inikwe igama elithi "Mbindi Mpuma". Nangona, abaninzi baye balisebenzisa okanye badibana neli gama, kodwa kunzima kubo ukuchonga amazwe awela kulo mmandla. Esona sizathu siphambili kukho ingxaki ekuchazeni eli gama ziipolitiki. Makhe sihlolisise ngokufutshane imvelaphi yoMbindi Mpuma.
Igama elithi “Mbindi Mpuma” labakho ngenkulungwane ye -19 xa iingcali zeqela lomkhosi laseBritani zizama ukuchaza ummandla ophakathi kweMpuma ekude kunye “neNtshona” (iYurophu). Yiyo loo nto, ngokungafaniyo neminye imimandla enomda osemgangathweni njengokucandwa, uMbindi Mpuma awunamida yokwenyani kwaye ke, udla ngokuhlengahlengisa ngokuhamba kwexesha.
I-Qatar, i-Bahrain, i-Kuwait, i-Egypt, i-Israel, i-Saudi Arabia, i-Iraq, i-Jordan, i-Syria kunye ne-Lebhanon zonke ekuqaleni zazikuphela kwamazwe amkelwa njengoMbindi Mpuma. Nangona kunjalo, ekuhambeni kwexesha, i-United Arab Emirates, iCyprus, iYemen, iTurkey, i-Oman, i-Palestine kunye ne-Iran zifakwe kwinkcazo ekhoyo yegama. Abantu abaninzi babekholelwa ukuba lo mmandla uneempawu ezifanayo; uhlobo oluthile lwengcinga engeyonyani kuba le ndawo inamazwe aneempawu neenkcubeko ezahlukeneyo.
Ukucacisa oku, lo mmandla unamaqela eentlanga ezininzi apho uninzi lwama-Azeri, amaKurds, ama-Turks, ama-Arabhu namaPersi ngelixa amanye amaqela amancinci angamaTats, amaCopt, amaBaloch, amaZaza njl.njl. yolutsha lwayo. I-Serviceplan kuphando lwayo ikhankanye ukuba kukho abantu abatsha abangama-50% abangaphantsi kweminyaka engama-25 abahlala kulo mmandla. Kwakhona, u-Deloitte waphawula ukuba abantu abazalwa phakathi kwe-1981 kunye ne-1996 (oko kukuthi i-millennials) banobutyebi obuninzi kunabantu abaneminyaka ephakathi kwaye ukuthambekela kwabo kokuthenga kuphezulu kunanoma yimuphi umlinganiselo weminyaka. Uya kuvuma ukuba abantu abaselula nabatyebileyo bayinto ebalulekileyo yokwenza ushishino kuloo mmandla.
Ukuqonda kwiMarike eNtofontofo kuMbindi Mpuma
Abathengi kulo mmandla bafunyanwa kwiimveliso zokuthengisa ezisemgangathweni. Okubangela umdla kukuba, uPhando lweGoldstein luphawule ukuba uMbindi Mpuma ubeka inani leshumi kwihlabathi xa kufikwa kwinkcitho kwiimveliso zodidi. Enye into exhasa oku kukuba lo mmandla, ngokwembali, waziwa ngorhwebo lwayo yaye bamisela impumelelo yomntu nobume bakhe ngokobungakanani bezinto eziphathekayo anazo. Esi simo sengqondo sisasasazwa nanamhlanje. Umzekelo, kukholeleka malunga ne -52% yabantu baseSaudi Arabia ukuba eyona ndlela ingcono yokulinganisa impumelelo kunye nokufezekiswa kwemali kunye nezinto eziphathekayo. Akumangalisi ukuba kukho ukwanda komdla ekuthengeni izinto zodidi kunye neemveliso kulo mmandla.
Kuqhelekile ukubona izincedisi kunye nomyili enxiba njengeemveliso ezigxininisiweyo kwintengiso yazo yobunewunewu kwaye oku kukhangeleka kuyathembisa. Ezinye iimveliso ezithengiswa ngokubanzi ziimveliso zobuhle. Ngokufanelekileyo, i-Eyes of Riyadh ngoDisemba 2018 ibango lokuba uMbindi Mpuma ubeka i- 1 phakathi kwabanye kwihlabathi xa kuziwa ekuchitheni imali kwiimveliso zefashoni kunye nobuhle.
Izinto ekufuneka ziqwalaselwe phambi kokungena kwiMarike yoMbindi Mpuma
- Amaqhina eNkcubeko: ukuba uceba ukuthengisa iimveliso kunye neenkonzo zakho kulo mmandla, kukho iindlela ezithile zenkcubeko omele uzazi kakuhle. Enye yezi zibophelelo zentsapho, intambo yenkcubeko ebonwa njengexabiso kummandla. Abantu baloo mmandla bayaluxabisa ulwalamano lwentsapho olusondeleyo, olunentsingiselo, olunyanisekileyo nolunentlonipho. Yiyo loo nto abanini bamashishini abaninzi bebhalisela ukusetyenziswa komxholo onxulumene nosapho kwintengiso yabo ukubonisa umdla wabo kumaqhina osapho.
Enye into kukubuk’ iindwendwe. Abahlali balo mmandla bamkela ububele omnye komnye nakwiindwendwe ezibekekileyo. Esi senzo silandeleka kwixesha laxa abahambi besamkelwa baze bahlaliswe kwingingqi emva kwimbali.
Olunye uqheliselo lwenkcubeko olubalaseleyo phakathi kwabantu bakuMbindi Mpuma ziintetho zomlomo. Abathengi kulo mmandla bakholisa ukukholisa umntu othengisa ngomlomo (ngamazwi athethwayo) kunakwintengiso yangaphandle efana nokusetyenziswa kwebhodi yezaziso.
Ezi zithethe zenze ukuba abahlali balo mmandla bathembane kwaye babe nobudlelwane obusondeleyo omnye komnye nangona inkcubeko yasentshona izama ukungena.
Into enika umdla ngalo mmandla kukuba ngoku babona ukwanda kwamanani abasebenzisi betekhnoloji kunye ne-intanethi. Oku kwenze ukuba kube lula kubo ukunxibelelana nehlabathi langaphandle. Lo ngumba wenkcubeko yehlabathi lasentshona.
Isantya kunye nokulula kokusetyenziswa kwe-intanethi kukhokelele ekusetyenzisweni kwe-e-commerce kummandla. Kwakhona, imidiya yoluntu inoncedo ekuphembeleleni inkcubeko. Ngokwesiqhelo, abantu balo mmandla bagcinwe ngandlel’ ithile kodwa ngokusetyenziswa kwamajelo eendaba ezentlalo, baye bavakalisa ngakumbi.
- Iinkolelo zeNkolo: nangona abantu bakwaSirayeli beqhelisela inkolo yobuJuda kodwa uninzi lwabantu abakuMbindi Mpuma luzibiza ngokuba ngamaSilamsi. Oko akuthethi ukuba elinye iqela lonqulo alikho kodwa limelwe ngokufutshane. Inxalenye yoMbindi Mpuma elawulwa ngamaSilamsi ilujonga unqulo lwabo njengendlela yokuphila. Oko kukuthi, bayibona njengesazisi kunye nelifa. Ke, iya kuba nenqanaba lempembelelo kwintengiso kwindawo. Ukuba ucutha ifuthe lenkolo kulo mmandla, indawo okuyo inokuchaphazeleka. Ukuba awukhathali kwiinkolelo zabo zonqulo unokufumana i-brand ibacaphukisa. Xa unikela ingqalelo ngenyameko kwimisebenzi yabo yonqulo, uya kulwenza lube yimpumelelo uphawu lwakho. Thatha umzekelo ngexesha leRamadan, inyanga yokuzila ukudla yamaSilamsi, iimveliso ezininzi zisebenzisa elo thuba ukunxibelelana nabaphulaphuli abangamaSilamsi. Umzekelo oqhelekileyo wohlobo olunjalo nguMcDonalds . Kwakhona, ngeli xesha, amaSilamsi asebenzisa ithuba lokunxibelelana nabanye kumajelo eendaba ezentlalo ngaloo ndlela ekhulisa ukusebenzisa kwawo amajelo eendaba ezentlalo.
Umntu kufuneka ahlaziywe kwaye aqhelane notshintsho koko kwamkelekileyo ngokonqulo. Ngokomzekelo, kwakukho ixesha lokubhiyozela iValentine engazange yamkelwe eSaudi Arabia. Noko ke, oku kuvalwa kwapheliswa emva kwamaxesha athile.
- Ukusetyenziswa koLwimi: iilwimi ezinabantu abaninzi abazithethayo zimalunga nesihlanu. Ngokuqhelekileyo, sinabantu abathetha isiArabhu, isiBerber, isiPersi, isiKurdish nesiTurkey. Nangona ulwimi lunye lusenokwenzeka ukuba luthethwa kumazwe awahlukahlukeneyo kulo mmandla, kodwa kukho ukwahluka kwezo lwimi. Kwakhona, ngaphandle kwezona lwimi zithethwa kakhulu, kukho iilwimi ezingaqhelekanga kwiindawo ezithile. Umzekelo, iTunisia ayisebenzisi nolunye ulwimi kwezi zintlanu zidwelisiweyo kodwa isiFrentshi njengendlela yokunxibelelana. Ke ngoko, xa kusenziwa indawo kulo mmandla, izinto ezinje kufuneka zithathelwe ingqalelo.
Kwaye kwakhona, ezinye iilwimi zibhalwa ukusuka ekunene ukuya ekhohlo. Ezo lwimi sisiHebhere, isiPersi nesiArabhu. Ke ngoko, isisombululo esisebenzayo soguqulo, esinje ConveyThis , exhasa iilwimi ezibhaliweyo ukusuka ekunene ukuya ekhohlo kufuneka isetyenziswe ekwenzeni iwebhusayithi yakho kwindawo enjalo. Iimveliso kwihlabathi jikelele, kubandakanywa nezo zikuMbindi Mpuma, ngoku zisebenzisa iinkonzo ze-ConveyThis ngenxa yokusebenziseka kwayo ngokulula kunye nezinto ezininzi ezinomdla.
- Ukuqhelaniswa noMthetho/uMthetho:
Umthetho kuMbindi Mpuma kufuneka uthathelwe ingqalelo xa ucinga ngeshishini kwindawo. Amazwe athile, hayi onke, kulo mmandla abambelele kumthetho weSharia . Nangona kunjalo, xa uthengisa iimveliso zakho kwiindawo ezifana neSaudi Arabia, Egypt, Iraq, Pakistan, Iran, kunye ne-United Arab Emirates esebenzisa umthetho weSharia, umntu kufuneka alumke kakhulu ngento eza kuthengiswa okanye ibhengezwe. Umthetho, umzekelo, uyakruqula ukubulala, ubufanasini, udlwengulo, ukukrexeza, ubungcatshi, ukuthungelana njl njl.
Kumthetho we-sharia ayikoyikisa nabani na kodwa kukwazisa amashishini apho kufuneka kuthathelwe ingqalelo amashishini abo. Ukuba indlela yabo ifundwe ngononophelo kwaye ilandelwe, ibhrendi yakho inokuyonwabela imarike kwindawo.
Ukuqukumbela
Kuzo zonke ezi sele zixoxiwe ngasentla, akuthandabuzeki ukuba uMbindi Mpuma ngumhlaba ochumileyo kumashishini. Ukanti, zonke iinkalo nezinto ezikhankanywe kweli nqaku zifanele ziqwalaselwe ngenyameko xa kuzanywa ukuhlala kuloo mmandla.
Qaphela ukuba uMbindi Mpuma uyaguquguquka kwaye izinto ezithile malunga nommandla zidla ngokutshintsha ngokuhamba kwexesha. Yiyo loo nto kufuneka unikele ingqalelo kwinto eqhubekayo apho kwaye uncokole ngento eguqukayo ngexesha.
Qinisekisa iimveliso zakho zithetha kubathengi bakho kunye nabathengi abanokubakho ngolwimi kunye nenkcubeko yeentliziyo zabo. Nangona ukuthengisa iimveliso kunye neenkonzo zakho zasekhaya kunokujongeka kunzima, izisombululo zendawo ezifana ne-ConveyThis yinto ethembekileyo enokusingatha zonke ezi zinto ngokulula. I-ConveyThis ixhasa iilwimi ezahlukeneyo kubandakanywa nezi zisetyenziswa kummandla. Unokuba nokuluma kwezi mpawu zithembisayo ngokuzama ConveyThis unikezelo lwasimahla .