Ein internationaler E-Commerce-Leitfaden für den weltweiten Verkauf mit ConveyThis

There are countless benefits selling your products online especially when your product goes international. This global style of business gives you an exceptional opportunity for your business to thrive exponentially.

Während Sie vielleicht befürchten, dass das Internet eine wichtige Rolle beim weltweiten Verkauf spielt, sollten Sie sich darüber im Klaren sein, dass in letzter Zeit immer mehr Menschen das Internet nutzen. Tatsächlich nutzen weltweit über 4,5 Milliarden Menschen das Internet.

You may have “exhausted” your local market, looking for opportunity to explore an international market or weighing up options available to magnetize more consumers online before erecting a physical structure in the foreign location. Instead of sitting down contemplating, now is the time to take action.

Sie sollten einen Weg finden, um am stetig wachsenden globalen E-Commerce-Markt teilzuhaben. Dazu sollte eine internationale Marketingstrategie angewendet werden. Deshalb ist mehr erforderlich, um eine Expansion in einen ausländischen Markt zu starten, um erfolgreich zu sein.

Wenn Sie beginnen möchten, lesen Sie die ausführliche Anleitung, wie Sie den E-Commerce global erweitern können. Es ist sehr wichtig, sich daran zu erinnern, dass unterschiedliche Ansätze für unterschiedliche Märkte die Entscheidung auf internationaler Marktebene sein sollten. Dinge, die Ihnen helfen können, sind:

1. Lassen Sie umfangreiche Markt- und Produktforschung die Grundlage Ihres Unternehmens sein.

Spot your desired market: you don’t need a flamboyant or costly analysis and consultation at the very first. You are to compare your data with the market of your choice by spotting certain location where you can get plenty buyers with conversion rates and whose order value is more than average.

Vertiefte Online-Recherche: Wenn Sie Ihren gewünschten Markt entdeckt haben, beginnen Sie mit der Entwicklung Ihrer Strategien, indem Sie umfangreiche Online-Recherchen durchführen. Mithilfe von Google-Trends können Sie anhand ihrer Google-Suche erkennen, an welchen potenziellen Kunden am Standort Ihrer Wahl interessiert ist. Auf diese Weise können Sie passende Themen finden und sich mit Suchbegriffen aus Google-Trends vertraut machen. Außerdem können Sie bewerten, wie viel und wie gut bestimmte, wahrscheinlich verwandte Produkte von Ihren potenziellen Kunden gesucht werden.

Other thing to keep watch on are your competitors who are already offering your products or similar products. Research them and see what they are doing right and wrong, then appraise your products and services to balance the loopholes.

Employ software tools: because of the fact that the word is going more and more technological, many online platforms and sophisticated tools that are simple and cost effective are now available for anyone. Software that can help sellers to gain insight into markets are widely available. They can help you peer into any competition, potential gains, target market and help you to make necessary adjustments in e-commerce markets.

You will be able to have a solid market selection that is based on data found and will be able to predetermine what service or product will be bestselling in a foreign location.

2. Bereiten Sie Ihre Geschäftsstrategie, Ihren Geschäftsbetrieb und Ihre rechtlichen Angelegenheiten vor

Choose the right place for your market:  you should ask yourself “what form will distribution of my products take?” “What about having a running online store?” “Is my online store Shopify based?” Answering these questions will help you find the right place for your market. Each of the questions can be approached uniquely. These will be mentioned later.

More responsibilities: the more the expansion in your business the grater the responsibilities. Check through yourself if only you can handle all the tasks related to your business or you will be needing a helping hand. And remember that additional hands requires additional space and financial commitments.

Möglicherweise möchten Sie diesbezüglich die Dienste von Outsourcing-Unternehmen in Anspruch nehmen.

Budgets und Finanzlage:

Weigh up your abilities when it comes to finances and set up a fitting budget for your size. You can have a separate budget for local markets and international markets.

Rechtliche Angelegenheiten:

Learn about legal terms and conditions of the targeted location. Legal matters binding currency exchange, customs services, duties and taxes of different locations especially when you sell online internationally. A more careful evaluation of legal matters involves getting informed about data protection policy, tariff plans, insurance policy, monetary exchange and payment options available to a specific location.

Beispielsweise hat PayPal in einigen Ländern den Empfang von Zahlungen für Kontoinhaber ausgesetzt. Ein Beispiel für ein solches Land ist Nigeria. Wenn Sie Ihr Unternehmen in einem solchen Land haben und global agieren möchten, können Sie PayPal möglicherweise nicht als Gateway für Zahlungslösungen verwenden.

Abwicklung von Versand, Rückgabe und Kundendienst:

An important assignment when it comes to selling globally is caring for the needs of your customers. It includes, but not limited to, responding to inquiries, handling shipments and shipping, and allowing customer grace period to return products when they are not satisfied.

Delivery expectations should be simple and well spelt out. You should have a return policy that is quite standard. You may want to choose between replacing the products and refunding the customer’s money. It will be wise to set a period limit for returning products and weigh up cost that will be accrued in the process of restocking and redelivering the products.

Also, your customer care service should be given a good thought. Will you offer a 24/7 customer care services? Or is it going to be based on business time and business day of the location? In what language will the customer support be provided? These questions should be answered when planning your customers’ service support.

3. Erkunden Sie den Markt

Amazonas:

If you are contemplating selling your products on Amazon internationally, you will later discover that it is not a complex thing. Here are the few steps that can guide you to start selling internationally on Amazon:

• Persönliche Erkenntnisse gewinnen. Dann entscheiden Sie, welches Produkt und für welchen Marktstandort bei Amazon Sie verkaufen möchten.
• Substantiate and restructure your analyses using Amazon tool.
• Registrieren Sie sich bei Amazon und erstellen Sie eine Liste Ihrer Produkte.
• Wählen Sie aus, ob Sie die Fulfillment by Amazon- oder die Fulfillment be Merchant-Methode verwenden möchten.

Das ist alles! Sie sind gut zu gehen.

Ebay:

If you don’t want to use Amazon, you can choose eBay as an alternative means of selling globally. To start selling on eBay, below are what are necessary:

• Haben Sie ein anerkanntes und authentisches eBay-Konto.
• Stellen Sie sicher, dass Sie ein registriertes PayPal-Konto haben.
• Substantiate and restructure your analyses using the research tool designed for eBay.
• Tragen Sie Ihre Produkte in die entsprechenden Produktkategorien ein. Bitte beachten Sie, dass es einige Kategorien gibt, für die internationale Verkäufe ausgenommen sind.
• Legen Sie für jede Produktliste Versandservices für bestimmte Orte fest und erlauben Sie diese.
• Wählen Sie Ihre Lieferregion.

Einfach, oder? Das wars.

Shopify:

Unlike the earlier mention options, having an international online market using Shopify is a little more of work than others. However, one reason you should try Shopify is that it let you have sales of products to a targeted market. Some find it hard to start using Shopify but you can try it by following the steps below.

• Create a Shopify account
• Get a subdomain for the international location form your existing store or get a fresh domain.
• Localize your new domain or subdomain in terms of prices of your products, currencies available, contact information of the seller, time zone and so on. By doing this, your new domain will be optimized.
• Try to get the location of people visiting the page and direct them to the product of their choice or products that are appropriate by using IP redirect.
• In your new domain or subdomain, make an adjustment to accommodate the target country in Google search console.

And that’s all about it. You can start selling globally.

Your personal online store: since it is your desire to get an international attention and audience for your market by means of online store, the very next and important thing to do is to localize your business. This means you are to adapt your business to your prospective customers by imagining what you would have been interested in if you were to be the one buying. This will help you to offer a fulfilling and valuable buying experience by honing your online store for the targeted location in the international market.

Während dieser Leitfaden ein internationaler E-Commerce-Leitfaden ist, der Ihnen beim weltweiten Verkauf hilft, lassen Sie uns kurz einige Schritte zur Lokalisierung Ihrer E-Commerce-Website sehen. Diese sind:

• Present and enhance shopping experience with multiple languages.
• State categorically that your accept buying orders from anywhere around the globe.
• Let the prices of your products be in currency that is locally circulated.
• Regulate and make a standard of your products by using product identifiers. For instance you may use GTIN lookup or Asinlab to convert ISBN or other codes of your inventory.
• Let your customers know you have more than one payment option and select which you most preferred.
• Have a custom website for each of the markets ensuring each has local domain name.
• Ensure that you have well-structured plans for shipping and returns.
• Prepare and provide a suitable customer care support service.

Remember that there are countless benefits selling your products online especially when your product goes international. That is why you should not miss out of such amazing benefits. Start selling globally today.