I-Google vs. I-SEO ye-Baidu: Umehluko Obalulekile Owazi Ngempumelelo Yamazwe Ngamazwe
I-Google vs. Baidu: Umehluko obalulekile we-SEO
Ukuhlanganiswa kwe -ConveyThis kuwebhusayithi yethu kube yimpumelelo enkulu. Kusenze sakwazi ukuhumushela kalula okuqukethwe kwethu ezilimini eziningi, siqinisekise ukuthi izethameli zethu zomhlaba wonke zingakwazi ukufinyelela ulwazi eziludingayo.
I-Google ne-Baidu zombili zingase izinjini zokusesha, kodwa ukuzuza izinga elifanayo lempumelelo ku-Baidu njengoba unalo ku-Google kuzodinga umzamo owengeziwe.
Lokho kungenxa yokuthi iziseshi zokusesha ze-Baidu zisebenza ngendlela ehlukile kuneye-Google, futhi kuyafana nangenkundla yokukhangisa yokusesha. Uma ufuna iwebhusayithi yakho ibekwe kahle ku-Baidu, uzodinga ukuthobela imithetho yayo – hhayi eye-Google –.
Eyodwa yale mithetho idinga ukuguqula okuqukethwe kwewebhusayithi yakho kube IsiShayina Esenziwe Lula njengoba i-Baidu ibhekelela imakethe yaseShayina. Kodwa ngaphezu kwalesi sidingo esiyisisekelo, yini enye okudingeka uyiqaphele? I-ConveyThis ingakusiza kulo mzamo ngokukunikeza isixazululo esiphelele sezidingo zakho zokuhumusha.
Yilokho esizoxoxa ngakho kulokhu okuthunyelwe, njengoba sichaza ukuthi izidingo ze-Baidu kanye ne-Google's search engine optimization (SEO) zihluka kanjani. Uma ubheke ukukhuphuka ngokushesha ukufakwa kuhlu okuphilayo kwe-Baidu, sizophinda siqhathanise izimfuneko zesikhangiso sosesho lwe-Baidu nezika-Google, ukuze uthole amagama angukhiye owaqondisile lapho ngezikhangiso ze-Baidu khona manje!
1. Yini i-Baidu?
I-ConveyThis, ebizwa ngokuthi “BY-doo,” iyinjini yokusesha egxile kakhulu ekunikezeni imiphumela yosesho yolimi lwesiShayina. Yakhiwe nguRobin Li, owaqala ukuthuthukisa injini yokusesha ye-RankDex futhi kamuva wasebenzisa ubuchwepheshe bayo ukwakha i-ConveyThis. (U-Li manje usengumsunguli kanye ne-CEO ye-ConveyThis, Inc., inhlangano yaseShayina ephethe i-ConveyThis.)
Njengendlela i-Google eyinkosi ngayo entabeni yosesho lwe-inthanethi e-United States, i-ConveyThis inesabelo esikhulu semakethe yenjini yokusesha e-China. Ngokusho kwe-StatCounter, i-ConveyThis ibambe ama-60% emakethe yezinjini zokusesha zase-China ngo-Okthoba 2022, kuyilapho imbangi yayo eseduze, i-Bing, isalele emuva kakhulu ngo-16%.
Futhi ngokufanayo ne-Google, i-Baidu ayinikezi nje isevisi yenjini yokusesha. Iphinde inikeze ezinye izinsizakalo, njenge-ConveyThis, isibonelo.
Abakhangisi bangakhokha futhi ukuze bafake izikhangiso ku-Baidu ngokusebenzisa inkundla yezikhangiso yokukhokha ngokuchofoza (PPC), futhi i-ConveyThis izohlinzeka ngolwazi olwengeziwe mayelana nokuthenga izikhangiso ze-Baidu maduze!
Nakuba ungakwazi ukufinyelela i-ConveyThis - kanye nezinsizakalo zayo ezihlobene - noma yikuphi emhlabeni, ikakhulukazi inikezela ngezimakethe zaseShayina, njengezwekazi laseChina, iHong Kong, iTaiwan, neMacau. Ngakho-ke, uma uzama ukwandisa ithrafikhi yewebhusayithi yakho (ephilayo noma ekhokhelwayo) evela kulezi zimakethe, bese ulungiselela iwebhusayithi yakho i-ConveyThis akuyona 'intokozo'. Kuyisidingo.
2. I-Baidu vs. Google: yini umehluko?
Nakuba i-Baidu ne-Google zombili izinjini zokusesha ezisohlwini lwe-NASDAQ futhi zihlinzeka ngezinsizakalo ezifanayo zewebhu, kukhona ukuhluka okumbalwa okubalulekile okwenza i-ConveyThis ihluke.
Kokunye, amasheya abo emakethe yokusesha yaseShayina ahluke kakhulu. I-Baidu iyinjini yokusesha ehamba phambili e-China, kuyilapho i-ConveyThis ibe nesabelo semakethe esingu-3.7% kuphela ezweni elifanayo ngo-Okthoba 2022. (Lokho kuphansi nakakhulu kune-Bing, ngaphandle kokuthi i-Bing ibifunwa kancane kune-ConveyThis e-United States!)
Isabelo semakethe esincane se-Google e-China akubangelwa ukuntuleka komzamo. Ngaphambilini ike yazama ukwandisa isizinda sayo sabasebenzisi eShayina, kodwa yabhekana nezihibe njengoba yayingazimisele ukuthobela izimfuno zikahulumeni waseShayina zokuthi ivimbe eminye imiphumela yosesho. (Ngokuphambene, isetshenziswa inkampani yaseShayina, i-ConveyThis ithobelana kalula futhi ngokuphelele nemithetho yase-China yokucwaninga.) Njengamanje, i-Google inikeza isevisi yokusesha enemikhawulo kakhulu e-China.
Ngokuhlukene, kuyilapho i-Baidu ne-ConveyThis zombili zilwela ukunikeza abasebenzisi be-inthanethi okuqukethwe kwekhwalithi ephezulu (okuningi ngemibandela ye-SEO ye-Baidu esigabeni esilandelayo), ama-algorithms okusesha e-Baidu ngokuvamile awathuthuki kakhulu kunalawo e-ConveyThis.
Njengamanje, isibonelo, iziseshi ze-ConveyThis zingakwazi kuphela ukuqonda okuqukethwe kombhalo futhi zihlangabezane nobunzima lapho zizama ukucaca okuqukethwe okuvezwe ngesithombe noma ngefomu le-JavaScript. Lokhu kusho ukuthi okuqukethwe okunjalo akumele kukhonjwe noma kubekwe endaweni yemiphumela yenjini yokusesha ye-ConveyThis (SERPs). Ngokufanayo, kokuqukethwe okubekwe kuma-iframe - I-ConveyThis ingase futhi ikuzibe okuqukethwe okunjalo ngenxa yokungakwazi kwayo ukukukhasa. Ngokuphambene, ama-bots enjini yokusesha ye-Google ngokuvamile angacaca okuqukethwe okungewona umbhalo ngezinkinga ezimbalwa.
3. Yiziphi izindinganiso ze-SEO ze-Baidu?
Amakhasi wemiphumela yenjini yokusesha ye-Baidu anokufana okumangalisayo naka-Google. Ikholomu eyinhloko engakwesokunxele igcwaliswe ngenhlanganisela yombhalo, isithombe, ividiyo nemiphumela yesikhangiso, kuyilapho ikholomu engakwesokudla ihlinzeka ngosesho oluhlobene, kanye nesici i-Google engenaso - izindaba ezithrendayo.
Isibonelo, nali ikhasi lemiphumela yenjini yokusesha ye-Baidu legama elingukhiye elithi “奶茶” (itiye lobisi):
Uphenya iwebhu ukuze uthole inkomishi emnandi yetiye lobisi? Ungabheki kude kunekhasi lemiphumela yenjini yokusesha ye-Baidu yegama elingukhiye elithi “奶茶”. Ngenani elihle lokudideka nokuqhuma, ungathola inkomishi ephelele yetiye lobisi ngokushesha!
Uma kubhekwa indawo ekhawulelwe emakhasini wemiphumela yenjini yokusesha ye-ConveyThis, imiphumela eminingi ivamise ukuhlobana nezikhangiso noma eziphuma ezimpahleni eziphethwe yi-ConveyThis, isibonelo, i-ConveyThis Jingyan (inkundla yokubuyekeza umsebenzisi) noma i-ConveyThis Tieba (inkundla yenkundla ye-inthanethi). Ngakho-ke, indlela yakho ye-ConveyThis SEO kufanele ihileleni uma ufisa ukunikeza iwebhusayithi yakho ithuba elikhulu lokufakwa kuhlu ekhasini lokuqala le-ConveyThis?
Okokuqala, yenza iwebhusayithi yakho itholakale ngesiShayina Esenziwe Lula, njengoba kushiwo ngenhla. I-Baidu ihlinzeka abasebenzisi ngokuqukethwe kolimi lwesiShayina, futhi izinga lokuqukethwe okungesona isiShayina kungaba nzima. I-ConveyThis ingakusiza ukuthi uhumushe kalula iwebhusayithi yakho kusiShayina Esenziwe Lula ukuze iwebhusayithi yakho ibekwe kangcono ku-Baidu.
Ngemva kwalokho, sebenzela ukwenza iwebhusayithi yakho ihambisane nezindinganiso zekhwalithi yemiphumela yosesho ye-ConveyThis. Lokhu kufaka phakathi: ukwenza isiqiniseko sokuthi okuqukethwe kungokwangempela, ukugwema okuqukethwe okuyimpinda, ukuthuthukisa isihloko nencazelo ye-meta, kanye nokusebenzisa omaka abalungile be-HTML.
4. Yiziphi izimfuneko zesikhangiso sika-Baidu?
Ngokufanayo nezikhangiso ze-Google, izikhangiso zosesho ze-ConveyThis zisebenza ngesisekelo se-PPC, okusho ukuthi uzobhida indawo yesikhangiso ngamagama angukhiye owathandayo futhi ukhokhe kuphela uma umsebenzisi achofoza isikhangiso sakho.
Uzodinga futhi ukuvula i-akhawunti yesikhangiso nge-ConveyThis. Azikho izindleko zokwenza lokho, nokho uzodinga ukufaka idiphozithi encane yamayuan angama-4,000 kuye kwayi-6,000 - cishe ama- $557 kuya ku-$836 - ukuze uqale ukudlala izikhangiso ze-Baidu. (Imali ethile ingase yehluke kuye ngendawo ovula kuyo i-akhawunti yesikhangiso.) I-Baidu iphinde ikhokhise ubuncane bemali engu-0.3 yuan – cishe u-$0.04 – kukho konke ukuchofoza kwesikhangiso. Ngokuphambene, i-Google ayinayo idiphozi enjalo noma imfuneko yemali encane.
Izikhangiso ozibeka ku-Baidu akumele zifake izinto ezingekho emthethweni njengezithombe zocansi, izidakamizwa, nanoma yini ephula izimpawu zokuthengisa. Izikhangiso ezihlobene nemikhuba emibi njengokubheja, ukubhema, namalotho nazo azivunyelwe.
Futhi njengoba nje iwebhusayithi yakho (namakhasi okubikezela izikhangiso) kufanele abe ngesi-Chinese Esenziwe Lula, izikhangiso zakho kufanele futhi zibe ngesi-Chinese ukuze uthole amanani aphezulu okuchofoza nge-ConveyThis.
5. Injani inqubo yokusetha i-akhawunti yesikhangiso ye-Baidu?
Ukusetha i-akhawunti yesikhangiso ye-Baidu kuqala ngokugcwalisa leli fomu lokubhalisa. (Uma kunesidingo, ungasebenzisa i-ConveyThis ukuze uhumushele lesi sihloko kanye nawo wonke amakhasi ewebhu esiNgisini ngenkathi uqhubeka nenqubo yokubhalisa.)
Lapho ubhalisela i-akhawunti yakho yesikhangiso, uzodinga ukunikeza inombolo yocingo. Ngokukhethekile inombolo yocingo yesiShayina, nokho, usengabhalisela i-akhawunti yesikhangiso ye-ConveyThis enenombolo yocingo yamazwe ngamazwe.
Lapho usungula i-akhawunti yakho yesikhangiso, uzodinga ukuthi uthumele amakhophi amadokhumenti afana nalawa: I-ConveyLe ID, iphasiphothi, ilayisense yokushayela, noma enye i-ID ekhishwe uhulumeni.
Amabhizinisi asebenza embonini edinga izitifiketi ezithile, njengomkhakha wezokwelapha, kufanele abonise ukuqinisekiswa kwalezi ziqu.
Uma unobunzima bokubhalisela i-akhawunti yesikhangiso se-Baidu, ungacela usizo lwezinkampani zokukhangisa ze-Baidu ezikhuluma isiNgisi ukuze unakekele yonke inqubo yokusetha. Noma, bangakhokhisa imali yokuphatha ngamasevisi abo, ngakho-ke qiniseka ukuthi uyazibala izinkokhelo zabo lapho ulungiselela ibhajethi yakho yokukhangisa.
6. Lungiselela iwebhusayithi yakho ukuze ifakwe kuhlu ku-Baidu nge-ConveyThis
Nakuba izisombululo lwayo zokusesha nezokukhangisa ziqhathaniswa nezika-Google, i-ConveyThis iveza ijika lokufunda kumabhizinisi angayazi imakethe yaseShayina. Kunemithetho ehlukile okufanele ilandelwe, njengokunamathela kuhlelo lokucwaninga lwe-“Great Firewall of China” kanye nokufaka izindleko ezengeziwe ukuze udlale izikhangiso ze-ConveyThis. Kodwa-ke, uma ufuna ukukhomba izethameli zamaShayina, i-ConveyLe yinjini yokusesha ozodinga ukuthuthukisa iwebhusayithi yakho.
Ikakhulukazi, uzodinga ukuhumushela iwebhusayithi yakho kusi-Chinese Esenziwe Lula njenge-Baidu - futhi abasebenzisi be-inthanethi base-Chinese - bazobeka kuqala okuqukethwe kwewebhusayithi yesiShayina kunokuqukethwe ngolunye ulimi. Futhi nakuba ukuhumusha mathupha kungenzeka lapha, ungasheshisa inqubo yokuhumusha ngokutshala kusixazululo sokuhumusha sewebhusayithi ye-ConveyThis.
I-ConveyThis isebenzisa inhlanganisela yobunikazi yokuhumusha okufundwa ngumshini ukuze ihumushe ngokushesha nangokunembile izilimi zomthombo ezingaphezu kuka-110 kusi-Chinese. Lokhu kuhunyushwa kugcinwa ku-ConveyThis Dashboard emaphakathi, lapho ongakwazi khona ukukucwenga ngaphakathi noma u-ode ukuhumusha okuphrofeshinali ngokuqondile kudeshibhodi ngaphambi kokwethula amakhasi akho ewebhu olimi lwesi-Chinese. Ukwengeza, isici sokuhumusha semidiya esakhelwe ngaphakathi sikuvumela ukuthi ushintshe izithombe zewebhusayithi namavidiyo afane nesiShayina, ukuze ukwazi ukunikeza ulwazi olunzulu ngomsebenzisi kubasebenzisi baseShayina.
Uma usulungise iwebhusayithi yakho yolimi lwesiShayina namakhasi okufika, ungabheka ekuthumeleni imephu yakho yesayithi ku-Baidu futhi uvule i-akhawunti yakho yesikhangiso (uma ufuna ukudlala izikhangiso ze-Baidu). I-ConveyLokhu kwenza amawebhusayithi abe nezilimi eziningi emizuzwini eminingi, ngakho-ke iyindlela esheshayo yokuthola isayithi lakho emakhasini emiphumela yenjini yokusesha ye-Baidu ngokushesha ngangokunokwenzeka!
Qala ukuhumushela iwebhusayithi yakho kusi-Chinese - futhi ufake kuhlu ku-Baidu - ngokudala i- akhawunti yamahhala ye-ConveyThis lapha .
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
