Kukholelwa ukuba olona lwimi luthethwa kakhulu lulwimi lwesiNgesi. Ngaba nawe uvakalelwa ngendlela efanayo? Ukuba ewe, ngoko unyanisile. Nangona kunjalo, unokothuka ukuba ulwimi lwesiNgesi ayilokuqala xa kufika amanani abantu abathetha umthonyama. Xa usenza uphando olucacileyo lwewebhusayithi yakho usebenzisa i-analytics, uya kumangaliswa kukufumanisa ukuba uneendwendwe ezivela kwihlabathi jikelele, ngakumbi kumazwe apho isiNgesi singelolwimi lwabo. Uphando olulula malunga nendlela iilwimi ezibekwa ngayo kwihlabathi lunokukunceda ngakumbi.
Ishishini ngalinye namhlanje lilungele ukwandisa imida yabo ukuze kuhlaliswe abathengi abaninzi abavela kwamanye amazwe. Ukuze ukwazi ukwenza oku, kuya kufuneka unxibelelane naba bathengi batsha abavela kwiindawo ezahlukeneyo zehlabathi ngokufanelekileyo. Kwaye ukunxibelelana ngokufanelekileyo, kufuneka unxibelelane ngolwimi lweentliziyo zabo. Imibuzo emikhulu ngoku yile: ngamanani amakhulu eelwimi ezikhoyo ehlabathini namhlanje, ndinganxibelelana njani nabo bonke abathengi ngolwimi lwabo? Ndingangena njani kolu rhwebo luphangaleleyo ludida ingqondo ndithwele umqobo wolwimi engqondweni? Ngethamsanqa, kukho impendulo. Impendulo kule mibuzo yinguqulelo yewebhusayithi.
Ukuze uphume ngokupheleleyo kule nkqubo, khetha umguquleli wolwimi kwiwebhusayithi yakho. Ukulandela eli cebiso kunokuphucula ukukhula kweshishini lakho kwaye kuya kwenza ukufikelela kwiinjongo zakho kube lula. Ngelixa usacinga, siza kuxoxa ngeendlela ezi-4 eziphambili apho uguqulelo lwewebhusayithi olunokukunceda ukhulise ukukhula kweshishini lakho kwamanye amazwe kwihlabathi liphela.
1. Uguqulo lweWebhusayithi lukunceda ukuba ufumane intembeko kunye noFikelelo olungakumbi kumazwe ngamazwe
Ukuthembeka kufuneka kujongane namanqaku akumfanekiso ongentla. Ibandakanya intembeko, intembeko, intembeko, ubunyani, isidima, iimbono kunye nokuzinikela. Abathengi abaxhomekeke ngokweemvakalelo kwimveliso ethile okanye ishishini kuthiwa banyaniseke kakhulu kunabathengi okanye abathengi abagcina nje ukonga okanye balinde ukufumana izibonelelo. Ukuba ufuna abathengi bakho banamathele ngokweemvakalelo kwishishini lakho, zama ukuzisa iimveliso kunye neenkonzo kubo ngolwimi lwentliziyo yabo. Oku akuthethi ukuba itikiti elizenzekelayo lokunyusa amanani abathengi bakho kwinqanaba lentengiso yamazwe aphesheya kodwa ngokwenyani, liya kubeka uphawu lwakho okanye ishishini kubathengi bakho abanokuba ngabathengi kwindawo ekujoliswe kuyo njengendawo ethembekileyo. Iwebhusayithi enokufikelelwa ngaphezu kolwimi yenza abatyeleli bazive besekhaya, bekhululekile kwaye bebodwa. Le mvakalelo ikhethekileyo iya kukunceda ugcine umdla wabo kwaye ugcine ingqalelo yabo ixesha elide.
Khumbula ukuba iwebhusayithi yakho yindawo yoqhagamshelwano kwaye inika ulwazi malunga nawe kunye nebrand yakho nokuba ungekho. Xa abathengi befumanisa ukuba iwebhusayithi yakho iyafumaneka ngolwimi lwabo, umbono wokuqala onjalo uya kuhlala ixesha elide entliziyweni yabo kuya kuba nzima kakhulu ukuyitshintsha. Nangona kunjalo, ukuba imeko ichaseneyo, oko kukuthi umxholo wewebhusayithi yakho ungolunye ulwimi ekunzima ukuluqonda, iindwendwe zewebhusayithi yakho ziya kutshintshela kwangoko kwiwebhusayithi yakho.
Ukunikela ingqalelo ngakumbi kwabo baza kuba ngabathengi ngokuguqulela imixholo yakho kulwimi abaluqondayo kwenza ukunxibelelana neentengiso zakho kunye neemveliso kucace kwaye kungalibaleki. Ibhrendi yakho iya kubonwa njengenye enokuthembeka.
2. Uguqulo lweWebhusayithi lukunceda ukuba wakhe iSazisi seBrand kwaye uPhakamise iiNdibano zoMsebenzisi
Abathengi bachitha ixesha elininzi bezama ukuphonononga ulwazi olubekwe kwiwebhusayithi yokuthengisa. Eso sizathu sokuba ukuguqulela iwebhusayithi yakho kuya kunceda ukubonisa ibhrendi yakho njengeyaziwa kwihlabathi jikelele. Luphawu lokuba igama lakho lithetha iilwimi zabathengi bakho, unomdla kakhulu kwiimfuno zabo, ulungele ukubonelela ngenkxaso yenkonzo ngohlobo lwemiyalezo kunye neebhokisi zencoko ngolwimi oluqondayo. Baza kubona uphawu lwakho njengolunenkathalo kwaye luthembekile. Ibonisa ukuba unovelwano kakhulu kwiilwimi neenkcubeko zabo. Kuba unxibelelana nabatyeleli bewebhusayithi yakho ngolwimi lwentliziyo yabo, kuya kuba lula kubo ukunika iingcebiso zohlobo lwakho kwaye bathumele abanye ukuba baxhase ibhrendi yakho. Oku kuya kuthi ke kuguqulele ekubeni nabantu abaninzi ngakumbi abandwendwela iwebhusayithi yakho ukuze bathenge kuwe. Kwaye emva koko, isazisi sophawu lwakho siya kungqina ukonyuka .
Ukuguqulela iwebhusayithi yakho akuzukunceda ukukhulisa ishishini lakho kuphela kodwa kuya kukunceda ubone ukunyuka kweentengiso zeemveliso zakho kuba ngelo xesha awujongani nabathengi abambalwa kodwa ngenani elikhulu labathengi kunye nabaphulaphuli. Ukugcina kunye nokwakha umdla wabatyeleli bewebhusayithi yakho kuxhomekeke kakhulu ekubeni ulwazi lwakho luyabatsala na. Oku kufezekiswa ngoguqulo. Qinisekisa ukuba amaphulo eshishini lakho kunye nazo zonke iifayile ezinxulumeneyo kunye namaxwebhu anikezelwa ngolwimi lwasekhaya lwabatyeleli bendawo yakho ukuze ukwandise uphawu lwakho kwimida.
Xa unewebhusayithi eguqulelweyo, uphawu lwakho luya kuphuma phambili xa uphendlo lwamagama athile angundoqo luqalisiwe ukusuka kulwimi lwasemzini. Esi senzo silula esiya kuxutyushwa ngokubanzi kwinqaku elilandelayo senza ukuba uphawu lwakho lubonakale luthembekile kwaye lufikelele kwinqanaba.
3. Uguqulo lweWebhusayithi Lonyusa i-SEO kwaye Yandisa iTrafikhi yeWebhusayithi
Ingqwalasela ephambili yayo nayiphi na intengiso ye-intanethi okanye ishishini yi-Search Engine Optimization ie SEO. Ngaba ufuna iwebhusayithi yakho ibonise okanye ibonise phezulu kwiziphumo xa amagama athile angundoqo akhangelwa kwi-intanethi? Ukuba ewe, wamkelekile kwi-SEO. Yi-SEO enamandla eyenza loo nto inokwenzeka.
I-SEO isalathiso esibonisa ukuba iwebhusayithi yakho yenza kakuhle kangakanani xa kuziwa ekunxibelelaneni ngokufanelekileyo. Nangona kunjalo, ngaba kunokwenzeka ukunxibelelana ukuba iindwendwe zephepha lakho zinobunzima bokuqonda umxholo wakho kuba ungolunye ulwimi? Hayi impendulo eqinileyo. Kungenxa yoko le nto uguqulelo ilinyathelo elifanelekileyo lonxibelelwano olulungileyo. Kukho amathuba okuba iwebhusayithi yakho iya kukhankanywa ziingcali ozifunayo iimveliso kunye neenkonzo zakho kwihlabathi liphela. Oku kunokukuvulela amathuba oshishino ngakumbi ongazange ucinge ngawo ngaphambili. Umzekelo, iindwendwe ezinomxholo wakho ngolwimi lwakho xa zikhangela ulwazi oluthile zinokufuna ukusebenzisana nawe. Ke ngoko, unokuqalisa ukufumana ubambiswano lwamazwe ngamazwe kwishishini lakho.
Kwakhona, xa ungenawo umxholo kuphela kodwa kunye nee-URLs uya kukwazi ukukhuthaza umgangatho wewebhusayithi yakho kuba i-backlinks ezininzi kunye neentengiso ziya kuba zenziwe. Uya kufumana umphumo obalaseleyo ukuba une-SEO ephuculweyo ephuculweyo kuba oko kuya kuvelisa abasebenzisi abaninzi bewebhusayithi yakho. Xa unabasebenzisi abaninzi, ngokuqinisekileyo uya kuba nokunyuka kweentengiso zeemveliso zakho. Ngaloo ndlela, ufikelele kwiinjongo zakho zokuvela kwiinjini zokukhangela ngesixhobo esingakhethekileyo sokuguqulela.
I-SEO eqhelekileyo ithathela ingqalelo ukungafani kwamagama angundoqo kunye nendlela engcono yokusebenzisa amagama angundoqo. Isizathu kuba ukusetyenziswa kwamabinzana nezivakalisi kuyahluka ukusuka kolunye ulwimi ukuya kolunye. Umxholo oguquliweyo we-SEO ujolise kubaphulaphuli abafunekayo ngokufumana ukwazi ukuba abantu bafuna ntoni kwindawo ethile kwaye ngexesha.
Xa uguqulela iwebhusayithi yakho, uya kuba nenqanaba eliphuculweyo kwiinjini zokukhangela ezingayi kunceda iindwendwe zakho kuphela kodwa zikunceda wena.
4. Uguqulo lweWebhusayithi luyafikeleleka ngokuPheleleyo
Ukuzama ukuthatha ishishini lakho ukuwela imida yikhosi ebiza kakhulu. Cinga ngokwenza oko ngokoqobo ngolwimi olunye nje uze uthelekise nokwenza okufanayo ngeelwimi ezahlukeneyo. Uya kufumanisa ukuba yinto engelula kangako ukuyenza. Nangona kunjalo, xa kuziwa ekuzameni oko kwindawo engeyiyo eyomzimba, oko kukuthi, ukuthengisa kwi-Intanethi, uya kuqonda ukuba ukuguqulelwa kwewebhusayithi yakho yeyona nto inexabiso eliphantsi enokuthi yenzeke kwishishini lakho le-intanethi. Ngoguqulelo olukwi-intanethi, ungaya kulingo lokuba ungene kwimarike yamazwe ngamazwe okanye hayi. Okubangela umdla kukuba, ngenxa yeziphumo ezinkulu ezibe nesiphumo sokuguqulelwa kwewebhusayithi, uninzi lwamashishini akwi-intanethi abambelele ekusebenziseni kwawo ngenxa yokuba lubonakalise ukuba lubuchule boshishino olusebenzayo. Kwangoko uqala ukufumana iindwendwe ezininzi kwaye ube neentengiso ezininzi, unokwenza uhlalutyo oluninzi lweemveliso zakho kwaye ubone apho unokuphucula khona. Ngelo xesha unokufuna ukwandisa ukuzibandakanya kunye nokuthengisa ngokumba kwindawo yendawo kunye nokwandiswa okulandelayo.
Ukuqukumbela, sibonile ukuba ukuguqulelwa kwewebhusayithi ngundoqo ekukhuleni kweshishini lakho. Khumbula ukuba nanamhlanje onke amashishini akulungele ukwandisa imida yawo ukuze ahlalise abathengi abaninzi abavela kwamanye amazwe. Oku bakwenza ngokunxibelelana naba bathengi batsha abavela kwiindawo ezahlukeneyo zehlabathi ngokufanelekileyo. Kwaye ukunxibelelana ngokufanelekileyo, kufuneka banxibelelane ngolwimi lweentliziyo zabo zabathengi. Kulapho ukuguqulela kubaluleke kakhulu. Usenokuba uyazibuza ukuba uza kuyiqala njani inguqulelo yewebhusayithi yakho. Musa ukuzikhathaza kakhulu. Unokusebenzisa inkonzo yokuguqulela ukuguqulela iwebhusayithi yakho kwaye uya kumangaliswa kukubona ukuba ishishini lakho liya konwabela njani ukukhula okukhulu. Ukufezekisa iinjongo zakho zeshishini ezibalaseleyo, kuya kufuneka unxibelelane nabathengi kunye nabo baza kuba ngabathengi ngolwimi lwentliziyo yabo.