I-2024 E-commerce Holiday Guide: Isikhathi, Izindawo, Amasu nge-ConveyThis

Ukubethela i-Global Holiday Ecommerce Landscape: Umbono Omusha

Akuyona imfihlo ukuthi inkathi yokuthenga yeholide, ehlanganiswe phakathi nezinyanga ezinempilo zikaNovemba noDisemba, inokubaluleka okukhulu kubathengisi. Kodwa-ke, njengoba umuntu ebuka ulwandle olukhulu lwezentengiselwano lwedijithali, ukuxoxa nge-humdrum yeseluleko esidala kungase kubangele ukububula okukhathele.

Yize imicimbi yokuthenga ehlonishwa isikhathi eside efana no-Black Friday, Cyber Monday, ne-Boxing Day ingase ibonakale yonke indawo, ihumusheka emqhudelwaneni wesimanjemanje, wembulunga yonke. Abathengi nabathengisi ngokufanayo, emhlabeni wonke, babhekana nesivinini esisheshayo kanye neziteki ezikhuphukayo.

Naphezu kokukhathala kokujwayela kokulandisa kwezentengiselwano zamaholide, ukubaluleka kwakho kuhlala kunganciphi. Kuyamangaza ukuthi kufika kokuthathu kwenzuzo yaminyaka yonke yomthengisi ingabalulwa kule extravaganza yokuhweba yezinyanga ezimbili. Eqinisweni, i-US National Retail Federation yembula ukuthi, kwabanye, ingase imele okungenani ingxenye yesihlanu yeholo labo lonyaka.

Okuthakazelisa nakakhulu, abathengisi abaku-inthanethi bangase bajabulele ucezu olukhudlwana lukaphayi. Ucwaningo luka-Deloitte luphakamisa ukuthi abathengi kuzo zonke izinhlobo zabantu balindele ukwenza cishe u-59% wokuthenga kwabo kwamaholide endaweni yedijithali.

Amaviki ayisithupha alandelayo angase azizwe efana nokuzulazula esiphephweni esinesiyaluyalu se-ecommerce. Kodwa-ke, uma ikhasimende lakho lifinyelela umhlaba wonke, indlela elinganiselwe, yamasu ingasiza ukuqondisa ibhizinisi lakho ogwini oluphumelelayo. Nakhu ukuthatha okusha kulokho okufanele ukukhumbule.

I-Global Ecommerce kanye Namakhalenda Amasiko: I-Outlook Entsha

Ngokungangabazeki, i-tapestry yamasiko omhlaba ihlanganiswe nenqwaba yamaholide ayingqayizivele. Isiphithiphithi sezentengiselwano salokho okubizwa ngokuthi “inkathi yamaholide,” ngokuyinhloko egxile enkathini yangoNovemba-December yekhalenda laseNtshonalanga, akulona ukuphela kwenkathi yemikhosi emhlabeni wonke.

Indathane yokuthengisa exhumene nemicimbi efana neBlack Friday, Christmas, Boxing Day iguqule izinyanga ezimbili zokugcina zonyaka kaGregory zaba inkathi yegolide kwezohwebo ku-inthanethi. Ngokumangalisayo, lokhu kuyiqiniso ngisho nasezindaweni lapho la maholide engabambeki khona ngokwesiko.

Abathengisi emhlabeni wonke bebenesikhathi ukusebenzisa ukwanda komsebenzi oku-inthanethi kulesi sigaba sokuphela konyaka. Ngokuhlakanipha kwamasu, basebenzise amaholide angaziwa futhi bawaguqule abe ngamathuba okuthengisa.

Kodwa-ke, kubalulekile ukuqaphela ukuhlukahluka kwezikhathi zamaholide omhlaba futhi ukhulume nabo ngokuqonda okumbalwa. Ukhiye wokuphumelela ngempela kwe-ecommerce yomhlaba usekubambeni ubunkimbinkimbi bamasiko emakethe ngayinye kanye nokwenza isu lomuntu ngendlela efanele. Ngokwenza kanjalo, ungaguqula yonke imigubho yamasiko ibe yithuba le-ecommerce elingaba khona, hhayi nje lelo elivaleleke ekupheleni konyaka.

Ukulandelela i-arc yamaholide okuhweba omhlaba

Kusobala ukuthi imephu yezohwebo emhlabeni wonke igcwele amaholide ahlukahlukene, ngalinye linomlando walo nenjongo ehlukile. Nakuba amanye alawa maholide azalwa ngenxa yamasiko amasiko, amanye enzelwe izinjongo zezohwebo, aguqule ngempumelelo isimo semakethe.

Thatha uSuku Lwabantu Abangashadile lwase-China, olumakwe ngoNovemba 11, isibonelo. Ekuqaleni yakhulelwa iqembu labafundi basenyuvesi eyodwa ekuqaleni kwawo-'90s, isikhule yaba umgubho wokuzithanda nokuzipha. Ukuheha kwayo ayikalahleka ezinkundleni zokuxhumana ze-e-commerce, futhi sekuyithuba elinenzuzo kubathengisi ukushayela ukuthengisa, beveza imiphumela yamarekhodi unyaka nonyaka.

Bese kuba ne-extravaganza elandelanayo ye-Black Friday kanye ne-Cyber Monday eNtshonalanga, eyaziwa ngokuthi yi-BFCM Weekend. Naphezu komsuka wayo ku-Thanksgiving yaseMelika, i-BFCM ishintshe yaba umcimbi wokuthengisa womhlaba wonke. Ukuze kuliwe nalokhu kuhlasela kwezentengiselwano, i-American Express iqale “UMgqibelo Wamabhizinisi Amancane,” ikhuthaza abathengi ukuthi basekele amabhizinisi abo endawo.

Ngokushesha phambili ku-December 12, noma 12/12, usuku oluqanjwe uLazada, ihlumela le-Alibaba Group. Isebenza emakethe yaseNingizimu/eseNingizimu-mpumalanga ye-Asia, i-Lazada idale lolu suku ukuze lufane noSuku Lwabantu Abangashadile lwase-China, lokho kwaqubula “umkhuhlane we-inthanethi” esifundeni.

Okulandelayo, sitholana neSuper Saturday, eyaziwa nangokuthi “I-Panic Saturday,” edlala esiphithiphithini somzuzu wokugcina wokuthenga izipho ngaphambi kukaKhisimusi. Ukusondela kwalolu suku kuKhisimusi kungaba nomthelela omkhulu ekuziphatheni kwabathengi futhi kunikeze ithuba elihle kubathengisi ukuthi bakhulise ukuthengisa.

Ekugcineni, ngo-December 26, sigubha Boxing Day. Nakuba kuphikiswana ngemvelaphi yayo, namuhla ifanekisela igagasi lokuthengisa langemva kukaKhisimusi, lisiza abathengisi ukuthi basule isitoko sabo esisele. Kubuye kube umcimbi obalulekile we-e-commerce e-UK, Australia, Canada naseHong Kong.

Wonke lawa maholide, ahlukahlukene njengoba enjalo, ahlanganyela okufanayo: ukuhambisana kwawo kwezentengiso. Emabhizinisini e-e-commerce ahlose ukukhulisa ukufinyelela kwawo emhlabeni jikelele, ukuqonda lezi zinsuku nokubaluleka kwazo kwamasiko kubaluleke kakhulu.

Ukuvela Kwamaholide Okuthenga Ku-inthanethi Omhlaba Wonke: Ngale Kwemingcele Namasiko

Nasi isambulo: ULwesihlanu Olumnyama, olunezimpande zalo ezigxiliswe kakhulu kumasiko aseMelika, manje seludlule imingcele yezwe, oluvela njengomcimbi wokuthenga wamazwe ngamazwe. Lesi simangaliso sokuthenga, esaziwa ngokudlanga kokuthengwa kwempahla, sithuthuke kusukela osukwini olulandela i-Thanksgiving saba yinto yomhlaba wonke.

Ngaphezu kwalokho, e-US, uzakwabo wedijithali we-Black Friday, i-Cyber Monday, uyithathele indawo ekuthengisweni kwe-inthanethi. Emazweni ngamazwe, umthelela we-Black Friday ukhula ngentshisekelo ekhulayo ezifundeni ezifana ne-UK, iNingizimu Afrika, iTurkey, ne-Italy.

Nokho, nakuba ukuqashelwa, ivolumu yosesho, kanye nenani eliphelele lokuthengisa elihlobene neBlack Friday liqhubeka nokukhula emhlabeni wonke, akuwona wodwa umbukwane we-e-commerce edolobheni.

E-China, ngokwesibonelo, uSuku Lwabantu Abangashadile ludlula yonke eminye imicimbi kumamethrikhi ahlukahlukene njengethrafikhi yewebhusayithi yezinkundla ezinkulu ze-e-commerce, intshisekelo yamakhasimende, amanani okuguqulwa, nokuthengiswa kukonke. Umcimbi awusaphathwa u-Alibaba; izimbangi ezifana ne-JD.com kanye ne-Pinduoduo nazo zijabulele imali engenayo encomekayo phakathi noSuku Lwabantu Abangashadile.

Kuyathakazelisa ukuthi i-Southeast Asia nayo yamukele uSuku Lwabangashadile. Nokho, umcimbi wokuthengisa wesifunda we-'12/12′ ubonisa izinga lokukhula elikhulu minyaka yonke, okubonisa amathuba athembisayo kubathengisi abasebenza kulezi zindawo. Kuyinkomba ecacile yemvelo eguquguqukayo, engenamngcele yemigubho ye-e-commerce, ekhombisa amathrendi aguqukayo namandla okuxhumana kwedijithali.

Ukulungiselela I-Festive Shopping Rush: Umhlahlandlela Womhlaba Wonke We-E-commerce

Akukho ukuphika okungenakugwemeka: isizini yamaholidi isiseduze, noma ngabe i-American Thanksgiving iqhele ngamasonto amabili. Izibalo zokuthengisa ezimangalisayo zoSuku Lwabantu Abangashadile lwase-China zisikisela esikhathini esiphumelelayo esiseza emhlabeni jikelele. Kungakhathaliseki ukuthi uyasebenza emakethe yase-China noma uphuthelwe uSuku Lwabantu Abangashadile, qiniseka, awukephuzi ukuya ephathini.

Nawa amasu amane okulungisa isitolo sakho se-e-commerce somhlaba wonke ukuze uthole isiphithiphithi esisele sokuthenga ngamaholide.

Qinisa Isevisi Yakho Yekhasimende
Kuyiqiniso elijwayelekile le-e-commerce ukuthi inkathi yeholide izobona ukwanda kwemibuzo yamakhasimende, kungakhathaliseki ukuthi uthengisa izingubo zokugqoka, izinto zangasese, noma imikhiqizo yobuchwepheshe.
I-SaaS giant HelpScout iphakamisa izinyathelo ezimbalwa zokusingatha ukuxhumana kwamakhasimende okwandisiwe. Lokhu kufaka phakathi ukukhishwa kwemisebenzi, ukuthuthukisa inqubo yakho yokugibela, kanye nezimpendulo zokufunda zemibuzo evame ukubuzwa. Lawa macebiso asebenza emikhakheni eyahlukene nakumabhizinisi abo bonke osayizi.

Lapho usebenzisana nesisekelo samakhasimende ahlukahlukene emhlabeni jikelele, ikakhulukazi njenge-SME, ungase ungabi nazo izinsiza zokukhipha yonke isevisi yakho yamakhasimende kuma-ejensi wendawo. Ngakho-ke, ungaqinisekisa kanjani ukuthi ithimba lakho losekelo alicindezelwa yizinkinga eziphakanyiswe amakhasimende akwamanye amazwe?

[Elinye ithuluzi] iyithuluzi eliwusizo lokulungiselela ithimba lakho labasekeli esigabeni somhlaba. Iphatha ingxenye yolimi ebaluleke kakhulu yokusebenzisana kwamakhasimende, iqinisekisa ukuthi ithimba lakho likulungele ukusingatha imibuzo evela kuwo wonke amagumbi omhlaba.

Vakashela kabusha inqubo yakho yokuphuma
Ngaphandle kwenkundla yakho ye-e-commerce, usethe isistimu yokukhokha. Uma unamakhasimende aphesheya, cishe usebenzisa inkundla efana ne-Stripe, eyaziwa ngezinketho zayo zokukhokha ezenziwe zasendaweni njenge-AliPay ne-WeChat Pay.
Nokho, kuwukuhlakanipha ngaso sonke isikhathi ukubuyekeza inqubo yakho yokukhokha ngohlobo lwemali ngalunye ezimakethe zakho ezinkulu. Ake sithi imali yakho eyinhloko yi-USD, futhi izinto eziningi ozithengisayo zivela e-US nase-Mexico. Hlola inqubo yokukhokha ngesiNgisi nangesi-Spanish njengamakhasimende azinze e-US kanye nase-Mexico ukuze uqinisekise ukuzizwisa okushelelayo.

Lungiselela Isidingo Esengeziwe Sokuthumela
Isikhathi samaholide sisho ithrafikhi eyengeziwe, imibuzo eminingi yamakhasimende, ukuthengiselana okwengeziwe, futhi okubalulekile, ama-oda amaningi okufanele agcwaliseke.
Amapulatifomu ezinto ezisetshenziswayo afana ne-Easyship angahlanganiswa ngqo esitolo sakho, aqinisekise ukuthi ungakwazi ukuhlangabezana nezidingo ezengeziwe zokuthutha, kungakhathaliseki ubuchwepheshe bakho bokusingatha. Ukwenza lula kweplathifomu yokugcwaliseka kwempahla kuza njengenzuzo kubathengisi abancane be-e-commerce, okuvumela ukulethwa kwama-oda okuphumelelayo futhi kuphumele ekwanelisekeni kwamakhasimende okuthuthukisiwe.