I-SEO ye-squarespace: Umhlahlandlela Ophelele Wokuthuthukisa nge-ConveyThis
Umhlahlandlela Ophelele Wochwepheshe be-squarespace SEO
Ngezifanekiso zayo ezisebenziseka kalula kanye nesixhumi esibonakalayo sokudonsa nokuwisa, i-squarespace inika noma ubani amandla okudala amawebhusayithi ngaphandle kokufaka ikhodi. Kepha i-SEO-friendly inobungane kangakanani le nkundla edumile? Lo mhlahlandlela obanzi ungena phakathi kwamakhono okuthuthukisa usesho owakhelwe ngaphakathi e-squarespace namaqhinga afakazelwe okukhulisa ukubonakala kokusesha. Landela lezi zindlela ezihamba phambili ezibanzi ukuze wenze indawo yakho ye-squarespace ibe izimbangi ezivelele.
Ukuqonda Umhlaba Wokuthuthukiswa Kwenjini Yokusesha
I-SEO, noma ukulungiselelwa kahle kwenjini yokusesha, ibhekisela kumasu namasu okuthuthukisa izinga lewebhusayithi emakhasini wemiphumela yezinjini zokusesha (ama-SERP) njenge-Google ne-Bing. Umgomo uwukuthuthukisa ukubonakala kwezinto eziphilayo lapho abasebenzisi besesha izihloko ezifanele namagama angukhiye ahlobene nebhizinisi lakho nokuqukethwe.
Izinga eliphakeme le-SEO liholela ekwandeni kwethrafikhi yewebhusayithi, ukuchayeka kanye nokuguqulwa. Ngaphezulu kwesigamu sakho konke ukuvakasha kwamawebhusayithi okuvela ezinjinini zokusesha, ukuthola ukubekwa okuvelele kubalulekile ukuze uthuthukise ukukhula. Ezinye izibalo ezibalulekile ze-SEO:
- I-51% yethrafikhi yewebhusayithi ivela ekusesheni kwezinto eziphilayo
- U-91.5% wabaseshi uchofoza imiphumela ekhasini lokuqala
- Izindawo eziphezulu ekhasini lokuqala zithola ukuchofoza okuningi
Uma kubhekwa lezi zinguquko, ukubeka phezulu kubalulekile ukuze kukhiqizwe izivakashi eziqeqeshiwe. Amawebhusayithi avela emakhasini akamuva aphuthelwa yinqwaba yethrafikhi engaba khona.
I-SEO isebenza ngokuthuthukisa amakhasi azungeze lokho izinjini zokusesha ezikuqoka njengamasiginali wezinga nezici. Lokhu kufaka phakathi izici ezifana nesivinini sekhasi, ubungane beselula, izivumelwano zokuphepha, okuqukethwe kwekhwalithi, ukusetshenziswa kwamagama angukhiye, izixhumanisi zeziphathimandla nezisekelo ezisebenzayo zobuchwepheshe.
Uma isayithi lakho liphumelela kuwo wonke lawa mamethrikhi, ama-algorithms okusesha aphakamisa isikhundla sakho se-SERP ngaphambi kwezimbangi. Ukwenza kahle okungaguquguquki nokuqukethwe kwezinga eliphezulu ngokuhamba kwesikhathi kukhiqiza ukubonakala okuphezulu okuzinzile.
Ukungena Kumakhono we-SEO we-Squarespace
I-squarespace ithola ukugxekwa okuthile mayelana namakhono ayo we-SEO. Kodwa inkundla empeleni ihlinzeka abanikazi besayithi ngamathuluzi aqinile okwenza kube lula ukusebenza kahle, uma kusetshenziswe kahle.
Umbono oyiphutha usukela ku-squarespace ephoqa izindawo ezithile njengokufinyelela kwekhodi ngokuzenzakalelayo, ngokungafani nama-CMS omthombo ovulekile njenge-WordPress. Kodwa-ke, i-squarespace isavumela ukusebenzisa izindlela ezingcono kakhulu ze-SEO ngokusebenzisa isikhombimsebenzisi sayo esinembile.
Amasayithi amaningi aphumelele abekwe kahle ekusesheni akhiwe ku-squarespace. Ngolwazi oluhloniphekile lwe-SEO nomzamo ohlangene, inkundla ingashayela ukusebenza okumangalisayo kwe-organic. Azikho izifanekiso ezithile ezithuthukisa amazinga - khetha kuphela ngokusekelwe ezidingweni zedizayini.
Inzuzo eyodwa ephawulekayo ukuthi i-squarespace ayidingi noma yimaphi ama-plugin we-SEO angaphandle. Imisebenzi yokuthuthukisa edingekayo yakhelwe ngqo kumathuluzi ayo kanye nokugeleza. Ngokusetha okuhlakaniphile nokuqukethwe kwekhwalithi, amasayithi e-squarespace angaqhudelana ngokuphelele nokubekwa kwe-SERP okuvelele.
Craft Isakhiwo Sesayithi Esilungele Umsebenzisi Nokuzulazula
Isakhiwo solwazi sewebhusayithi sithinta ulwazi lomsebenzisi kanye nekhono lokusesha lokukhomba amakhasi. Ukudala i-IA enembile kuthuthukisa zombili izici. Qinisekisa ukunikezwa kwesakhiwo sakho sesayithi le-squarespace:
- Ukuhlelwa kwekhasi okulula, okunengqondo. Gwema ukungcwaba amakhasi angukhiye ekujuleni kwe-IA eyinkimbinkimbi.
- Amamenyu okulula ukuwahlola nezixhumanisi zekhasi. Nika amandla izivakashi ukuthi zithole kalula okuqukethwe okufunayo.
- Ukujula kokuchofoza okufushane ukuze ufinyelele okuqukethwe. Yehlisa izinyathelo ezidingekayo ukuze ufinyelele ulwazi oluyisisekelo.
- Amakhasi angaphakathi axhunyiwe. Amakhasi ezintandane ahlukanisiwe kumamenyu awatholakali.
- Izakhiwo ezingaguquki nokuzulazula. Gcina i-UX ejwayelekile kuzo zonke izigaba zesayithi.
Lezi zakhi zisiza izivakashi ezingabantu ukuthi zithole ngokushesha amakhasi akho abalulekile kuyilapho zisiza ama-bots okusesha ekhomba okuqukethwe kwakho kwamaSERP.
Okuqukethwe Kwekhasi Lesakhiwo Ukuskena
Ama-algorithms okusesha ahlola amakhasi asuselwa esakhiweni sokuqukethwe nokufometha, ikakhulukazi:
- Umaka owodwa we-H1 wokugcizelela ukugxila kwesihloko esiyinhloko
- Isekela omaka be-H2/H3 ukuze bahlukanise amabhlogo amade ombhalo
- Ubude bendima obufushane bokuskena kalula
- Omaka abafanele besihloko se-HTML esikhundleni sombhalo ogqamile/omkhulu
Lezi zakhi zisiza ukugqamisa iphuzu lakho eliyinhloko ngenkathi wenza ikhophi igayeke kalula kubasebenzisi kanye nama-bot okusesha.
Enza lula ama-URL ekhasi ukuze uthole ukubukeka okuthuthukisiwe
Ama-URL amafushane, achazayo abonakala ehlanzekile emiphumeleni yosesho uma kuqhathaniswa namade, ahlanganisiwe. Nciphisa ama-URL wokuthunyelwe aqumbile njengama-slugs esihloko sebhulogi.
Ngokwesibonelo, condense:
www.brand.com/blog/my-awesome-blog-post
Kuya:
www.brand.com/blog/awesome-blog-post
Uma ushintsha ama-URL, qondisa kabusha kahle izinguqulo ezindala ziye kwezintsha. Lokhu kuvimbela izixhumanisi ezifile futhi kudlule igunya lokuxhumanisa. Hlola noma yiziphi izixhumanisi zangaphakathi eziphukile ezidala nezinkinga zesiseshi.
Amagama angukhiye Abalulekile, Anamandla Aphezulu
Ucwaningo olunzulu lwegama elingukhiye lwembula imigomo engaseshwa izethameli zakho ezihlosiwe ezihlobene nokunikezwayo kwebhizinisi lakho. Beka kuqala amagama angukhiye ngamavolumu aphezulu okusesha wendawo kodwa ukuncintisana okunengqondo.
Amathuluzi afana ne-Google Keyword Planner asiza ekutholeni imibono yamagama angukhiye esekelwe kumagama embewu. Khiqiza ukuhlukahluka komsila omude eduze kwamagama akho angukhiye ayinhloko wamathuba okukhomba niche.
Hlola amaphuzu obunzima begama elingukhiye usebenzisa i-SEMrush noma i-Ahrefs ukuze ulinganise ukuncintisana. Amagama angukhiye afinyelelekayo okuqondiwe kuwo njengamanje akanawo amakhasi asezingeni elifanele.
Lungiselela Omaka Besihloko, Imethadatha kanye Nombhalo we-Alt
Omaka besihloko nezincazelo ze-meta zinikeza amathuba abalulekile okuthuthukisa ekhasini. Qinisekisa lezi zici:
- Dlulisa ngokunembile isihloko sekhasi lakho
- Ziqukethe amagama angukhiye ayisisekelo ngokwemvelo lapho kungenzeka khona
- Yenga abaseshi ukuthi bachofoze umphumela wakho ngaphezu kwabanye
Gcina amathegi esihloko ngaphansi kwezinhlamvu ezingu-60 ukuze uvimbele ukuncishiswa kuma-SERP. Futhi lungiselela amagama amafayela ezithombe nombhalo we-alt ngamagama angukhiye afanelekile. Amagama achazayo kanye ne-alt text boost image SEO.
Thuthukisa Isivinini Sesayithi kanye nokusebenza
Ukulayishwa kwekhasi okusheshayo kuthuthukisa ulwazi lomsebenzisi futhi kubonise ikhwalithi yesayithi ezinjinini zokusesha. Amasayithi e-squarespace angathuthukisa isivinini ngokuthi:
- Ukucindezela amafayela ezithombe ezinkulu ngaphandle kokubeka engcupheni ikhwalithi
- Ikhawulela ukushumeka kwamavidiyo nezithombe zegalari
- Ukunciphisa ukusetshenziswa kwamafonti ewebhu ngokwezifiso
- Ukuthuthukisa uhlelo lokubamba uma kuseva eyabiwe
- Inika amandla ama-plugin okugcina inqolobane ukuze aphinde asebenzise amafa
Hlola isivinini sesayithi nge-Google PageSpeed Insights. Khomba ukuthola amaphuzu angaphezu kwama-90 kanye nokulayishwa kwekhasi ngaphansi kwamasekhondi angu-2 kumadivayisi eselula.
Qinisekisa ukuthi iSiza sinomakhalekhukhwini
Ngokubala kweselula okungaphezu kwesigamu sethrafikhi yewebhu, ukuba nolwazi lweselula olungenazihibe kuyadingeka. Ngokusebenzisa i-squarespace, ukwenza kahle kweselula okusabelayo kuza kwakhelwe ngaphakathi.
Lapho uklama isayithi lakho, hlala uhlola imodi yokubuka kuqala yeselula ukuze uhlonze noma yiziphi izici ezidinga ukulungiswa njengokuzulazula, usayizi wombhalo noma ama-CTA. I-Google ikhomba futhi iklelisa inguqulo yeselula yamakhasi manje.
Kumabhizinisi asekelwe endaweni, ukuthuthukisa iphrofayela yakho ye-Google Bhizinisi Lami kuthuthukisa ukubonakala kokusesha kwendawo. Gcwalisa iphrofayela yakho ngokugcwele ngolwazi lwebhizinisi olunembile, izithombe, okuthunyelwe nenye idatha.
Hlangana njalo ukuze ubonise ukuthi ukufakwa kuhlu kugcinwa ngokuqhubekayo. Lokhu kukhulisa amazinga emiphumeleni yemephu yosesho oluseduze oluhlobene nemikhiqizo namasevisi akho.
Isiphetho
Ukuqonda umehluko phakathi kwe-SEO yomhlaba neyendawo kubalulekile. Ngaphandle kokufana okumbalwa ezinqubweni nasezimpokophelweni, kukhona ukungafani okubalulekile kokuthi ibhizinisi lamazwe ngamazwe kufanele libhekane kanjani nokwakhiwa kwezixhumanisi. Ungakushayi indiva ukubaluleka kokwakha izixhumanisi, njengoba kunomthelela omkhulu emandleni akho okulinganisa nokukhiqiza ithrafikhi ezingeni lomhlaba!
Nakuba kunokungafani okuningi endleleni abantu abavela ezizweni ezihlukene basesha ngayo idatha, ukuqonda amasu ambalwa okwakha ubuhlobo bamazwe ngamazwe kungakhuphula kakhulu izinga lakho, nawa amanye amaphuzu abalulekile okufanele uwakhumbule.
Ngaphambilini, amanye alawa macebiso ayegqanyiswa. Ukufingqa, nanka amanye amaphuzu abaluleke kakhulu okufanele uwakhumbule.
Ngokuthobela isiqondiso esishiwo ngenhla, ungakha uhlelo oluqinile lwe-backlink yezimakethe zakho zomhlaba.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
