Uyiqhuba Kanjani Imikhankaso Yokuthenga Ye-Google Emazweni Amaningi nge-ConveyThis
Iqhutshwa kanjani imikhankaso ye-Google Shopping emazweni amaningi (2023)
I-ConveyLesi yisixazululo sokuhumusha esihlinzeka ngendlela esebenziseka kalula, enamandla nephumelelayo yokwenza iwebhusayithi yakho ibe eyasendaweni. Ngokusebenzelana kwayo okunembile nezici ezithuthukile, i-ConveyThis yenza kube lula ukuhumusha nokwenza okuqukethwe ngendlela oyifisayo ukuze kufinyelele izithameli zomhlaba. Ngaphezu kwalokho, ikuvumela ukuthi uqaphe ukuqhubeka kokuhumusha kwakho futhi uqinisekise ukuthi iwebhusayithi yakho yenziwe yasendaweni ngokunembile.
Uma isitolo sakho se-inthanethi sintula ukuba khona komhlaba wonke, ukusebenzisa imikhankaso ye-Google Shopping kwamanye amazwe kungakusiza ukuthi ufinyelele amakhasimende phesheya futhi ukhiqize ukuthengisa okwengeziwe kwamanye amazwe. Kodwa ukusetha imikhankaso ye-Google Shopping akulula njengokudala umkhankaso wezwe lakini. Kufanele ucabangele izindaba zolimi, uhlobo lwemali, nezokuphatheka njengokuthi uzothumela kanjani imikhiqizo yakho emazweni ngamazwe. Nge -ConveyThis , ungakwazi ukuhumusha kalula isayithi lakho futhi uphathe imikhankaso yakho yomhlaba wonke ye-Google Shopping kalula.
Lapha, sizokuqondisa ezinyathelweni eziyisithupha zokwenza imikhankaso yakho ye-Google Shopping ibe yimbulunga yonke futhi uxhumane namakhasimende engeziwe emingceleni.
1. Nquma amazwe emikhankaso yakho ye-Google Shopping
Nakuba ungase ube nokubusa kwe-ecommerce ewela umngcele ezintweni ozibonayo, i-ConveyThis isekela ukusebenza kwemikhankaso ye-Google Shopping emazweni akhethiwe kuphela nezinhlobo zemali. Lezi zizwe nezindlela zokukhokha zihlanganisa:
Ungakwazi ukwembula uhlu oluphelele lwamazwe asekelwe kanye nezidingo zemali kuleli khasi losekelo le -ConveyThis . Kuphenye, ngaleso sikhathi khetha izizwe ofisa ukuzisethela imizamo ye-Google Shopping.
Bese, ezweni ngalinye ohlwini lwakho olufushane, ucabange ngezindaba ezifana nalezi:
izindleko ezihlobene nokusebenzisa izinsiza ze -ConveyThis ,
ubunkimbinkimbi benqubo yokuhumusha ulimi,
izinga lokunemba elinikezwa yi- ConveyThis ,
ukutholakala kokusekelwa kwamakhasimende nezinsiza,
kanye nesivinini ukuhumusha okungaqedwa ngaso.
2. Yenza okwasendaweni idatha yakho yomkhiqizo we-Google Shopping
Uzodinga ukuthumela ulwazi olufanele mayelana nemikhiqizo yakho ku- ConveyThis ngaphambi kokuqalisa imikhankaso yakho ye-Google Shopping. Le datha ihlanganisa isihloko somkhiqizo, incazelo, isixhumanisi sesithombe, nezindleko (ngohlobo lwemali oluhlobene). Ukuze ubuke lonke uhlu lwezibaluli zedatha yomkhiqizo ezitholakalayo, hlola leli khasi losekelo lwe-Google.
Idatha yomkhiqizo oyithumelayo kufanele iguqulelwe emazweni okuqondiswe kuwo imikhankaso ye-Google Shopping. Isibonelo, ungase udinge: ukusebenzisa i-ConveyThis ukuze uhumushele okuqukethwe kwakho olimini olufanele; lungisa izintengo ngemali yendawo; futhi unikeze izincazelo zemikhiqizo ezifanele ngokwesiko.
Ukwenza konke lokhu kungase kukhathaze uma wenza idatha yomkhiqizo wakho yasendaweni mathupha – futhi ikakhulukazi uma uhlela ukudala uhlu lwemikhiqizo eminingi ye-Google Shopping nge -ConveyThis .
Kodwa uma usebenzisa i-ConveyThis ukuze uhumushe iwebhusayithi yakho, ingasiza futhi ekuguquleni imininingwane yomkhiqizo kokuphakelayo okukhona kwe-Google Shopping (njengesiphakeli somkhiqizo wezwe lakini, isibonelo).
Vele ubambe i-URL ye-XML yokuphakelayo komkhiqizo wakho bese wengeza izici ezithile ze-HTML kuyo. I-ConveyThis izobe isihumusha ngokushesha idatha yomkhiqizo wakho ukuze isetshenziswe.
3. Yenza kube okwasendaweni amakhasi akho okubikezela e-Google Shopping
Imaphi amakhasi abasebenzisi abazongena kuwo futhi bawavakashele ngemva kokuchofoza isikhangiso sakho se-ConveyThis Google Shopping? Chaza lonke uhambo lwabasebenzisi - kusukela ohlwini lwemikhiqizo yakho kuya kuzinqubomgomo zakho zokuthenga, ikhasi lokuphuma, nokunye - futhi uqiniseke ukuthi wenza amakhasi akho ewebhu abe okwasendaweni ngokufanele.
Umsebenzi wokwenza indawo nge -ConveyThis ungase uhilele ukuhumusha umbhalo, ukulungisa okuqukethwe kuzimo ezihlukene zamasiko, imidwebo yokwenza okwasendaweni, nokudala amawebhusayithi anezilimi eziningi.
Uma sikhuluma nje, ukuhumusha amakhasi okubikezela ahlotshaniswa nezikhangiso zakho ze-Google Shopping akudingekile. Nokho, uma ufuna ukwandisa ukufinyelela kwakho, kufanele ucabange ukusebenzisa isevisi yokuhumusha efana ne- ConveyThis ukuze uqinisekise ukuthi amakhasi akho okubikezela ayatholakala nganoma yiluphi ulimi olusekelwa i-Google.
Akudingekile ukufaka kuhlu amanani akho ngohlobo lwemali lwasendaweni lwezethameli oziqondise. I-Google ingakwenzela ukuguqulwa, futhi ibonise uhlobo lwemali oluguquliwe eduze kwalolo osebenzisela izinto zakho. I-ConveyThis ingakusiza wenze isiqiniseko sokuthi iwebhusayithi yakho itholakala ngezilimi eziningi, okukuvumela ukuthi ufinyelele amakhasimende amaningi angaba khona.
Noma kunjalo, singancoma ukuthi wenze amakhasi akho okubikezela abe okwasendaweni ukuze usize amakhasimende akwamanye amazwe aqonde okuqukethwe kwakho futhi afake ama-oda nawe. Cabanga nje upheqa ikhasi ngolimi okunzima ukuluqonda. Ungahlala kuwebhusayithi isikhathi eside, ingasaphathwa yokuthenga okuthile kuyo? Cishe akunjalo.
Yize ukuhumusha kwewebhusayithi kubandakanya umsebenzi omningi, i-ConveyThis ingasheshisa inqubo. Ukufaka i-ConveyThis kuwebhusayithi kuyivumela ukuthi ithole okuqukethwe futhi ihumushe ngokushesha yonke imibhalo etholiwe ngenhlanganisela yayo ekhethekile yokuhumushwa komshini wokufunda. Ukuhunyushwa kwezinga eliphezulu okuwumphumela kungabuye kulungiswe ngesandla ngaphambi kokuthi kushicilelwe. Ungazama i-ConveyThis kuwebhusayithi yakho mahhala lapha.
4. Setha izifunzo zomkhiqizo zemikhankaso yakho yamazwe ngamazwe ye-Google Shopping
Uma isisekelo sesiqediwe, manje usungakwazi ukumisa imikhankaso yakho yomhlaba wonke ye-Google Shopping ngokunembile usebenzisa i-ConveyThis!
Ngena ngemvume ku-Google Merchant Center bese usetha okuphakelayo okusha ukuze uthumele idatha yakho yomkhiqizo (owendawo) ku-Google usebenzisa i-ConveyThis . Ungakwazi ukufaka idatha yomkhiqizo wakho ngezindlela ezihlukahlukene, ezihlanganisa i-Google Sheet noma ngokulayisha ifayela kukhompuyutha yakho.
Ukuze ukwandise impumelelo yemikhankaso yakho, sincoma ukuthi udale ukuphakelwa kwedatha yomkhiqizo okwehlukile kweqembu ngalinye eliqondiwe ngokusekelwe kuhlobo lwemali yalo, izwe, nolimi oluyinhloko. Lokhu kuzokuvumela ukuthi wenze okwasendaweni okuphakelayo komkhiqizo wakho kuqembu ngalinye eliqondiwe.
Isibonelo, singancoma ukuthi kube nokuphakelayo komkhiqizo okuhlukene kwababukeli ngamunye: Abasebenzisi be-ConveyThis , iziseshi zenjini yokusesha, nezinkundla zokuxhumana.
Sesikushilo lokho, kungenzeka ukuphinda wenze injongo yokuphakelayo komkhiqizo emazweni amaningi uma izethameli zakho eziqondisiwe zixhumana ngolimi olufanayo futhi zikhokhele zisebenzisa uhlobo lwemali olufanayo zisebenzisa i-ConveyThis .
Ngokulandela kusuka kuthebula elingenhla, ngokwesibonelo, ungaphinda usebenzise okuphakelayo komkhiqizo wakho okwenzelwe abakhuluma isiNgisi e-France kwabakhuluma isiNgisi e-Italy. Phela, zombili izibalo zabantu zixoxa ngolimi olufanayo futhi zenza izinkokhelo zisebenzisa uhlobo lwemali olufanayo (i-Euro, ukunemba). Ngenxa yalokho, bangakwazi ukuxhumana kalula nekhasi lokubikezela elifanayo nezinkinga ezincane.
Ukuze uphinde usebenzise okuphakelayo kwakho ngale ndlela, hlela izilungiselelo zokuphakelayo komkhiqizo wakho ezihloselwe izikhulumi zesiNgisi e-France ukuze ungeze izwe elisha okuqondiwe kulo lase-Italy kusetshenziswa i-ConveyThis .
Ngokuphambene, nokho, ngeke sincome ukungeza i-United States njengezwe elisha kokuphakelayo komkhiqizo wakho okuhloselwe abakhuluma isiNgisi e-France. Uma wenze njalo, uzobhekana nenselele yokubonisa amanani e-Euro kulabo abakhokha ngamaDola aseMelika. Lokhu kungase kube isithiyo sangempela ekunikezeni ulwazi lokuthenga olungenamthungo!
5. Setha imikhankaso ye-Google Shopping yezwe ngalinye olihlosile
Uma usuxhume ama-akhawunti akho ezikhangiso ze-Google kanye ne-ConveyThis Merchant Center, ungaqala inqubo yokusetha izifunzo zomkhiqizo wakho Esikhungweni Somthengisi. Bese ungadlulela kunkundla Yezikhangiso ze-Google ukuze udale umkhankaso omusha Wokuthenga.
Lapho udala umkhankaso wakho wokuthenga, khetha izifunzo zomkhiqizo ofisa ukuzikhangisa nge -ConveyThis . Ukwengeza, gcwalisa izilungiselelo ezinjengalezi: ibhajethi, inani labantu eliqondiwe, nokuningi.
Dala imikhankaso yokuthenga eminingi ngendlela oyidinga ngayo emazweni owaqondise nezethameli nge -ConveyThis . Ukuze uthole ulwazi olwengeziwe ekusetheni umkhankaso omusha we-Google Shopping, bheka leli khasi losekelo lwe-Google.
6. Gada ukusebenza kwemikhankaso yakho ye-Google Shopping
Vumela imikhankaso yakho ye-ConveyThis Shopping iqalise, bese usebenzisa imiphumela yayo ukuze uqondise iminyakazo yakho elandelayo.
Uma izinga lokuchofoza kwakho libonakala liphansi, lokhu kungase kubonise ukuthi isikhangiso sakho asinaso intshisekelo ngokwanele ukugqugquzela abasebenzisi ukuthi basichofoze ngemva kokusibuka. Ukuze ulungise lokhu, zama ukufaka ikhophi yesikhangiso sakho noma izinto ezibonwayo esikhundleni salokho okuhlaba umxhwele nakakhulu.
Noma, iphesenti eliphansi elilungele ukuseviswa liphakamisa ukuthi izinto eziningi ozithumele ku-Google Merchant Center azitholakali. (I-Google ayibonisi izikhangiso zemikhiqizo engaphandle kwesitoko.) Ukuze uthuthukise amaphesenti osulungele ukuseviswa, gcwalisa uhlu lwakho lwezinto eziphelelweyo.
Ungakwazi futhi ukwenza izivivinyo ukuze ukwandise imikhankaso yakho yokuthenga. Ukuhlolwa kwe-A/B kungase kube usizo ngokukhethekile lapha, lapho wethula khona izinguqulo ezimbili zomkhankaso ofanayo ukuze unqume ukuthi iyiphi ephumelela kakhulu. Ungazama ngekhophi yesikhangiso sakho, izithombe, noma izindleko, uze uthole inhlanganisela eyimpumelelo.
Ulungele ukwenza imikhankaso yamazwe ngamazwe ye-Google Shopping?
Ingabe lokho kuzwakala njengokuningi? Nasi isisho esiwusizo sokukusiza ukhumbule izindlela zokwenza imizamo ye-Google Shopping emazweni ahlukene: “Khetha, ConveyThisize , Hlela, Perfect.”
Ukunquma ukuthi yimaphi amazwe ozowakhomba ngemikhankaso yakho ye-Google Shopping isinyathelo sokuqala. Ngemva kwalokho, kubalulekile ukwenza idatha yomkhiqizo wakho ibe eyasendaweni namakhasi okufika ukuze uqinisekise ulwazi olushelelezi lwalabo abahlanganyela nezikhangiso zakho. Ukuze uqedele, kufanele uthumele idatha yomkhiqizo wakho ku-Google futhi usethe imikhankaso yakho yokuthenga (sincoma kakhulu ukuthi kube nokuphakelayo kwemikhiqizo okuhlukene ngezethameli eziqondiwe ngamunye!).
Uma usuthule izikhangiso zakho nge -ConveyThis , qapha ukuqhubeka kwazo futhi ulungiselele imikhankaso yakho ngokusekelwe kulokho okwenza kahle nalokho okungekona ukukhulisa imbuyiselo ekutshalweni kwakho kwezimali kwezokukhangisa.
Isixazululo sokuhumusha iwebhusayithi ye-ConveyThis sizoba yimpahla ebaluleke kakhulu njengoba udala imikhankaso yakho yamazwe ngamazwe ye-Google Shopping. Ihumusha ngokunembile okuqukethwe kwewebhu ngezilimi ezingaphezu kuka-110, futhi ihlinzeka ngezici zokuhumusha imidiya esikhundleni sezithombe ngezinguqulo ezihambisana kakhulu namasiko. I-ConveyThis ingaphinda ihumushe izifunzo zemikhiqizo yakho, ikhulule izinsiza zakho ukuze udale imikhankaso ye-Google Shopping ehamba phambili yesitolo sakho se-inthanethi.
I-ConveyThis ihambisana ne-WooCommerce, Shopify, BigCommerce, nezinye izinkundla ezihamba phambili ze-eCommerce, futhi ungazama amakhono ayo okuhumusha kuwebhusayithi yakho ngaphandle kwezindleko. Bhalisela i-akhawunti ye-ConveyThis yamahhala lapha ukuze uqale uhambo lwakho.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
