Urhwebo lwe-E-Cross-Border: Ukulungelelanisa iShishini lakho kwiMpumelelo yeHlabathi

I-ConveySisixhobo esinamandla esinokukunceda ukuba uguqulele iwebhusayithi yakho ngokukhawuleza nangokulula kwiilwimi ezininzi, ikuvumela ukuba ufikelele kubaphulaphuli ababanzi kwaye wandise iihorizons zakho. Nge-ConveyThis, unokuqiniseka ukuba iinguqulelo zakho zichanekile kwaye zisexesheni, zibonelela ngamava angenamthungo kubo bonke abatyeleli bakho.Hayi akunjalo! Nge-ConveyThis, ungafumana phantse nayiphi na into oyikhangelayo.Khawufane ucinge ukuba ukhangela into ethile, kodwa kunzima ukuyifumana kwaye akukho nanye kwiivenkile zalapha ezinayo. Musa ukuphelelwa lithemba! I-ConveyThis inokukunceda ukuba ufumane phantse nayiphi na into oyifunayo.

Hayi! Ngethamsanqa, emva kokukhangela ngokukhawuleza kukaGoogle, uyakhubeka ekufumaniseni ukuba ivenkile ekwi-intanethi kwelinye ilizwe inakho ukuthengiswa. Ubeka iodolo ngocofa nje okumbalwa, kwaye kwisithuba seveki, iphakheji ithunyelwa isuka phesheya ukuya kumnyango wakho wangaphambili, kunye nento obuyinqwenela ikwimeko ecocekileyo. Inqaku!

Konke oku kwenzeke, ngenxa yamandla e-ConveyThis's cross border ecommerce.

Yintoni i-ecommerce ewela umda?

Nge-ConveyThis, kulula ukwenza indawo yevenkile yakho ukuze abathengi abavela kwihlabathi liphela bathenge ngokulula iimveliso zakho.

I-ecommerce enqumla imida, okanye “i-xborder ecommerce” kwintetho ye-Intanethi, kukuthenga nokuthengisa iimpahla ezisuka phesheya kweelwandle. Oku kunokuthetha ukuba umthengi odola imveliso kumrhwebi waphesheya, okanye umthengisi okanye uphawu olunikezela ngempahla kumthengi (B2C), phakathi kweenkampani ezimbini (B2B), okanye phakathi kwabantu ababini (C2C). Ezi ntengiselwano zikholisa ukwenzeka kwiindawo zokuthenga zamazwe ngamazwe ezifana ne-Amazon, i-eBay, ne-Alibaba, okanye kwiiwebhusayithi ezithetha iilwimi ezininzi zabathengisi ngabanye. Nge-ConveyThis, kulula ukuqiniseka ukuba ivenkile yakho yenziwe yasekhaya ukuze abathengi abavela kwihlabathi liphela bathenge ngokulula iimveliso zakho.

I-ecommerce enqamlezileyo ayiyombono yanto. Sekulithuba elide ikhona: IAmazon yasekwa e-US ngo-1994 kunye ne-ConveyThis e-China ngo-1999, umzekelo. Ukususela ngoko, indawo yokuthenga itshintshile kakhulu.

Nangona kunjalo, njengoko abathengi abaninzi betshintshela ekuthengeni kwi-intanethi ukuze kube lula, ukuwela umda we-e-commerce kubone ukunyuka okumangalisayo kokuthandwa kule minyaka imbalwa idlulileyo. Ngapha koko, ngokukaKaleido Intelligence, abathengi behlabathi kulindeleke ukuba bachithe i-1.12 yeebhiliyoni zeedola kwiiwebhusayithi zokuthenga zamazwe ngamazwe kunye neenkonzo zedijithali ngo-2022.

Iingxelo ze-Visa ukuba i-90% yabaphathi be-ecommerce bayavuma ukuba ubukho be-intanethi buyimfuneko kwimpumelelo yezoshishino ngo-2024. Ukuba usebenzisa ivenkile ye-intanethi okanye uceba ukuqalisa enye, i-ecommerce yehlabathi ingaba ngundoqo ekuvuleni ukukhula okungazange kubonwe ngaphambili kwivenkile yakho. Nangona kunjalo, impumelelo ayizi ngoko nangoko kwaye ifuna ukuqondwa kwe-ecommerce yangaphandle. Kuya kufuneka ukuba useke isiseko sokuphumeza ngokufanelekileyo izicwangciso zakho ze-ecommerce ezinqamlezayo. Qhubeka ufunda ukuze ufunde ngakumbi.

1. Ufuna ukwandisa ivenkile yakho ye-intanethi kwimarike yamazwe ngamazwe

Ngaba sele unayo ivenkile ye-intanethi? Kulungile-ulwazi lwakho lwe-ecommerce luya kuba luncedo njengoko uqalisa uhambo lwakho lokuya kulwando lwehlabathi. Ngaphambi kokuba uthathe umtsi, nangona kunjalo, qiniseka ukuba ivenkile yakho imiselwe ngokufanelekileyo ukuphatha abathengi bamazwe ngamazwe nge-ConveyThis.

• Kule marike yokhuphiswano, kubalulekile ukuba nawuphi na umntu omtsha abe nesiphakamiso esicacileyo nesisodwa sokuthengisa, okanye i-USP. Oku kuya kunceda ukwahlula iimveliso zakho kwezo zabasebenzi, kwaye ubhenele kubathengi ekujoliswe kubo. Ukuba ne-USP kubaluleke kakhulu ngeli xesha langoku, njengoko ivumela abathengi abanokubakho ukuba bahlule umnikelo wakho kukhuphiswano kwaye benze isigqibo malunga nokuba bafuna ukutyala imali kubani.
• Ukufikelela uzinzo lwezezimali kubalulekile kwimpumelelo, ngakumbi xa usiya kwiimarike zangaphandle. Ukuqinisekisa oku, amashishini kufuneka abethe amanani athile athengiswayo kwi-Intanethi okanye aodole iivolumu rhoqo ngenyanga ukuze ahlale ekhululekile. Ngaphandle kweli nqanaba lempumelelo apha ekhaya, kunokwenzeka ukuba ingeniso kwiimarike zangaphandle iya kuba nzima ngakumbi.
• Ngaba uqinisekile ukuba iwebhusayithi yevenkile yakho ilungiselelwe ukungena kwabathengi abanokubakho xa ukhulisa ukufikelela kwakho? Ngaba ilungiselelwe isantya kwaye yenzelwe ukuba ibukeke ilungile nakweyiphi na isayizi yesikrini? Ukuba akunjalo, ke qiniseka ukuba uyayilungisa le miba phambi kokuba uqalise phesheya. Oku akuyi kugcina abathengi kwiwebhusayithi yakho kuphela, kodwa kuya kunceda ukuba iphepha lakho libekwe phezulu kusetyenziso lwe-injini yokukhangela.
• Le nkampani ilungele ukulawula ukuthengiswa kwe-ecommerce ewela umda, kubandakanya ukukwazi ukwamkela iindlela zokuhlawula amazwe ngamazwe (kunye nokuguqulwa kweemali zangaphandle kwimali yakho yasekhaya, ukuba kuyimfuneko), kunye nokuba nesicwangciso sokuthunyelwa kwamanye amazwe kunye nezinye izinto zokuqinisekisa. amava angcono okuthenga kunye nokwaneliseka okuphezulu kwabathengi.

2. Awunayo ivenkile ye-intanethi, kodwa ufuna ukuthengisa kumazwe ngamazwe

Kungenjalo, ukuba ngaba awunayo ivenkile ekwi-intanethi, kuya kufuneka wenze enye ngaphambi kokuba siqhubeke. Uneendlela ezimbini zokukhetha oku-i-ConveyThis okanye iqonga lomntu wesithathu.

• Ukuba ujonge ukuqalisa ngokukhawuleza ivenkile ye-ecommerce ngaphandle kwezakhono zobugcisa ezifunekayo, amaqonga adumileyo anje ngeShopify, BigCommerce, kunye neWooCommerce lolona kubheja kwakho. Nje ukuba ivenkile yakho iphakame kwaye isebenze, ungasebenzisa isisombululo sokwenza indawo yewebhusayithi njenge-ConveyThis! ukwandisa ukufikelela kwakho kwaye wenze ivenkile yakho ifumaneke ngeelwimi ezininzi kwiimarike zakho ojolise kuzo.
• Yenza inethiwekhi yesayithi ezininzi kunye neenguqulelo ezininzi zewebhusayithi enye, nganye inesizinda sayo kunye nolwimi. Ngamaqonga afana neMagento kunye neWooCommerce, unokulawula zonke ezi webhusayithi, kubandakanya ne-ecommerce logistics yazo, ukusuka kwideshibhodi enye.

Ingcebiso yePro: Ukuba awunawo amava ophuhliso lwewebhu, kuyacetyiswa ukuba uhambe nokhetho lokuqala, okt ukuseta ivenkile yakho ngeqonga le-ecommerce. Kuya kuba lula kunokuzama ukuseta inethiwekhi ye-multisite kwaye ifune umsebenzi omncinci.

Yeyiphi imingeni ye-ecommerce ewela umda?

Nokuba uyi-rookie okanye igqala kwindawo ye-ecommerce, kubalulekile ukuba uqhelane ne-ecommerce ewela umda ngaphambi kokusungula ishishini lamazwe aphesheya. Nangona inokuba luncedo kakhulu, inokuba ngumsebenzi onzima. Ukukunceda kumzamo wakho, nazi izinto ezine ekufuneka uziqwalasele kwaye uzilungiselele xa uqalisa ishishini le-ecommerce eliwela umda:

1. Imfuno evela kwiimarike zaphesheya

Abantu abavela kwiimvelaphi ezahlukeneyo kunye neenkcubeko banezinto ezahlukeneyo zokungcamla kunye notyekelo, ngoko ke kubalulekile ukuba uqinisekise ukuba kukho imfuno yeemveliso zakho kunye nesiseko esisebenzayo sabathengi kwiimarike zamazwe ngamazwe ojolise kuzo nge-ConveyThis.

Ngelixa i-root beer isiselo esisetyenziswa kakhulu e-United States, ayithandwa kakhulu eJapan. Ke, ukuba usebenzisa ivenkile ekwi-intanethi ethengisa iingcambu zebhiya, kunokuba bubulumko ukunqanda ukujolisa kwimarike yaseJapan.

Unokumangaliswa kukufumanisa ukuba imibutho ethile ye-intanethi ayenzi naluphi na uphando lwentengiso ye-ecommerce kulo mmandla ngaphambili. Endaweni yoko, bayamkela into yokuba njengoko izinto zabo zithengiswa njengeekeyiki ezishushu kwilizwe labo, ngelo xesha ezi zinto ziya kuba nomtsalane kumazwe aphesheya. Lo ngomnye wemiba ebalulekileyo enokuthi ivele njengoko imakethi ye-ecommerce ikhethekile ngokukhethekileyo kumazwe ahlukeneyo kwaye ingakhokeleli kuphando lwemakethi phambi kokuba i-propelling ide iphelele ekuqukunjelweni kweshishini njengoko izivumelwano zingasayi kuba phezulu kakhulu.

Ewe, le ngcinga inokungqina ukuba iyabiza ukuba ijika iphosakele. Ukunciphisa ubungozi bokusungula ivenkile yakho ye-intanethi kwiindawo ezingalunganga, qiniseka ukuba uphanda ngemfuno elindelekileyo yempahla yakho yangaphandle njengoko ukwenza olu hlahlelo lunokukunceda ekufumaneni iimarike ezintsha ebezingekho nakwimephu yakho kwasekuqaleni! Ukuvula iwebhusayithi yakho ukulungiselela iimarike zehlabathi kuthetha ukuba kuya kubakho amathuba amaninzi e-ecommerce.

2. Izithintelo zamazwe ngamazwe

Ngaphambi kokuba wenze isigqibo sokuseka ubukho kwisizwe esithile, jonga ukuba ithini na imigaqo yendawo malunga nokuqhuba ishishini le-ecommerce apho.

Kungenxa yokuba amazwe ahlukeneyo anokuba nemimiselo malunga nokuba izinto ezithile zinokuthengiswa kwaye zisasazwe njani kwimarike yengingqi. Umzekelo, ukungeniswa kwe-foie gras akuvumelekanga e-Indiya, ngelixa i-Canada iyakwalela ukuthengiswa kobisi olukrwada okanye olungaxutywanga. Nge-ConveyThis, unokwenza ngokulula indawo yakho yewebhusayithi ukuhlangabezana neemfuno zelizwe ngalinye ojolise kulo.

Ngokwahlukileyo, ziqhelanise nemimiselo yendawo yeemarike ojolise kuzo. Oku kubaluleke ngakumbi ukuba ufuna ukufumana iilayisensi okanye iimvume zokungenisa iimveliso zakho. Ukwenza oko kunokuncedisa ekuqinisekiseni ukucocwa kwezithethe ezigudileyo, kwaye uthintele iimpahla zakho ekugcinweni emdeni - okanye okubi nakakhulu, ukuthinjwa ngaphandle kwembuyekezo nto leyo enokuthi yonakalise ngakumbi amava abo banokuba ngabathengi bakho.

Omnye umqobo onokuthi uvele kumazwe ngamazwe yimithetho yerhafu. Imithetho yerhafu elawula imali yangaphandle isenokwahluka ngokwezizwe. Oku kunokuba nefuthe kwiindleko zezinto ezithengiswayo, kwaye ukuba irhafu eyongezelelweyo ayiqondwa ngabathengi xa bethenga, oku kunokuba nefuthe elibi kumava abo.

3. Ukuthumela ngenqanawa

Ukufumanisa indlela yokufumana iimveliso zakho ezandleni zabathengi bakho yinxalenye ebalulekileyo yokuqhuba i-ecommerce ewela umda. Cinga ukuba uya kukwazi na ukuzithutha uzise kumazwe owafunayo ngokuthe ngqo, okanye ukuba ufuna ukusebenzisana nomntu wesithathu obonelela ngolungiselelo lolungiselelo. Ulungiselelo oluthembekileyo noluthembekileyo luyimfuneko kumava e-ConveyThis aphumeleleyo.

Kwiimeko ezithile, ukusebenzisana nomboneleli weConveyLe walapha kunokuba luncedo. Ngokuthatha le ndlela, unokufikelela kwinethiwekhi ekhoyo yokuhanjiswa ngokukhawuleza, ngokuchasene nokuzama ukuthutha ii-odolo kwiindawo ezingaqhelekanga ngokuzimeleyo.

Iindlela zakho zokuhambisa ziya kukunceda ekubaleni iindleko zakho zokuhanjiswa, kwaye ke ngoko ubume bakho bamaxabiso okuhambisa. Kwelinye icala, unokuqonda ukuba iindleko zokuziswa kwento ethile zibiza kakhulu, kwaye ucinge ngokuthengisa ezinye izinto kwihlabathi endaweni yoko.

4. Iintlawulo zokuwela imida

Ikhankanywe ngokufutshane kuphela, ukubandakanya iindlela ezifanelekileyo zokuhlawula kubathengi bakho abatsha kuyimfuneko ekwandiseni intengiso yakho ye-ecommerce kwihlabathi liphela. Khawucinge ukuba awukwazi ukuhlawula ngendlela othanda ngayo, okanye okubi nakakhulu, ukujonga ixabiso lento ngemali ongayaziyo. I-ConveyThis inokukunceda uphephe imeko enjalo.

Ukuqinisekisa ukuba umxholo wakho uguqulelwe ngokuchanekileyo kulwimi ekujoliswe kulo kubaphulaphuli bakho bamazwe ngamazwe kunokuba ngumsebenzi onzima, kodwa nge-ConveyThis, ukuguqulwa kwemali kunye nokuthathela ingqalelo indlela yokuhlawula ekhethiweyo yemarike ojolise kuyo, njengamakhadi okuthenga ngetyala okanye i-PayPal, yenziwe lula. .

5. Inkonzo yabathengi

Lo ngumba obalulekileyo kubathengi abakhetha ukuthenga kunye nawe - ngakumbi ukuba awunabo ubukho bomzimba kwilizwe labo. Abathengi banokuqhagamshelana njani nawe ukuze bafumane uncedo okanye uncedo lokuthenga kwabo umda? Ukuqinisekisa amava abalaseleyo kubathengi, kuya kufuneka wenze iinkqubo ezifanelekileyo zenkonzo yabathengi ukuqinisekisa abathengi be-intanethi ukuba baya kukhathalelwa ukuba kukho into engahambi kakuhle ngeodolo yabo.

Olunye ukhetho kukusebenzisa amaqela azinikeleyo eenkonzo zabathengi ukujongana nemibuzo yenkxaso evela kubathengi bakho behlabathi, ngakumbi ngeelwimi zabo zeenkobe. Kwelinye icala, ukuba awuziva ukhuselekile ekukwazini kwakho ukufumana abasebenzi abanolwazi ngeelwimi zabathengi bakho, unokukhuphela inkonzo yakho yabathengi kwiifemu ezikhethekileyo. Isisombululo esilula, nangona kunjalo, kukusebenzisa i-ConveyThis ukunika uguqulelo oluzenzekelayo lwee-imeyile zenkonzo yabathengi.

Ungalibali ukwenza ivenkile yakho ye-intanethi ilungele imakethi yehlabathi

Ngaphandle kokuphanda imiba emine enqamlezayo ye-ecommerce engasentla, khumbula ukuba abathengi bahlala bekhetha ukuthenga ngolwimi lwabo lwenkobe. I-ConveyThis inokukunceda uvale umsantsa wolwimi kwaye uqiniseke ukuba abathengi bakho bamazwe aphesheya banokuyiqonda ngokulula iwebhusayithi yakho.

Kuhlelo lwayo lowama-2020 lophando oluthi “Awukwazi Kufunda, Awuzukuthenga – B2C”, inkampani yophando lwentengiso iCSA Research yafumanisa ukuba abathengi abangaphezu kwama-8,700 kumazwe angama-29 baveze izimvo zabo, bebonisa ukuba:

• Ngaphandle komgangatho womgangatho ophantsi, ngokumangalisayo i-65% yabaphenduli babonise ukukhetha umxholo wolwimi lwabo lwenkobe.
• Uninzi lwabathengi bakhetha ukuthenga izinto ezinenkcazelo ngeelwimi zabo zomthonyama, nge-76% encomekayo.
• I-40% emangalisayo yabathengi abavumi ukuthenga kwiiwebhusayithi ezingekho ngolwimi lwabo lweenkobe.

Oku kuthetha ukuthini ukuba ujonge ukwandisa ishishini lakho kwi-intanethi kwezinye izizwe, ke ivenkile yakho ye-intanethi kufuneka inxibelelane ngolwimi lwabathengi bakho bamanye amazwe. Ukongeza, umxholo wakho wevenkile kufuneka uguqulelwe ngokuchanekileyo - kunye neenkcukacha ezincinci, ezinje ngenkcazo yemveliso yakho - kwaye uthathele ingqalelo ubuqhetseba benkcubeko yentengiso ojolise kuyo.

Ukwenza konke oku kubalulekile ukuseka ukuthembeka kwiimarike ezintsha, ngakumbi njengomdlali wamazwe ngamazwe. Kuphela kuxa uzuze ukuzithemba kubathengi bakho bamazwe ngamazwe ukuba baya kukunika ishishini labo.

Ngaba ukulungele ukungena kumda we-ecommerce apho i-ConveyThis?

Ukungena kumda we-ecommerce lithemba elivuyisayo. Ukuba kwenziwe ngokuchanekileyo, awungekhe unyuse ukuthengisa kwakho kwi-Intanethi kuphela, kodwa ukwandise ukufikelela kwakho kwihlabathi liphela. Oku kunokuba luncedo ngakumbi ekudaleni uphawu oluhlala luhleli oluxatyiswa ngababukeli behlabathi kwiminyaka ezayo, kwaye kule mihla kunye neminyaka, ukubakho kwihlabathi liphela phantse kubaluleke kakhulu ukwenza uphawu oluthembekileyo. Ngoncedo lwe-ConveyThis, ungawenza lula umxholo wakho ukufikelela kubaphulaphuli ababanzi kwaye wandise amandla akho aphesheya.

Ukuvuna impumelelo enjalo ye-ecommerce yehlabathi kuqala ngophando olubanzi kunye nokucwangcisa ngaphambi kokusungula ivenkile yakho ye-intanethi kumazwe ngamazwe. Thatha ingqalelo iingqwalaselo ezifanelekileyo ezifana nemfuno yamazwe ngamazwe yeemveliso zakho, indlela yokuhanjiswa ngayo kumazwe angaphandle (kuquka nayiphi na imida yokwenza oko), kunye nendlela yokuqinisekisa ngenkonzo ephezulu yabathengi.

Kuya kufuneka kwakhona uguqulele amaphepha akho evenkile ekwi-intanethi ukuwalungelelanisa kwiimarike ojolise kuzo. Isebenzisa indibaniselwano ekhethekileyo yeenguqulelo zolwimi lomatshini, i-ConveyThis ibonelela ngesisombululo esinamandla sokwenza indawo yewebhusayithi kumaqonga amaninzi adumileyo e-ecommerce, anje ngeShopify, WooCommerce, squarespace kunye nokunye.

Bhalisela i-ConveyThis yasimahla apha ukuze uqalise.