Kuyaziwa ukuba kuye nawuphi na usomashishini obeka imveliso entsha emarikeni kuhlala kungumngeni, kuba zininzi izinto ezinokuchaphazela isicwangciso soshishino lwethu , kubandakanya nemfuno. Ukuba uceba ukuqalisa imveliso entsha, ufuna ukuqiniseka ukuba uyayazi i-niche yakho kunye nokwenzeka ukuba ube nokubonelela okwaneleyo kwimfuno mhlawumbi ukuphepha ilahleko enkulu. Kweli nqaku, uya kufumana izizathu ezininzi zokuba kutheni ukubala imfuno yemarike kuya kuba nefuthe kwisicwangciso sakho ngokufanelekileyo ukuba ucinga ngeenkcukacha ezithile.
Ukwazi ukubaluleka kokumisela impumelelo okanye ukusilela kweemveliso zethu ezintsha kwimarike, kubalulekile ukuqonda imfuno yemarike kuya kusinceda ukuba siseke imiba ethile yeshishini lethu efana nezicwangciso-qhinga zokubeka amaxabiso, amalinge entengiso, ukuthenga phakathi kwezinye. Ukubala imfuno yemarike kuya kusenza sazi ukuba bangaphi abantu abaza kuthenga iimveliso zethu, ukuba bazimisele ukuyihlawula, ngenxa yoko, kubalulekile ukugcina engqondweni kungekuphela nje iimveliso zethu ezikhoyo kodwa kunye nezo zivela kubakhuphisana nabo.
Imfuno yentengiso iyaguquguquka ngenxa yezinto ezininzi, ezichaphazela amaxabiso. Abantu abaninzi abathenga iimveliso zakho kuthetha ukuba bazimisele ukuyihlawulela kwaye oku kuya konyusa ixabiso layo, ixesha elitsha lonyaka okanye intlekele yendalo inganciphisa imfuno kunye nexabiso. Imfuno yemarike ithobela umthetho-siseko wobonelelo kunye nomthetho wokubango. Ngokuka The Library of Economics and Liberty “ Umthetho wonikezelo uthi umyinge wezinto ezilungileyo ezibonelelweyo (oko kukuthi, isixa-mali abanini okanye abavelisi abanikezela ngentengiso) liyenyuka njengoko ixabiso lemarike linyuka, kwaye lehla njengoko ixabiso lisihla. Ngokuchaseneyo, umthetho wemfuno (jonga imfuno ) uthi inani lezinto ezilungileyo ezifunwayo liyehla njengoko ixabiso linyuka, kwaye ngokuphambeneyo ".
Xa usenza uphando lwemarike kubalulekile ukuba uthathele ingqalelo abantu abaninzi kangangoko kunokwenzeka, nangona kuya kuba lula ukugxila kwabo bangathanda imveliso yakho, kuya kubakho abantu abanokuthi bahlawulele imveliso ethile kodwa abayi kuyenza. chaza injongo yakho. Umzekelo, abanye abantu banomdla ngakumbi kwiimveliso zobuhle be-vegan kodwa loo nto ayinakumisela ukuba imveliso yethu inomtsalane na okanye hayi kwindalo iphela yabathengi. Iimfuno zentengiso zisekwe ngaphezulu kwemfuno yomntu, kokukhona uqokelela iinkcukacha ezithembeke ngakumbi.
Ijika lemfuno yemarike lisekelwe kumaxabiso emveliso, i-"x" axis imele inani lamaxesha athengwe ngawo imveliso ngelo xabiso kwaye umgca othi “y” umele ixabiso. Igophe libonisa indlela abantu abathenga ngayo ngaphantsi kwemveliso kuba ixabiso layo linyukile. Ngokutsho kwe-myaccountingcourse.com Ijika lemfuno yemarike yigrafu ebonisa ubuninzi bempahla abathengi abazimiseleyo nabakwaziyo ukuyithenga ngamaxabiso athile.
Nokuba ufuna ukubala imfuno yakho yemarike kwinqanaba lasekhaya okanye lehlabathi, kubandakanya ukufuna ulwazi, idatha kunye nezifundo malunga necandelo lakho. Unokufuna iindlela ezahlukeneyo zokuqokelela ulwazi, unokujonga intengiso ngokwasemzimbeni kwaye usebenzise amaphephandaba, iimagazini, iivenkile ze-ecommerce kunye nemidiya yoluntu ukumisela ukuba yintoni ehamba phambili kunye nokuba abathengi bakho banokuthenga ntoni ngexesha elithile. Unokuzama ezinye iimvavanyo ezifana nokuthengisa imveliso ngexabiso lesaphulelo kwaye ubone indlela abathengi bakho abasabela ngayo, ukuthumela uphando nge-imeyile okanye kumajelo eendaba ezentlalo luluvo oluhle lweemveliso okanye iinkonzo zokwabelana nabathengi kunye nokuba bazigqithisele kubafowunelwa babo. , ukubuza ukuba bacinga ntoni ngemiba ethile yeemveliso zakho, ezinye zolu phando ziya kuba luncedo kwisikali sasekhaya.
Xa kuziwa kwishishini lendawo elizimisele ukukhulisa imarike ekujoliswe kuyo, ukubala imfuno yemarike kwihlabathi jikelele ngokusebenzisa iindlela ezikhankanywe ngaphambili kubonisa inyathelo elibalulekileyo lokuqonda abathengi, abakhuphisana kwaye ngokuqinisekileyo imfuno. Oku kuya kubanceda bandise kwaye bakhule kwinqanaba lehlabathi kodwa ngaba zikho iindlela ezilula zokufikelela kubaphulaphuli abaninzi? Ngaba kunokwenzeka ukuthengisa imveliso yethu ngaphandle kwedolophu yethu? Oku kuxa itekhnoloji idlala indima yayo kwisicwangciso sethu soshishino.
Kwenzeka ntoni xa sithetha nge -e-commerce ?
I-E-commerce njengoko igama layo lisitsho, imalunga norhwebo lwe-elektroniki okanye lwe-intanethi, ishishini lethu liqhutywa kwi-intanethi kwaye lisebenzisa i-intanethi kwiimveliso okanye iinkonzo zethu. Kukho amaqonga amaninzi kule mihla yolu hlobo lweshishini kwaye ukusuka kwivenkile ye-intanethi ukuya kwiwebhusayithi ukuthengisa iinkonzo zakho, iiplatifomu ezifana Shopify , Wix , Ebay kunye ne- Weebly baye baba ngumthombo ogqwesileyo woshishino lwe-intanethi ye-intanethi.
Iindidi zeemodeli ze-E-commerce
Siza kufumana iintlobo ezininzi zeemodeli zoshishino lwe-e-commerce ngokuxhomekeke kwishishini - ukusebenzisana kwabathengi. Ngokutsho kwe-shopify.com sine:
Ishishini kuMthengi (B2C): xa imveliso ithengiswa ngokuthe ngqo kumthengi.
Ishishini kwiShishini (B2B): kule meko abathengi ngamanye amaqumrhu oshishino.
Umthengi kuMthengi (C2C): xa abathengi bethumela imveliso kwi-intanethi ukuze abanye abathengi bayithenge.
Umthengi kwiShishini (C2B): apha inkonzo inikezelwa kwishishini ngumthengi.
Eminye imizekelo ye-Ecommerce yiRetail, iWholesale, iDropshipping, iCrowdfunding, uBhaliso, iimveliso zePhysical, iimveliso zeDijithali kunye neeNkonzo.
Inzuzo yokuqala yemodeli ye-e-commerce mhlawumbi inyani yokwakhiwa kwi-intanethi, apho nabani na unokukufumana, kungakhathaliseki ukuba baphi na, ishishini lamazwe ngamazwe ngokuqinisekileyo libamba ukuba ufuna ukuqala isicwangciso sakho. Enye inzuzo yindleko ephantsi yemali, cinga ngayo, uya kufuna iwebhusayithi endaweni yendawo yokugcina indawo kunye nayo yonke into efunekayo ukusuka kuyilo ukuya kwizixhobo kunye nabasebenzi. Abona bathengisa kakhulu kulula ukubonisa kwaye ewe, kuya kuba lula ukuphembelela abathengi bakho ukuba bathenge ezona mveliso zintsha okanye ezo sizigqala zibalulekile kuluhlu lwethu lwempahla. Le miba inokwenza umahluko omkhulu xa siqala isicwangciso seshishini okanye kwabo bafuna ukuthatha awabo ishishini ukusuka kwindawo ebonakalayo ukuya kwiqonga leshishini le-Intanethi.
Nokuba luhlobo luni lweshishini ofuna ukuliqala, mhlawumbi ufuna ukuba lisekwe kwimveliso enemfuno ezinzileyo, siyayazi imfuno yentengiso iyaguquguquka kuba ezinye iimveliso zezamaxesha onyaka kodwa kukho iimveliso okanye iinkonzo ezinemfuno ezinzileyo unyaka wonke. . Ngelixa ulwazi olubalulekileyo luza ngokuthe ngqo kubathengi bakho, kule mihla, kukho iindlela ezininzi zokufumana ulwazi oluxabisekileyo olunje ngemidiya yoluntu kunye neenjini zokukhangela.
Inganceda njani imidiya yoluntu kunye neenjini zokukhangela?
Le yeyona ndlela ilula kwaye ikhawulezayo yokunxibelelana nabathengi bakho kwaye ubazi ngcono. Kule mihla sinezicelo ezininzi ezinje ngeTwitter , Pinterest , Facebook okanye Instagram ukwabelana kunye nokukhangela ulwazi, iimveliso kunye neenkonzo esizithandayo.
Sebenzisa imidiya yoluntu ukufaka amagama angundoqo kwaye ufumane izithuba ezininzi ezinxulumene nelo gama elingundoqo, izithuba eziza kukuvumela ukuba ufumane ulwazi malunga neengcinga zabantu, ukulindela kunye neemvakalelo malunga neendlela ezithile, iimveliso okanye iinkonzo. Ukukhangela izifundo zeemeko, iingxelo zeshishini kunye nolwazi lwentengiso yeemveliso kukhangelo lwemveli lukaGoogle luya kuba sisiqalo esihle, iziphumo ziya kusinceda ukuba siqonde imfuno yeemveliso ezithile ngexesha elithile, kukwabalulekile ukuba sigcine engqondweni amaxabiso kunye nabakhuphisana nabo.
Sebenzisa izixhobo zokusebenzisa iinjini zokukhangela ezifana:
NgokweSikhokelo seGoogle SEO Starter, i-SEO yinkqubo yokwenza indawo yakho ibe ngcono kwiinjini zokukhangela kunye nesihloko somsebenzi womntu owenza oku ukuze aphile.
I-Keyword Surfer , i-add-on ye-Google Chrome yamahhala apho ufumana ulwazi lwefom ye-injini yokukhangela amaphepha eenjini, ibonisa umthamo wokukhangela, iingcebiso eziphambili kunye noqikelelo lwe-organic traffic kwiphepha ngalinye elibekwe.
Ungaphinda uchwetheze amagama angundoqo ukubona rhoqo abasebenzisi bekhangela ezinxulumene nezo zihloko kwiiNdlela zikaGoogle , oku kuya kuba sisixhobo esiluncedo solwazi lwendawo.
Isixhobo esifana neSicwangcisi segama elingundoqo likaGoogle siya kukunceda ukhangele amagama angundoqo kwaye iziphumo ziya kusekelwa kumaxesha okukhangela kwikota yenyanga. Uya kudinga iakhawunti yeeNtengiso zikaGoogle kule nto. Ukuba ingcamango yakho ijolise kwilizwe elahlukileyo, kunokwenzeka kwakhona ngesi sixhobo.
Ekuqhubekeni kwethu, sonke sineso sicwangciso soshishino kunye nombono omtsha wemveliso, abanye bethu bafuna ukuqhuba ishishini lomzimba kwaye abanye baya kuqalisa i-adventure yeshishini le-intanethi. Kubalulekile ukuba singafundi kuphela ngesiseko kwaye yintoni eya kusinceda siqale ishishini elinempumelelo kodwa nokufunda malunga nabathengi bethu kunye nokuba yintoni eya kubanika ulwaneliseko kwiimveliso zethu. Nangona uqwalaselo lwemveli lusebenza ngokufanelekileyo, kule mihla sibala imithombo yeendaba zentlalo kunye neenjini zokukhangela ukusinceda kule nkqubo kwaye konke kusekwe kwizinto ezikhethwa ngabathengi bethu. Ukuphehlelela imveliso yethu elandelayo ngokusekwe kubalo lwemfuno yemalike elungileyo kuya kusinceda sikhulise ishishini lethu kwinqanaba lasekhaya okanye lehlabathi kwaye ngokuqinisekileyo kuya kuthintela ilahleko.
Ngoku uyazi ngokubaluleka kophando lwemfuno yemarike, ungatshintsha ntoni kwisicwangciso sakho soshishino?