Kuninzi lwamanqaku am, ndithethile ngempembelelo yokufunda iindlela ezahlukeneyo zokuthengisa eziza kusetyenziswa kwishishini lakho, iindlela ezininzi zokuguqulela iwebhusayithi yakho ukwenza ukuba ibe yimpumelelo kwilizwe lakho ekujoliswe kulo, kwaye ndikunike iingcebiso. ukulawula ishishini lakho xa lingena kwi-intanethi.
Namhlanje inqaku lam mhlawumbi liya kuquka eminye yaloo mibandela ixutywe nenye eqhelekileyo kum njengomguquleli. Kubalulekile ukukhumbula ukuba xa uguqulela iwebhusayithi, awuthengisi umyalezo wakho kuphela ngolwimi olujoliswe kulo, udibanisa nabaphulaphuli abatsha abanokuthi bachaze impumelelo yakho kweli lizwe elitsha. Kukho iinyani zenkcubeko esinokuthi sizihloniphe kwaye sizilungelelanise kwiwebhusayithi yethu ukwenza abaphulaphuli bethu bazive ngathi basekhaya xa bendwendwela iwebhusayithi.
Cinga ngale nto okwesibini, wawuqala nini ukuva igama elithi "Localization"? umxholo, intsingiselo kunye nokuba yintoni na kwiminyaka, isetyenziswe ngokufanelekileyo kwizicwangciso zakho zokuthengisa ishishini okanye ayaziwa kuwe? Xa sithetha ngokufunyanwa kwabathengi kuyacetyiswa ukuba wazi kwaye uqonde imarike ojolise kuyo. Nje ukuba ube neenkcukacha ezaneleyo zokuyila imikhankaso yokuthengisa ukubamba ingqalelo yabo, uhlaziya iwebhusayithi yakho ukuyenza i-SEO enobuhlobo, kulapho kuthatha indawo yakho indawo.
Ukubeka isicwangciso sakho sokuthengisa ngaphandle kokuphula ibhalansi yayo kunye nemigangatho osebenza nayo izandi ngathi kunzima kakhulu ukufezekisa. Ukwenza isicwangciso sakho siqu kuya konyusa amathuba okufumana abathengi, bagcine kwaye bakhe ukunyaniseka kunye nokufumana abanokubakho.
Bathi ubazi abathengi bakho, umdla wabo, inkuthazo yabo yokuthenga iimveliso zakho kunye nezizathu zokuba babuyele kwiwebhusayithi yakho. Bakwathi eyona nto iphambili kukufunda ukuthetha ngeendlela abaziva bechongiwe ngazo, uninzi lwabathengi ngokwemvelo bangathanda ukutyelela iwebhusayithi ngolwimi lwabo.
Ukwakhiwa kwendawo kunokuchazwa kwizichazi-magama “njengenkqubo yokwenza into ethile ngokwendawo okanye ukuyibekela umda kwindawo ethile”.
Ukuba sitshintsha kancinci imbono kwaye sizame ukusebenzisa loo nkcazo kwishishini lakho, kuvakala ngathi ukuguquguquka kunye nokuguquguquka kwemveliso yakho, inkonzo okanye umxholo kwimarike ojolise kuyo okanye ilizwe. Utshintsho lubandakanya iwebhusayithi yakho, ibhlog, imidiya yoluntu, amaphulo okuthengisa kunye nantoni na ukuhlangabezana neemfuno zabathengi bakho.
Ukwenziwa kwendawo kunxulumene nendlela osebenzisa ngayo umxholo owuguqulelayo kodwa udlula ngaphaya kolwimi, unento yokwenza nokunye okuninzi ngenkcubeko yabo ethile, izinto abazikhethayo ekuhlaleni kunye ne-idiosyncrasy. Ukuba ucinga ngako, ukwenziwa kwalapha ekhaya kufuna ukuba uqonde ilizwe kunye noluntu oya kubonelela ngeemveliso zakho kulo, nantsi xa uguqulelo nje lunganelanga.
Ngoku siyazi ukuba ukuguqulela kunye nokubekwa kwendawo kunika ishishini lakho imbono eyahlukileyo ngokupheleleyo malunga nezicwangciso zentengiso kunye nokudalwa komxholo ukwazisa abathengi bakho, ndingathanda ukwabelana nawe ngezinye iinkalo endizijonga njengenzuzo yesicwangciso esilungileyo sokwenza indawo.
Isicwangciso esifanelekileyo sokwenza indawo siya kukuvumela ukuba unikeze amava alungileyo kubathengi ngokunxibelelana nomyalezo ochanekileyo kwinqanaba lehlabathi ngaphandle kokuphulukana nesazisi sophawu lwakho.
Yikholwa okanye ungayikholelwa, ukusebenza kwisicwangciso esilungileyo sokwenza indawo kubonisa ukuzibophelela kwakho kule marike intsha, udala i-trust factor yexesha elide kwaye iya kwandisa ingeniso yakho.
Ndineenjongo ezimbini eziphambili endinokuziphumeza ngeli nqaku namhlanje:
1. Ukuchaza indawo yokuhlala
2. Ukucwangcisa iQhinga lakho leNdawo
Sele ndiyichazile into ethethwa yiLocalization kunye nefuthe enalo kwishishini lakho nakubathengi bakho, lixesha lokuba ndikuncede uqonde ukuba oku kuya kusebenza njani ngokusebenza ngokukunceda ngesicwangciso sobuchule bendawo.
Unokuqala ngaphi?
Ishishini lakho njengamanye amashishini amaninzi asele eyihambile le nkqubo kufuneka athathele ingqalelo imiba emininzi xa ucwangcisa isicwangciso esifanelekileyo sokwenza indawo, mandithethe kancinci malunga nezi zinto zibalulekileyo eziya kukunceda uphumelele.
Abaphulaphuli bakho basekuhlaleni
Njengoko benditshilo ngaphambili, eyona ndlela ilungileyo yokucwangcisa isicwangciso sendawo kukwazi nokuqonda imarike ekujoliswe kuyo. Umyalezo owuthumelayo kwaba baphulaphuli batsha unokukhubekisa kwaye wonakalise isidima sakho ukuba sivakala singalunganga, imifanekiso kunye nenkcubeko yenkcubeko nayo iyinxalenye yayo. Ke eyona nto ilungileyo onokuyenza kuphando olubanzi kwimarike ojolise kuyo.
Ukumisela ukuba ngubani ojolise kwimakethi yakho, khumbula ukuba unokujonga iGoogle Analytics yakho ukubona itrafikhi kwiwebhusayithi yakho, apho bavela khona kwaye kulapho uqala uphando lwakho malunga nokuba lomelele kangakanani ishishini kunye nale thagethi entsha.
Ukholwa okanye awukholwa, ukusebenza neqabane lasekhaya kude nokuba umntu okhuphisana naye, kuya kukunika amava achanekileyo, asekuhlaleni kunye nengxelo.
Ngelixa usenza uphando lwakho unokufumana ulwazi olubalulekileyo malunga nemfuno yemveliso yakho, ukhuphiswano, iipatheni zokuthenga, ukufana kweenkcubeko okanye umahluko, ukuziphatha, ulwimi, ukutolika umbala kunye nokunye. Nje ukuba uyazi ezi kunye nazo zonke iinkcukacha ozifunayo, unokwakha isicwangciso esiqinileyo.
Uguqulo & noKwalapha
Ukuba ufunda oku, kungenxa yokuba ubukhangela ulwazi oluthile malunga nokuguqulelwa kwewebhusayithi, ukwenziwa kwalapha ekhaya okanye mhlawumbi kuba ubufuna ukwazi ngakumbi ngeenkonzo zeConveyThis ngezithuba zebhlog. Kodwa ukuba kukho nayiphi na indawo apho i-ConveyThis inokukunceda khona, ezo ziguqulelo kunye nokuhlelwa kwendawo, emva kwakho konke, xa uchaza imarike yakho ekujoliswe kuyo, ukuba awukwazi ukunxibelelana nabo ngolwimi lwabo lwenkobe, ithuba loshishino aliyi kuba ophumeleleyo.
Ukuba ubundibuza ukuba zeziphi izibonelelo okanye ukuqesha ezi nkonzo, ndingatsho ngokunyanisekileyo, iplagin yabo yokuguqulela iwebhusayithi ibonelela ngesisombululo esingummangaliso kwinguqulelo yewebhusayithi yakho, eqalwe ngomatshini, ukuhlolwa kobuchwephesha kwaye ngokuqinisekileyo, bayakwandisa indawo yakho, qiniseka ukuba umxholo wakho uvakala ngokwendalo kangangoko unakho kwizithethi zomthonyama kwilizwe lakho ekujoliswe kulo.
Indawo yokuhlala kufuneka isetyenziswe kwimifanekiso yakho, khumbula nje ukuba ikhephu liya kuba njani kwelinye ilizwe apho banehlobo ngeKrisimesi okanye ukuba abafazi baseKorea abachongiweyo banokuziva njani ukuba usebenzisa imodeli yaseKorea kwimifanekiso yakho ukuba uzama ukungena. imarike yabo.
Nje ukuba uguqulelo lwakho lwenziwe, i-SEO ibaluleke kakhulu ukuba ifunyanwe kwiinjini zokukhangela, kwaye uqikelele ukuba, ConveyThis izakwenza ukuba kwenzeke kwakhona, uya kufunyanwa ngabathengi abanokubakho .
Ukhuphiswano
Ewe, cinga ngeempawu ezinkulu kwimarike enye ongathanda ukungena kuyo, ngaphambi kokuba ucinge ukuba akukho ndawo yakho, funda amandla eshishini lakho kunye nokuba yintoni eyenza ugqame kukhuphiswano. Yintoni kwaye yahluke njani imveliso yakho kweyabo, izibonelelo, izibonelelo, cinga ukuba yintoni eya kutsala abathengi bakho kwimveliso yakho, yintoni eya kubakha inkuthazo yabo. Inokuba lula njengokuphucula inkxaso yakho yabathengi kunye nokuthembeka okuya kuguqulelwa ekuthembekeni kwabathengi kunye nokunyaniseka.
Khumbula ukuba amava abathengi bakho yeyona nto imisela ukuba bayayithenga na imveliso yakho okanye bayishiye nje iwebhusayithi ngaphandle kwayo. Oku kunokwenza umahluko phakathi kweshishini lakho kunye nelendawo.
Ukulungelelanisa amaxabiso ebrand yakho ikwayindlela elungileyo yokugqama, xa sele ufumene ubunyani bakho kunye nesimbo sokuzibandakanya nabathengi bakho, abayi kuba namathandabuzo.
Umxholo wakho ngokwemarike
Oku kufuneka kube lula ukuyiqonda, xa sele unkqonkqoze kumnyango welizwe langaphandle, kuyacaca ukuba iimfuno zabo kunye nomdla wabo zahlukile kwilizwe lakho, kungenxa yoko uya kufuna indlela eyahlukileyo ngokuxhomekeke kwimarike ekujoliswe kuyo. Ukufunda malunga nenkcubeko yabo kuya kukunika imikhondo yeenkcukacha onokuthi uzibandakanye kwisicwangciso sakho sendawo kwaye mhlawumbi nezinye izihloko onokuthi uziphephe.
Ukuqinisekisa ukuba iphulo lakho liyimpumelelo, qiniseka ukuba usebenzisa imidiya yoluntu, oku kufuneka kube yenye yezona ndawo zibalulekileyo zoqhagamshelwano kunye nentsebenziswano yokwenene oya kuba nayo nabathengi bakho, yenza konke okusemandleni akho ukubakhuthaza ukuba bathathe inyathelo ngo ukwabelana ngezithuba zakho.
Ukuthathela ingqalelo imithombo yeendaba zentlalo, ukupapasha umxholo, ukukhuthaza uphawu lwakho, kwaye uthethe nabathengi bakho kufuna ulwazi oluthile, ukufunda ixesha kunye nendawo yokupapasha uhlaziyo lwakho, intengiso, izibonelelo, izithuba okanye nantoni na oyicwangcisayo, ibalulekile, ke yenza uphando olusekwe ezona nethiwekhi zentlalo zidumileyo kwilizwe lakho ekujoliswe kulo.
Ngoku siyazi ukuba ukwenziwa kwasekhaya kubonisa umceli mngeni olungileyo kulo naliphi na ishishini, xa sele wenze isicwangciso esifanelekileyo, unokufuna ukusivavanya.
Ingcebiso yam, musa ukulindela utshintsho kwiveki enye, le nkqubo yokuzibandakanya ithatha ixesha kunye nokuziphatha, ngoko zama ukugxila ekuphuculeni ukuqonda kwakho malunga nale marike ekujoliswe kuyo, mhlawumbi iqabane lendawo liza kunceda kakhulu ngakumbi, ukubeka ezinye zezinto zakho zewebhusayithi kunye uncedo lomguquli oqeqeshiweyo, fumana imiba ekwenza ugqame kwaye uyiprojekthi kumava akho enkonzo yabathengi kwaye ugxininise kubunyani, ubanike umxholo wokwenyani wasekhaya ngokusebenzisa amajelo afanelekileyo eendaba zosasazo kunye nangaphandle kweintanethi.