Yandisa isiseko sabaThengi bakho ngokunikezela ngoMxholo wakho ngolwimi lwabo nge-ConveyThis

Ingxelo ezimeleyo yeCommon Sense Advisory iveze ukubaluleka koguqulo kwi-ecommerce yamazwe ngamazwe. Idlala ngokucacileyo indima ephambili ukususela ekubeni uphando lubonise ukuba i-60% yabantu abanqabile okanye bangaze bathenge kwiiwebhusayithi zesiNgesi kuphela .

Abathengi be-intanethi abangama-3,000 bavavanywa kumazwe ali-10 angathethi isiNgesi abavela kwihlabathi liphela, iziphumo zibonise ukuba i-75% yabo ifuna iimveliso ngolwimi lwabo lwenkobe. Obu bungqina buyayiphikisa inkolo ekudala ikho yokuba abantu abathetha isiNgesi kakuhle abanangxaki nokusisebenzisa xa kufikwa kwintengiselwano kwi-Intanethi. Xa kuziwa kwiinkonzo zeemoto kunye nezemali, bancinci ukuthenga ukuba ulwazi alukho ngolwimi lwabo.

Umseki weeNgcebiso eziQhelekileyo, uDon DePalma ugqibe kwelokuba “ Ukuhlala kwasekhaya kuphucula amava omthengi kwaye kwandisa ukuzibandakanya kwincoko yababini yohlobo. Ifanele ibe sisicwangciso esicwangcisiweyo nesiphunyeziweyo seshishini kuyo nayiphi na inkampani ejonge ukukhula kumazwe angaphandle. ”

Ukuba newebhusayithi eneelwimi ezininzi yeyona nto ibalulekileyo kwisicwangciso sentengiso yehlabathi. Oku kulula ukuba usebenzisa i-WordPress, i-plugin ye-ConveyThis isisombululo esikhawulezayo nesithembekileyo.

Nangona kunjalo, akwanelanga ukuguqulela iwebhusayithi yakho. Ukuze unikeze amava agqwesileyo omsebenzisi kufuneka uqiniseke ukuba umxholo ufanelekile ngokwenkcubeko kubaphulaphuli bakho kwaye iyantlukwano yolwimi ayikhange ichaphazele uyilo lwakho.

Nanga amanye amacebiso amahle ngendlela yokuzuza iwebhusayithi enempumelelo yeelwimi ezininzi.

Khetha isisombululo esithembekileyo soguqulo

Kwi-WordPress, kukho iindlela ezininzi ezikhoyo zokuguqulela iwebhusayithi, ungazihluza ngokwebhajethi yakho kunye neziphumo ezilindelekileyo.

Kodwa ukhetha njani? Ewe, unokuthoba inani leenketho ngokulahla ezo zingahambelani nohlahlo lwabiwo-mali lwakho. Ungakwazi nokuhluza ezinye ngokuxhomekeke ukuba ufuna iinguqulelo zekhompyutha okanye ezobuchule. Ungafumana iplagi yokuguqulela yasimahla enikezela ngeyona nguqulelo isisiseko yekhompyuter.

Ukuba ujonge umgangatho ophezulu, iinguqulelo ezicacileyo, isigaba sokuqala esinoguqulo lwekhompyutha inokuba yindawo entle yokuqalisa, ukuze ukwazi ukuva ukuba inguqulelo yokugqibela yesayithi yakho eguqulelweyo ingajongeka njani, kodwa umguquleli ochwepheshile uyakudinga kamva. ukuyijonga ukulungisa naziphi na iimpazamo.

Iplagi elungileyo yeWordPress eya kukunika iziphumo ezigqwesileyo kufuneka:

• Xhasa iilwimi onomdla kuzo.
• Faka kakuhle kwiwebhusayithi yakho, kwaye uchonge kwaye uguqulele ngokuzenzekelayo zonke iitekisi.
• Sebenza kakuhle kunye nezinye iiplagi okanye imixholo
• Yiba neenguqulelo zabantu.
• Qhagamshelana nawe neengcali kwishishini lokuguqulela.
• Ikuvumela ukuba uhlele umbhalo omtsha.
• Yiba nokutshintsha ulwimi olululo.
• Yiba nenkxaso ye-SEO

Akufuneki kubekho mbuzo malunga nokubeka iwebhusayithi yakho ukuba ufuna ukukhula kwaye uthengise iimpahla ezininzi kubathengi behlabathi. Qinisekisa ukuba iinguqulelo zijongiwe ngumguquleli onamava, ukuze iwebhusayithi yakho inxibelelane ngokucacileyo nabatyeleli bakho. Kuyavunywa ukuba, kuya kubiza imali eyongezelelweyo, kodwa iziphumo ziya kuhlawulela kwaye kungekudala uza kuyifumana kwakhona imali esetyenziswe kakuhle.

Khetha iilwimi zakho ezintsha kakuhle

Oku kunokubonakala ngathi lelona nyathelo lilula kuwo onke. Usenokuba sele unengqondo apho ufuna ukwenza abathengi abatsha kodwa kufuneka uqale ujonge kuyo yonke idatha eqokelelwe yindawo yakho kwaye ubone ukuba ngubani otyelele indawo yakho.

Uhlalutyo lukaGoogle lunokukubonisa ukuba zeziphi iilwimi uninzi lweendwendwe zakho ezibrawuza. Unokufumana inani elihle "labalandeli" abafikelela kwiwebhusayithi yakho ye-WordPress yesiNgesi ukusuka kwilizwe elingalindelekanga! Kutheni unganikezi umxholo wakho ngolwimi lwabo lweenkobe? Oku kuya kuphucula ubudlelwane bakho kunye nabo kwaye kubenze bazive bezithembile ngokuthenga iimpahla zakho.

Ngaphaya koko, ngenxa yokuba kukho iinketho zolwimi ezilikhulu ezifumanekayo kwiplagi yakho, oko akuthethi ukuba kufuneka wenze zonke, iilwimi ezimbalwa, umsebenzi omncinci kwiqela lokuguqulela. Umyalezo wakho uya kucaca ngakumbi kwaye ubudlelwane bakho nabathengi bakho buya kuba namandla. Ukuba uneendwendwe ezininzi ezisuka kwilizwe apho abantu bathetha iilwimi ezininzi, yenza uphando ngaphambi kokuba ukhethe ukuba yeyiphi iqela lakho labaguquleli eliza kugxila kulo.

Yiba nesitshintshi solwimi esicacileyo

Nangona iiwebhusayithi ezininzi zisekwe ngendlela yokuba ibonise inguqulelo ngolwimi esikulo isixhobo, kuseyimfuneko ukunika ithuba lokutshintsha ulwimi olukhethwayo (kwaye ukukhumbula oku kukhetho kutyelelo oluzayo kukuchukumisa okuhle) .

Kusenokwenzeka ukuba abasebenzisi bafunda ulwimi olutsha kwaye bagqibe ekubeni batshintshe ukucwangciswa kweefowuni zabo ukuze bancede bafunde, okanye mhlawumbi iGPS ibonisa ukuba bakwilizwe elahlukileyo kodwa umsebenzisi ngumkhenkethi kwaye akathethi ulwimi lwasekuhlaleni.

Xa ukhetha ukubekwa kweyona nto ibhetele kwi-switcher yolwimi kusoloko kubalulekile ukuyigcina kwindawo esisigxina, evelele, njengentloko okanye i-footer. Iqhosha kufuneka licace, kufuneka libe negama lolwimi okanye ukushukuma phezu kweqhosha ufumana i menu eyehlayo nazo zonke iinketho zolwimi ezinamagama izithethi zomthonyama eziya kuwaqaphela, umzekelo 'Deutsch' kunye 'Français' endaweni ye ' IsiJamani kunye 'nesiFrentshi'.

Zama ukungasebenzisi iiflegi njengezithethantonye zamagama eelwimi kuba amazwe amaninzi anokuthetha ulwimi olunye okanye usenokuba nelizwe elinye apho kuthethwa iilwimi ezininzi. I-ConveyThis inokhetho lweflegi olukhoyo ukuba ugqibe ekubeni lolona khetho lulungileyo.

Kuphephe ukuphinda umxholo

Sebenzisa ii-URL zengingqi ezithile ukunqanda iphinda-phindo lezohlwayo zesiqulatho. Olu hlobo lwee-URL luqulathe isalathisi solwimi. Iwebhusayithi yokuqala ngesiNgesi inokujongeka ngolu hlobo " www.website.com " kwaye inguqulelo yesiFrentshi inokuba " www.website.com/fr ".

Khetha isakhiwo se-URL esenza kube lula ukunxulumana nemimandla eyahlukeneyo, kukho iindlela ezintathu ezikhoyo:

• website.fr: Kolu khetho iiwebhusayithi zahlulwa ngokulula kodwa zibiza kakhulu
• fr.website.com: Kolu khetho kulula ukuseta iwebhusayithi kodwa abasebenzisi banokubhideka (umzekelo, ingaba 'fr' ibhekisa kulwimi okanye ilizwe?)
• iwebhusayithi.com/fr: Olu khetho lulolongo oluphantsi kwaye kulula ukuseta kodwa lukwindawo enye yeseva kuba luluhlu olungaphantsi. Olu lukhetho olusetyenziswa yi-ConveyThis, ulwimi ngalunye lune-URL yalo.

Yila isicwangciso se-SEO seelwimi ezininzi

Ngoku ekubeni iwebhusayithi yakho inokhetho oluninzi lweelwimi, amathuba okuba ubonakale kukhangelo lwewebhu andile, abantu abaninzi banokukundwendwela ngoku. Ngoku kufuneka uhlalutye isicwangciso sakho se-SEO.

Yonke imixholo yakho kunye namagama angundoqo kunye nemethadatha egciniweyo ngoku ifumaneka ngolwimi olungaphezulu kolunye oko kuthetha ukuba iwebhusayithi yakho iya kunyuka kwi-rankings kuba ngoku ifaneleka njengento efanelekileyo kwimimandla emininzi. Oku akusebenzi kuGoogle kuphela, kodwa nakwezinye iinjini zokukhangela.

Isicwangciso sakho se-SEO siya kuxhomekeka kwi-injini yokukhangela ethandwa kakhulu kubaphulaphuli bakho. Ukuba uzama ukubamba imarike yaseRashiya, kuya kufuneka uziqhelanise ne-injini yokukhangela yeYandex. E-US abantu abaninzi basebenzisa uGoogle, kodwa eTshayina basebenzisa iBaidu. Kukho ezinye iinjini zokukhangela ezikhoyo njenge-Bing kunye neYahoo. Ukuze ufezekise inkqubo, phanda imikhwa yokukhangela yabaphulaphuli bakho, fumana ukuba bakufumene njani kwaye ngawaphi amagama angundoqo abawachwethezayo abakhokelela kwiwebhusayithi yakho.

I-ConveyThis iyazi kakuhle kwezona ndlela zibalaseleyo ze-SEO zeelwimi ezininzi ukuze uqiniseke ukuba indawo yakho yeelwimi ezininzi iza kuphawulwa kakuhle.

Sebenzisa i- hreflang amanqakwana

Xelela uGoogle malunga newebhusayithi yakho yasekuhlaleni . Oku kuya kubangela ukuba uGoogle abonise inguqulelo yolwimi olufanelekileyo lwewebhusayithi yakho kwiziphumo zophendlo. Oku kunokwenziwa nge- hreflang.

Kukho iindlela ezintathu zokubonisa iinguqulelo zolunye ulwimi:

Iithegi ze-HTML

Ngokudibanisa Izinto kwiheda yekhasi lakho ungabonisa ukuba loluphi ulwimi olubonisayo. Yenza oku ngazo zonke iinketho zolwimi.

Gcina ukhumbula, amagama e-subdomain owakhethileyo akaphethe naluphi na ulwazi oluluncedo kuGoogle. Kuya kufuneka udibanise i-URL kulwimi kwicandelo lentloko yephepha.

Izihloko zeHTTP

Iheader yeHTTP lukhetho olukhulu lweefayile ezingezizo ezeHTML ezifana nePDF.

Imephu yesiza

Oku kwenziwa nge into exela i-URL enongeniso lomntwana, ebonisa zonke iilwimi ezahlukeneyo kweso siza. Imephu yesayithi iya kukubonisa ingeno loguqulelo ngalunye lwephepha elinamangeno omntwana amaninzi njengoko kukho iinguqulelo.

Khumbula ukuhlaziya iinguqulelo eziguqulelweyo

Kuhlala kusenzeka ukuba ishishini le-intanethi libe nemincili kakhulu kwaye lingene kwimarike yehlabathi ngewebhusayithi emnandi yeelwimi ezininzi yenguqulelo yabo yangaphambili yesiNgesi, kodwa ke, inguqulelo yesiNgesi iqhubeka ikhula kwaye isanda ngomxholo omtsha kwaye ezinye iinguqulelo zeelwimi ziwela ngasemva kwaye ziqale. ukujonga ngokwahlukileyo.

Kubaluleke kakhulu ukuba amava omsebenzisi ahambelane kuzo zonke iilwimi. Akusona sigqibo soshishino esilungileyo ukuba sibe nenguqu engaphelelanga kunye nephelelwe yisikhathi yewebhusayithi, ibhondi kunye nabathengi baya kubandezeleka. Isidima senkampani yakho siya kuchaphazeleka ukuba abatyeleli baqaphela ukuziphatha okungahoywanga.

Xa ucwangcisa uhlaziyo lwesiza esiphambili, khumbula ukucwangcisa uhlaziyo lwezinye iinguqulelo ngokunjalo. Hlaziya umxholo wazo zonke iinguqulelo kwaye ujonge ukuba zonke iinguqulelo zenziwe nakwezinye iilwimi. Akufuneki kubekho iyantlukwano yesiqulatho kuphela eyenkcubeko. I-Convey Esi sisixhobo esihle sokuqinisekisa ukungaguquguquki, ukusuka kwinqaku layo lokuguqulela oluzenzekelayo ukuya kumhleli walo onengqondo. Khumbula ngokulula ukungasebenzisi isicatshulwa esizinzisiweyo kuba asinakuguqulelwa ngokuzenzekelayo.

Uyilo olugqwesileyo lweelwimi ezahlukeneyo

Indawo ngundoqo kuyilo lwewebhusayithi ngeelwimi ezininzi. Ayizizo zonke iilwimi ezilingana kwindawo enye neyokuqala. Ezinye zifuna indawo ethe nkqo ngakumbi, ezinye zi-wordier kwaye ezinye zifundwa ukusuka ekunene ukuya ekhohlo. Ke xa uziva wonwabile ukuba okubhaliweyo kwesiNgesi kungene ngethamsanqa kwindawo exineneyo, yazi ukuba kunokwenzeka ukuba uguqulelo aluyi kulunga apho ngaphandle kohlengahlengiso lobungakanani befonti, kwaye kukho umda wokunciphisa ubungakanani befonti, asifuni. andifuni ukuba ingafundeki.

Isisombululo kukuvumela igumbi lengqiniba, vumela okubhaliweyo kunwenwe ukuze inguqulelo ingayi konakalisa uyilo lwephepha kunye nokuphuphuma, ukuphepha izithuba ezisisigxina, zilungiselele ukusebenza kancinane ngeConveyThis isixhobo ekufomathani ukugudisa ukungafezeki okuncinci. , kunokufuneka uvumele isithuba esithe nkqo phakathi kwemigca okanye utshintshe ubungakanani befonti, okanye ufinyeze, okanye uguqule amagama athile.

Khumbula ukwenza uphando malunga nolindelo lwenkcubeko kunye nemilinganiselo, unokufuna ukuqinisekisa ukuba imifanekiso, imifanekiso kunye nemibala ekhethiweyo ifanelekile kwinkcubeko yakho ekujoliswe kuyo. Intsingiselo yemifanekiso ixhomekeke kakhulu ngoko unokufuna ukuyitshintsha ukuze udlulise umyalezo wakho. Ukuba nayiphi na imifanekiso inombhalo ozinzisiweyo kuya kufuneka uguqulelwe; ukuba kukho iividiyo onokukhetha phakathi kokwenza iikopi okanye ukuzibhala phantsi.

Ukwazisa abasebenzisi

Yenza isicatshulwa okanye izaziso ze icon ezenza abasebenzisi bakho bazi ukuba zeziphi iindawo zewebhusayithi okanye iifayile ezingafumanekiyo ngolwimi lwabo. Oku kunokuba kwimeko yeendawo zewebhusayithi ezingekaguqulelwa okwangoku, okanye ezingabandakanywanga kwinkqubo yoguqulelo, okanye kwiikhonkco ezithumela kwiwebhusayithi yangaphandle engafumanekiyo ngolwimi lwabo lweenkobe.

Iakhawunti yeenkcubeko ezahlukeneyo

Njengoko sele sichazile ukuza kuthi ga ngoku, akwanelanga ukusebenzisa uguqulelo oluzenzekelayo ukwenza iwebhusayithi yeelwimi ezininzi kwaye uphumelele kwimarike yamazwe ngamazwe. Ukuze ufikelele kubaphulaphuli bakho kwaye ubenze bakuthembe, kufuneka uqonde izinto abazilindeleyo kunye neenkolelo zabo.

Ikhompyutha ayikwazi ukwenza oku, umphandi ongumntu ozinikeleyo kufuneka afake isicelo kumsebenzi wokufunda malunga nabaphulaphuli ekujoliswe kubo kunye nomahluko phakathi kwenkcubeko yomthombo kunye nenkcubeko ekujoliswe kuyo. Kuyimfuneko ukuchonga apho kuya kufuneka utshintsho kunye nendlela yokwenza oko. Ngaphezu koko, ezinye iilwimi zithethwa kumazwe amaninzi yaye kwiimeko ezininzi akucebisekanga ukuba kusetyenziswe islang njengoko kuya kubabhidanisa abo batyeleleyo abangaqhelananga namabinzana.

Inkqubo yokuguqulela kunye nokulungelelanisa umxholo wenkcubeko eyahlukileyo ibizwa ngokuba yi-localization. Ithatha indawo yawo wonke umxholo onxulumene nenkcubeko ngokulingana okufanelekileyo ukuze kuphunyezwe ukusabela okufanayo ngokweemvakalelo kubo bobabini abaphulaphuli. Olu hlobo lomsebenzi lunokwenziwa ngokuchanekileyo kuphela yingcali kwinkcubeko ekujoliswe kuyo kwaye kufuneka ihlolwe ngaphambi kokuchaza inguqu yokugqibela.

Iimpawu ezingalindelekanga ezifuna ukuguqulelwa

• Ividiyo kunye nemultimedia : Yenza umxholo omtsha wemultimedia oyilelwe ngokukodwa abaphulaphuli abatsha okanye imibhalo engezantsi yekhomishini okanye ukukopisha kwimidiya esele ikhona.
• I-Captchas : Iskripthi se-captcha kufuneka sihambelane neskripthi somxholo. Undwendwe lwaseBrazil aluzukwazi ukuchwetheza oko lukubonayo ukuba amagama angesiJapani.
• Imihla : Ayingawo onke amazwe asebenzisa ifomathi yomhla ofanayo okanye ikhalenda enye!
• Imali : Cinga ngokuguqulela imali yoqobo ukuya kweyasekuhlaleni ukuze uqonde lula amaxabiso abonisiwe.
• Imilinganiselo : Kunokuba luncedo ukuguqulela inkqubo yobukhosi ukuya kwimetric kubatyeleli abangaphandle kwe-US.

I-WordPress isisombululo seelwimi ezininzi esihambelana neemfuno zakho

Xa kuziwa ekukhetheni phakathi kwazo zonke iiplagi ze-WordPress ezikhoyo zokudala iiwebhusayithi zeelwimi ezininzi, esona sisombululo singcono yi-ConveyThis. I-intuitive, iinguqulelo zicacile kwaye ixabiso liyafikeleleka.

I-plugin ye-ConveyLe yokuguqulela ayinamsebenzi wokuguqulela ngokuzenzekelayo, kodwa ikwenza uqhagamshelane neengcali zeelwimi ezihlaziya umxholo kwaye ziqinisekise ukuba zifanelekile kwaye zisebenza ngokufanelekileyo kunye nabaphulaphuli ekujoliswe kubo. I-ConveyThis ilungelelanisa ngokugqibeleleyo kuyilo lwewebhusayithi yakho kunye neeplagi.

I-ConveyThis ilandela ingcebiso edweliswe kule bhlog efana nale:

• Uguqulo olusemgangathweni.
• Sula isitshitsha solwimi.
• Kuyilwa oovimba bezalathisi abafanelekileyo kulwimi ngalunye.
• Isicatshulwa esihlelekayo.
• Ukufikelela kubaguquleli abangabantu abalungisa umxholo wakho ngokwenkcubeko.

I-ConveyThis inokuguqulela iwebhusayithi yakho kwiilwimi ezingama-92 ezahlukeneyo kubandakanya nelona lwimi lixhaphakileyo ukuya ngasekhohlo.

Ngokuqala ngomaleko wokuqala wokuguqulela kwikhompyuter - okwenziwa ngababoneleli bokufunda ngoomatshini abagqwesileyo - unokuguqula iwebhusayithi yakho ibe yeelwimi ezininzi ngemizuzu. Emva koko ungayise kwinqanaba elilandelayo kwaye ujonge kwaye uguqule inguqulelo ngokwakho okanye uqeshe umguquli oqeqeshiweyo ukuba akwenzele yona.

Inkqubo yoguqulo ilungiselelwe nge-ConveyThis, akukho xesha lichithwayo. Ungangena kwiimarike zamazwe ngamazwe kwaye uphumelele abathengi abatsha ngoko nangoko. Kwaye super intuitive ukusebenzisa!

Iinguqulelo zethu zichanekile, zicacile, kwaye zifanelekile ngokwenkcubeko. Ixabiso lenkonzo liya kuxhomekeka ekudityanisweni kolwimi kunye nomlinganiselo wexabiso lexabiso likhulu kwiipokotho zakho. Uya kuphumelela kwakhona utyalo-mali lwakho kungekudala ukuba ulandela ingcebiso elula ebekwe kweli nqaku. Kwaye iplagin idibanisa ngaphandle komthungo kunye newebhusayithi yakho ye-WordPress, akukho tshintsho lufunekayo ngaphambi kokufaka.