Kuhle ukwazi ukuba uzimisele ukukhusela indawo kwimarike yehlabathi kuba ukuze ube neshishini le-intanethi eliyimpumelelo, uya kuba ufuna isicwangciso sokuthengisa kumazwe ngamazwe.
Kuyinyani, kukho amathuba amaninzi amashishini alindele ukuphononongwa. Oku kungenxa yokuba ukusetyenziswa kwe-intanethi kuye kwahamba kakhulu kunanini na ngaphambili kwaye ingcamango yokudityaniswa kwehlabathi iyanda.
Kule mihla, kulula ukufumana ulwazi oluvela kuyo nayiphi na indawo yehlabathi. Unokukhangela kwiindawo zentengiso ezinokufumaneka kwi-intanethi, uhlolisise ukungena ekusebenziseni amaqonga eendaba ezentlalo ezifana ne-Facebook, i-Twitter, i-Instagram njl. Oku kwenza ukusetyenziswa ngobulumko kokufumaneka kweendlela ezahlukeneyo zokukhetha isango lokuhlawula elifumaneka kwiindawo ezahlukeneyo. zehlabathi, kwaye basebenzise iinkonzo zonikezelo ezifumaneka ngokubanzi namhlanje. Esi sisizathu sokuba amashishini amaninzi namhlanje athathe isigqibo sokuya kwihlabathi. Iziphumo ziyabonakala njengoko amashishini ala ukuya kwihlabathi abone ukukhula okucothayo xa kuthelekiswa nalawo azibandakanye neseyile yehlabathi.
Umzekelo, amanani angezantsi athetha umthamo:
- UMzantsi-mpuma Asia ngoku unabasebenzisi be-intanethi abangaphezu kwezigidi ezingama-360 . (okt isibini kwisithathu sabantu abakuloo mmandla)
- UFacebook ngoku uguqulela malunga neebhiliyoni ezingama-20 ngosuku.
Phakathi kwexesha leminyaka emibini ukusuka ngo-2010, abasebenzisi be-Facebook ngolwimi lwesiPhuthukezi bangqina ukwanda kwe-800%.
Ngaphambi kokuba ungene nzulu kwindlela onokuthi uphumelele ngayo kwintengiso yamazwe ngamazwe, makhe sichaze eli gama.
Nasiphi na isenzo sorhwebo esikhuthaza ukuthengisa nokwenza ukuhanjiswa kwemithombo, iimpahla, iinkonzo, iimveliso, izimvo, okanye abantu kuyo yonke imida yelizwe kube lula kwaziwa njengorhwebo lwamazwe ngamazwe .
Ngoku emva kokuthathela ingqalelo inkcazo yokuthengisa kumazwe angaphandle, masingene kwinto onokuyenza ukukhuthaza urhwebo lwakho lwamazwe ngamazwe.
Izizathu zokuba inkampani yakho iguqukele kwihlabathi liphela
Iinzuzo zokungena kwindawo yentengiso yamazwe ngamazwe okanye ukwenza inkampani yakho ibe yeyomhlaba zininzi kwaye ayinakuze igxininiswe ngokugqithisileyo. Ezinye zezi zibonelelo zezi:
- Uya kuba nethuba lokwandisa ukufikelela kwakho kwaye ngaloo ndlela ufumane ukufikelela kwimarike ebanzi ngakumbi.
- Xa uphawu lwakho lwehlabathi, uphawu lwakho luya kuxatyiswa kakhulu, luhlonitshwe kwaye lubonwe njengoluhloniphekileyo.
- Okukhona unolwandiso lweshishini lakho, kokukhona amandla okwandisa isabelo sakho semarike.
- Uya kuba nethuba lokwandisa inethiwekhi yakho yobuchwephesha kwaye ke ngoko wongeze ithuba lakho lokusebenzisana neempawu ezidumileyo kwihlabathi liphela.
- Kubandakanya ezinye izibonelelo ezininzi…
Ukwakha imarike yamazwe ngamazwe okokuqala
Abathengi kwindawo yentengiso yangaphandle bafumaneka ngokulula ukuba bamkele iibrendi ezintsha ezisuka kwilizwe labo, nangona oko kusenokungasoloko kunjalo kodwa kuseyinyani. Ukungena kwimarike yamazwe ngamazwe ngokuqhutywa yimpembelelo nje kuya kuba yintlekele enkulu.
Ngaphezulu kunanini na ngaphambili, indawo yentengiso yamazwe ngamazwe ibone ukwanda kule minyaka ilishumi idlulileyo ngenxa yokunyuka kwamanani eevenkile zeCommerce, iivenkile ze-intanethi, kunye neendawo zentengiso ezingenamda.
Yintoni ke ngoko eya kukunceda ukuba wakhe imakethi yamazwe ngamazwe ? Kuya kufuneka ube nesicwangciso soshishino samazwe ngamazwe esiyilwe kakuhle. Inyaniso kukuba akuyi kuba lula kumashishini amancinci okanye aphakathi ukwakha isicwangciso sentengiso yamazwe ngamazwe ngakumbi xa esenza oko okokuqala. Isizathu kukuba abanabo ubuchule obaneleyo, imathiriyeli eyaneleyo kunye nemithombo yemali yokubeka isiseko apho banokwakhela kwaye bagcine amaphulo anqwenelekayo entengiso yamazwe ngamazwe.
Ungaqala phi ngentengiso yamazwe ngamazwe
Inyathelo lokuqala neliphambili ekufuneka urhwebo lwamazwe ngamazwe luqale ngalo kukwenza kunye nokugcina iwebhusayithi yeelwimi ezininzi yohlobo lwakho. Kuyinxalenye yaso nasiphi na isicwangciso samazwe ngamazwe ekumele ukuba singabanjwa ngesandla. Nangona kunjalo, ukuba uya kufuna ukwenza iwebhusayithi yeelwimi ezininzi ngokusebenzisa indlela yokuguqulela ngesandla, kuya kufuneka uchithe ixesha elininzi kunye nemali.
Ngaba kukho nasiphi na isisombululo sokunceda kule nto? Ewe. I-ConveyLe yiplagin ekulula ukuyisebenzisa enokuthathela lo msebenzi. Ngaphandle kokuba uzicinezele ngokwakho, i-ConveyThis iya kukuguqulela ngokulula nangokulula iwebhusayithi yakho kwimizuzu. Inendlela eyaziwa ngokuba yinkqubo engumxube, oko kukuthi, indibaniselwano yokuguqulela komntu kunye noomatshini ukuvelisa imveliso echanekileyo nesulungekisiweyo yenguqulelo yeprojekthi yakho ukuze abaphulaphuli bakho bonwabele imixholo yendawo. Ukuba ufuna ukuyenza ikhazimliswe ngakumbi, unokumema amalungu eqela kunye/okanye u-odole abaguquleli abanezakhono ukuba bakuncede ngeprojekthi yakho kanye ngaphakathi kwideshibhodi yakho ye-ConveyThis. Ilula ngolo hlobo, iyakhawuleza kwaye iyabhetyebhetye.
Indlela yokwenza isicwangciso soshishino lwamazwe ngamazwe
Izizathu zokuba wonke umntu angene kwimarike yamazwe ngamazwe ziyahluka ukusuka kumntu ukuya komnye. Oko kuthetha ukuba ishishini ngalinye lineendlela zokuthengisa ezikhethekileyo zehlabathi. Abanini bamashishini ke ngoko banokuqiniseka ngamaqhinga abo, iinjongo kunye nezicwangciso zabo ezizodwa.
Umzekelo, usomashishini unokukhetha ukusebenzisa iinkonzo zabathengisi bamanye amazwe ukujonga ukuba yintoni kunye nendlela yokwenza ishishini kwimarike ekujoliswe kuyo. Ngelixa omnye unokugqiba ukuthengisa ngaxeshanye kwiindawo ezahlukeneyo ezinolwimi olufanayo okanye olufanayo.
Ngoku, masixoxe ngamanye amacebiso anokukunceda usebenzise kwaye uphuhlise imigaqo yokuthengisa esebenzayo ekwakheni isicwangciso sentengiso ezinzileyo yamazwe ngamazwe.
Icebiso 1: Phanda ngeMarike
Kuya kufuneka ube nolwazi olubanzi ngengqikelelo yoqhelaniso lwendawo kunye nenkcubeko yemarike. Uphando olunjalo luya kukunceda ukuba ufumane ukuqonda malunga nokuziphatha kunye neemfuno zabathengi bakho abanokubakho kwaye ngaloo ndlela ungalungisa isicwangciso sakho semarike yamazwe ngamazwe ukuya kwisiphumo sophando lwakho.
Kwakhona, uphando lwakho kufuneka luqukumbele ukukhangela abo baza kukhuphisana nabo ukuba bangabomthonyama kwindawo yentengiso ekujoliswe kuyo okanye hayi. Kuya kufuneka ukwazi ukuchonga kwaye uvavanye ukuba baqhuba kakuhle kangakanani kwaye yintoni eyenza ukuba benze ngcono. Kwakhona, zama ukwahlula ukuba zeziphi iingxaki zabo kwaye ujonge ukuba ungayisebenzisa njani loo nto ukuze uphumelele eyakho.
Iimfuno, indlela yokuthenga, izinto eziphambili ngokubaluleka, izinto ezikhethwayo, kunye nenani labantu kwiimarike zamazwe ngamazwe ziyahluka ukusuka kwindawo ukuya kwenye. Enyanisweni iya kwahluka kakhulu kwimarike ekhaya. Ukukwazi ukuqaphela kunye nokwahlula lo mahluko sisixhobo ekuchongeni eyona ndlela ifanelekileyo onokuthi ufikelele kubaphulaphuli obanqwenelayo.
Icebiso 2: Chaza okanye ucacise ubukho basekuhlaleni
Ukucacisa ubukho bakho basekhaya kuthetha ukuba kuya kufuneka wenze isigqibo soku:
- Uvula inkampani encedisayo yohlobo lwakho okanye usebenzisane nabahlali
- Indlela oya kukhathalela ngayo uphuhliso lweprojekthi
- Iinkonzo zonikezelo kunye/okanye iinkampani onokuthi uziqeshe
- Ukufumana nokusebenzisa ababoneleli bendawo okanye hayi.
…. Kwaye abaninzi ngakumbi.
Kuya kuthi, okwangoku, ufune ukuphonononga zombini izikhokelo ze-intanethi kunye ne-offline. Ngaloo nto uya kukwazi ukuchonga naziphi na iingozi ezinokubakho kunye neengxaki, ngaloo ndlela wenze amalungiselelo kwangaphambili kunye nesicwangciso esiya kukunceda ukuba uhlangabezane nazo.
Ingcebiso 3: Lungisa urhwebo lwakho lwamazwe ngamazwe
Emva kophando kunye nokucacisa ubukho bakho bendawo, into ekufuneka uyenzile ngokulandelayo kukufumana eyona ndlela ilungileyo onokuthi ulungelelanise okanye ulungelelanise imisebenzi yakho yokuthengisa. Amaxabiso akho, iintengiso, iimveliso kunye neenkonzo kufuneka zilungiselelwe imarike ekujoliswe kuyo kwindawo yangaphandle.
Unokukwenza njani oku kukusebenzisa iinkonzo zee-arhente zendawo kunxibelelwano lwakho kunye nezicwangciso zentengiso. Oku kuya kwenza ukuba kwenzeke kwaye kube lula kuwe ukulungelelanisa isicwangciso sakho kwindawo echaphazelekayo.
Icebiso lesi-4: Tyala imali kwizinto ezibangela umdla kubaphulaphuli basekuhlaleni
Ukwenza utyalo-mali kwiziqulatho eziya kwenza abaphulaphuli basekuhlaleni batsaleleke kuphawu lwakho kubandakanya uguqulo kunye nolwasekuhlaleni. I-Localization ibhekisa kwinkqubo yokudala kunye nokulungelelanisa umxholo wakho kwindawo ethile ngendlela yokuba abantu bomthonyama banokunxulumana ngokulula nemixholo.
Uguqulelo lwenzeka ngaphaya kokuguqulela izicatshulwa kolunye ulwimi ukusuka kulwimi lomthombo. Kudlulela ngaphaya kokukwazi ukuthetha ngaphezu kolwimi olunye. Ibandakanya ukubeka izithethe kunye neenqobo zenkcubeko, iyantlukwano kwezopolitiko nezoqoqosho, iindlela ezahlukeneyo zokuziphatha zithathelwe ingqalelo. Ngaloo nto, uya kuba nakho ukuqinisekisa ukuba yonke into ifakiwe kwinkqubo yakho yendawo.
Ungalibali ukuba ngoncedo lwe-ConveyThis, unokuthatha ibhrendi yakho kwihlabathi jikelele ngokulula kwaye ngokukhawuleza njengoko senzile ngeebrendi ezisebenzisa inkonzo yethu.
Ingcebiso 5: Yenza uphononongo lweZalathi zokuSebenza eziPhambili (KPIs) kwaye uhlengahlengise ngokufanelekileyo
Ngamaxesha athile, mhlawumbi ngokweekota, qinisekisa ukuba ii-KPIs zakho ziyajongwa. Ngaloo nto, uya kukwazi ukuthatha ulawulo lwento oyizuzileyo uyithelekisa nolindelo lwakho kwaye xa uya kukwazi ukufikelela usukelo lwakho olumiselweyo.
Khumbula ukuba nesicwangciso se-backup onokuthi uhlale ubuyela kuso xa kukho utshintsho kwisicwangciso sakho okanye singahambi njengoko kulindelekile. Nokuba yeyiphi na imiba okanye imiqobo yendlela efika kwindlela yakho yokuthengisa kumazwe aphesheya, yibone njengamatye okunyathela kwaye usebenze kwindlela yokunyusa amaqhinga akho.
Okokugqibela, ukuba ufuna ukuphumelela, kuya kufuneka udibanise intengiso yakho yamazwe aphesheya kunye nentengiso yasekhaya. Kuyinyani ukuba ukuya kwihlabathi kunokubonakala kungumngeni, kodwa kulula kakhulu xa usebenzisa isixhobo esifanelekileyo. Ngaba uzama ukuzenza ukuba uzinze kwimarike yamazwe ngamazwe?