Kukhona into ebaluleke kakhulu kubanikazi bamawebhusayithi kunokuba nje nokuba newebhusayithi. Abanikazi bamawebhusayithi, uma kungenjalo ngaphambili, kufanele baqale ukubona ukuthi kubaluleke kakhulu manje ukuhumusha iwebhusayithi yabo ngenxa yokuthi noma ubani ovela noma kuphi emhlabeni angathintana newebhusayithi yabo. Laba abavakashela amawebhusayithi banezilimi eziningana ezihlukene abazikhulumayo nabaziqondayo.
Ngakho-ke, njengomnikazi wewebhusayithi udinga ukuqala ukucabanga ngendlela engcono kakhulu yokwenza iwebhusayithi yakho ihunyushwe. Kungakhathaliseki ukuthi iyiphi inkundla yokudala iwebhusayithi oyisebenzisayo, kunezinzuzo zokuhumushela iwebhusayithi yakho ezilimini eziningi. Ukuhumushela iwebhusayithi yakho ezilimini eziningi kungakusiza ukuthi uthintane nezithameli ezinkulu, ufinyelele amakhasimende akwamanye amazwe ngolimi lwawo, wenze iwebhusayithi yakho yande traffic, uthuthukise abasebenzisi bolwazi lwewebhusayithi yakho, futhi uthuthukise izinga lakho lokuguqulwa.
Ngaphandle kokuhumusha iwebhusayithi ye-WordPress, ungahlala unewebhusayithi ehunyushiwe ye-Weebly ne -Shopify kanye/noma isitolo.
Ngaphandle kokumosha noma nini, sizobe sigxila ekutheni kungani kuzuzisa ukuhumusha iwebhusayithi yakho kanye nokudlula ngendlela engcono kakhulu yokuhumusha iwebhusayithi ngezilimi eziningi ezahlukahlukene. Isixazululo esikhulu sokuhumusha esizobuye sikhulume ngaso yi-ConveyThis.
Izinzuzo zokuba newebhusayithi enezilimi eziningi
I-Content Management Systems (CMS) kanye nezinkundla ze-e-commerce ezitholakalayo namuhla zigxilile ekuzuzeni I-Search Engine Optimization (SEO). Izibonelo zamapulatifomu anjalo Shopify, Wix, WordPress, SquareSpace njll. Akumangalisi ukuthi isikhathi esingcono kakhulu sokuhumusha iwebhusayithi yakho kunanini ngaphambili ngoba ukwenza kanjalo kuzoletha izinzuzo ezingachazeki.
Uma unewebhusayithi enezilimi eziningi njengomqali noma oqalayo, kuyinzuzo futhi kuyindlela enhle yokungena emakethe unengqondo yokuncintisana. Okusho ukuthi ubeke unyawo lwakho endleleni ye-SEO yezilimi eziningi. Ukukusiza ukuthi ucace kakhudlwana, ngezinye izikhathi ngenxa yezinsiza eziningi ku-inthanethi iwebhusayithi yakho ingase ingafiki phezulu lapho ulwazi luseshwa ngolimi lwesiNgisi. Kodwa-ke, uma unesizindalwazi esinezilimi eziningi kunamathuba amaningi okuthi izovela ngaphezu kokunye ukusesha ngalezo zilimi ngisho noma ukusesha kungenziwanga ku-Google kuphela. Abaseshi basazothola iwebhusayithi yakho ku-Yandex, Google Chrome, Opera mini, Bing njll. Okushiwo lapha ukuthi ithrafikhi ye-organic yewebhusayithi yakho ingakhuphuka uma uyisa iwebhusayithi yakho ezingeni lezilimi eziningi.
Futhi, uma uqinisekisa ukuthi iwebhusayithi yakho ihunyushelwa ezilimini eziningi uzama ukuthuthukisa ukufinyeleleka kwewebhusayithi yakho. Kusho ukuthini lokho? Kusho ukuthi abantu abaningi ngokwengeziwe bazokwazi ukufinyelela kuwebhusayithi yakho uma isitholakala ngezilimi ezihlukahlukene. Izikhulumi zalezi zilimi zizofinyelela iwebhusayithi yakho kalula ngezilimi zazo ezihlukene.
Ukukusiza ukuthi uthole lokhu, cabanga ngokuhumusha iwebhusayithi yakho isuka olimini lwesiNgisi iye kwisiJalimane. Ngeke itholakale kuzithameli ezikhuluma isiNgisi kuphela kodwa izotholakala nakuzithameli ezikhuluma isiJalimane.
Ukuba nesevisi ye-ConveyThis ekuhumusheni iwebhusayithi yakho ezilimini eziningi kukunikeza ukuhumusha kwewebhusayithi yakho ngezilimi ezingaphezu kuka-90. Futhi, uzojabula ukwazi ukuthi i-ConveyThis ayihambisani ne-WordPress kuphela. Ihambisana kahle cishe nayo yonke inkundla yewebhusayithi ekhona. Uzothola okuthakazelisayo ukuthi ingasetshenziselwa izinkundla ze-e-commerce njenge-Wix, Shopify, SquareSpace, Weebly njll. Okuthile okunjalo akuvamile futhi akutholakali kalula kusevisi yokuhumusha efana ne-Google translate.
Izindawo okufanele ugxile kuzo lapho wakha iwebhusayithi enezilimi eziningi
Ukugxila kwakho lapho udala futhi wakhe iwebhusayithi esekelwe ezilimini eziningi kufanele kube izici ezimbili (2) ezinhle. Lezi yizi: 1) ukuba ne-SEO yezilimi eziningi kanye 2) nokuthuthukisa ulwazi lomsebenzisi kubavakashi bewebhusayithi yakho.
Manje ake sikhulise lezi.
1. Ukuba ne-SEO Yezilimi Eziningi: isizathu esikhulu esenza ufune ukuhumushela iwebhusayithi yakho ezilimini eziningi ukuthi ufuna abantu abavela ezizindeni ezihlukene zezilimi bakwazi ukuyibona futhi bahlanganyele nayo. Khona-ke ngeke kube nanzuzo uma ngemva kokuhumusha iwebhusayithi yakho ingatholakali ku-inthanethi uma kukhona ucingo lwayo.
Ngakho-ke, uma uzama ukusebenzisa noma yiluphi uhlobo lwesofthiwe yokuhumusha kuwebhusayithi yakho, kufanele uqinisekise ukuthi iyasiza ukukhomba iwebhusayithi yakho (okungukuthi amakhasi kuwebhusayithi yakho) ezinjinini zokusesha. Yilokhu okwenza i-ConveyThis ibe ngcono kunezixazululo zokuhumusha ezifana ne-Bing Microsoft Translator noma i-Google Translate ngoba azikhombi amakhasi akho ewebhu ukuze kuthuthukiswe Injini Yokusesha.
Ukuqinisekisa ukuthi ikhasi ngalinye lolimi oluhumushiwe liyinkomba ye-SEO, i-ConveyThis inikeza ama-URL akhethekile wezinombolo zezilimi ezihunyushiwe zewebhusayithi yakho.
Ukukusiza uqonde leli phuzu, ake sithi unewebhusayithi ebizwa ngokuthi me&you.com ngolimi lwesiNgisi. I-ConveyThis izokhiqiza izizinda ezingaphansi noma iziqondiso ezingaphansi ezifana ne -me&you.com/fr yesi-French noma i-www.es.me&you.com yesi-Spanish.
I-ConveyThis futhi qinisekisa ukuthi iwebhusayithi yakho inamathegi e- hreflang. Lokhu kuzothumela ngokushesha ulwazi kunoma iyiphi injini yokusesha exwayisa izinjini zokusesha iwebhusayithi yakho ngazo ngezilimi ezahlukene.
2. Ukuthuthukisa Isipiliyoni Somsebenzisi: njengomnikazi wewebhusayithi, cishe uzofuna ukuthi abavakashi bewebhusayithi yakho babe nolwazi oluhle ngokusebenzisa iwebhusayithi yakho. Lokhu akusebenzi nje kuwebhusayithi yakho yoqobo ngolimi lomthombo. Kufanele futhi ulungele ukwenza abavakashi bewebhusayithi yakho ehunyushiwe babe nolwazi oluhle lokuphequlula iwebhusayithi yakho ngezilimi zabo.
Ukuze unikeze lezo zivakashi okungcono kakhulu, ngokuvamile kuhle kakhulu ukuba nenkinobho yokushintsha ulimi emakhasini ewebhusayithi yakho evumela abasebenzisi bewebhusayithi yakho ukuthi bashintshe kalula phakathi kwezilimi. Le nkinobho kufanele yenziwe ngendlela oyifisayo ukuze ilingane kahle newebhusayithi yakho. Kungakho udinga isisombululo sokuhumusha iwebhusayithi esingeke senze lokho kuphela kodwa futhi silandelele ukukhetha kolimi lwesivakashi ukuze kuthi uma izivakashi ezinjalo zisebenzisa iwebhusayithi yakho kungabi nesidingo sokuthi zisebenzise inkinobho yokushintsha ulimi njengoba ngabe ihunyushwe ngokuzenzakalelayo olimini olukhethwayo.
Khetha i-ConveyThis – indlela engcono kakhulu yokuhumusha iwebhusayithi
Ukuhumushela iwebhusayithi yakho ezilimini eziningi kudlula ukusebenzisa izixazululo ezifana ne-Google translate. Kuzo zonke izixazululo zokuhumusha ezikhona, i-ConveyThis ifakazela ukuthi iyisinqumo esingcono kakhulu sanoma yiluphi uhlobo lwewebhusayithi, noma ngabe inikwa amandla yi-CMS noma cha. Ezinye zezici ezinikezwa yi-ConveyThis yilezi:
- Ukutholwa okuzenzakalelayo kokuqukethwe
- Umhleli osuselwe komongo.
- SEO nokwenza ngcono
- Ukutholakala nokufinyeleleka kwabahumushi abangochwepheshe.
- Okuqukethwe okwasendaweni kwezivakashi.
Ukutholwa ngokuzenzakalela kokuqukethwe: I-ConveyThis yakhelwe ngendlela yokuthi iphathe ukuhunyushwa kwamawebhusayithi ngendlela yokuthi uma izivakashi ezinolimi lwangaphandle zivakashela iwebhusayithi yakho zizothola ngokuzenzakalelayo izilimi zezivakashi futhi zishintshele ezilimini zazo ngokuzenzakalelayo.
Futhi, enye inqubo enkulu yokugcinwa kokuqukethwe ephathwa yi-ConveyThis ithola zonke izici zewebhusayithi yakho ngaphandle kokushiya lutho. Lokhu kuhlanganisa ukuhumusha zonke izinkambu, izinkinobho, amawijethi, ikhasi lokuphuma, ikhwothi yekhasimende, okuthunyelwe, isithombe, izithombe njll. Lapho ithola konke lokhu, i-ConveyThis izokuhumusha ngokuzenzakalelayo konke.
I-In-context Editor: uma usebenzisa i-ConveyThis, uyakwazi ukufinyelela isihleli sokuqukethwe. Lesi sici sikwenza ukwazi ukwenza izinguquko ezidingekayo kokuqukethwe okuhunyushiwe ngokubeka kokubili okuqukethwe koqobo nokuhunyushiwe ngakunye. Nge-ConveyThis visual editor, ungakwazi ukulungisa mathupha umphumela ohunyushiwe bese uwuhlola kuqala ukuze ubone ukuthi uzoba njani uma usugciniwe.
Ukuthuthukisa i-SEO: uma kukhulunywa ngalokhu, i-ConveyThis qinisekisa ukuthi yonke ingxenye yewebhusayithi yakho, okuhlanganisa nesihloko sekhasi kanye nemethadatha yekhasi, kuyahunyushwa ukuze amakhasi ewebhusayithi azoba senkomba ye-Google.
Njengoba kushiwo ngaphambili, i-ConveyThis ayigcini nje ngokungeza omaka be- hreflang kuwebhusayithi yakho ukuze yenze umsebenzi ube lula ezinjinini zokusesha kodwa futhi idala ama-subdirectories noma izizinda ezingaphansi kolimi ngalunye olukhethele ukuhunyushwa.
Ukutholakala Nokufinyeleleka Kwabahumushi Abangochwepheshe: ngokuvamile kuwumkhuba ongcono kakhulu ukuba nomhumushi ongumuntu noma abahumushi abangochwepheshe njengoba bekunjalo ukuhlola amaphutha okuqukethwe okuhunyushwe ngokuzenzakalelayo ngomshini. Ngenxa yaleli qiniso, i-ConveyThis inikeza abanikazi bamawebhusayithi ithuba lokufaka i-oda labahumushi abangochwepheshe ngokuqondile ezisekelweni zabo ze-ConveyThis.
Ukwenziwa kwasendaweni kokuqukethwe kwabavakashi: into eyodwa ukuhumushela okuqukethwe kwakho ezilimini ezihlukene, okunye ukwenza isiqiniseko sokuthi izivakashi zewebhusayithi yakho ziyakwazi ukuhlobana nalokho okuhunyushiwe. I-ConveyThis inikeza okuqukethwe okwasendaweni kubasebenzisi. Izivakashi zizokwazi ukuzibandakanya nawo wonke amakhasi esizindalwazi ngoba amakhasi alungiswe kahle ukuze awafanele.
Uma unewebhusayithi ehlobene ne-e-commerce noma isitolo, ukwenziwa kwasendaweni kungase kufake nawe uqinisekisa ukuthi izimali ziguqulwa zibe ifomu izivakashi ezingaliqonda ngokushesha futhi uqiniseke ukuthi ikhona indlela yokuthumela imikhiqizo yakho endaweni yezivakashi. .
Kuhle ukuthi ufuna indlela engcono kakhulu yokuhumusha iwebhusayithi yakho. Kungcono ukuthi uthole lesi sihloko futhi wazi i-ConveyThis. Kuyoba kuhle kakhulu uma uqala ukuhumusha iwebhusayithi yakho nge -ConveyThis . Manje sinikeza isivivinyo samahhala sezinsuku ezingu-7!