Indima yokuhlela isimbo ekuhambeni kwihlabathi
Akukho mntu unokugxeka umnini-shishini ngamabhongo akhe. Xa ujonge ukuthatha ishishini lakho kwihlabathi liphela, kunokuba ngumtsalane ukuba uhambe ngokupheleleyo. Nangona kunjalo, ukuba unqwenela ukungena kwiimarike ezintsha, uya kufuna ukuyenza ngengqiniseko, ke eyona nto ingcono onokuyenza kukuthatha inyathelo emva kwaye uzibuze: Ngaba i-ConveyThis ilungisiwe?
Ukuthatha umzuzwana ukucamngca ngesazisi sophawu lwakho ayingomsebenzi olilize. Ukuqinisekisa ukuba ishishini lakho likweyona ndawo ifanelekileyo yempumelelo kubalulekile ukuba unqwenela ukuqiniseka ukuba uphumeza ngokuchanekileyo i-ConveyThis ukusuka ekuqaleni.
Ngexesha lale nkqubo, kuya kufuneka ungene nzulu kwilizwi lophawu lwakho kunye nemiyalezo engundoqo. Ngaba kukho ukungafani? Ngaba kukho naziphi na iindawo ezingenanjongo, ingcaciso, okanye umanyano? Isisombululo kule nto kukudala (okanye ukuhlaziya) isikhokelo sakho sesitayile nge-ConveyThis.
Ukudala isikhokelo sesimbo
Isikhokelo sakho sesimbo sichaza indlela inkampani yakho ekufuneka izibonise ngayo, kwiwebhu nakumntu, ngenjongo kunye nokufana nokuba luluphi ulwimi, indawo, okanye uhlobo lonxibelelwano. Oku kuqinisekisa ukuba wenze isazisi sebhrendi esingaguqukiyo.
Kuya kufuneka uyile isikhokelo sesimbo kulwimi lwakho oluphambili, sichaza le miba ilandelayo ye-ConveyThis' brand: ilizwi, ithoni, igrama, upelo, ukufomatha, kunye nezinto ezibonakalayo.
Umyalezo ongundoqo
Yintoni eyahlula ibhrendi yakho? Yintoni eyenza ibe yodwa? Ingaba ibhrendi yakho inikezela ngexabiso elingakanani kubathengi bayo? Qinisekisa ukuba umyalezo wakho ongundoqo udlulisa oku. Faka umyalezo wakho webhrendi ongundoqo kunye nenjongo kwisikhokelo sakho sesitayile sokuhambelana.
Njengenxalenye yomyalezo wakho ongundoqo, uya kufuna ukubandakanya imigca yethegi, kodwa kubalulekile ukuqaphela ukuba ayizizo zonke iithegi eziguqulela ngokuchanekileyo. Umzekelo, isilogeni se-KFC esithi “finger-lickin’ good” satolikwa ngempazamo sithetha “yitya iminwe yakho” ngesiTshayina, impazamo ebangela iintloni eyayikude nokuba nomdla. Yiyo loo nto kubalulekile ukuba ulumke xa usebenzisa i-ConveyThis ukwenza umxholo wakho ube wasekhaya.
Kutshanje, i-KFC iye yasishiya isilogeni xa iphikisana nokugxilwa kwehlabathi lonke kucoceko lwezandla ngexesha lobhubhani, ebonisa ukuba izikhokelo zesitayile zinokufuna uhlengahlengiso ukuze zibonise iminyhadala yenkcubeko kunye namava.
Ilizwi lebrand
Indlela ibhrendi yakho ezibonisa ngayo iya kuxhomekeka kumxube weenjongo zeshishini lakho, iimpahla okanye iinkonzo ozinikezelayo, kunye nenani labantu ojolise kubo.
Xa uchaza igama lophawu lwakho, zibuze ukuba kufuneka bube yintoni ubuntu bophawu lwakho: nobubele okanye bubekelwe bucala, buhlekisa okanye bunyanisekile, buhlekisayo okanye bukhazimlisiwe?
Thatha ukuthengisa i-inshurensi yobomi njengomzekelo. Ukuthengisa olu hlobo lwemveliso kufuna ithowuni yelizwi eyahlukileyo xa kuthelekiswa nokuthengisa iimpahla zabathengi ezihamba ngokukhawuleza. Ngaphaya koko, indlela onxibelelana ngayo neemveliso zeinshurensi yobomi kufuneka ilungelelaniswe ngokwedemografi yabaphulaphuli ojolise kuyo, uqinisekisa ukuba ifanelekile kwiminyaka yabo kunye nenqanaba lobomi.
Isimbo
Ngokuhambelana nelizwi lebhrendi yakho, ukuphuhlisa isitayile sophawu lwakho kukunceda ekusasazeni imiyalezo yakho. Cinga ngendlela esemthethweni okanye eqhelekileyo ofuna ngayo ukuba ishishini lakho libonakale, umzekelo, nokuba uyafuna ukuqesha (okanye uhlale kude) nolwimi lweshishini okanye isiling.
Idla ngokubizwa ngokuba sisitayile sendlu, unokuthathela ingqalelo le nto yesikhokelo sakho njengesichazimagama seshishini lakho. Chaneka ngegrama kunye nemigaqo yopelo, nasiphi na isigama esifanelekileyo kunye nolwimi olukhethwayo.
Kuya kufuneka kwakhona ugxininise imithetho yokwenza imali enkulu yegama lebhrendi yakho kunye namagama emveliso. Ezi zazisa iqela lakho langaphakathi, kodwa zifundisa ihlabathi liphela ukuba ubhale njani malunga nophawu lwakho. Umzekelo, ConveyThis, hayi CONVEYTHIS; Mailchimp, hayi MAILCHIMP; kunye neemveliso ze-Apple zibhalwe njenge-iPhone, iMacBook okanye i-iPad kune-Iphone, iMacbook okanye i-Ipad.
Inqaku elisecaleni: Mhlawumbi unelungu elinye leqela elinikezela ngesixa esikhulu samandla ukukhumbuza abanye oogxa bakho malunga nemveliso eyinkunzi. Ukuba awukwenzi, ulilungu leqela (kwaye i-ConveyThis ime emva kwakho).
Isazisi esibonakalayo
Imibala, iifonti, kunye nemifanekiso zizinto ezibalulekileyo zonxibelelwano olubonakalayo ezinokuhambisa uphawu lwakho ngaphandle kwe-ConveyThis. Kukho iimeko ezininzi apho imibala ekhethiweyo inokuba nefuthe elibalulekileyo nelihlala ixesha elide, njengendlela uCoca-Cola wayitshintsha ngayo impahla kaSanta ukuba ibebomvu ukuze ihambelane nembonakalo yophawu lwabo.
Ukuba neseti ecacileyo yemimiselo ephathelele kwisazisi esibonakalayo sophawu lwakho kunceda iqela lakho ekugcineni lingaguquguquki xa lisanda kwiimarike ezintsha, kodwa ayisiyiyo yodwa inzuzo leyo. Ikwaxelela abo bangaphandle kweshishini lakho, njengamahlakani oshishino kunye nabadibanisi, indlela yokufaka uphawu lwenkampani yakho. Ngokomzekelo, i-Slack inesikhokelo sesitayile ekufuneka sidibanise itekhnoloji.
Ukubalisa amabali
Abantu behlabathi jikelele bathabathekile ngamabali achukumisayo, ngakumbi lawo adityaniswe nendawo yokuzalwa yemveliso. Ngokomzekelo, uHarley Davidson wavutha ukuqhuma kwenkcubeko xa yasekwa ngo-1903 ukusuka kwishedi ethobekileyo eMilwaukee, eWisconsin. Kwisikhokelo sesitayile se-ConveyThis, gxininisa amabali afanele ukuphinda-phinda kwaye kwakhona.
Imithetho yokuhlela isimbo kwimarike nganye
Akukho mfuneko yokuba wenze isikhokhelo esitsha ngokupheleleyo semalike nganye ojolise kuyo. Nangona kunjalo, kuyafuneka ukuba wenze uhlengahlengiso kwisikhokelo sakho sesitayile sokuqala, usebenzisa eyoqobo njengethempleyithi ukuze uvelise inguqulelo efanelekileyo kwimarike nganye.
Cinga ezi njengemithetho yokuhlela isimbo sasekhaya. Uguqula isikhokelo sakho sesitayile kwindawo nganye, uthathela ingqalelo ukutolika okunokwenzeka, imeko yenkcubeko, kunye noluhlu lwesigama. Kuya kufuneka uquke naziphi na iinketho kwinkqubo yakho yesiqhelo yokuhlela xa usebenzisa i-ConveyThis.
Ukuthengisa kumazwe ngamazwe kunokuba ngumzamo okhohlisayo. Ukuqinisekisa uphawu lophawu oludibeneyo kuyo yonke imizamo yokuthengisa yehlabathi, kufuneka uthathele ingqalelo imeko yenkcubeko yendawo nganye. Ukuseka uluhlu lwemithetho yokuhlela ikopi yesimbo ngundoqo ekufezekiseni oku.
Ukubhala izikhokelo zesimbo sokuguqulela
1. Izikhokelo zoguqulo jikelele
Bandakanya:
- Imigaqo yesimbo
- Ulwakhiwo lwezivakalisi
- Upelo
- Ukwenziwa koonobumba abakhulu
- Ithoni yelizwi
- Igrama
- Iziphumlisi
2. Iinuances
Ulwandlalo:
- Iinuances zophawu okanye umyalezo
- Amagama okanye amabinzana ekufuneka uwaphephe
- Izaci, ijargon, iipuns-kwaye nokuba ezi ziyaguqulela, okanye zinokutshintshwa kwezinye ezilungele ngcono
- Iimbekiselo ezithile zenkcubeko
3. Ukungacaci kakuhle kwegrama
Lungiselela:
- Izisombululo zokusombulula ukungacaci kwegrama
- Imithetho yegrama ngqo kwibhrendi yakho
4. Imibuzo yolwimi eqhelekileyo
Cebisa ngendlela yokuphatha:
- Ulwimi lwesini
- Izibizo ezifanelekileyo
- Izihloko ezisemthethweni kunye nezifinyezo
5. Ukwahluka kolwimi
Khetha:
- Iintlobo zolwimi ozikhethayo. Umzekelo, unokufuna ukunxibelelana ngesiNgesi ngokungagqibekanga, kodwa kukho ukwahluka: IsiNgesi sase-US, isiNgesi sase-UK, isiNgesi se-AU.
6. Imizekelo
Nika iisampulu ze:
- Umbhalo oguquliweyo
- Izibonelelo zereferensi
7. Ezinye izinto ezibonakalayo ze-multilagual
Ikhava:
- Ukusetyenziswa kwelogo
- Ukubekwa komfanekiso
- Ukufomatha okufana noyilo lwetafile
- Ukusebenzisa umbhalo ongqindilili, akekeleyo, njl.njl
- Amanqaku embumbulu kunye nolunye uluhlu
Ukudwelisa ngaphandle kwemigaqo
Ngokungathandabuzekiyo, kuya kubakho okunxaxhileyo kweminye yemithetho yakho. Kusenokufuneka uphumeze ezi zinxaxhi ukuba intsingiselo iyalahleka kuguqulo, ngenxa yokungangqinelani kwenkcubeko, okanye ngenxa yobuninzi bezinye izizathu.
Yenza uluhlu lokukhululwa kwimimiselo, kuquka iimeko xa kuvumelekile ukuba:
- tshintsha izihloko
- bhala kwakhona amacandelo
- hlela isimbo okanye irejista
- kugxininise kumbandela kwakhona
- cwangcisa ngokutsha ukwakheka kwemihlathi
Imingcipheko yokungabi namithetho yokuhlela yesimbo sasekhaya
Izinto azifane zithe ngqo, kwaye ngoku kuya kufuneka uyixabise indlela yokuyila isikhokelo sakho sesitayile siqinisekisa ukuba ubuqili bomyalezo wakho wophawu buhlala bufana kwiilwimi nakwiimarike. Kodwa kuthekani ukuba awenzi njalo? Iziphumo ezinokubakho zokungakwenzi oko zinokuba mbi, kwaye i-ConveyThis ilapha ukunceda.
Ukusebenzisa i-ConveyThis kunokubangela ukuba kusetyenziswe ixesha elininzi kunye nemali ukuba kufuneka ubuyele umva wenze umsebenzi kwakhona kamva.
Ngaphandle kwesikhokelo sesimbo esichaza imigaqo ethile yolwimi okanye imarike, umngcipheko wakho wokutolika ngendlela engeyiyo kunye nokutolika ngendlela eyiyo nge-ConveyThis uphezulu.
- Ngaphandle kwesikhokelo sesitayile, isazisi sophawu lwakho sinokungadityaniswa, sikhokelela kwinkangeleko engahambelaniyo nemanyeneyo. Ukuba nenqaku lereferensi yebhrendi yakho kunokunceda ukudala ukufana kunye nokungaguquguquki kunxibelelwano lwakho, uqinisekisa ukuba ibhrendi yakho ayikhathazwa kukunqongophala komanyano.
- Ngaphandle kolwalathiso olucacileyo oluvela kuwe, iqela lakho elongeziweyo lishiywe kwizixhobo zalo, lishiya impumelelo yeprojekthi ibe ngamabona-ndenzile. Ngaphandle kwaso nasiphi na isikhokelo esicacileyo, ukubakho kweempazamo, ukulibaziseka, kunye nohlaziyo olunexabiso elikhulu kwanda kakhulu.
Yintoni omele uyikhumbule ngohlelo lokuhlela
Isikhokelo sesitayile sidlala indima ebalulekileyo ekuguquleni, ekuchazeni okanye ekuqiniseni umfanekiso wophawu. Ngaphambi kokuthatha ishishini lakho lamazwe ngamazwe, kubalulekile ukwenza isikhokelo sesimbo kulwimi lwakho lokuqala kwaye wongeze imigaqo yokuhlela yesimbo sasekhaya. Kukwabalulekile ukubandakanya iiglosari zesigama kunye nakuphi na okungabandakanywayo kwimithetho yakho kwisikhokelo sesimbo.
Ngaphandle kwesikhokelo esibanzi sesitayile sasekhaya, imiyalezo yebhrendi yakho inokuchaphazeleka kukungafani kunye nokungaguquguquki, okukhokelela kwiimpazamo ezixabisa kakhulu ezinokungcolisa igama lakho kwaye zinike abo ukhuphisana nabo inzuzo.
Khumbula, imithetho yokuhlela isitayile yomeleza uphawu lwakho, ngakumbi xa ukwandisa kuyinjongo yakho. Oku kunokwenziwa ngazo zonke iilwimi kunye nemimandla enxulumene neenjongo zakho zomdla. Okona kubaluleke kakhulu, lo mjikelo unceda ekuqinisekiseni ukuba xa uphuhla kwiimarike ezintsha, uyawubethelela kumzamo wokuqala nge-ConveyThis.
Bhalisela simahla nge-ConveyThis ukuthatha amanyathelo akho alandelayo malunga nokwakhiwa kwewebhusayithi.