Yethula Ukudlulisa Lokhu Kunoma Ibani: Ukufundisa I-pitch
Ukuxhumana Nenani Lokwenziwa Kwasendaweni Kwewebhusayithi
Ezweni lethu ledijithali elikhulayo, ukwenza kube okwasendaweni ukuzizwisa ku-inthanethi kubalulekile ekubandakanyeni izethameli zamazwe ngamazwe. Kodwa-ke, kulabo abangajwayele ukuhumusha nokwenza kwasendaweni, ukuqonda ukubaluleka kokujwayela amawebhusayithi ngezilimi ezahlukene namasiko kungaba inselele.
Lo mhlahlandlela obanzi uhlinzeka ngamasu namaphuzu okukhuluma ukuze uveze ngokucacile umthelela webhizinisi wokwenziwa kwasendaweni kwewebhusayithi kuzethameli ezingabazayo noma ezingazi. Qhubeka ufunde ukuze ufunde amasu okuchaza ngokuyengayo le miqondo kubaphathi, ozakwenu, amaklayenti kanye nozakwethu.
Ichaza Ukwenza Kwasendaweni Iwebhusayithi Nokuhumusha
Ngaphambi kokungena emininingwaneni ethile, kuyasiza ukusetha izinga kumagama athile abalulekile:
Ukwenza kwasendaweni - Inqubo yokulungisa iwebhusayithi ukuze ihambisane nolimi, isiko kanye nokuthandwayo kwemakethe yamazwe ngamazwe eqondiwe. Kwedlula ukuhumusha okulula.
Ukuhumusha - Ukuguqula okuqukethwe kombhalo kusuka kolunye ulimi kuye kolunye ngezindlela zomuntu noma ezizenzakalelayo. Ingxenye yokwenza kwasendaweni.
I-Transcreation – Ukubhala kabusha okuhlakaniphile kokuthumela imiyalezo ukuze kujwayelane nesiko lendawo uma kuqhathaniswa nokuhumusha okuqondile.
Ukwenziwa kwasendaweni kwewebhusayithi kusebenzisa ukuhumusha, ukuguqulela, ukuzivumelanisa namasiko kanye nokuthuthukiswa kobuchwepheshe ukuze kwakheke ulwazi olufanele abasebenzisi bamazwe ngamazwe. Umgomo omkhulu uwukudlulisa umkhiqizo ngendlela enenjongo ezindaweni zonkana.
Icala Lebhizinisi Lokwenziwa Kwasendaweni
Ukuthola ukuthengwa kokwenziwa kwewebhusayithi kudinga ukusho izinzuzo ezibambekayo. Hlela imiyalezo ukuthi ihambisane nalokho okuthinta kakhulu izethameli zakho. Izinzuzo ezingaba khona zifaka:
- Ukwenyuka kwethrafikhi yewebhusayithi yamazwe ngamazwe nokuzibandakanya
- Amazinga okuguqulwa aphezulu aphesheya nokuthengisa
- Ukuqwashisa ngomkhiqizo okunwetshiwe nokuthandwayo phesheya
- Ibhizinisi lokuqinisekisa ikusasa lewebhu yezilimi eziningi
- Ukuvula ukufinyelela ezimakethe zangaphandle ezinenzuzo enkulu
- Umbono omuhle womkhiqizo womhlaba wonke kusukela ekwamukeleni ukuhlukahluka
Kubaholi abaqhutshwa idatha, hlinzeka ngezibalo ngosayizi wababukeli be-inthanethi okungezona ezesiNgisi, ukusebenzelana kwabo okuphezulu namasayithi enziwe endawo, kanye nephesenti elincamela ukuthenga ngolimi lwabo lwendabuko. Ukwenza kwasendaweni kungumthuthukisi wokukhula wamasu.
Ukubhekana Nemibono Eyiphutha Engaba Khona
Labo abangawazi lo mkhakha bangase babe nemibono ethile eyiphutha okufanele bayinqobe:
Ukwenza kwasendaweni kumayelana nokuhumusha kuphela - Eqinisweni, ukwenziwa kwasendaweni kwekhwalithi ephezulu kuhilela okungaphezu kokuguqula umbhalo phakathi kwezilimi. Izimpahla ezibukwayo, ukuhluka kwamasiko, ukwenziwa ngcono kobuchwepheshe nokunye kufanele kushintshwe ngokuphelele.
Umkhiqizo wethu ufanela wonke amasiko - Empeleni, ukwenziwa kwasendaweni okuyimpumelelo kuvame ukudinga ukulungisa ukwakheka komkhiqizo, izici kanye nemiyalezo ukuze kuhambisane nokuthandwayo kwamazwe ngamazwe. Ungacabangi ukukhanga kwendawo yonke.
IsiNgisi sanele - Nakuba abasebenzisi abaningi bamazwe ngamazwe bazi isiNgisi esithile, ukukhangisa kubo kuphela ngesiNgisi kukhawulela isikhalazo. Ukubonisa inhlonipho ngolimi lwabo lwendabuko kwenza umehluko.
Ukuhumusha ikhwalithi kulula - Ukuhumusha komuntu okuchwepheshile kudinga ubuchwepheshe ukuze uphathe izingcaphuno eziyinkimbinkimbi zolimi, amagama asetshenziswayo kanye nephimbo. Ukuhumusha okuzenzakalelayo nakho kunemikhawulo. Ukwenziwa kwasendaweni ngendlela efanele kuwubuciko nesayensi.
Gqamisa imvelo eyinkimbinkimbi, enemikhakha eminingi yokwenza kwasendaweni. Uma kwenziwa kahle, kubangela ukukhula okungafani phesheya ngokwakha ukuxhumana kwamasiko kwangempela.
Ibala Izindleko Zokwenziwa Kwasendaweni
Izethameli ezikhathalela kakhulu ibhajethi zingase ziqaphele izindleko zokwenza okwasendaweni. Ngenkathi utshalomali ludingeka, gqamisa ukuthi:
- Izindleko zasendaweni zincane uma ziqhathaniswa nethuba lemakethe elingalungiseka
- Ukubuyisela kuvame ukukudlula kakhulu ukusetshenziswa kokuqala
- Ubuchwepheshe nokuzenzakalela kusiza ukunciphisa izindleko zokuhumusha komuntu
- Ukukhishwa ngezigaba kuvumela ukulawula ukusetshenziswa kwemali nengcuphe
Ngokwenziwa kwasendaweni kwewebhu, umshini oyingxubevange + ibhalansi yokuhumusha komuntu izindleko, isivinini nekhwalithi. Amathuluzi afana ne-ConveyThis ahlanganisa okuzenzakalelayo nobungcweti bomuntu obufunwa kakhulu.
Uma kuqhathaniswa nezinqubo ezidlulelwe yisikhathi ngokugcwele, izixazululo zesimanje zenza ukwenziwa kwasendaweni kufezeke ngamaphoyinti amanani ayengacatshangwa ngaphambilini. Kubeke njengokutshalwa kwezimali, hhayi nje izindleko.
Ukubhekana Nezinkathazo Zobuchwepheshe
Abanye bangase bakhathazeke ngokuthi ukwenza kwasendaweni kuyasabisa ngokobuchwepheshe. Nokho, gcizelela ukuthi izixazululo zesimanje zenza kanjani inqubo ibe lula:
- Hlanganisa ngqo namapulatifomu e-CMS afana ne-WordPress noma Shopify
- Thola futhi uhumushe ngokuzenzakalelayo umbhalo wesayithi ngokushesha ngokuzenzakalelayo
- Gcina inkumbulo yokuhumusha kanye nohlu lwamagama ukuze uthole amagama afanayo
- Vumela ukusebenzisana kubo bonke ababambiqhaza bangaphakathi nabangaphandle
- Phatha izici zobuchwepheshe ezibucayi njengemethadatha ye-SEO namathegi e- hreflang
- Vumela ukuhlola kuqala amakhasi ahunyushiwe ngaphambi kokuba bukhoma
- Nikeza ngamadeshibhodi anembile angadingi ubungcweti bokubhala amakhodi
Ngenkundla elungile, ukwethula isayithi lendawo kungase kusheshe futhi kube nokungqubuzana okuphansi ngisho nasemaqenjini angewona awobuchwepheshe. Ukuphakamisa okusindayo kusingathwa ngemuva kwezigcawu.
Ukuchaza Uhlelo Lokwenza kanye Nezinyathelo Ezilandelayo
Nciphisa ukukhathazeka ngokunikeza umhlahlandlela ocacile wezinyathelo ezilandelayo ze-pragmatic:
- Qala ngesilingo samahhala ukuze uzibonise amakhono mathupha
- Gxila ekuhumusheni kokuqala emakhasini anenani eliphezulu nezilimi ezisuselwe ethubeni/kudatha
- Linganisa umthelela wokwenziwa kwasendaweni ngama-KPI achaziwe njengethrafikhi yamazwe ngamazwe
- Chaza izinhlelo zokwandisa zesikhathi esizayo ezivumelana nesidingo esibonisiwe
- Gqamisa isevisi yamakhasimende etholakalayo nosekelo lobuchwepheshe
Ngohlelo lwegeyimu oluqondisiwe olukhona ukuze kuthathwe isinyathelo esisheshayo, abenzi bezinqumo bangakwazi ukukhanya ngokuzethemba ngokwenza iwebhusayithi ibe yasendaweni, bese banweba ukusuka lapho ngokusekelwe emiphumeleni eqinisekisiwe.
Igqamisa Ukuthi Impumelelo Ibukeka Kanjani
Yenza izinzuzo ziphile ngokubonisa izibonelo zemikhiqizo yamagama omndeni ephumelela ngokwenza okwasendaweni:
- Isikhondlakhondla sesofthiwe saseMelika sibone ukubhaliswa kukhuphuka ngaphezu kuka-200% ngemva kokwenziwa kwendawo ezimakethe ezibalulekile zase-Asia.
- I-automaker yaseJalimane ephezulu isheshise ukufinyelela kubathengi baseLatin America ngokuhumusha izinhlu kusayithi labo le-ecommerce laseBrazil.
- Umthengisi wengqephu waseBrithani ukhuphule ithrafikhi yewebhusayithi yase-Italy ngo-96% phakathi nezinyanga eziyisi-6 ngemva kokwethula okwenziwa okwasendaweni kwase-Italy.
- Inkundla ye-e-learning yaseCanada yandise isisekelo sabafundi base-Spanish ngendlela emangazayo ngokuhumusha isayithi yabo nokuqukethwe kokumaketha.
Calula izifundo ezifanele kanye namaphoyinti edatha avela kontanga embonini yabo abaphishekela amathuba omhlaba ngokwenza okwasendaweni. Izibonelo zomhlaba wangempela zenza izinzuzo zizizwe zibambekayo.
Ukwenziwa Kwasendaweni Kuvumela Ukukhula Kwedijithali Emhlabeni Wezilimi Eziningi
Ezinhlanganweni zomhlaba wonke, ukwanda ngale kwemingcele yasekhaya kuyadingeka ukuze ufinyelele amakhasimende amasha futhi uqhubekise ukukhula. Ukwenza kwasendaweni kunamandla okukhanga ukuzizwisa kwedijithali okudlula ulimi namasiko. Ngozakwethu olungile wesixazululo sokwenza kwasendaweni, izithameli zamazwe ngamazwe ezibandakanya ngempumelelo ku-inthanethi manje sekuyi-turnkey.
Nakuba kudingeka ukufundiswa kokuqala ngemiqondo, idatha nezinqubo ezihamba phambili, izethameli eziningi zisazisa ngokushesha isiphakamiso senani esiphoqelelayo sokwenziwa kwasendaweni lapho sifakwe kufreyimu efanele. Ikakhulukazi uma kubhekwa i-ecommerce esheshayo kanye nokutholwa kwedijithali emhlabeni wonke, ikusasa le-inthanethi ngokungangabazeki ngezilimi eziningi.
Ngokuthumela imiyalezo ecabangelayo eyenzelwe izethameli ngasinye, ukudlulisa amandla okwenza kwasendaweni kuyafezeka. Inqubekelaphambili iqala ngokukhanyisa amathuba kuqala, bese idweba indlela ecacile eya phambili. Yamukela ukwenziwa kwasendaweni, futhi uvule amathuba amasha aku-inthanethi yonke indawo.
Ngazise uma ungathanda ukuthi nginwebe noma ngiguqule lo mhlahlandlela wokuxhumana nezinzuzo zokwenziwa kwasendaweni kwewebhusayithi nganoma iyiphi indlela. Ngiyajabula ukunikeza imininingwane eyengeziwe, amaphuzu okukhuluma, noma imibono njengoba kudingeka.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
