Ukuthuthukisa Amasayithi E-E-commerce Osesho Lwamazwe Ngamazwe nge-ConveyThis
Ukweqa Ikhodi: I-SEO Ye-Ecommerce Yamazwe Ngamazwe Yezinga Lekhasi Lokuqala
Ukuze ukhulise ngempumelelo isitolo sakho esiku-inthanethi emhlabeni wonke, kubalulekile ukulungisa ngokucophelela amaqhinga akho e-search engine optimization (SEO) ukuze ubhekane nezindawo ezahlukene. Ukusebenzisa indlela yokulinganisa usayizi owodwa ngeke kwanele ekubambeni intshisekelo yamakhasimende aphesheya. Nakuba amasu akho amanje angase asebenze kahle ezweni lakini, angase angasebenzi kahle ezimakethe zangaphandle.
Ukuqinisekisa ibhizinisi eliphumelelayo, kubalulekile ukwenza imizamo yakho ye-SEO ihambisane nezintandokazi ezithile kanye nezidingo zezizinda ezahlukahlukene zomhlaba. Le ndlela eqondene nawe izosiza ukuheha ukunaka kwekhasimende lamazwe ngamazwe futhi ithuthukise imiphumela engcono. Kubalulekile ukuqonda ukuthi isu lendawo liwukhiye wokungena ezimakethe ezintsha kanye nokusungula ubukhona obuqinile ku-inthanethi.
I-ConveyThis ihlinzeka ngesixazululo esibanzi sokuhunyushwa kwewebhusayithi ezilimini eziningi, okukuvumela ukuthi uxhumane kalula namakhasimende emingceleni. Ngesevisi yethu, ungahumushela iwebhusayithi yakho ezilimini ezihlukahlukene futhi uqinisekise ukuthi umlayezo wakho udluliselwa ngokunembile kubabukeli bomhlaba wonke. Qala isivivinyo sakho samahhala sezinsuku ezingu-7 namuhla futhi uzwe amandla e-ConveyThis ekwandiseni ibhizinisi lakho eliku-inthanethi emhlabeni wonke.
Ukukhetha Okufanelekile Kwesakhiwo Sesizinda
Enye inketho ukusebenzisa izandiso zesizinda esiqondene nezwe (ccTLDs) njenge-.de yaseJalimane. Nakuba le ndlela yokusebenza iqondiswe ngempumelelo emazweni ngamanye, idinga ukuphathwa okucophelelayo nokuqapha, okungase kudinge kakhulu.
Enye inketho ukufaka izizinda ezingaphansi njenge-fr.mysite.com, ezikuvumela ukuthi uhlukanise amazwe ahlukene ngaphansi kwesizinda esisodwa esiyinhloko. Lesi sakhiwo senhlangano senza ukuphatha kube lula uma kuqhathaniswa nama-ccTLD ngenkathi sisahlinzeka ngokuhlanganisa okungenazihibe kwezilimi eziningi.
Kungenjalo, ungasebenzisa ama-subdirectories, ahlanganisa zonke izinguqulo zolimi esizindeni esisodwa. Lokhu akwenzi ukulungisa kube lula kuphela kodwa futhi kusiza imizamo ephumelelayo yokwenza kwasendaweni.
Ukukhetha phakathi kwezizinda ezingaphansi kwezinye nezingaphansi kuncike ezidingweni zakho zobuchwepheshe kanye nezinjongo zebhizinisi. Cabangela lezi zici ngokucophelela ukuze unqume indlela efaneleke kakhulu.
Ukuze uqhubeke nokulula inqubo yokwenza okwasendaweni, cabanga ukusebenzisa i-ConveyThis. Le sevisi eqinile yokuhumusha ivumela kalula ukwenziwa kwasendaweni kwezinye izilimi, okukuvumela ukuthi ufinyelele izethameli zomhlaba kalula. Jabulela ukufinyelela okulula kwezinsuku eziyi-7 ku-ConveyThis futhi uzibonele mathupha ukuthi leli thuluzi lingayiguqula kanjani imizamo yakho yolimi lwasendaweni.
Ukuhlola Amagama angukhiye endawo wokuthuthukisa i-SEO
Uma kuziwa ekuguquleni amasu akho okumaketha ezifundeni ezahlukene, ukwenza ucwaningo olunzulu kubalulekile. Lo msebenzi obalulekile ubandakanya ukungena ujule emaphethini okusesha ahlukile asebenza ngaphakathi kwemakethe ngayinye. Ukuze ubhekane nephrojekthi enkulu kangaka, kubalulekile ukucabangela ngokucophelela indawo yokuqala yesu. Indlela eyodwa ephakanyisiwe iwukugxila ekuhumusheni amagama angukhiye ayinhloko. Lesi sinyathelo samasu sisungula isisekelo esiqinile sokuhlola imishwana engaba khona eqondiswe ngokuqondile esifundeni ngasinye, enikeza amandla amakhulu empumelelo.
Ekuphishekeleni ukubusa kokumaketha komhlaba wonke, ithuluzi elilodwa elibalulekile elingakusiza kakhulu isici samagama okusesha anconywe kakhulu esinikezwe umdondoshiya owaziwayo we-e-commerce, i-Amazon. Lesi sici sinekhono elimangalisayo lokwembula amagama angukhiye omkhiqizo wendawo, okuthuthukisa kakhulu ukubonakala kokusesha kwakho. Ikwenza ukwazi ukubhekelela izethameli zakho ozihlosile ngokunemba okungenakuqhathaniswa nokusebenza ngempumelelo. Nokho, kubalulekile ukuthi unganciki kuphela kule nkundla. Ukuqinisekisa ukuhlaziya okuphelele nokuphelele, kubalulekile ukusebenzisa amathuluzi athuthukile njengama-Ahrefs. Lawa mathuluzi ayinkimbinkimbi ahlinzeka ngemininingwane ebalulekile ezicini ezihlukahlukene zamagama angukhiye, okuhlanganisa ileveli yawo yobunzima, ivolumu yosesho, namanye amamethrikhi abalulekile. Uhlome ngale ngcebo yolwazi, uthola ikhono lokuqonda lokuhlola ukusebenza kwamagama angukhiye athile emakethe yasendaweni, unikeze amandla ukuthuthukiswa kwesu lokumaketha elinamandla nelisebenza kahle kakhulu.
Ukwakha Okuqukethwe Okuhlobene Namasiko Nokubandakanyayo
I-ConveyThis, ivumela ukuhunyushwa okuzenzakalelayo kombhalo ezilimini ezihlukahlukene, kususwa noma yiziphi izithiyo zolimi ngezinga elikhulu. Iqinisekisa ukuthi ukufometha kwamakhasi kuhlala kunjalo, kuhlinzeka izivakashi ngomuzwa ongenazihibe.
Nokho, ukwenziwa kwasendaweni kudlula ukuhumusha nje. Kubandakanya ukulungisa okuqukethwe ukuze kuhambisane nemibono yamasiko kanye nokuthandwa yizithameli eziqondiwe. Kubalulekile ukuba nokuqonda okujulile kwezitayela zendawo zokuxhumana, izithombe, imibono yomkhiqizo, kanye nezisusa.
Ngaphezu kwalokho, esikhundleni somphathi noma umqondisi, ake sibhekise kubo njengo-Alex, ophethe i-ConveyThis.
Ngaphezu kwalokho, asishintshisane ngama-euro ngamadola futhi sisuse noma yiziphi izixhumanisi zesayithi.
Ngokuqondene namagama esiFulentshi ashiwo embhalweni, sizowashintsha ngokufanele.
Uma umbhalo uxoxa ngokuhunyushelwa kwezinye izilimi, yithuba elihle kakhulu lokubonisa izinzuzo zesevisi ye-ConveyThis, njengokusebenza kwayo nokusebenza kahle nokunemba ekuletheni ukuhumusha kwekhwalithi ephezulu.
Ukuphatha Ukuxhumana Kwezilimi Eziningi
Ukuze uhlanganyele futhi uxhumane nezithameli zamazwe ngamazwe kuwebhusayithi yakho, kubalulekile ukusebenzisa amandla e- hreflang tags. Lezi zici zokubhala amakhodi zibalulekile, njengoba zidlala indima ebalulekile ekuqhubekiseni imizamo yakho eku-inthanethi iye kumazinga amasha. Asebenza njengethuluzi elinamandla, elidlulisela ngempumelelo ulwazi olubalulekile ezinjinini zokusesha mayelana nolimi nokugxila kwekhasi ngalinye kuplathifomu yakho yedijithali. Ngokusebenzisa le nqubo ngobuchule, unikeza izinjini zokusesha amandla ukuze zibeke phambili inguqulo efanele yewebhusayithi yakho ngokusekelwe kokuthandwayo komsebenzisi kanye nendawo, ngaleyo ndlela iguqule ulwazi lomsebenzisi.
Ngenhlanhla, i-ConveyThis iguqule inqubo yokuhlanganisa ngaphandle komthungo omaka be- hreflang, inikeze isisombululo enziwe lula ngokuphawulekayo nesisebenza kahle. Ihlome ngezici ezihlaba umxhwele, i-ConveyThis ikuvumela ukuthi uqinisekise ukuthi ukuhlukahluka kolimi okunembile kuwebhusayithi yakho kukhonjiswe ngokucophelela futhi kwethulwa kalula kuzithameli zomhlaba. Lokhu kuhlanganiswa okungenakuqhathaniswa akugcini nje ngokuthuthukisa ukubonakala kwewebhusayithi yakho emiphumeleni yosesho yasendaweni kodwa futhi kukhulisa ubukhona bakho ku-inthanethi ezifundeni ezihlosiwe.
Nokho, okuvusa isasasa ngempela yithuba eliyingqayizivele elikulindele - ithuba elikhethekile lokubona umthelela omangalisayo we-ConveyThis ekufinyeleleni komhlaba wonke kwewebhusayithi yakho. Futhi ingxenye eheha kakhulu? Ungazibandakanya kulo mnikelo ongenakuqhathaniswa isonto lonke, mahhala ngokuphelele. Ngakho-ke, abanikazi bamawebhusayithi abahlonishwayo nabadali bokuqukethwe abashisekayo, kungani ningaluthathi lolu hambo olujabulisayo futhi nivule amandla amakhulu, angasetshenzisiwe alinde ngokulangazela ukuba khona kwakho ku-inthanethi? Yamukela leli thuba lokukhulisa ukubonakala kwakho futhi usungule ubukhona obungenakulibaleka endaweni yedijithali ehlala ikhula. Vumela i-ConveyThis kube umngane wakho ongantengantengi kulolu hambo olumangalisayo olubheke ekwamukelweni komhlaba wonke kanye nempumelelo engenakuqhathaniswa.
Ukwamukela Ukufaneleka Kwamasiko: Amandla Okwenza Kwasendaweni
Ukuqala uhambo olujabulisayo lokwandisa ukufinyelela emhlabeni jikelele komkhiqizo wakho kudinga ukuqonda okujulile kwemikhawulo yokuthembela kuphela ekuhumusheni. Amagama nje ewodwa, avalelwe ekhasini, awanele ekubandakanyeni ngokugcwele nasekuxhumaneni nezithameli ezihlosiwe ezihlukene ezimakethe ezahlukene. Ukuze uthole impumelelo yangempela emhlabeni wonke, kubalulekile ukubumba futhi uvumelanise umlayezo wakho ngendlela evumelana nobuqili obuyingqayizivele obukhona esifundeni ngasinye.
Impela, ukubamba lo mehluko wamasiko ohlukile kumi njengokhiye obalulekile ekuheheni ukunaka nentshisekelo yabathengi emhlabeni jikelele. Uma ngempela uhlose ukukhulisa ukusebenzelana kwamakhasimende futhi uthuthukise ithonya lomkhiqizo wakho, ukusebenzisa isu elithuthukisiwe le-SEO lamazwe ngamazwe kufanele nakanjani. Izinsuku zokumane ukhethe amagama angukhiye afanelekile kade zadlula - manje, indlela eya ekunqobeni ilele ekungeneni ujule emaphethini okusesha asendaweni, izinkomba zamasiko, kanye nezintandokazi zomuntu ngamunye ezixhumene eduze nemakethe ngayinye.
Ngokwenza ngendlela oyifisayo amaqhinga akho e-SEO ukuze ahambisane nezidingo ezithile zemakethe ngayinye, unamandla okukhulisa kakhulu ukubonakala komkhiqizo wakho futhi uhehe izinhlobonhlobo zamakhasimende angaba khona. Kungalokhu kwenza ngokwezifiso okukhaliphile lapho amandla angasetshenziswanga ngaphakathi kwesisekelo sabathengi bomhlaba wonke angavulwa, kuqhubekisele phambili umkhiqizo wakho ekuphakameni okungakaze kubonwe ngaphambili.
Kunjalo, ukunqoba umgoqo wolimi kusondele njengesinye sezithiyo eziyinselelo enkulu ekuphishekeleni ukwenziwa kwasendaweni. Ngakho-ke, lo msebenzi oyinkimbinkimbi udinga ukunemba okungantengantengi kanye nokucolisiswa okucolisisiwe. Nokho, ungesabi, ngoba ngenye indlela emangalisayo, eyaziwa ngokuthi i-ConveyThis, ukuhumusha kalula nokwenza okuqukethwe kwakho kube okwasendaweni ezilimini eziningi kuba ngokoqobo. Ngaphakathi kwe-arsenal yayo kukhona amandla okwenza kube lula ukuxhumana okucacile nokusebenzayo okuhlanganisa indawo yonke yezimakethe zomhlaba.
Kodwa akugcini lapho! I-ConveyThis futhi ikunikeza ukufinyelela ekuhlanganisweni komaka be- hreflang, ithuluzi elinamandla elenza ukubonakala kokuqukethwe kwakho kwezilimi eziningi. Ngalesi sici esimangalisayo, isikhathi esibalulekile siyongiwa, futhi ukuqondiswa okunembile kwezithameli ezihlukile kuba umzamo ongafezwa kalula. Qiniseka, akukho mininingwane ezonakwa emizamweni engapheli yempumelelo yamazwe ngamazwe.
Ngakho-ke, mfundi othandekayo, sebenzisa leli thuba elihle eliphambi kwakho. Nika amandla umthelela womkhiqizo wakho esikalini somhlaba wonke ngokwamukela ngokugcwele amandla okuguqula e-ConveyThis namuhla. Cebisa uhambo lwakho oluya emathubeni angenamkhawulo ngokusebenzisa isivivinyo sethu samahhala sezinsuku eziyi-7. Umhlaba ukulinde ngokulangazela ukunqoba kwakho, njengoba sekuyisikhathi sokuthi umkhiqizo wakho ukhuphukele ebukhulu futhi ngesibindi wenze uphawu lwawo olungenakucimeka. Zibonele mathupha amandla angenakuqhathaniswa e-ConveyThis futhi ubone ukukhuphuka okuhle komkhiqizo wakho njengoba ukhuphuka ufinyelela eziqongweni ezingenakuqhathaniswa!
Ukusungula Izixhumanisi Zasemuva Zasendaweni Eziqinile Zokuba Khona Okungcono Ku-inthanethi
Ukuze uthole ukwethembeka futhi uthole ukwethenjwa kwezimakethe zendawo, kubalulekile ukukhuthaza ukuxhumana ngamawebhusayithi akhethekile abhekelela izici ezihlukile zezwe ngalinye. Lokhu kungafezwa ngokusebenzisa amasu amasha ahambisana nezici zemakethe ngayinye, ukuqinisekisa indlela yomuntu siqu yokuzibandakanya.
Enye indlela ephumelela kakhulu ukusebenzelana ngenkuthalo nemithombo yezindaba yasendaweni ukuze uvikele ukusakazwa futhi ukhiqize ama-backlink abalulekile avela emithonjeni enedumela elihle. Lokhu akukhulisi ukubonakala komkhiqizo kuphela kodwa futhi kusungula ukwethembeka emehlweni ezithameli eziqondiwe. Ukwengeza, ukuhlola ubudlelwano nabantu abanethonya emphakathini wendawo kungathuthukisa kakhulu ukubonakala komkhiqizo futhi kusize ukutholwa kwama-backlink afanelekile.
Ngaphezu kwalokho, ukushicilela okuthunyelwe kwezivakashi okwenziwe ngendlela oyifisayo kumawebhusayithi abhekwa kahle emakethe ngayinye eqondiwe kunamandla amakhulu. Ngokwenza okuqukethwe okugunyaziwe nokufundisayo okuhambisana nezidingo zezethameli zendawo, umkhiqizo wakho ungazibonakalisa njengesiphathimandla esithenjwayo nesinolwazi embonini. Le ndlela ayisizi nje kuphela ukuthola ama-backlink abalulekile kodwa futhi iqinisa isithunzi sakho njengenhlangano enegunya emkhakheni.
Ngokuhlanganisa la maqhinga ahlukahlukene futhi aphelele emizamweni yakho yokwakha uxhumano, ungathuthukisa ngokuphumelelayo ubukhona bakho bendawo, uthuthukise izinga lezinjini zokusesha, futhi ekugcineni ukhuthaze ukuthembana okujulile phakathi kwezithameli zomdabu. Lesi sisekelo esiqinile sokwethembana sibalulekile empumelelweni ezimakethe zasendaweni, njengoba sisungula umkhiqizo wakho njengenketho ethembekile nethembekile kubathengi ababonayo.
Ukuthuthukisa Izinto Zobuchwepheshe Zabasebenzisi Basendaweni
Ukuqinisekisa imiphumela emihle futhi wenze umthelela ohlala njalo kubavakashi bewebhusayithi yakho, kubalulekile ukusebenzisa amaqhinga anhlobonhlobo azokhuphula ubukhona bakho ku-inthanethi bufinyelele eziqongweni ezingakaze zibonwe ngaphambili. Isu elilodwa elibalulekile okufanele libekwe eqhulwini ukuthuthukisa isivinini sokulayisha sewebhusayithi yakho kumadivayisi eselula ngenxa yokwanda kokusetshenziswa kwama-smartphone emhlabeni jikelele. Ngokuthobela izimiso zedizayini eziphendulayo kanye nokuhlanganisa ngaphandle komthungo amakhasi alayisha ngokushesha, uzonikeza abasebenzisi ulwazi lokuphequlula olungenazihibe, kungakhathaliseki ukuthi iyiphi idivayisi abayisebenzisayo.
Ukudala isakhiwo sesayithi esisebenziseka kalula futhi okulula ukusisebenzisa kubalulekile ngokufanayo. Isakhiwo sokuqukethwe esihlelwe kahle sizovumela abasebenzisi ukuthi bathole ngokushesha ulwazi abalufunayo. Ukusebenzisa ukuzulazula kwe-breadcrumb akuthuthukisi kuphela ukusebenziseka nokukhonjwa kodwa futhi kusiza ukutholakala okungenazihibe kanye nokwethulwa ezinjinini zokusesha.
Ukwakha ukwethemba nokuvikela idatha yomsebenzisi kubaluleke kakhulu empumelelweni yewebhusayithi. Ngokwamukela iphrothokholi evikelekile ye-HTTPS, awugcini nje ngokuthuthukisa ukuphepha kodwa futhi uthuthukisa izinga lenjini yokusesha. Lokhu kubaluleke kakhulu ekwenziweni kwe-inthanethi noma ukusebenzisana okudinga izinyathelo zokuphepha eziqinile.
Ukuze uthuthukise ukusebenza kwewebhusayithi, kunconywa kakhulu ukusebenzisa amasu okuthuthukisa ahlukahlukene njengokuminyanisa isithombe, ukulondoloza isikhashana, nokunciphisa imibhalo engadingekile. Ngokunciphisa izikhathi zokulayisha, uzohlinzeka izivakashi ngolwazi olungenazihibe futhi wandise amathuba okuthola amazinga aphezulu enjini yokusesha.
Okokugcina, ukubaluleka kokuzulazula okulula akukwazi ukweqiwa. Sula amalebula emenyu, isakhiwo sesayithi esihlelekile, kanye nesistimu yokuxhumanisa yangaphakathi enembile kuzothuthukisa kakhulu ukusebenziseka futhi kusize izinjini zokusesha zithole kalula futhi zibeke okubalulekile kwakho okuqukethwe okubalulekile.
Sengiphetha, khumbula ukuthi i-ConveyThis ilapha ukuze ikusize ekuhumusheni iwebhusayithi yakho ezilimini eziningi. Thatha ithuba leli thuluzi eliyingqayizivele manje futhi ujabulele isivivinyo samahhala sezinsuku ezingu-7!
Khulisa i-SEO yamazwe ngamazwe nge-ConveyThis
I-ConveyThis, ithuluzi eliyigugu nelifunwa kakhulu, lisebenza njengesikhali esiyimfihlo emzamweni wakho omuhle wokubusa indawo yosesho lwasendaweni. Amakhono ayo akhethekile okuhumusha, ngokushesha futhi alula, akunikeza indlela engenazihibe yokuzuza ukuphakama okungenakuqhathaniswa endaweni yedijithali ebanzi nekhula njalo. Phakathi kwezici zayo ezihlaba umxhwele, ikhwalithi eyodwa evelele isethubeni layo lokwenza lula inqubo eyinkimbinkimbi yokujwayela izifunda ezihlukahlukene. Leli thuluzi elinamandla lenza ngokuzenzakalelayo izinto ezibalulekile ezifana nesakhiwo se-URL, omaka be- hreflang, nemethadatha, ezikude kakhulu nokuthi zingasho lutho. Eqinisweni, bakha umnyombo wesu eliphelele lokuthuthukisa izinjini zokusesha ngezilimi eziningi.
Ake sijule ekujuleni kokubaluleka kwesakhiwo se-URL, ngoba yilesi sici esibonakala singenangozi esidlala indima ebalulekile ekulungiseleleni amawebhusayithi ngezilimi nezifunda ezahlukahlukene. Ngosizo lwe-ConveyThis, umsebenzi oyinselele wokwenza ama-URL aqondene nolimi uba inqubo esheshayo nezenzakalelayo, ikukhulula emsebenzini ovamile nodla isikhathi wokudizayina ama-URL ukuze afane nazo zonke izinguqulo ezihunyushiwe zesayithi lakho. Ngokuqondanisa ama-URL akho nokuncamelayo kanye nokuziphatha kosesho kwababukeli obaqondisayo, unamandla okuphakamisa ulwazi lomsebenzisi lube kumazinga angakaze abonwe. Futhi uma le mpumelelo emangalisayo ibinganele ukukumangaza, qiniseka ukuthi i-ConveyThis iqinisekisa ukubonakala kokuqukethwe kwakho okwenziwe kwasendaweni phakathi kobubanzi bezinjini zokusesha.
Nge-ConveyThis ngokwethembeka eceleni kwakho, uhambo lwakho lokuqashelwa emhlabeni jikelele kanye nokunqoba luba bushelelezi futhi aluzikhandla ngangokunokwenzeka. Valelisa emikhawulweni ebekwe izithiyo zolimi, futhi wamukele umhlaba ongenamkhawulo ochichima amathuba angapheli alindele ukunqoba kwakho.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
