Ngamanye amaxesha xa i-ConveyThis ikhankanywa njengesisombululo sokuguqulela, abaninzi banokufuna ukwazi ukuba umsebenzi wokuguqulela wenziwa ngoguqulelo lomntu okanye uguqulelo oluzenzekelayo. Inyaniso ihleli kukuba e-ConveyThis siqesha zombini uguqulo lwabantu kunye noguqulelo oluzenzekelayo. Nanini na xa kukhankanywa inguqulelo ezenzekelayo, abaninzi baye bayijongele phantsi impumelelo yayo kodwa inyaniso ihleli kukuba ukuguqulela ngokuzenzekelayo akuyondlela imbi yokuguqulela njengoko abanye bebenokucinga.
Isibakala sokuba abaninzi bengayiqondi kakuhle inguqulelo ezenzekelayo iye yavelisa ingcamango yokubhala eli nqaku ukuze icacise ngokucacileyo ukuba yintoni na ukuguqulela okuzenzekelayo nesizathu sokuba kungafanelanga kujongelwe phantsi. Oku kuya kukhanyisela abaninzi kwaye kuncede kucace ukuba uguqulelo oluzenzekelayo yindlela entle kakhulu yokuguqulela iwebhusayithi.
Yintoni esibhekisa kuyo njengoguqulelo oluzenzekelayo?
Okokuqala, abaninzi bacinga ukuba igama elithi ukuguqulela ngokuzenzekelayo linokusetyenziswa endaweni yokuguqulela ngomatshini. Ngamanye amagama, bacinga ukuba uguqulelo lomatshini yinto enye noguqulelo oluzenzekelayo. Ukuba siza kuchaza uguqulo lomatshini ngokweGlobalization kunye neGunya loHlaziyo, sinokuthi uguqulelo lomatshini yisoftware ezenzekelayo ekwaziyo ukuguqulela umxholo ongumthombo kulwimi ekujoliswe kulo. Oku kuthetha ukuba nayiphi na isoftwe ezenzekela ngokupheleleyo ukuguqulelwa komxholo ukusuka kolunye ulwimi ukuya kolunye yaziwa ngokuba yisoftware yokuguqulela koomatshini. Amaqonga oguqulo afana ne-DeepL, i-Google Translate, i-Microsoft Translate, i-Yandex, njl.njl. yimizekelo yamaqonga abandakanya ukuguqulelwa koomatshini. Oko kukuguqulela ngomatshini. Kuthekani ngokuguqulela ngokuzenzekelayo?
Uguqulelo oluzenzekelayo kwelinye icala lolo hlobo loguqulelo olubandakanya ukuguqulelwa komatshini kodwa kungaphelelanga apho. Umzekelo xa kukhankanywa uguqulelo oluzenzekelayo, lubandakanya ukuguqulelwa kwawo wonke umxholo wakho, ukulawula ezo ziqulatho, ukulungisa umxholo wewebhu we-SEO, ukwenziwa kwendawo komxholo, kwaye ekugqibeleni, uqinisekisa ukuba yonke imixholo ekhoyo kwiwebhusayithi yakho ishicilelwe. Olu hlobo loguqulelo oluzenzekelayo yinto eyenziwa yi-ConveyThis. Iphatha uguqulelo ngendlela yokuba yonke into izenzekele ngokupheleleyo kwaye ilungele ukusetyenziswa kunye noxinzelelo oluncinci okanye akukho kwalowo uyisebenzisayo.
Ukusebenzisa i-ConveyThis kuguqulelo lwakho oluzenzekelayo
Inkxalabo yabaninzi xa bekhetha izisombululo zoguqulo kukuba abazi nokuba isisombululo sokuguqulela abaza kusisebenzisa siyahambelana neNkqubo yabo yoLawulo loMxholo okanye hayi. Kodwa iindaba ezimnandi zezokuba ungasebenzisa i-ConveyThis ngayo nayiphi na i-CMS ngaphandle kokuba ukhathazeke kakhulu. Ngokungathi oko akwanelanga, unokuguqulela umxholo wakho kwiilwimi ezahlukeneyo ezingama-90 nangaphezulu. Inkqubo yoguqulelo oluzenzekelayo lwe-ConveyThis ingaphinda ihlelwe phantsi kwezi zihloko zilandelayo:
1. Ubhaqo lwesiqulatho esizenzekelayo kunye nokuguqulelwa: emva kokukhuphela, ukufakela kunye nokudityaniswa kwe-ConveyThis kwiwebhusayithi yakho, inkqubo yokuguqulela ngokuzenzekelayo iConveyLe inamandla okubona imixholo yewebhusayithi yakho ngaphandle kokulibazisa. Inxalenye enomdla kule nto kukuba ayizi kushiya iindawo ezithile zingachukunyiswanga, kunoko zibhaqa zonke ngokuzenzekelayo. Ekubhaqweni, kuya kufuneka ukhethe ukuba loluphi ulwimi ofuna ukusinika yonke le mixholo kunye nolwimi lomthombo. Nje ukuba uyenzile loo nto, uya kufumana imveliso yomxholo oguqulelweyo owenziwe ngokuzenzekelayo ngoguqulelo lomatshini. Oku kuyenzeka kuba i-ConveyThis isebenzisa indibaniselwano yesisombululo esahlukileyo soguqulo esikhoyo kwaye emva koko ibonelele ngeyona nto ingcono njengemveliso. Isenokuba yindibaniselwano yazo zonke okanye nayiphi na i-DeepL, iToliki kaGoogle, iToliki kaMicrosoft, kunye/okanye iYandex. Isoftware yokuguqulela okanye isixhobo esiza kusetyenziswa kwiwebhusayithi yakho ngoku sixhomekeke kulwimi lwakho lomthombo kunye neelwimi ekujoliswe kuzo. Xa ezi ndibaniselwano zenziwe, unokuqiniseka ngeyona mveliso ingcono yokuguqulela.2.
2. I-SEO ezenzekelayo yewebhusayithi yakho yeelwimi ezininzi: uthini umongo wokuguqulela iwebhusayithi ukuba iwebhusayithi ayizukufumaneka lula ngalo naliphi na ixesha kukhangelwa kuyo naphi na ngolwimi olunye lwewebhusayithi? Ngokuqinisekileyo ayiloncedo. Yiyo loo nto xa usebenzisa i-ConveyThis njengesisombululo sakho sokuguqulela, isalathisa ngokuzenzekelayo umxholo wewebhusayithi yakho ngeelwimi ezahlukeneyo ze-SEO ngokuzenzekelayo. Oku kwenziwa ngokuzenzekelayo emva kokuba kufunyaniswe ngokuzenzekelayo kunye nokuguqulelwa kwemixholo yewebhusayithi yakho.
Xa abantu abaninzi bekwazi ukufumana iwebhusayithi yakho ngaxeshanye kukho ukukhangela kuyo ngokuqinisekileyo kuya kwandisa itrafikhi yeendwendwe zakho zewebhusayithi. Izibonelelo zoku kukuba ngokunyuka kwetrafikhi, unokulindela ukonyuka kweentengiso zeemveliso kunye neenkonzo. Konke kuxhomekeke kwisalathiso sewebhusayithi yakho ye-SEO yeelwimi ezininzi kaGoogle.
Kwakhona khumbula ukuba ukwazi ukwenza oku, iindawo zewebhusayithi ezifana ne- hreflang tags kunye nemetadata kufuneka ziguqulelwe ngokufanelekileyo. Ngokwenza oku, iwebhusayithi yakho iya kuba phakathi kwezo zibekwe phezulu kwiziphumo zokukhangela. Ngokulula, abathengi kunye nabathengi abanokuthi bajonge iimveliso kunye neenkonzo ozinikezelayo baya kukwazi ukufumana kwiphepha lakho kuba liya kufumaneka ngokufanelekileyo apho phakathi kweziphumo ezidweliswe kuqala emva kophando lwabo.
3. Upapasho oluzenzekelayo lomxholo: abanye banokuzibuza ukuba kwenzeka ntoni emva kokwalathisa okuzenzekelayo kwewebhusayithi yakho yeelwimi ezininzi kwi-SEO yeelwimi ezininzi. Ewe, akusekho mfuneko yakulinda. Iwebhusayithi yakho eguqulelweyo ipapashwa ngokuzenzekelayo kwi-intanethi. Ewe, naziphi na iindwendwe ezisebenzisa ulwimi olujoliswe kuzo ngoku zinokufikelela kwiwebhusayithi yakho ngolwimi lwentliziyo yazo. Enye inxalenye enomdla kuyo kukuba abatyeleli banokufikelela kwiqhosha lokutshintsha ulwimi elibavumela ukuba batshintshe ukusuka kulwimi lokuqala lwewebhusayithi yakho ukuya kulwimi lwabo oluthandayo.
Awudingi izakhono ezikhethekileyo uzama ukubandakanya eli qhosha kwiwebhusayithi yakho njengoko i-ConveyThis iya kudibanisa ngokuzenzekelayo iqhosha kwiwebhusayithi yakho kuwe.
Izizathu zokuba uguqulelwe ngoomatshini
Ziziphi izinto ezininzi ezikhomba njengecala eliphantsi lokuguqulelwa komatshini lizinga lokuchaneka kwenkqubo enjalo yokuguqulela. Ngaloo nto abantu bathanda ukuvuma ngokukhawuleza ukuba ukusebenzisa abaguquleli abaqeqeshiweyo kwisabelo sokuguqulela yeyona nto ilungileyo. Inyani ihleli kukuba iinkxalabo zokuchaneka zikho xa kufikwa kuguqulelo lomatshini kodwa ekuhambeni kweminyaka ukuguqulelwa komatshini kuye kwavela kangangokuba kuyaphucuka oko kwaziwa njengokufunda koomatshini. Kodwa zeziphi ezinye izizathu zokuba kutheni kufuneka ucinge ngoguqulelo lomatshini? Zifumane ngezantsi.
Esona sizathu sibalulekileyo sokuba ucinge ngoguqulelo lomatshini kukuba inokukhawuleza kakhulu. Oku kuthetha ukuba kuya kongela ixesha elininzi elinokusetyenziselwa ezinye izinto. Ngamanye amaxesha, ukuchaneka kwento eguqulelweyo inokuxhomekeka kwiilwimi ezisetyenziswayo kunye nezixhobo zesoftware ezibandakanyekayo kwinkqubo yokuguqulela. Nokuba yeyiphi na kuyo, ingxaki yokuchaneka kokuguqulelwa komatshini ayishiywanga ngaphandle koncedo. Unokuqala uguqulele imixholo yakho ngoncedo lokuguqulela koomatshini kwaye emva koko uqeshe umguquleli ongumntu ukuba afunde ngemixholo yesiphumo sokuguqulela kwaye enze uhlengahlengiso olufunekayo apho kukho imfuneko. Uyakuvuma ukuba ukuguqulelwa koomatshini kungagcina ixesha ukuba uzama ukuguqulela imixholo yemibutho emikhulu. Ukusingatha iprojekthi enkulu ngolo hlobo kunye nabaguquleli abangabantu kunokudinisa, kudinwe, kwaye kutye iindleko. Kodwa xa uqalisa iprojekthi enjalo ngoguqulelo lomatshini, uya kuba nenkqubo yokuguqulela ekhawulezayo.
Esinye isizathu sokuba uzame ukuthathela ingqalelo ukuguqulelwa koomatshini lixabiso elikhulu elihamba nokuqesha abaguquleli abaziingcali ukuba bakuguqulele imixholo emininzi. Njengomzekelo wenkampani enkulu okanye umbutho okhankanywe ngaphambilana, khawucinge ngeendleko zokuqesha abaguquleli abangabantu abaza kusingatha inkqubo yokuguqulela ukusuka ekuqaleni ukuya ekupheleni. Oku kunokuphetshwa ukuba usebenzisa uguqulelo ngomatshini ukuze uphathe uguqulelo kuqala uze uqeshe umguquleli ochwepheshile ukuba enze uhlengahlengiso olufunekayo apho kukho imfuneko yoko.
Ukudala ezona ziphuma kumatshini woguqulo
Umele ukuba uqaphele ukuba kweli nqaku sizame ukulinganisa phakathi kokuguqulelwa komatshini kunye nokuguqulelwa komntu. Ngelixa kulungile ukuba iwebhusayithi yakho iguqulelwe ngoguqulelo lomatshini, kuyacetyiswa ukuba uqinisekise umgangatho wento eguqulelwe ngokuqesha ingcali ukuba ikwenze oko okanye uzenzele ngokwakho. Kungenxa yokuba ngamanye amaxesha kunokuba nzima ukufumana abaguquleli abaziingcali onokuthi ubaqeshe iinkonzo zabo ukuze i-ConveyThis ibe neqela labaguquleli abaziingcali onokusebenzisana nabo.
Ngokungathi oko akwanelanga, ungasoloko uthatha ulawulo lweprojekthi yakho yokuguqulela kwideshibhodi yakho. Nge-ConveyThis, uya kukwazi ukuba iwebhusayithi yakho eguqulelweyo ihlaziywe nangaliphi na ixesha.
Ukusebenzisa i-ConveyThis, unokumisela imigaqo efana nokuqinisekisa ukuba amagama athile okanye amagama awaguqulelwanga. Umzekelo woku ligama lebrand yakho. Unokwenza iqhosha lakho lokutshintsha ulwimi ukuze lilingane nembonakalo yewebhusayithi yakho.
Ukususela ekuqaleni kweli nqaku ukuya kweli nqaku, uye wazi ukuba uguqulelo lomatshini yinkalo yoguqulelo oluzenzekelayo. Kwaye olo guqulelo luzenzekelayo, xa isiza kwi-ConveyThis, ichaphazela ukuphathwa ngokuzenzekelayo kwewebhusayithi yakho, i-SEO, kunye nopapasho. Yile nto i-ConveyThis ikunika yona. Thatha itoho lewebhusayithi yakho yokuguqulela ngesisombululo sokuguqulela esibetha ulungelelwaniso olunentsingiselo phakathi koguqulelo lomatshini kunye nenguqulelo yomntu, ConveyThis .