ʻEono ʻano ʻoihana pono e unuhi i kā lākou pūnaewele me ka ConveyThis

Nui nā ʻoihana ʻoihana i kēia lā ma waena o ka unuhi ʻana i kā lākou pūnaewele a i ʻole. Eia naʻe, ua hoʻolilo ka pūnaewele i kēia lā i kauhale liʻiliʻi e hui pū ana iā mākou a pau. ʻOi aku ma mua o ka wā ma mua, ke ʻike nei ka mākeke honua i ka ulu nui ʻana a he mea naʻauao wale nō ka hoʻohana ʻana i kēia ma ka loaʻa ʻana o kahi pūnaewele i unuhi ʻia i nā ʻōlelo he nui ma ke ʻano o kāu hoʻolālā kūʻai honua.

ʻOiai ʻo ka ʻōlelo Pelekania ka ʻōlelo i hoʻohana nui ʻia ma ka pūnaewele i kēia mau lā, akā ua ʻoi aku ma luna o 26% o nā ʻōlelo i hoʻohana ʻia ma ka pūnaewele. Pehea ʻoe e mālama ai ma kahi o 74% o nā ʻōlelo ʻē aʻe i hoʻohana ʻia e nā mea hoʻohana pūnaewele ma waho, inā ma ka ʻōlelo Pelekania wale nō kāu pūnaewele? E hoʻomanaʻo i ka mea ʻoihana he mea kūʻai aku nā mea a pau. Ke komo nei nā ʻōlelo e like me Kina, Palani, ʻAlapia a me Paniolo i ka pūnaewele. ʻIke ʻia ia mau ʻōlelo he mau ʻōlelo me ka ulu ʻana i ka wā e hiki mai ana.

Ke ʻike nei nā ʻāina e like me Kina, Sepania, Farani, a me kekahi mau mea ʻē aʻe i ka ulu nui ʻana i ka wā e hiki mai ana i ka helu o ka mea hoʻohana pūnaewele. ʻO kēia, ke noʻonoʻo pono ʻia, he manawa mākeke nui no nā ʻoihana ma ka pūnaewele.

ʻO ia ke kumu inā he ʻoihana kāu ma ka pūnaewele i kēia manawa a i ʻole ke noʻonoʻo nei ʻoe e kiʻi, a laila pono ʻoe e noʻonoʻo i ka unuhi pūnaewele i hiki ke loaʻa kāu pūnaewele i nā ʻōlelo he nui.

No ka mea ʻokoʻa ka mākeke mai kekahi a me nā mea ʻē aʻe, ʻoi aku ka nui o ka unuhi ʻana i ka pūnaewele no kekahi ma mua o nā mea ʻē aʻe. ʻO ia ke kumu, ma kēia ʻatikala, e nānā mākou i kekahi mau ʻano ʻoihana he mea nui ka unuhi ʻana o kā lākou pūnaewele.

No laila, aia ma lalo kahi papa inoa o nā ʻano ʻoihana ʻeono (6) e loaʻa ka waiwai nui inā loaʻa iā lākou kahi pūnaewele puni honua.

ʻAno pāʻoihana 1: ʻO nā hui i komo i ka ecommerce honua

Ke hana nei ʻoe i ka ʻoihana ma ka pae honua, ʻaʻohe kūkākūkā ka pono e loaʻa iā ʻoe kahi pūnaewele multilingual. ʻO ka ʻōlelo kekahi kumu e kōkua ai i ke kūʻai aku ʻana ma waena o ka honua ʻoiai ʻaʻole i nānā ʻia ka nui o nā manawa.

He nui ka poʻe i ʻōlelo ʻoi aku ka maikaʻi o ka loaʻa ʻana o ka ʻike e pili ana i nā huahana a i ʻole nā huahana a lākou e kūʻai ai ma mua o ka ʻike ʻana i ke kumukūʻai. ʻO kēia me ka ʻoiaʻiʻo ke piʻi nei ka ecommerce ma mua o ka wā ma mua he bumper.

ʻO ka manaʻo, ʻaʻole mālama wale ka mea kūʻai aku akā mahalo iā ia ke loaʻa nā huahana i kā lākou ʻōlelo ʻōiwi. ʻO ia ke ʻano he mea kūpono wale nō inā loaʻa i kāu pūnaewele nā ʻōlelo he nui. ʻAʻole nā mea kūʻai aku wale nō ka mea e pono ai ka pūnaewele puni honua. Hiki i nā ʻoihana lawe mai a hoʻokuʻu aku, nā ʻoihana kūʻai nui a me kēlā me kēia kanaka e hana ana ma ka pae honua ke hauʻoli i nā pōmaikaʻi nui o ka unuhi pūnaewele. No ka mea inā loaʻa i nā mea kūʻai aku nā huahana a me nā wehewehe huahana ma kā lākou ʻōlelo, hiki iā lākou ke kūkulu i ka hilinaʻi i kāu hōʻailona a ʻike i kāu hōʻailona he mea hilinaʻi.

ʻAʻole paha ʻoe i hoʻomaka e kūʻai ikaika i nā wahi ʻē aʻe o ka honua, ke hāʻawi ʻoe i ka hoʻouna ʻana i kekahi wahi o ka honua, hiki i ka unuhi pūnaewele ke hoʻokomo iā ʻoe i kahi mākeke hou a kōkua iā ʻoe e hoʻonui i nā loaʻa a me nā loaʻa kālā.

ʻAno pāʻoihana 2: Nā ʻoihana e noho nei ma nā ʻāina o nā ʻōlelo he nui

ʻAe, ua ʻike paha ʻoe ma mua i kēia manawa aia nā ʻāina ma ka honua kahi e ʻōlelo ai nā kamaʻāina ma mua o hoʻokahi ʻōlelo. ʻO nā ʻāina e like me India me Hindi, Marathi, Telugu, Punjabi, Urdu, etc. a me Kanada me ka ʻōlelo Farani a me ka ʻōlelo Pelekania, ʻo Belegika me nā mea hoʻohana Dutch, Farani a me Kelemania a me nā ʻāina ʻē aʻe me ka ʻōlelo kūhelu hoʻokahi ʻaʻole e kamaʻilio no ʻApelika. nā ʻāina me nā ʻōlelo like ʻole.

ʻAʻole pono ʻo ia ka ʻōlelo kūhelu o kekahi ʻāina kahi i unuhi ʻia ai kāu pūnaewele i loko o ka nui o nā kamaʻāina e ʻōlelo i kēlā ʻōlelo. Ma nā ʻāina he nui, nui ka poʻe e ʻōlelo i nā ʻōlelo ʻē aʻe ma waho o ka ʻōlelo kūhelu i hoʻokumu i nā hui. No ka laʻana, ʻo Paniolo ka helu ʻelua o ka ʻōlelo i ʻōlelo ʻia ma USA he 58 miliona mau ʻōlelo maoli .

E hoʻāʻo e noiʻi i kou wahi i manaʻo ʻia a ʻike inā he ʻāina me nā hui i loaʻa nā ʻōlelo ʻē aʻe ma waho o ka ʻōlelo kūhelu. A pau kāu noiʻi ʻana, ʻoi aku ka maikaʻi o ka unuhi ʻana o kāu pūnaewele i kēlā ʻōlelo i hiki ai iā ʻoe ke hoʻonui i kāu ʻoihana i hiki i nā poʻe ʻē aʻe, e nalowale ana ʻoe i ka nui o nā mea kūʻai aku e kali ana e paʻi ʻia.

Makemake paha ʻoe e hoʻomaopopo ma kekahi ʻāina he koi ia ma lalo o ke kānāwai e unuhi ʻoe i kāu pūnaewele i ka ʻōlelo kūhelu.

ʻAno pāʻoihana 3: ʻO nā ʻoihana me nā hana ma ka huakaʻi Inbound a me ka mākaʻikaʻi

Hiki iā ʻoe ke ʻimi maikaʻi i ke ala huakaʻi a me ka mākaʻikaʻi ma o ka pūnaewele unuhi. Ke kū nei kāu ʻoihana a i ʻole e hoʻolālā ana ʻoe e hoʻonui i kāu ʻoihana i nā wahi hoʻomaha hoʻomaha, he mea nui ia e hōʻoia e hiki i nā malihini a me nā huakaʻi ke ʻike hou aku e pili ana i kāu ʻoihana ma ka pūnaewele ma ke ʻano a me ka ʻōlelo a lākou e hoʻomaopopo ai. ʻO kekahi o kēia mau ʻoihana:

1. ʻO nā hōkele a me nā hale noho.
2. ʻO ka mea lawelawe lawelawe e like me nā kaʻa, nā kaʻa, a me nā kaʻa.
3. ʻO ka moʻomeheu moʻomeheu, ka ʻāina, a me ka mākaʻikaʻi.
4. Nā mea hoʻonohonoho i nā huakaʻi a me nā hanana.

ʻOiai ʻo ia mau ʻoihana a ʻoihana paha e hiki ke hoʻokumu i ka ʻōlelo Pelekane, ʻaʻole lawa ia. E noʻonoʻo ʻoe i ke koho ʻana ma waena o ʻelua mau hōkele a nānā koke ʻoe i kekahi o nā hōkele a ʻike ʻoe i kahi aloha aloha ma kāu ʻōlelo ʻōiwi. Ua nalowale kēia ma ka hōkele ʻē aʻe. Loaʻa ka manaʻo e huki ʻia ʻoe i kekahi me ke aloha ʻana ma kāu ʻōlelo kūloko ma mua o kekahi.

Ke loaʻa ka manawa kūpono i ka poʻe kipa i kahi pūnaewele i loaʻa piha i kā lākou ʻōlelo makuahine, e ʻoi aku ka nui o ka poʻe e kākoʻo i ia brand i ka wā o ko lākou mau lā hoʻomaha.

Makemake paha nā ʻoihana ʻē aʻe e pili ana i ka mākaʻikaʻi e like me nā halemai kokoke a me nā keʻena aupuni e ʻaiʻē i kahi hoʻomaha mai kēia a loaʻa kahi unuhi ʻōlelo no kā lākou pūnaewele.

ʻO ka ʻoiaʻiʻo ʻo nā kikowaena mākaʻikaʻi kiʻekiʻe o ka honua ma waho o nā ʻāina ʻōlelo Pelekania, ʻo ia hoʻi ka mea e pono ai kahi pūnaewele puni honua.

ʻAno pāʻoihana 4: Nā ʻoihana e hāʻawi ana i nā huahana kikohoʻe

I kou ʻoihana ma ke kino, ʻaʻole hiki ke maʻalahi ka hoʻonui ʻana i kāu mau lālā i nā wahi ʻē aʻe o ka honua, ʻoiai ke noʻonoʻo ʻoe i ke kumukūʻai o ka hana ʻana pēlā.

ʻO kēia kahi e hopohopo ʻole ai nā ʻoihana e pili ana i nā huahana digital. No ka mea ua loaʻa iā lākou ka manawa e kūʻai aku ai i kekahi ma nā wahi a puni o ka honua, ʻo nā mea a pau i koe no lākou e mālama ai, ʻo ia ka localizing i kā lākou ʻike pūnaewele.

Ma waho aʻe o ka lawelawe ʻana i ka unuhi ʻana o nā huahana wale nō, pono e unuhi ʻia nā ʻāpana āpau me nā faila a me nā palapala. ʻAʻole pono ʻoe e hopohopo e pili ana i kāu e hana ai no ka mea hiki ke loaʻa iā ConveyThis e hana i nā mea āpau no ʻoe.

ʻO kahi hiʻohiʻona maʻamau o ka ʻoihana e hoʻopaʻa nei i nā pono o ka kūʻai aku ʻana i nā kikohoʻe ʻo ia ka e-learning platform a manaʻoʻiʻo ʻia a hiki i kēia makahiki 2020, pono ke kumukūʻai he $35 biliona.

ʻAno pāʻoihana 5: ʻO nā ʻoihana e ʻimi nei e hoʻomaikaʻi i ka hele ʻana o ka pūnaewele a me SEO

Hoʻomaopopo mau nā mea nona nā pūnaewele iā SEO. Ua aʻo paha ʻoe e pili ana i SEO.

ʻO ke kumu e noʻonoʻo ai ʻoe i kahi SEO i hoʻomaikaʻi ʻia ʻo ia ke kōkua i nā mea hoʻohana o ka pūnaewele e ʻimi nei i ka ʻike e komo pū me ka pūnaewele e hāʻawi i ka mea a lākou e ʻimi nei.

Ke ʻimi ka mea hoʻohana pūnaewele i kekahi mau ʻike, hiki i nā mea kūʻai ke kaomi i kāu ʻaoʻao a i ʻole loulou inā aia ma luna a i waena paha o nā hopena kiʻekiʻe. Eia naʻe, hiki iā ʻoe ke noʻonoʻo i ka mea e hiki mai ana inā ʻaʻole ʻike ʻia ma ka ʻaoʻao mua.

Ma kahi o ka unuhi ʻana, ʻo ia ka wā e ʻimi ai nā mea hoʻohana o ka pūnaewele i kekahi mau mea ma kā lākou ʻōlelo. Inā ʻaʻole i loaʻa kāu pūnaewele ma ia ʻōlelo, aia nā ʻano āpau ʻaʻole ʻoe e ʻike ʻia ma ka hopena ʻimi inā loaʻa iā ʻoe ka mea e ʻimi nei ka mea hoʻohana.

ʻAno pāʻoihana 6: Manaʻo nā hui i loaʻa nā ʻikepili i ka unuhi ʻana

Hiki iā Analytics ke haʻi iā ʻoe i nā mea he nui e pili ana i kāu pūnaewele. Hiki iā ia ke haʻi iā ʻoe e pili ana i nā malihini o kāu pūnaewele a me nā mea a lākou e makemake ai. ʻO ka ʻoiaʻiʻo, hiki iā lākou ke haʻi iā ʻoe i nā wahi o ka poʻe e kipa ana i kāu pūnaewele ʻo ia ka ʻāina a lākou e ʻimi nei.

Inā makemake ʻoe e nānā i kēia analytics, e hele i Google analytics a koho i ka lehulehu a laila kaomi geo . Ma waho aʻe o kahi o ka poʻe malihini kipa, hiki iā ʻoe ke loaʻa ka ʻike e pili ana i ka ʻōlelo a ka malihini e mākaʻikaʻi nei. Ke loaʻa iā ʻoe ka ʻike hou aʻe e pili ana i kēia a ʻike i ka nui o ka poʻe malihini kipa e hoʻohana i nā ʻōlelo ʻē aʻe i ka nānā ʻana i kāu pūnaewele, a laila kūpono wale ka loaʻa ʻana o kahi pūnaewele puni honua no kāu ʻoihana.

Ma kēia ʻatikala, ua nānā mākou i kekahi mau ʻano ʻoihana he mea nui ka unuhi ʻana o kā lākou pūnaewele. Ke loaʻa iā ʻoe ma mua o hoʻokahi ʻōlelo no kāu pūnaewele, ke wehe nei ʻoe i kāu ʻoihana i ka ulu ʻana a hiki iā ʻoe ke noʻonoʻo i nā loaʻa a me nā loaʻa.Hāʻawi i kēiamaʻalahi a maʻalahi ka unuhi ʻana o kāu pūnaewele. E ho'āʻo i kēia lā. E hoʻomaka e kūkulu i kāu pūnaewele puni honua meHāʻawi i kēia.