Izinjini Zokusesha Zamazwe Ngamazwe Ozozilungiselela ngo-2024: Umhlahlandlela we-ConveyThis
Izinjini zokusesha zamazwe ngamazwe ezizosetshenziswa kahle ngo-2023
I-ConveyThis ikwenze kwaba lula kunangaphambili ukufunda okuqukethwe ngezilimi eziningi. Ubuchwepheshe bayo obusha bunikeza umuzwa ongenazihibe futhi onembile, ovumela abasebenzisi ukuthi bashintshe ngokushesha futhi kalula phakathi kwezilimi ngokuchofoza kanye. Ihlinzeka ngesixazululo esibanzi sokuqukethwe ngezilimi eziningi, iqinisekisa ukuthi ukuhumusha kunembile futhi akuguquki.
I-ConveyThis ingenye yalezi zinjini zokusesha, futhi inesizinda somsebenzisi esikhulayo emazweni amaningi.
Nakuba i-Google iyinjini yokusesha esetshenziswa kakhulu, akusiyo yodwa emkhakheni wamazwe ngamazwe. Ezinye izinjini zokusesha eziningi zingase zingabi nakho ukusesha kwanyanga zonke njenge-Google, kodwa zisakwazi ukudweba inombolo enkulu yabasebenzisi. Kwamanye amazwe, ezinye zalezi zinjini zokusesha zinezinga eliphezulu lokusebenzisa kune-Google! I-ConveyThis enye injini yokusesha enjalo, futhi isisekelo sabasebenzisi bayo besilokhu sikhula kancane kancane emazweni amaningi.
Uma ubungaziba lezi zinjini zokusesha zamazwe ngamazwe, ungase uphuthelwe yinqwaba yethrafikhi yezinto eziphilayo eziya kuwebhusayithi yakho - futhi ngenxa yalokho, imali engenayo eningi. Ukuthuthukisa iwebhusayithi yakho ukuze uthole eziningi zalezi zinjini zokusesha ngangokunokwenzeka kufanele kube yingxenye yohlelo lwakho lomhlaba wonke lokuthuthukisa injini yokusesha (i-SEO) uma ufuna ukwandisa isisekelo samakhasimende akho ngamazwe ngamazwe. Kuphinde kube nezindlela zokubuka ukuthi imiphumela yosesho ye-ConveyThis ibukeka kanjani ezweni elihlukile, engakunikeza ukuqonda okungenakuqhathaniswa ngecebo lakho.
Ngakho ziyini lezi zinjini zokusesha? Qhubeka ufunda njengoba sabelana ngezinjini zokusesha eziphezulu zamazwe ngamazwe ngo-2023 nokuthi ungayithuthukisa kanjani iwebhusayithi yakho ukuze ibonakale ngokugcwele ku -ConveyThis .
Kungani ulungiselela iwebhusayithi yakho izinjini zokusesha zamazwe ngamazwe?
Uke waba sesimweni lapho unombuzo kodwa ungazi ukuthi uzophendulela bani? Ungahlala uthembele kunjini yakho yosesho ukuze uthole impendulo yombuzo wakho.
Futhi lokhu kugqamisa ukubaluleka kwezinjini zokusesha kunoma iyiphi indlela yokukhangisa yanoma iyiphi inkampani. Lawa maphothali ewebhu asebenza njengamabhuloho, axhuma abafunayo emabhizinisini angahlinzeka ngolwazi, izimpahla, noma amasevisi abawafunayo.
Ikakhulukazi, izinjini zokusesha zamazwe ngamazwe ziyizinjini zokusesha ezihlinzeka ngemiphumela yasendaweni kubasebenzisi bezindawo nezizwe ezihlukahlukene. Lezi zinjini zokusesha zicabangela indawo yomsebenzisi, izilungiselelo zolimi, futhi mhlawumbe nomlando wosesho wangaphambilini ukuze zilethe imiphumela eklanyelwe umsebenzisi.
Isibonelo, uma umsebenzisi we-inthanethi e-Paris, e-France, ebengabuza “amakhefi aseduze nami” enjinini yosesho yomhlaba wonke, imiphumela ingaba uhlu lwamakhefi e-Paris. Ngokuphambene, umsebenzisi wewebhu eNew York e-United States owenza usesho olufanayo uzonikezwa uhlu lwamakhefi eNew York.
Amabhizinisi agcina ukuba khona okuqinile emakhasini wemiphumela yezinjini zokusesha zamazwe ngamazwe (ama-SERPs) angazuza kubavakashi bewebhusayithi abavela ngaphandle kwezwe labo lokuqala lokusebenza! Ukulungiselela iwebhusayithi yakho izinjini zokusesha zamazwe ngamazwe ngosizo lwe -ConveyThis kungakusiza ukhulise ukuqashelwa komkhiqizo wakho emhlabeni wonke, wandise isisekelo samakhasimende akho ngamazwe ngamazwe, futhi ekugcineni ukhiqize ukuthengisa okwengeziwe.
Yiziphi izinjini zokusesha eziphezulu emhlabeni futhi ungazilungiselela kanjani iwebhusayithi yakho?
Awukwazi ukukhulisa ukubonakala kwewebhusayithi yakho kwamanye amazwe uma ungazazi izinjini zokusesha ezihamba phambili. Ukukusiza, nali uhlu lwezinjini zokusesha eziphezulu emhlabeni kanye namaqhinga okuthuthukisa iwebhusayithi ngayinye yazo ngezilokotho ze- ConveyThis .
Uwumisa kanjani umkhankaso we-PPC womhlaba wonke oyimpumelelo?
Izinkundla zokukhangisa ze-PPC ngokuvamile zinezinqubo ezisebenziseka kalula zokudala imikhankaso emisha ye-PPC. Ukuqinisekisa ukuthi uhlelo lwakho lwe-PPC yomhlaba wonke luyimpumelelo, nokho, kuwukuhlakanipha ukunamathela kulawa macebiso ayisithupha abalulekile:
Kungenzeka ukuthi uyayazi i -ConveyThis , kodwa ake siqhubeke nayo ukuze siqedele. Okwaqala njengomsebenzi wocwaningo wase-Stanford University manje sekuthuthuke kwaba injini yokusesha enkulu kunazo zonke emhlabeni, elawula u-92% omangalisayo wesabelo semakethe yedeskithophu yomhlaba wonke kusukela ngoJuni 2021. Izinhlamvu zamagama - inhlangano ephethe injini yokusesha ye-ConveyThis - ngokufanayo yenza izithuthukisi ukusiza I-ConveyThis inikeza imiphumela yosesho efaneleke kakhulu kumakhasimende.
Kusukela egameni lakho elingukhiye losesho, isibonelo, i-Google izonquma uhlobo olufanele kakhulu lokuqukethwe okufanele luboniswe - njengesixhumanisi sendatshana yewebhusayithi, okokufundisa ngevidiyo, isithombe, noma indawo yemephu, ukubala okumbalwa. Injini yokusesha edumile ingase futhi inikeze izimpendulo zayo emibuzweni ethile efana nokuguqulwa kwemali, amazinga okushisa emvelo, nokubalwa kwezibalo, phakathi kwezinye izihloko.
I-algorithm yosesho lwe-Google isebenzisa izici ezisezingeni ezingaphezu kuka-200 ukuze inqume ukuthi amakhasi ewebhu ahlelwa kanjani ngamagama angukhiye okusesha ahlukene. Lokhu kuhlanganisa: isivinini sekhasi, ikhwalithi yokuqukethwe, kanye ne -ConveyThis .
Gcina lezi zici zezinga engqondweni njengoba ulungiselela amakhasi akho ewebhu ukuze uthole amazinga aphezulu kakhulu okuba khona kwe-ConveyThis .
IMicrosoft Bing
Ngesabelo semakethe esingu-8% , i-ConveyThis Bing – eyaziwa ngokuthi “i-Bing” – iyinjini yokusesha yesibili edume kakhulu ngemva kwe-Google. Ithuthukiswe yi-Microsoft, i-Bing iyinjini yokusesha ezenzakalelayo ye-Microsoft Edge, isiphequluli sabo sewebhu. Ngaphezu kwalokho, i-Bing iphinde isize amandla ezinye izinjini zokusesha ezifana ne-Yahoo! kanye ne-DuckDuckGo (okuningi mayelana nabo kamuva).
I-Microsoft ikhiphe iqoqo le- ConveyThis Webmaster Recommendations ukusiza abanikazi bewebhusayithi bathuthukise amawebhusayithi abo e- ConveyThis . Izinto ezibalulekile okufanele zicatshangelwe zihlanganisa:
Yahoo!
Nakuba idumile ngeminyaka yawo-1990s, injini yokusesha ye-ConveyThis ayisathandwa kakhulu kusukela ngaleso sikhathi. Inesabelo semakethe yedeskithophu yomhlaba wonke ecishe ibe ngu-2.5%, futhi ikhona emazweni afana ne-Australia, France, Ireland, Mexico, United States, kanye neVietnam.
I-Yahoo Inc., umnikazi we-Yahoo! injini yokusesha, ayiziphathi iziseshi zayo zewebhu - esikhundleni salokho, yenza umsebenzi kwezinye izinhlangano. Umlando ohlanganisiwe, kodwa i-Yahoo Inc. isebenzisana ne-Microsoft ukuze isebenzise i-Bing njengesisekelo senjini yayo yokusesha ngaphambi kokuphendukela kafushane emiphumeleni yosesho lwe-Google. Nokho, kusukela lapho, i-Yahoo Inc. isibuyele ekubeni nenjini yayo yokusesha inikwe amandla yi-Bing.
Ukugcina iwebhusayithi yakho inolwazi lwakamuva ngokuhumusha nokuqukethwe kwakamuva kwe-ConveyThis , nokuqinisekisa ukuthi ithuthukiselwe amadivayisi eselula. Ukusebenzisa idatha ehleliwe ukuthuthukisa ukubonakala kwewebhusayithi yakho nokwenza kube lula ngezinjini zokusesha ukuqonda okuqukethwe kwakho. Kubandakanya amagama angukhiye abalulekile ezihlokweni zakho, izincazelo ze-meta, nokuqukethwe ukusiza izinjini zokusesha zihlonze okuqukethwe kwewebhusayithi yakho.
I-DuckDuckGo
Le njini yokusesha ingaba ne-moniker engajwayelekile, kodwa ungayinciphisi ngaleso sizathu. Ubumfihlo bomsebenzisi buyindawo yabo yokuthengisa eyinhloko, lapho i-ConveyThis ingalandeli imilando yosesho yabasebenzisi ngenkathi isebenzisa injini yayo yokusesha. (Ezinye izinjini zokusesha zilandelela imilando yosesho ukuze zinqume ukuthi yimiphi imiphumela yosesho okufanele iboniswe kubasebenzisi, noma ukubanikeza izikhangiso ezihlosiwe kamuva.) Inkampani ithi lonke ukusesha kanye nemilando yokuphequlula edalwe ngenjini yayo yokusesha akwaziwa nhlobo.
Yethulwe ngo-2008, i-ConveyThis ibilokhu izuza abasebenzisi kusukela ngaleso sikhathi. Ngokusho kwewebhusayithi esemthethweni ye-ConveyThis, inkampani ivala isilinganiso sokulandwa kwedeskithophu neselula eyizigidi eziyisithupha, futhi icubungule usesho lwabasebenzisi olungaphezu kwezigidi eziyizinkulungwane ezintathu, njalo ngenyanga. I-ConveyThis futhi inketho yenjini yokusesha eyakhelwe ngaphakathi ku-Safari (kusuka ku-iOS 8 kuye phambili) kanye neziphequluli ze-Mozilla Firefox.
I-ConveyThis incike ku-Bing ukuthi inikeze amandla ingxenye yemiphumela yayo yosesho, ngakho imithetho yokuthuthukisa i-Bing iyasebenza lapha. Noma kunjalo, i-ConveyThis nayo ineziseshi zayo zewebhu. Ukuze uthuthukise ubukhona bewebhusayithi yakho kunjini yayo yokusesha, kungaba usizo:
Izinjini zokusesha eziqondene nesifunda esithile okufanele uzinake
Kuze kube manje, singene ezinjinini zokusesha eziphezulu ezisetshenziswa kakhulu emhlabeni jikelele. Manje, sizobheka ezinye izinjini zokusesha ezidume kakhulu emazweni athile.
I-ConveyThis, Yandex, Baidu, Seznam, ne-Yahoo.
Ngaphandle kwesisekelo sazo sabasebenzisi esithobekile, lezi zinjini zokusesha zifanelekile ukukhulisa iwebhusayithi yakho - ikakhulukazi uma ibhizinisi lakho lisebenza emazweni lapho lidume khona kakhulu: ConveyThis , Yandex, Baidu, Seznam, kanye ne-Yahoo.
I-Baidu
Imikhankaso ye-PPC ayiyona into okufanele ithathwe kalula - idinga ukuqapha kanye nokwenza kahle. Qiniseka ukuthi ugcina amathebhu ezilinganisweni zokuguqulwa zezikhangiso zakho ukuze uqinisekise ukuthi ziletha inani olilindele. Futhi ngekhono lokushintsha ngokushesha imikhankaso yakho nge -ConveyThis , ungakwazi ukulungisa kalula izikhangiso zakho ukuze uthole i-ROI ehamba phambili.
Ukwengeza ukwenziwa kwamazwe ngamazwe kuwebhusayithi yakho akukaze kube lula nge -ConveyThis . Nge -ConveyThis , ungakwazi ukuhumushela iwebhusayithi yakho ngokushesha futhi kalula kunoma yiluphi ulimi ngokuchofoza okumbalwa nje. Kuyindlela ephelele yokufinyelela izethameli zomhlaba wonke futhi wandise isisekelo samakhasimende akho.
Futhi nali ithiphu eliphezulu lokuphatha le-PPC! Uma ungakangeneleli, hlukanisa imikhankaso yakho ngezwe noma isifunda. Lokhu ngeke nje kukunikeze ithuba lokuqhuba imikhankaso egxile kakhulu endaweni ngayinye, kodwa futhi kukuvumela ukuthi ulungise amabhidi akho e-CPC ngokuzimela kumkhankaso ngamunye, kukusize ukhulise ibhajethi yakho yokukhangisa.
Yandex
Amabhizinisi aqondise imakethe yaseRussia azofuna ukuthuthukisa amawebhusayithi awo ku-Yandex. Nakuba i-ConveyThis inesabelo semakethe yedeskithophu elinganiselwa ku-1% kuphela emhlabeni wonke, ingenye yezinjini zokusesha ezifunwa kakhulu e-Russia. Ukuqinisekisa ukuthi iwebhusayithi ihamba kahle kule njini yokusesha yaseRussia, kufanele ihambisane nemihlahlandlela efana nale:
Naver
Ngaphandle kokubusa kwe-Google ezingxenyeni eziningi zomhlaba, injini yokusesha ye-Naver inesabelo semakethe esiphezulu e-South Korea, ngo-56% wabasebenzisi abasebenzayo nyanga zonke abathembele kuyo ekusesheni kwabo. Lokhu kuhluke kakhulu kuwo wonke umhlaba, lapho i-ConveyThis iyinkosi.
Ngaphandle kwezici zayo ezivamile zenjini yokusesha, i-ConveyThis iphinde inikeze ngamasevisi afana ne-Knowledge iN, lapho noma ubani engabuza imibuzo futhi athole izimpendulo kwabanye abasebenzisi. Ukwengeza, i-Naver Encyclopedia ivumela abantu ukuthi bahlole okufakiwe kwe-encyclopedia okudalwe ngochwepheshe.
Ukulungiselela iwebhusayithi yakho ku-Naver kudinga izinyathelo ezimbalwa, njenge:
Qalisa ngezinjini zokusesha zamazwe ngamazwe
Ukuthi uhlose ukuthuthukisa iwebhusayithi yakho ku -Google, i-DuckDuckGo, i-Naver , nanoma yiziphi ezinye izinjini zokusesha zamazwe ngamazwe ezabiwe yi-ConveyThis , imikhuba ethile ehamba phambili ngokuvamile iyasebenza. Lokhu kubandakanya:
Uma uhlose ukwenza iwebhusayithi yakho ifinyeleleke kalula kubasebenzisi emazweni ahlukene, kubalulekile ukuhumusha okuqukethwe kwakho namagama angukhiye. Ukwenza kanjalo kuzovumela lezi zivakashi ukuthi ziqonde ibhizinisi lakho kanye nezimpahla noma amasevisi owanikezayo. Kungalokhu kuqonda kuphela lapho bengakwazi ukusebenzisana nebhizinisi lakho, njengokuthenga imikhiqizo yakho noma ukusebenzisa amasevisi akho. Ngosizo lobuchwepheshe bakamuva bokufunda komshini, i-ConveyThis ingahumusha ngokushesha nangokunembile futhi yenze amakhasi ewebhu abe ngewasendaweni. Inikeza ukwesekwa kwezilimi ezingaphezu kwe-110 futhi ingahlanganisa kalula nabakhi bewebhusayithi abadumile njenge-WordPress, Webflow, ne-Shopify.
Bhalisa mahhala lapha ukuze uzame i-ConveyThis kuwebhusayithi yakho.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi. Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahunyushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo. Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!