Kukho izibonelelo ezingenakubalwa zokuthengisa iimveliso zakho kwi-Intanethi ngakumbi xa imveliso yakho isiya kumazwe ngamazwe. Esi simbo seshishini lehlabathi sikunika ithuba elikhethekileyo lokuba ishishini lakho liqhube kakuhle kakhulu.
Ngelixa unokuba nexhala lokuba i-intanethi ngumdlali ophambili ekuthengiseni kwihlabathi liphela, kufuneka wazi kakuhle ukuba kutsha nje abantu abaninzi ngakumbi basebenzisa i-intanethi. Ngapha koko, ngaphezulu kwe-4.5 yeebhiliyoni zabantu abasebenzisa i-intanethi kwihlabathi liphela.
Usenokuba “udiniwe” kwimarike yasekhaya, ujonge ithuba lokuphonononga imakethi yamazwe ngamazwe okanye uvavanya iinketho ezifumanekayo ukuze wenze uzibuthe abathengi abaninzi kwi-intanethi ngaphambi kokuba umise ubume bomzimba kwindawo yangaphandle. Kunokuba uhlale phantsi ucamngce, ngoku lixesha lokuba wenze okuthile.
Kuya kufuneka ufumane indlela yokufumana isabelo kwimarike ye-e-commerce ehlala ikhula. Ukwenza oku, isicwangciso-qhinga sentengiso yamazwe ngamazwe kufuneka sisetyenziswe. Yiyo loo nto kufuneka ngaphezulu ukuqalisa ukwandiswa kwimarike yangaphandle ukuze uphumelele.
Ukuba ufuna ukuqalisa, yiya kwisikhokelo esineenkcukacha malunga nendlela onokuthi wandise ngayo urhwebo lwe-e-commerce kwihlabathi liphela. Kubaluleke kakhulu ukukhumbula ukuba indlela eyahlukileyo yeemarike ezahlukeneyo kufuneka ibe sisigqibo kwinqanaba lemarike yamazwe ngamazwe. Izinto ezinokukunceda zezi:
1. Vumela iMarike eBanzi kunye noPhando lweMveliso ibe nguMsebenzi oPhambili weshishini lakho.
Khangela imakethi oyifunayo: awudingi uhlalutyo oluqatha okanye olubiza imali eninzi kunye nothethwano kwasekuqaleni. Kuya kufuneka uthelekise idatha yakho kunye nemarike oyikhethayo ngokubona indawo ethile apho unokufumana abathengi abaninzi abanemilinganiselo yokuguqulwa kwaye ixabiso labo lokuodola lingaphezulu komndilili.
Yenza uphando olunzulu kwi-intanethi: Ekuboneni imarike oyifunayo, qalisa ukuphuhlisa izicwangciso zakho ngokwenza uphando olubanzi kwi-intanethi. Ngoncedo lweendlela zikaGoogle, unokubona ukuba ngabaphi abathengi abanokuba kwindawo oyikhethileyo abanomdla kuzo ngokhangelo lwabo lukaGoogle. Oku kuya kwenza ukuba ukwazi ukufumana imixholo efanelekileyo kwaye uziqhelanise namagama angundoqo okukhangela kwiindlela zikaGoogle. Kwakhona, uya kuba nakho ukuvavanya ukuba zingakanani kwaye ziqinisekile kangakanani, mhlawumbi zinxulumene, iimveliso ezifunwa ngabathengi bakho abanokubakho.
Enye into ekufuneka uyibukele ngabantu okhuphisana nabo abasele benikezela ngeemveliso zakho okanye iimveliso ezifanayo. Phanda ngazo kwaye ubone ukuba benza ntoni na ngokulungileyo nokungalunganga, emva koko uvavanye iimveliso kunye neenkonzo zakho ukuze ulungelelanise ikroba.
Qasha izixhobo zesoftware: ngenxa yokuba igama lihamba ngakumbi nangakumbi kwezobuchwephesha, amaqonga amaninzi e-intanethi kunye nezixhobo ezintsonkothileyo ezilula nezisebenzayo ngoku ziyafumaneka kuye nabani na. Isoftware enokunceda abathengisi ukuba bafumane ukuqonda kwiimarike zifumaneka ngokubanzi. Banokukunceda ukuba ujonge kulo naluphi na ukhuphiswano, iinzuzo ezinokubakho, imarike ekujoliswe kuyo kwaye ikuncede wenze uhlengahlengiso oluyimfuneko kwiimarike ze-e-commerce.
Uya kuba nakho ukukhetha imarike eqinileyo esekwe kwidatha efunyenweyo kwaye uya kukwazi ukumisela kwangaphambili ukuba yeyiphi inkonzo okanye imveliso eya kuthengiswa kakhulu kwindawo yangaphandle.
2. Lungiselela iSicwangciso sakho soShishino, ukuSebenza kweShishini kunye neMiba yoMthetho
Khetha indawo eyiyo yokuthengisa kwakho: kuya kufuneka uzibuze ukuba "iza kuthatha luphi uhlobo ukuhanjiswa kweemveliso zam?" "Kuthekani ngokuba nevenkile esebenzayo ye-intanethi?" "Ngaba ivenkile yam ye-intanethi i-Shopify isekwe?" Ukuphendula le mibuzo kuya kukunceda ufumane indawo efanelekileyo yokuthengisa kwakho. Umbuzo ngamnye unokusondelwa kuwo ngokukodwa. Ezi ziya kukhankanywa kamva.
Uxanduva olongezelelekileyo: kokukhona ukwanda kweshishini lakho kusiba nzima uxanduva. Zihlolisise ngokwakho ukuba unokusingatha kuphela yonke imisebenzi enxulumene neshishini lakho okanye uya kufuna uncedo. Kwaye khumbula ukuba izandla ezongezelelweyo zifuna indawo eyongezelelweyo kunye nezibophelelo zemali.
Unokufuna ukusebenzisa iinkonzo zeefemu ezinikezela ngeenkonzo kulo mba.
Uhlahlo lwabiwo-mali kunye nokuma kwemali:
Yenza umlinganiselo wezakhono zakho xa kufikwa kwimali kwaye usete uhlahlo lwabiwo-mali olufanelekileyo lobungakanani bakho. Unokuba nohlahlo lwabiwo-mali olwahlukileyo lweemarike zasekhaya kunye neemarike zamazwe ngamazwe.
Imiba yomthetho:
Funda malunga nemigaqo yomthetho kunye neemeko zendawo ekujoliswe kuyo. Imicimbi yomthetho ebophelela utshintshiselwano lwemali, iinkonzo zesithethe, imisebenzi kunye neerhafu zeendawo ezahlukeneyo ngakumbi xa uthengisa nge-intanethi kumazwe ngamazwe. Ukuphononongwa ngononophelo ngakumbi kwimiba yezomthetho kubandakanya ukufumana ulwazi malunga nomgaqo-nkqubo wokukhusela idatha, izicwangciso zentlawulo, umgaqo-nkqubo we-inshorensi, utshintshiselwano lwemali kunye neendlela zokuhlawula ezikhoyo kwindawo ethile.
Umzekelo, i-PayPal ikumisile ukufumana iintlawulo zabanini-akhawunti kwamanye amazwe. Umzekelo welizwe elinjalo yiNigeria. Ukuba kunokwenzeka ukuba ube neshishini lakho kwilizwe elinjalo kwaye ufuna ukuya kwihlabathi liphela, awunakubeka i-PayPal njengesango lesisombululo sentlawulo.
Ukuphatha ukuthunyelwa, ukubuyisela kunye neenkonzo zokukhathalela abathengi:
Isabelo esibalulekileyo xa kuziwa ekuthengiseni kwihlabathi jikelele kukukhathalela iimfuno zabathengi bakho. Kubandakanya, kodwa kungaphelelanga apho, ukuphendula imibuzo, ukuphatha ukuthunyelwa kunye nokuthunyelwa, kunye nokuvumela ixesha lobabalo lwabathengi ukuba babuyisele iimveliso xa benganelisekanga.
Ukuhanjiswa okulindelweyo kufuneka kube lula kwaye kucaciswe kakuhle. Kufuneka ube nepolisi yembuyekezo esemgangathweni. Unokufuna ukukhetha phakathi kokutshintsha iimveliso kunye nokubuyisela imali yomthengi. Kuya kuba bubulumko ukumisela umda wexesha lokubuya kweemveliso kwaye ulinganise iindleko eziya kongezeleka kwinkqubo yokubuyisela isitokhwe kunye nokuhanjiswa kwakhona kweemveliso.
Kwakhona, inkonzo yakho yokhathalelo lwabathengi kufuneka inikwe ingcinga elungileyo. Ngaba uya kubonelela ngeenkonzo zokhathalelo lwabathengi ezingama-24/7? Okanye ngaba iya kusekelwa kwixesha leshishini kunye nosuku lweshishini kwindawo? Inkxaso yabathengi iya kubonelelwa ngoluphi ulwimi? Le mibuzo kufuneka iphendulwe xa ucwangcisa inkxaso yenkonzo yabathengi bakho.
3. Jonga iMarike
Amazon:
Ukuba ucinga ngokuthengisa iimveliso zakho kwiAmazon kumazwe aphesheya, uya kufumanisa ukuba ayisiyonto inzima. Nanga amanyathelo ambalwa anokukukhokela ukuba uqalise ukuthengisa kumazwe ngamazwe kwiAmazon:
- Yenza iziphumo zobuqu. Emva koko uthathe isigqibo ngemveliso kwaye yeyiphi indawo yentengiso kwiAmazon oya kuthengisa kuyo.
- Xhasa kwaye uhlengahlengise uhlalutyo lwakho usebenzisa isixhobo seAmazon .
- Yenza ubhaliso lomthengisi we-Amazon, emva koko wenze uluhlu lweemveliso zakho.
- Khetha ukuba uyafuna na ukusebenzisa ukuPhunyezwa yi-Amazon okanye ukuPhunyezwa yi-Merchant method.
Kuko konke! Ulungile ukuba uhambe.
I-eBay:
Ukuba awufuni ukusebenzisa iAmazon, unokukhetha i-eBay njengenye indlela yokuthengisa kwihlabathi jikelele. Ukuqala ukuthengisa kwi-eBay, ngezantsi zizinto eziyimfuneko:
- Yiba neakhawunti evunyiweyo neyinyani ye-eBay.
- Qinisekisa ukuba une-akhawunti ye-PayPal ebhalisiweyo.
- Xhasa kwaye uhlengahlengise uhlalutyo lwakho usebenzisa isixhobo sophando esenzelwe i-eBay.
- Bhalisa iimveliso zakho phantsi kweendidi ezifanelekileyo zemveliso. Nceda uqaphele ukuba kukho ezinye iindidi ezineentengiso zamazwe ngamazwe njengokukhululwa.
- Seta kwaye uvumele iinkonzo zokuthumela ngenqanawa kwiindawo ezithile kuluhlu ngalunye lweemveliso.
- Khetha ummandla wakho wonikezelo.
Lula ilungelo? Yiyo leyo.
Shopify:
Ngokungafaniyo nokhetho lokukhankanywa kwangaphambili, ukuba nentengiso ye-intanethi yamazwe ngamazwe usebenzisa i-Shopify ngumsebenzi omncinci kunabanye. Nangona kunjalo, isizathu esinye sokuba uzame Shopify kukuba ikuvumela ukuba uthengise iimveliso kwimarike ekujoliswe kuyo. Abanye bakufumanisa kunzima ukuqala ukusebenzisa Shopify kodwa ungazama ngokulandela la manyathelo angezantsi.
- Yenza iakhawunti yakwaShopify
- Fumana i-subdomain yendawo yamazwe aphesheya kwivenkile yakho ekhoyo okanye ufumane indawo entsha.
- Yenza i-domain yakho entsha okanye i-subdomain ngokwemiqathango yamaxabiso eemveliso zakho, iimali ezikhoyo, ulwazi loqhagamshelwano lomthengisi, ixesha lexesha njalo njalo. Ngokwenza oku, indawo yakho entsha iya kwenziwa ngcono.
- Zama ukufumana indawo yabantu abandwendwela iphepha kwaye ubaqondise kwimveliso abazikhethele yona okanye iimveliso ezifanelekileyo ngokusebenzisa ukuqondisa kwakhona kwe-IP.
- Kwisizinda sakho esitsha okanye isizinda, yenza uhlengahlengiso ukulungiselela ilizwe ekujoliswe kulo kwikhonsoli yokukhangela kaGoogle.
Kwaye kuphelele apho. Ungaqala ukuthengisa kwihlabathi jikelele.
Ivenkile yakho ye-intanethi: kuba ingumnqweno wakho ukufumana ingqalelo yamazwe ngamazwe kunye nabaphulaphuli kwintengiso yakho ngevenkile ekwi-intanethi, eyona nto ilandelayo nebalulekileyo ekufuneka uyenzile kukwenza ishishini lakho . Oku kuthetha ukuba kufuneka uhlengahlengise ishishini lakho ukuze libe ngabathengi bakho abanokubakho ngokucinga ukuba ubuya kuba nomdla ngantoni ukuba ibinguwe othengayo. Oku kuya kukunceda ukuba unikezele ngamava okuthenga azalisekileyo naxabisekileyo ngokuhombisa ivenkile yakho ye-intanethi kwindawo ekujoliswe kuyo kwimarike yamazwe ngamazwe.
Ngelixa esi sikhokelo sisikhokelo se-e-commerce samazwe ngamazwe ukukunceda ukuba uthengise kwihlabathi jikelele, makhe sibone ngokufutshane amanyathelo athile okufumana iwebhusayithi yakho ye-e-commerce. Zezi:
- Bonisa kwaye uphucule amava okuthenga ngeelwimi ezininzi.
- Chaza ngokuthe ngqo ukuba wamkele iiodolo zokuthenga naphi na kwihlabathi jikelele.
- Vumela amaxabiso eemveliso zakho abe ngokwemali esasazwa ekuhlaleni.
- Lawula kwaye wenze umgangatho weemveliso zakho ngokusebenzisa iziphawuli zemveliso. Umzekelo ungasebenzisa ujongo lwe-GTIN okanye i-Asinlab ukuguqula i-ISBN okanye ezinye iikhowudi zoluhlu lwakho lwempahla.
- Yazisa abathengi bakho ukuba unenketho yokuhlawula engaphezulu kwesinye kwaye ukhethe eyona nto uyikhethayo.
- Yiba newebhusayithi yesiko kwimarike nganye eqinisekisa ukuba nganye inegama lesizinda sendawo.
- Qinisekisa ukuba unezicwangciso ezicwangciswe kakuhle zokuthumela ngenqanawa kunye nokubuyisela.
- Lungiselela kwaye unikezele ngenkonzo yenkxaso yokhathalelo lwabathengi efanelekileyo.
Khumbula ukuba zininzi iinzuzo ezithengisa iimveliso zakho kwi-Intanethi ngakumbi xa imveliso yakho isiya kumazwe ngamazwe. Yiyo loo nto ungafanele uphoswe ziinzuzo ezimangalisayo. Qala ukuthengisa kwihlabathi jikelele namhlanje.