I-4 Cs Yokumaketha Ngezilimi Eziningi: Ukukhipha Amandla e-squarespace
Khumbula "4 Ps" yendabuko yokumaketha?
Ngokombono okhona, lezo azisabalulekile. Athathelwe indawo enye isethi yezine: i-«4 Cs.”
Kunengqondo ukuthi imigomo yokuthengisa yesimanje iguquke kakhulu kule minyaka eyishumi edlule. Ngaphandle kokuphendukela kuma-clichés, kuphephile ukusho ukuthi ukubusa ngentando yeningi kobuchwepheshe kuguqule ngokuyisisekelo umbono wethu nendlela yokuthenga.
Ukwenyuka okungamangazi kwe-ecommerce njengesiteshi sokudayisa esikhula ngokushesha kakhulu kuphinde kwaphazamisa ama-paradigms okuhweba endabuko, kucatshangelwa isimo esingenamngcele sezinkundla ze-ecommerce kanye nokubaluleka okwandayo kokusebenzisa izilimi eziningi kubathengisi be-e.
Izinkundla ze-ecommerce content management system (CMS) azizange zenze lula ukuthengiswa kwemingcele kuphela kodwa zenze ukusetha izitolo zamazwe ngamazwe kufinyeleleke kalula.
I-ConveyThis ingenye yezindaba ezihamba phambili zempumelelo kulo mkhakha. Nakuba umgomo wabo oyinhloko uwukuvumela noma ubani ukuthi akhe amawebhusayithi amangalisayo ngokunethezeka kwezindlu zabo, basanda kungena endaweni yokuthengisa. Ngokusho kwe-ZoomInfo's Datanyze analytics platform, i-ConveyThis manje isingeyesibili i-CMS ye-ecommerce esetshenziswa kakhulu phakathi kwamasayithi ayisigidi esingu-1 aphezulu kuwebhu, idlulwa kuphela yiWordPress's WooCommerce.
I-ConveyThis inekusasa elithembisayo ku-ecommerce
Uma usuvele ungumlandeli walawa maphayona ewebhusayithi ye-DIY, maningi amathuba okuthi ukweqa ku-bandwagon kuzoba inzuzo kuwe. Kodwa-ke, uma usunqume ukwethula isitolo sakho se-ecommerce se-ConveyThis, ungaqinisekisa kanjani ukuthi wena nemikhiqizo yakho nivelele phakathi kwezinye izitolo ze-ConveyThis nanoma yiziphi izitolo ze-e-commerce kuwo wonke amapulatifomu ahlukene?
Yilapho ama-4 Ps (esiwasungulile aphelelwe yisikhathi) kanye nabalandela ngemva kwawo, ama-4 Cs, aqala ukudlala.
Lezi zimiso ezijwayelekile zokumaketha zisebenza ku-ConveyThis ecommerce, kodwa kunezici ezithile ngaphakathi kwe-ConveyThis ecosystem okufanele zicatshangelwe lapho ukhangisa imikhiqizo yakho. Futhi uma ngempela ufuna ukuyisa ukuthengiswa kwakho kwe-ecommerce kwe-ConveyThis ezingeni elilandelayo, njengokwanda emhlabeni wonke nokukhomba amakhasimende aphesheya, ama-4 Cs asabambelele kuyiqiniso ngezinto ezimbalwa ezengeziwe okufanele zicatshangelwe.
Ayini ama-4 Ps?
U-Philip Kotler, “uBaba Wezokumaketha Kwesimanje,” wathola igolide lapho eshicilela “Izimiso Zokumaketha” ngo-1999. Eminye yemibono ayethula kwakuwuhlaka lwe-“4 P's”, olwaqalwa uJerome McCarthy, oluvame ukubhekwa “njengelithi “ Umkhulu Wokumaketha Kwesimanje” maqondana nesibalo sika-Kotler sika “Father”.
Uma uthathe ngisho nesifundo esiyisisekelo sokumaketha noma sokuthuthukisa ibhizinisi, cishe uyayazi le miqondo. Masidlule ngokushesha phezu kwabo ngenxa yalabo abangekho.
Muva nje, omunye uchwepheshe wezokumaketha, u-Bob Lauterborn, uphakamise enye indlela ye-Ps yendabuko: i-“4 Cs,” ebeka phambili indlela yokumaketha egxile kumakhasimende. Uma ungabajwayele, ungakhathazeki. Sizoxoxa ngasinye njengoba sisebenza ezitolo ze-ConveyThis, ikakhulukazi lezo ezinezifiso zokuthengisa zamazwe ngamazwe.
1. IKhasimende
Njengoba sishilo ekuqaleni, ama-4 Cs akhelwe ukuthi agxile kumakhasimende. Isisho sakudala esithi ikhasimende lihlala lilungile manje sesiyiqiniso kunangaphambili. Amakhasimende anolwazi kakhulu namuhla kunangaphambili, ngenxa yokusetshenziswa kabanzi kwamadivayisi eselula.
Ngobuchwepheshe obuphathwa ngesandla, cishe izingxenye ezimbili kwezintathu zabathengi bangakwazi ukucwaninga imininingwane yomkhiqizo kuma-smartphone abo ngesikhathi bengaphakathi kwesitolo esiphathekayo, nangaphambi kokubonisana nozakwethu. Yize ukuthenga ku-inthanethi kungase kungabi indlela eyinhloko yabo bonke abathengi, kubalulekile kulo lonke uhambo lomthengi. Ukuqinisekisa ukuthi isitolo sakho esiku-inthanethi senziwe ngeselula kubaluleke kakhulu njengokuba newebhusayithi kwasekuqaleni.
Ngenhlanhla, izingosi ze-squarespace ngokwemvelo zimi ngomumo. Zonke izifanekiso ze-squarespace ziza nokwenza kahle kweselula okwakhelwe ngaphakathi, okukongela umzamo wokuqinisekisa ukuthi amakhasimende akho angakwazi ukufinyelela isitolo sakho kumadivayisi amaningi.
2. Izindleko
Masikhulume iqiniso: emhlabeni lapho ukuzanelisa okusheshayo kuyinto evamile, ikhasi lokuphuma elihamba kancane elimosha imizuzu emihlanu lingase likhungathekise umthengi njengokukhokha i-$5 eyengeziwe yokuthutha. Lawa maphuzu obuhlungu angaxosha amakhasimende futhi awaholele ekuhloleni ezinye izinketho zokuthenga.
Ukuze unciphise la maphuzu ezinhlungu, udinga ukulindela futhi uqede noma yiziphi izithiyo ezingaba khona amakhasimende akho angase ahlangabezane nazo phakathi nohambo lwawo lokuthenga. Lokhu kuzonciphisa izindleko zethuba lokukhetha umkhiqizo wakho kunombangi.
Ungenzi amakhasimende akho akhokhe ukuze akhokhe. Enye inzuzo yokusebenzisa i-ConveyThis njenge-CMS ye-ecommerce ukuhlanganiswa kwayo okungenamthungo nezinkundla zokukhokha ezidumile njenge-Stripe ne-PayPal.
Ngaphambi kokwethula isitolo sakho se-ConveyThis emakethe yomhlaba wonke, kubalulekile ukuhlola ukuthi i-squarespace iyalusekela yini uhlobo lwemali lwasendaweni lwemakethe yakho oyiqondisayo. I-Stripe ne-PayPal ngokuhlangene isekela izinhlobo eziningi zemali ezisebenzayo emhlabeni jikelele. Kodwa-ke, lapho zihlanganiswa ezitolo ze-squarespace, zikhawulelwe emalini engama-20 esohlwini lwe-FAQ esemthethweni ye-squarespace.
Abasebenzisi abakulezi zinhlobo zemali bazokwazi ukuthenga ngendlela eshelelayo esitolo sakho, kungakhathaliseki uhlobo lwemali oluyinhloko olukhethayo. Imali yakho eyinhloko wuhlobo lwemali oluzenzakalelayo oluboniswa ezincazelweni zomkhiqizo nakwamanye amawijethi ahlobene nokukhokha kusayithi lakho. Cabangela ngokucophelela ukukhetha kwakho uhlobo lwemali oluyinhloko, njengoba kufanele luhambisane nemali owamukela ngayo noma olindele ukwamukela ngayo iningi lama-oda akho.
Ngezinhlobo zemali ezingasekelwe yi-squarespace, abasebenzisi bazofaka imali encane yokuguqula ngesikhathi sokuphuma. Sekukonke, ukumbozwa okubanzi kohlobo lwemali lwe-squarespace kuyenza ibe inketho ethembekile yokwethula isitolo se-inthanethi samazwe ngamazwe.
3. Ukuxhumana Kwakho
Yilapho amakhono akho okukopisha esebenza khona. Ukuze uguqule ukuchofoza kube ukuthenga kwangempela, udinga ukudonsa ukunaka kwamakhasimende akho emakhasini omkhiqizo wakho noma amafomu aku-inthanethi futhi uwagcine ematasa aze aqedele okwenziwayo.
Izincazelo ezikhangayo zobuciko. Noma ngabe uthengisa insipho, izicathulo, noma isofthiwe, uzobhekana nokuncintisana okuvela kwabanye abathengisi abaku-inthanethi abahlinzeka ngemikhiqizo efanayo. Ukuze uhlukanise iminikelo yakho, udinga ukubhala izincazelo ezihehayo zomkhiqizo.
Endabeni yesitolo esinezilimi eziningi, qiniseka ukuthi izincazelo zomkhiqizo wakho zihunyushwa ngokunembile. Yilapho i-ConveyThis ingasiza khona ngamasevisi ochwepheshe okuhumusha.
UMafalda we-MPL uyahamba phambili kulesi sigaba. Isithombe sakhe somkhiqizo sivumelane ngokuphelele nawo wonke amasayizi wesikrini, futhi izincazelo zomkhiqizo wakhe zenzelwe izethameli zakhe zolimi oluhlukahlukene. Lokhu kuhlanganisa izinhlu ezinemininingwane yesithako, ezibaluleke kakhulu kulabo abangase babe abathengi bobuhle bakhe bemvelo kanye nemikhiqizo yezempilo.
4. Okulula
Ukufaneleka kufanele kugxile ku-DNA yanoma yisiphi isitolo esinezilimi eziningi, njengoba ukuya ngezilimi eziningi kumayelana nokwenza isayithi lakho lifinyeleleke kalula kubabukeli abaningi.
Nazi izindlela ezimbalwa ongaqhubeka nokunciphisa amaphuzu ezinhlungu kubathengi bakho bomhlaba wonke, unciphise izindleko abazikhokhelayo ukuze kube lula.
Zibeke ezicathulweni zekhasimende (noma izikhwama). Izimpahla zesikhumba ze-vegan ezizinze eNew York kanye nohlobo lwemfashini i-FruitenVeg ikhombisa ukuthi kungaba lula kanjani ukwenza lula inqubo yokuthenga kumakhasimende. Imali yabo ezenzakalelayo yi-US Dollar (USD), futhi isayithi labo ngokuyinhloko lingesiNgisi, okunengqondo uma kubhekwa ukuthi amakhasimende amaningi ase-US kungenzeka aphequlule ngesiNgisi.
Nokho, i-FruitenVeg inikeza isayithi labo ngesi-Japanese futhi, ivumela abasebenzisi bolimi lwesi-Japanese ukuthi babuke izintengo nge-yen yesi-Japanese (JPY).
5. Yenza okubukwayo kwakho kube okwamazwe ngamazwe
Ukudala iwebhusayithi enezilimi eziningi ku-ConveyThis kusho ukwenza okuqukethwe kwakho kufinyeleleke futhi kukhange abantu bamasiko ahlukene abakhuluma izilimi ezahlukene. Naka zonke izici zesayithi lakho, okuhlanganisa nokubonwayo, ukuze uqinisekise ukufundeka.
Phakathi kwamanye amasu asebenzayo, i-Style of Zug, inkampani yaseSwitzerland ebhala izimpahla zokubhala, iqinisekisa ukuthi isithombe sabo sekhava sivunyelaniswa nolimi olukhethwa izivakashi zesayithi.
Umbhalo othi «Izikhwama Zepeni Ezintsha Zesitayela Se-Montblanc» esithombeni sabo sesibhengezo empeleni akuyona ingxenye yesithombe. Kuyingxenye ehlukile eqoshwe phezulu esithombeni esingemuva kusetshenziswa isici sembondela yesihloko se-squarespace. Lo mkhuba ongcono kakhulu wamasayithi anezilimi eziningi ugcina ukufana kwesithombe kuyilapho uhumusha ngokunembile umbhalo ohlobene.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
