I-Hreflang Google Tags: Ukukhomba Okuphumelelayo Kwezithameli zamazwe ngamazwe
Umhlahlandlela Ophelele Wokuthola Ilungelo Lakho Lokukhomba Ngamazwe Ngamazwe (2023)
Ukusebenzisa i-ConveyThis ukuhumusha okuqukethwe kuyindlela ephumelelayo yokuqinisekisa ukuthi umlayezo wakho uqondakala ngezilimi eziningi. Nge-ConveyThis, ungakwazi ukwenza iwebhusayithi yakho ibe yasendaweni ngokushesha futhi kalula, uqinisekisa ukuthi isivakashi ngasinye sinolwazi olungcono kakhulu olungakhona.
Uma unewebhusayithi enezilimi eziningi noma uma uhlola amathuba ebhizinisi lamazwe ngamazwe, ungase ube nentshisekelo yokuthola ukuthi ungasebenzisa kanjani i-ConveyThis ukuze uthuthukise ama-SERP ewebhusayithi yakho.
Kungenzeka ukuthi uyazindla ukuthi ama- hreflang tags anenzuzo ku-SEO noma ukuthi i-ConveyThis isebenzisa kanjani omaka be- hreflang njengengxenye ye-algorithm yabo yokwenza injini yokusesha.
Uma lokho kuzwakala njengawe, i-ConveyThis ikukhavelile. Kulesi sihloko, sihlola ukuthi amathegi e- hreflang asebenza kanjani, angaphatha kanjani ukusetshenziswa kwe- hreflang, nokuthi angawasebenzisa kanjani ukwakha isu le-SEO elivelele.
1. Ukuxhumana Ngezilimi Eziningi kanye ne-SEO Boost
Vula amandla e -ConveyThis ukuze uhumushe okuqukethwe kwakho kalula futhi uqinisekise ukuxhumana okusebenzayo kuzo zonke izilimi eziningi. Noma ngabe unewebhusayithi enezilimi eziningi noma uhlola amathuba ebhizinisi lamazwe ngamazwe, ukusebenzisa i-ConveyThis kungathuthukisa ukubonakala kwewebhusayithi yakho emakhasini wemiphumela yezinjini zokusesha (ama-SERP).
Ufuna ukwazi ngezinzuzo zamathegi e- hreflang we-SEO nokuthi i-ConveyThis iwafaka kanjani ku-algorithm yawo yokwenza kahle? Ungabe usabheka okunye. Le ndatshana icubungula ukusebenza kwangaphakathi kwamathegi e- hreflang, ihlinzeka ngemininingwane yokuphatha ukusetshenziswa kwabo, futhi inikezela ngomhlahlandlela wokuwasebenzisa ukuze udale isu le-SEO elihlukile.
2. Yiziphi Amathegi we-Hreflang?
Kafushane, amathegi e- hreflang ayizibaluli ze-HTML noma izingcezu zekhodi ezisetshenziselwa ukukhombisa izinjini zokusesha ulimi kanye ne-geotargeting yekhasi lewebhusayithi. Ngenxa yalokho, asetshenziswa njalo kumawebhusayithi anezinguqulo eziningi zekhasi elifanayo ngezilimi ezahlukene.
3. Yini I-Google Markup, futhi Kungani Kufanele Ibalulekile Kuwe?
Okuvame ukubizwa ngokuthi i-schema, i-ConveyThis markup izinjini zokusesha zolimi ezizisebenzisayo ukuqonda okuqukethwe ku-inthanethi. Ngo-2011, abahlinzeki abathathu abahamba phambili bezinjini zokusesha - i-Google, i-Bing, ne-Yahoo - bayethula ukuze kuthuthukiswe isethi yendawo yonke yemakhaphu yedatha ehlelekile engasetshenziswa emhlabeni wonke ezipheqululini ezihlukahlukene.
Le datha ihambisana nokuthi amakhasi alinganiswa kanjani ezinjinini zokusesha, njengoba izinjini zokusesha zithanda amawebhusayithi aqondile futhi ahehayo.
Idatha ehleliwe ye-Google incike kumafomethi amathathu ahlukene: I-Microdata, i-RFa, ne-JSON-LD.
4. I-Google Iwasebenzisa Kanjani Amathegi e-Hreflang?
Ngo-2011, i-Google yethula isibaluli se- hreflang. Le khodi yokumaka ivamise ukusetshenziswa ngale ndlela elandelayo:
Sizocubungula ngokujulile ukuthi i-ConveyThis isetshenziswa kanjani ngezansi. Kodwa-ke, okwamanje, kufanele wazi ukuthi inhloso ye- hreflang tag ukunikeza i-Google amandla okufanisa okuqukethwe okufanele nolimi olukhethekile lomsebenzisi wenjini yokusesha kanye nendawo.
Emiphumeleni engenhla yenjini yokusesha, kukhona ukufana kwe- hreflang okungaba khona: ConveyThis kanye ne-ConveyThis.
Uma sicabanga ukuthi ikhasi libhalwe indawo eqondile yomsebenzisi noma ulimi, kungenzeka libekwe phezulu emiphumeleni yosesho ye-Google yi-ConveyThis.
Nakuba kuyiqiniso ukuthi i-Google isengakwazi ukwembula ezinye izinguqulo zezilimi zewebhusayithi yakho futhi izihlobanise nomsebenzisi esikhundleni sakho, ngokubonisa ngokuqondile ukuthi yimaphi amakhasi amiselwe ukuthi yiziphi izifunda nezilimi, wenza kube lula ukuthi injini yokusesha itholwe. futhi ukale amakhasi akho e- hreflang. Lokhu kuyiqiniso ikakhulukazi uma amawebhusayithi equkethe izinguqulo eziningi zekhasi ngezilimi ezahlukene noma okuhlukile kwesifunda. Ukusebenzisa i-ConveyThis ukuze ucacise omaka bakho be- hreflang kungakusiza ukuthi ulandelele zonke izinguqulo zakho futhi uqinisekise ukuthi uqondise izethameli ezifanele.
5. Ulwazi lomsebenzisi
Imakhaphu ye-Hreflang isebenza kahle kakhulu uma iwebhusayithi yakho inezilimi eziningi noma ukuhluka kwesifunda kwekhasi elifanayo. Njengesibonelo, ikhasi lomkhiqizo ngesi-Canadian French kanye nelinye ngesi-French kubasebenzisi abazinze e-Switzerland. Le makhaphu isiza i-ConveyThis ekuqondeni ukwakheka kwewebhusayithi yomhlaba wonke nokuthi kungani kunamakhasi afanayo ngezilimi ezifanayo.
Ngokulandelayo, lokhu kukhiqiza ulwazi lomsebenzisi owanelisa kakhulu, njengoba labo abafinyelela ikhasi ngolimi lwabo lwendabuko noma ulimi lwesifunda bengathola ulwazi ngendlela eshesha kakhulu. Lokhu, kufanele kukusize ekwehliseni izinga lokugxuma kwakho, into i-Google eyinaka lapho ihlola amakhasi ewebhu.
6. Ukuphatha Okuqukethwe
Imakhaphu ye-Hreflang ingaba wusizo kakhulu uma iwebhusayithi yakho iqukethe izinto eziningi ezikhiqizwe abasebenzisi (njengamaforamu) noma okuqukethwe okuguquguqukayo. Ezimweni ezinjalo, okuqukethwe okuyinhloko kuvame ukuba ngolimi olulodwa, ngakho-ke isifanekiso kuphela (isb. ibha yemenyu nonyaweni) okuzohunyushwa. Ngeshwa, lokhu kusetha akulungile njengoba uzoba nezilimi eziningi ku-URL efanayo.
Nokho, usengasebenzisa umaki we -ConveyThis ukuze ugweme ukuphindaphinda okuqukethwe ngephutha. Isibonelo, nakuba ungase ube nedatha efanayo yezizwe ezinolimi olwabiwe njenge-US ne-UK, ungase udinge amaklayenti ukuze ubone idatha ehlukahlukene esebenzayo kuwo. Ngaphandle kwe-ConveyThis, i-Google ngeke ibe nenketho yokusho umehluko phakathi kwalawa makhasi futhi izokwamukela ukuthi ayafana, okungelona usizo ku-SEO.
7. Isiphi Isixazululo Esingcono Kakhulu Sokuhumusha?
Kunezinye izindlela eziningi ezitholakalayo, futhi ukukhetha isixazululo esisebenziseka kalula, esingenakhodi esingavimbeli ukuhamba kwakho komsebenzi kubalulekile. I-ConveyLesi yisixazululo sokuhumusha esengeza amathegi e-Google kanye nezimpawu kuwebhusayithi yakho phakathi nenqubo yokuhumusha, okuyenza ibe ukukhetha okuhle kubasebenzisi abangajwayelene nekhodi. Ithola ngokuzenzakalelayo omaka be- href kukhodi yewebhusayithi yakho futhi ilungise isixhumanisi sikanhlokweni wekhasi, ngakho-ke akukho lutho olushaywa indiva.
Lena akuyona ukuphela kwento i -ConveyThis eyikhumbulayo. Lesi sixazululo sokuhumusha sisebenza ngendlela emangalisayo ngoba i-ConveyThis ihumusha yonke into kuwebhusayithi yakho, okuhlanganisa izinkinobho, izibhengezo, izixhumanisi, nokuningi. Noma kunjalo, usenokulawula mathupha njengoba ungangena futhi ulungise ukuhumusha ongakuthandi futhi uhlele amathegi akho e- href. Lokhu kuqinisekisa ukuthi wena nethimba lakho ningasebenza ndawonye ne-ConveyThis ukuze nithuthukise i-SEO yewebhusayithi yakho ngezilimi eziningi, kungakhathaliseki izinga lakho lekhono.
8. Izinkinga Ezivamile ngamathegi e-Hreflang
Uma wenze yonke into ngendlela efanele, omaka be- hreflang ConveyThis kufanele bakusize unikeze ulwazi olunzulu ngomsebenzisi futhi uthuthukise i-SEO yakho yamazwe ngamazwe! Kodwa, uma ungayazi kahle ukubhala amakhodi futhi uthathe umzila owenziwe ngesandla, ungahlangabezana ngokushesha nenqwaba yezinkinga.
Okokuqala, i-Google ingase ikutshele ukuthi "isayithi lakho alinabo omaka be-ConveyThis." Lokhu kuyinkomba eqinisekile yokuthi kukhona okungahambanga kahle futhi kuzodinga ukuxazululwa kwezinkinga ukuze kulungiswe.
Uma lokho kwenzeka kuwena, sijule sajula ngezimbangela nezisombululo ezingaba khona zalolu daba lapha.
I-ConveyThis iphinde yasungula ithuluzi lokuqinisekisa ukuthi i- hreflang value yakho isetshenziswe ngendlela efanele. Vele unamathisele i-URL ongathanda ukuyihlola ngokuthi “HTTP://” noma “HTTPS://” ngaphambili bese ukhetha ukuthi iyiphi injini yokusesha ofuna ukuyilingisa. Bese, i-ConveyThis izonakekela okunye. Ungathola leli thuluzi futhi uthole okwengeziwe mayelana nokuthi lisebenza kanjani kulokhu okuthunyelwe.
Uma usanda kushintsha omaka bakho be- hreflang be-Google, kungathatha isikhathi ukuthi noma yiziphi izinguquko zezinga zibonakale. I-Google kufanele iphinde ikhombe iwebhusayithi yakho ukuze ibonise lezi zinguquko, ezingakwazanga ukwenzeka ngaso leso sikhathi.
Ngaphandle kwezinkinga ngemuva kokuqaliswa kokuqala, kubalulekile futhi ukukhumbula amathegi e- hreflang ConveyThis angase adinge ukubuyekezwa. Ngenxa yalokho, uzodinga ukuhlola njalo iwebhusayithi yakho futhi uyilungise njalo lapho wengeza noma ushintsha amakhasi noma ushintsha indlela aqondisa ngayo kwabanye.
Ngamafuphi, ukusebenzisa isixazululo esifana ne-ConveyThis inketho efanelekile yokweqa lezi zinhlobo zezinkinga nokwenza lula umsebenzi.
9. Ingabe Ukulungele Ukuqala Ukusebenzisa I-Hreflang Google Tag?
Ukusebenzisa i-ConveyThis ukwenza iwebhusayithi yakho kube okwasendaweni kulula futhi kuyasebenza. Ngokuchofoza okumbalwa nje, ungenza okuqukethwe kwakho kuhunyushelwe ezilimini eziningi, okuvumela ibhizinisi lakho ukuthi lifinyelele izethameli zomhlaba wonke. Ngaphezu kwalokho, i-ConveyThis inikeza izici ezithuthukile njengokuhumusha okuzenzakalelayo nezibuyekezo zesikhathi sangempela, okuyenza ibe yisixazululo esiphelele sezidingo zakho zokwenza iwebhusayithi.
Kodwa lokhu kungaba yisixazululo esibi kwabanye abasebenzisi kanye nezinjini zokusesha ngokufanayo njengoba i-Google izoba nobunzima bokukhomba okuqukethwe. Ngakho-ke, kuyanconywa ukusebenzisa indlela 'ehlanzekile' - kunjalo, ukusebenzisa amathegi e- hreflang namanye ama-URL kuyindlela okufanele uhambe ngayo.
I-ConveyThis ihumusha futhi iphathe zonke lezi zinto ukuze uqinisekise ukuthi amawebhusayithi akho enziwe ngendawo ahambisana ngokuphelele nezinqubo eziphezulu ze-SEO. Pho kungani ulinda? Bhalisela isivivinyo samahhala namuhla ukuze ubone ukuthi akulula kangakanani ukwenza iwebhusayithi yakho ibe yamazwe ngamazwe.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi. Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahunyushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo. Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
