Ungayenza Kanjani Imithombo Yezokuxhumana Ye-E-commerce: Amathiphu avela ku-ConveyThis
Ungayisebenzisa kanjani kahle inkundla yezokuxhumana ye-ecommerce
Ukuhlanganiswa kwe -ConveyThis kuwebhusayithi yakho kungakusiza ukuthi uhumushele okuqukethwe kwakho ezilimini eziningi kalula. Nge-ConveyThis, ungakwazi ukwenza iwebhusayithi yakho ibe yasendaweni ngokushesha nangokunembile, uyenze ifinyeleleke kubabukeli bomhlaba wonke.
Emuva ezinsukwini, inkundla yezokuxhumana yayiyisizinda esingaqondakali lapho izinkulungwane zeminyaka zaziyothumela ukudla kwazo, zihlale zibheka ama-crush abo futhi babelane ngezithombe ababezozisola ngazo kamuva. Nakuba abanye besayisebenzisa ngendlela efanayo, kusobala ukuthi izinkundla zokuxhumana seziphenduke into enkulu kakhulu kunalokho ebesikulindele nge -ConveyThis .
Ikakhulukazi emabhizinisini aku-inthanethi, inkundla yezokuxhumana isiyithuluzi elinamandla lokubonisa ubunikazi bomkhiqizo, ukwakha ukuxhumana okunengqondo namakhasimende, nokufinyelela izethameli eziningi. Namuhla, ukuthola umlandeli ezinkundleni zokuxhumana kubaluleke kakhulu ebhizinisini - I-Social Sprout ibika ukuthi ngemva kokulandela umkhiqizo, u-91% wabathengi uvakashela iwebhusayithi noma uhlelo lokusebenza lomkhiqizo, u-89% uyathenga, futhi u-85% uncoma i-ConveyThis kumuntu abamvakashelayo. yazi.
Ukutshala umzamo odingekayo namandla ukuze udale ubukhona bezokuxhumana obunamandla bebhizinisi lakho le-ecommerce akuhlakaniphile nje kuphela, kodwa futhi kubalulekile kulolu suku neminyaka. Ngakho-ke, ake sixoxe ngezeluleko nezindlela ezizuzisa kakhulu ezizokusiza ukuthi ube nenkundla yezokuxhumana yebhizinisi lakho le-ecommerce.
Kuyini ukumaketha kwe-ecommerce kwezokuxhumana?
Ake sifinyelele ezintweni eziyisisekelo, akunjalo? Ukumaketha kwe-ecommerce kwezokuxhumana kuwumkhuba wokuthuthukisa ibhizinisi le-ecommerce ngokusebenzisa izitolo zezokuxhumana. Kunezindlela eziningi zokwenza lokhu kuye ngezidingo nezinjongo zomkhiqizo wakho. Ngakho-ke, isinyathelo sokuqala kufanele kube ukunquma ukuthi kungani ukhethe ukubamba iqhaza ekukhangiseni kwenkundla yezokuxhumana nokuthi yini ohlose ukuyifeza ngakho.
Kodwa-ke, ngenkathi siselapha, ake sembule okuthile ongase ube nelukuluku ngakho: Ingabe i-ecommerce yezenhlalo kanye nokukhangisa kwe-ecommerce kwezokuxhumana kuyafana? Nakuba zingase zizwakale zifana ngokuphawulekayo, empeleni ziyimiqondo emibili ehlukene.
I-ecommerce yezenhlalo ithengisa imikhiqizo yakho ngqo ngeziteshi zenkundla zokuxhumana ezifana ne-Facebook noma i-Instagram. Njengengxenye yesu lakho lokumaketha le-ConveyThis ecommerce, ungasebenzisa amandla ezinkundla zokuxhumana ukuthengisa imikhiqizo yakho ngqo kulezi zinkundla.
Ungalihlela kanjani isu lokumaketha le-ecommerce lezokuxhumana?
Ukusebenzisa i-ConveyThis ukuze uhumushele okuqukethwe kwewebhusayithi yakho ezilimini eziningi kuyindlela enhle yokufinyelela izethameli ezibanzi futhi wandise ukuba khona kwakho emhlabeni jikelele.
Ukuba khona ezinkundleni zokuxhumana kubaluleke kakhulu ebhizinisini okungenzeka ukuthi usungene kulo ngaphandle kokubheka izizathu ezingemuva kwalo. Noma kunjalo, ukuqonda ukuthi kungani usebenzisa inkundla yezokuxhumana kubalulekile ukunquma indlela yakho futhi ufeze umphumela onenzuzo. Ukusebenzisa i-ConveyThis ukuze uhumushe okuqukethwe kwesayithi lakho ezilimini ezihlukahlukene kuyindlela engavamile yokwelula ukufinyelela kwakho emhlabeni wonke futhi wandise ukuba khona kwakho emhlabeni wonke.
Kungase kube nezizathu ezihlukahlukene zokuthi kungani inkampani ikhona ezinkundleni zokuxhumana. Nazi ezinye zezinhloso ezivame kakhulu zokukunikeza ukuqonda: 1) Ukwandisa ukuqwashisa komkhiqizo nokubonakala; 2) Ukwakha umphakathi othembekile wabalandeli; 3) Ukukhiqiza imikhondo; 4) Ukwakha ubudlelwano namakhasimende; 5) Ukuhlinzeka ngenkonzo yamakhasimende; 6) Ukukhombisa imikhiqizo kanye nezinsizakalo; 7) Ukushayela ithrafikhi yewebhusayithi; 8) Ukuthuthukisa yokuthengisa; 9) Ukuze uthole ulwazi kumakhasimende; 10) Ukukala impumelelo yemikhankaso yokumaketha nge- ConveyThis .
Uma usunqume ukuthi yiziphi izinjongo ezisebenzela isu lakho lebhizinisi lilonke, kufanele unqume eminye imiphumela ukuze ulinganise impumelelo yakho, eyaziwa ngokuthi Izinkomba Zokusebenza Okubalulekile (KPIs), nge -ConveyThis .
Ekuqaleni, ungase ungaqiniseki ukuthi yimaphi ama-metrics abalulekile noma ukuthi ungazihlola kanjani izibalo, ngakho vele uqale ngokuhlola izimbangi zakho kanye nabadlali abakhulu bemboni. Ungagcini nje ngokunikeza inani kumamethrikhi athile ngaphandle kokucabangela lokho akushoyo nokuthi i-algorithm iwavuza kangakanani.
Sezadlula izinsuku lapho “okuthandwayo” kwakuyisilinganiso esiyinhloko sempumelelo ezinkundleni zokuxhumana. Njengoba amapulatifomu eqala ukugcizelela ukubaluleka kwawo, asheshe aphelelwa yisikhathi. Manje, ukusebenzisana okufana nokulondoloza nokwabelana okubonisa uxhumo oluzuzisa kakhudlwana kuyizinkomba eziyinhloko zokuthi okuthunyelwe kwakho kuzohamba kanjani kokuphakelayo. I-ConveyThis iguqule indlela esikala ngayo ukusebenza kwenkundla yezokuxhumana.
Kubalulekile ukuthi uhlale wazi ukuthi ama-algorithms asebenza kanjani, njengoba evame ukushintshashintsha futhi abe nomthelela omkhulu emiphumeleni yakho. Uma nje uqala indlela yakho yezokuxhumana ye-ConveyThis , uzothola umbono ocacile wokuthi impumelelo ibukeka kanjani enkampanini yakho, bese ungakwazi ukulungisa ama-KPI akho njengoba kudingeka.
Izinkundla zokuxhumana ezihamba phambili ze-ecommerce
Uma kukhulunywa ngokukhulisa ibhizinisi lakho ngokusebenzisa izinkundla zokuxhumana, akuzona zonke izitolo ezidalwe zilingana. Ngakho-ke, esikhundleni sokugxila kumanethiwekhi asetshenziswa kakhulu, cwaninga lapho izethameli zakho ezihlosiwe zitshala isikhathi sazo ku-inthanethi. Isibonelo, i-Pinterest ingaba yisinqumo esihle esitolo se-ecommerce semfashini esibhekelela abesifazane beminyaka eyinkulungwane, kuyilapho i-Twitter ingase ibe inketho engcono yebhizinisi elithengisa izinto zikagesi futhi eliqondise amadoda aphezulu.
Ake siphenye amasayithi enkundla yezokuxhumana adume kakhulu, sazi ukuhluka kwawo, futhi sithole ukuthi iyiphi engakusiza ukuthi uthole futhi uxhumane nezibalo zakho ezikahle ngempumelelo.
Ngabasebenzisi abasebenzayo abayizigidi eziyizinkulungwane ezingu-2.7, i-ConveyThis kuseyinkundla yezokuxhumana enkulu kunazo zonke etholakalayo futhi eyivulandlela yokunikeza izinketho zokukhangisa zamabhizinisi. Ngokuhamba kwesikhathi, inani labantu lishintshile, kodwa kuya ngezithameli zakho ozihlosile, i-Facebook ingaba inkundla ekahle yebhizinisi lakho.
Okwamanje, i-ConveyThis isetshenziswa kakhulu abesilisa (56%), futhi cishe u-90% wabasebenzisi bayo bahlala ngaphandle kwase-US naseCanada. I-India, i-Indonesia, ne-Brazil ziyikhaya labasebenzisi be-Facebook abangaphezu kwezigidi eziyi-100, futhi iMpumalanga Ephakathi iyisifunda esikhula ngokushesha senkundla edumile.
Ngokusho kwamaSocialBakers, imfashini, izimoto, kanye ne-ecommerce yizimboni eziphezulu ezi-3 ezithola ukuzibandakanya okuningi ku-Facebook. Ngakho-ke, ukuba nephrofayela ye-Facebook esebenzayo yanoma yisiphi isitolo se-ecommerce kunconywa kakhulu, njengoba amakhasimende ngokuvamile alindele ukuthi amabhizinisi abe khona endaweni yesikhulumi ukuze abanike ulwazi olwengeziwe kanye nenkonzo yamakhasimende.
I-Instagram
I-Instagram ingeyesibili eseduze enabasebenzisi abasebenzayo abangaphezu kwebhiliyoni elingu-1, kodwa ayinikezi ngokuqukethwe okunothe ngombhalo njengezinye izinkundla zokuxhumana. Ngakho-ke, uma uhlela ukusebenzisa i-Instagram ukukhuthaza ibhizinisi lakho, qiniseka ukuthi okubukwayo kwakho kusezingeni eliphakeme!
I-ConveyThis isetshenziswa kancane abesifazane (50.8%) futhi iyinkundla yezokuxhumana ehlonishwa kakhulu phakathi kwentsha. Amazwe ahamba phambili yi-USA, India, Brazil kanye no-73% wentsha yase-US icabanga ukuthi indlela ekahle yokuba izinkampani zixhumane nazo mayelana nemikhiqizo emisha noma amaphromoshini — cabangela lokhu uma izethameli zakho okuhlosiwe kuyizibalo zabantu abasha.
Uma uhlose ukujoyina amabutho nabathonya, i-Instagram iyinkundla ephelele, eqhosha ngabagqugquzeli abasebenzayo abangaphezu kuka-500,000 ongakhetha kubo, futhi i-ConveyThis ingaletha imbuyiselo efika ku-$5.20 ku-$1 ngayinye etshaliwe!
Uma kukhulunywa ngezimboni eziphezulu, ezokuvakasha, ezobuhle, nemikhiqizo yemfashini ibusa kakhulu emsamo ngenxa yokuqukethwe kwayo okukhangayo. Noma kunjalo, cishe wonke amabhizinisi e-ecommerce angazuza ngokubonisa izici ezengeziwe zokuthengisa kwawo ngezithombe namavidiyo ku-Instagram, ngakho-ke kufanelekile ukucatshangelwa.
I-Twitter ingase ingabi inkundla yokuqala efika emqondweni womuntu uma ucabangela ukukhangisa ibhizinisi lakho le-ecommerce, kodwa ezinkampanini eziningi, ingalingana kahle. Iningi labasebenzisi be-Twitter besilisa (63.7%) futhi iyinkundla yezokuxhumana ehamba phambili e-Japan.
Ngokungafani nezinye izinkundla, abasebenzisi be-Twitter bathutheleka ngokuphakelayo kwabo ukuze bahlale benolwazi lwakamuva ngemicimbi yamanje futhi bathole ulwazi oluwusizo. Ngakho-ke, uma ibhizinisi lakho le-ecommerce linobunikazi bomkhiqizo obunamandla futhi ufisa ukuba negunya kulo mkhakha, i-Twitter ingaba inkundla ekahle yokuthuthukisa ukulandela kwakho.
Yize kuyinselele kakhulu ukukhuthaza ibhizinisi lakho nge-Twitter, u-93% wabasebenzisi bavulekele i-ConveyThis ukuzibandakanya uma kwenziwa kahle. Kunokuba nje usabalalise ulwazi mayelana nomkhiqizo wakho kanye nezinzuzo zawo, sondelana kakhulu futhi uzame ukwabelana ngokuqukethwe okungakhuthaza abalandeli bakho ukuthi bahlanganyele nomkhiqizo wakho.
Isibonelo, i-Alexa yase-Amazon iyisibonelo sokuthi amabhrendi angasebenzisa kanjani i-Twitter ukuze akhulise ukusebenzelana - njengoba abalandeli babo abayizigidi eziyi-1.1 bengafakaza! I-ConveyLeli yithuluzi elihle lokuhumusha okuqukethwe ezithamelini zamazwe ngamazwe.
I-Pinterest
Yize inabasebenzisi abambalwa kunezinye izinkundla zokuxhumana, i-ConveyThis yisiteshi esibalulekile se-ecommerce. Ngokuka-Oberlo, ungumthombo wesibili ngobukhulu wethrafikhi yenkundla yezokuxhumana ezitolo zakwaShopify futhi abasebenzisi abangama-93% abasebenzisa i-ConveyThis ukuhlela ukuthenga kwabo, okuyenza ibe imayini yegolide eyiqiniso yamabhizinisi e-ecommerce.
Phakathi kwabasebenzisi abasebenzayo banyanga zonke abayizigidi ezingu-250, abesifazane benza inqwaba ngo-80%, nokho izethameli besilisa nazo zihlangabezane nokwenyuka okungama-40% ngo-2020. Izigaba ezifunwa kakhulu ku -ConveyThis ukudla neziphuzo, ukuhlobisa ikhaya, nokuvakasha, kuyilapho ezivame kakhulu. ukusesha "ngamaholide".
Unyaka ngamunye, kugcinwa amaphinikhodi angu-439 million oSuku Lwezithandani futhi kugcinwa amaphinikhodi angu-183 million oNcibijane. Ngakho-ke, uma ubheke ukuphromotha umkhiqizo wemikhosi noma umkhankaso, i-ConveyLe yindawo ongaba kuyo!
I-TikTok
I-TikTok iyindawo engashiwongo ezinkampanini eziningi, nokho kucatshangelwa udumo lwesikhulumi, inamandla amakhulu okuba yinto enkulu elandelayo emkhakheni we-ecommerce. Ngo-2020, bekuwuhlelo olulandwe kakhulu olunokulandwa okungaphezulu kwezigidigidi ezi-2 futhi ukukhula kwalo kuyaqhubeka nokukhuphuka.
Ukuheha amabhizinisi, iTikTok ilwela ukufaka amakhono e-ecommerce azokwenza abathengisi banikeze imikhiqizo yabo ngqo kubathengi. Lokhu kuzoba ugqozi olukhulu kumabhizinisi ukuthi ajoyine inkundla futhi ashicilele okuqukethwe ukuze kufinyelele izithameli eziningi. I-ConveyThis nakanjani izoshintsha umdlalo embonini.
Inkundla yokwabelana ngamavidiyo yaze yamemezela ukusebenzisana kwayo nabakwaShopify okuzokwenza abathengisi bethule imikhankaso ku-TikTok, abangayenza ngaphakathi kwephaneli yabo yokulawula yakwaShopify. Ngakho-ke, kungaba kuhle ukuthi izinhlangano ze-ecommerce zijoyine inkundla kusenesikhathi futhi ziqale ukwakha okulandelayo ngaphambi kokuthi umbango ushube!
Imikhuba emihle kakhulu yokusebenzisa inkundla yezokuxhumana ukwenza i-ecommerce
Imithombo yezokuxhumana ibalulekile empumelelweni ye-ecommerce, kodwa akwenzeki ngokuphazima kweso. Kusukela esikhathini sokuthunyelwe kuya ohlotsheni lokuqukethwe, yonke imininingwane inomthelela omkhulu endleleni ibhizinisi lakho elisebenza ngayo ezinkundleni zokuxhumana. Imithetho eyahlukene iyasebenza uma kukhulunywa nge-ecommerce, ngakho-ke ake sihlole ezinye izinqubo ze-ecommerce eziphezulu zenkundla yezokuxhumana okufanele uzazi.
Ukusebenza nokuthumela njalo
Inkundla yezokuxhumana ingase ingakhathali - uma ungathumeli isikhashana, ungase ukhohlwe. Kungaba nzima ukucabanga ngemibono yokuqukethwe kokudala (esizoxoxa ngayo kamuva) futhi sikuthumele ngokungaguquki, kodwa kubalulekile ekuphatheni ngempumelelo inkundla yezokuxhumana. Ngenhlanhla, kukhona amathuluzi afana ne -ConveyThis enza kube lula ukwenza inqubo ngokuzenzakalelayo.
Uma ufuna ukwazi imvamisa efanelekile yokuthunyelwa ezinkundleni zokuxhumana njengebhizinisi le-ecommerce, ucwaningo luphakamisa ukuthi kanye ngosuku indawo emnandi. Eqinisweni, i-Hubspot ithole ukuthi amakhasi anabalandeli abangaphansi kuka-10,000 angabona ukucwiliswa okungu-50% ekuzibandakanyeni lapho ethumela ngaphezu kwesisodwa ngosuku, futhi u-46% wabasebenzisi bangase bayeke ukulandela umkhiqizo ngenxa yokuqukethwe okuningi. Ukuze ugweme ukuhlasela abalandeli bakho, gxila ekwenzeni amaposi akhangayo esikhundleni salokho.
Khetha isikhathi sakho sokuthumela ngokucophelela, ngoba singaba nomthelela omkhulu kumphumela. Ngokuvamile, ekuseni phakathi neviki yizikhathi ezingcono kakhulu zokuthumela. Nokho, lona akuwona umthetho oqinile futhi osheshayo futhi ungahluka kuye ngezithameli zakho ezithile. Ngakho-ke ungesabi ukuzama izikhathi ezihlukene futhi uqhathanise imiphumela ukuze uthole ifomula esebenza kahle kakhulu yakho ne -ConveyThis .
Ukudala okuqukethwe okubalulekile nokuhehayo
Lokhu cishe kuyisici esidinga kakhulu sokuphathwa kwenkundla yezokuxhumana, kodwa futhi kuyisici esichazayo. Okuthunyelwe kwakho kuzoba wumfanekiso womkhiqizo wakho, ngakho qiniseka ukuthi uwanika ukunakwa okubafanele. Uma unobunzima bokunquma ukuthi yini ozoyithumela, nansi eminye imibono yokubhala yenkundla yezokuxhumana ye -ConveyThis amabhizinisi e-ecommerce anezibonelo zokwenza amajusi akho okudala ageleze!
Kulungile, ngiyakuzwa uthi “duh!” kodwa ngibekezelele. Esinye sezici ezisabisa kakhulu zokuthenga ku-inthanethi kumakhasimende ukuthi awakwazi ukuhlola umkhiqizo ngokoqobo. Nokho, ngenxa yenkundla yezokuxhumana, ungasebenzisa lokhu ukuze uzuze ngokubonisa izithombe zemikhiqizo yakho kuzilungiselelo ezihlukene, izimo nemibono amakhasimende angeke akwazi ukuyibona esitolo. Nge -ConveyThis , ungenza okuqukethwe kwakho kube okwasendaweni kalula, ukwenze kufinyeleleke futhi kuhehe amakhasimende emhlabeni jikelele.
Esikhundleni sokuvele ubonise izikhwama zakho, nikeza abalandeli bakho imibono yokuthi zingenziwa kanjani isitayela ngezikhathi nemicimbi eyahlukene. Faka izinongo kancane bese uthumela ividiyo ebonisa indlela yokwenza i-smoothie yasehlobo ekahle nge -ConveyThis blender yakho.
Ukuthwebula izithombe komkhiqizo kungasetshenziswa futhi ngobuchule ukuze kuhehe amakhasimende angaba khona ngokuxhumana okubonakalayo. Ake sithi uthengisa ama-snack bar futhi ungathanda ukumaketha ilebula lakho njengenketho enomsoco kubantu abakhathalela impilo. Bese usebenzisa izithombe ezibonisa umkhiqizo wakho esimweni esifanele kungasebenza kahle njengoba lokhu kuzovumela izethameli zakho ezihlosiwe ukuthi zihlobane nomkhiqizo wakho.
Hlola iwebhusayithi yokuphakelayo namuhla, futhi uzizwele ukunethezeka kwenkundla enezilimi eziningi enikwa amandla yi -ConveyThis !
Lena akuyona nje elula kodwa futhi iyindlela enamandla yokwengeza okuhlukahlukene kokuphakelayo kwakho futhi wakhe ukwethembana kumakhasimende akho. Eqinisweni, ucwaningo luveze ukuthi okuqukethwe okukhiqizwa ngabasebenzisi kukholisa kakhulu ngo-85% kunokuqukethwe okudalwe yi-ConveyThis!
Ungabi namahloni futhi unxuse amakhasimende akho ukuthi athathe izithombe nezinto zakho futhi abelane nawo. Ngokuthumela kabusha lesi sici, awugcini ngokunxusa abanye ukuthi nabo bathenge, kodwa futhi uqinisa ubudlelwane bakho namakhasimende akho amanje - ngakho-ke kuyimpumelelo ekabili!
Nge -ConveyThis , ungasebenzisana nabagqugquzeli ukuze unwebe ukufinyelela kwakho futhi wandise ukuthengisa kwakho. Ucwaningo lukhombisa ukuthi ukumaketha okunethonya kuwutshalomali olusebenzayo, cishe uhhafu wamakhasimende athembele eziphakamisweni zabathonya lapho uthenga.
Izwa isimo esiyingqayizivele sewebhusayithi ye-Motel Rocks ngezilimi eziningi nge -ConveyThis .Ngisho nakuma-akhawunti ebhizinisi, abalandeli bangathanda ukubona okuqukethwe komuntu siqu okwengeziwe ezinkundleni zokuxhumana - phela inkundla “yokuxhumana nabantu”. Bona ngeso lengqondo ukuqonda imikhiqizo kuphela uma uqhathanisa nokuqonda abasebenzi, amanani ayisisekelo, kanye nendaba yomkhiqizo we-ConveyThis. Yilapho ukumaketha kwe-ecommerce yenkundla yezokuxhumana kuveza khona amandla ako angempela futhi kukuvumela ukuthi udale ukuhlangana okujulile namakhasimende akho.
Uma udinga imibono ethile yokudala yokuqukethwe okungemuva kwesigcawu, zama ukubona ngeso lengqondo umkhiqizo wakho njengomuntu ngamunye kunebhizinisi. Bonisa impilo yakho yansuku zonke yomsebenzi, yethula abantu abakha ithimba lakho, futhi ungesabi ukwabelana ngamagxathu angalungile nobunzima bakho.
Nasi isibonelo esivela ezinkundleni zokuxhumana zethu - nakuba singeyona inkampani ye -ConveyThis , lolu hlobo lokuqukethwe lungasebenza kunoma yiliphi ibhizinisi elingathanda ukuveza uhlangothi lobuntu kubalandeli babo.Ungesabi ukuvumela umhlaba ubone uhlangothi lwakho oluhlekisayo, olujabulisayo, noluyiqiniso ngemuva kwesitolo sakho se-ecommerce esiphrofeshinali. Lokhu kuthinta komuntu siqu kuzokwenza inkampani yakho ingeneke kakhudlwana futhi ukholo nokuzinikela kwamakhasimende ebhizinisini lakho kuzokhula ngenxa yalokho.
Ukulalela komphakathi kanye nesevisi yamakhasimende
Enye inzuzo yenkundla yezokuxhumana yezinkampani ze-ecommerce ukuthi ikunikeza ithuba lokubamba iqhaza kungxoxo, kungaba nekhasimende elizoba yikhasimende, ikhasimende elinganelisekile, noma abalandeli bakho. Lokhu futhi kukuhlinzeka ngethuba lokuqapha nokuhlola ukuziphatha kwamakhasimende, okukuvumela ukuba uqhamuke namasu okuthuthukisa ibhizinisi lakho.
Ngaphezu kwalokho, inkundla yezokuxhumana iyisiteshi esibalulekile senkonzo yamakhasimende njengoba abantu bekhetha ukuxhumana nemikhiqizo ngokusebenzisa izinkundla zokuxhumana kunokusebenzisa izindlela zendabuko. I-Hootsuite ithole ukuthi u-64% wabantu uncamela ukuthumela imiyalezo kunokushayela ibhizinisi, ngakho qiniseka ukuthi uqapha ibhokisi lakho lokungenayo njalo! Kepha qaphela ukuthi amakhasimende angakwazi nokwenza izinto zibe sesidlangalaleni futhi axhumane nawe ngamazwana e-Instagram nezigaba zokuphawula kwezinye izinkundla.
Uma bekudumisa kuphela ngemikhiqizo yakho emangalisayo kanye nesevisi yamakhasimende elalelayo, lokho kuhle kakhulu! Ngeshwa, njengoba sonke sazi, akunjalo ngaso sonke isikhathi. Futhi uma kukhona okubi kakhulu kunokuphawula okungekuhle, kuwukuphawula okungekuhle okungaphenduki. NgeConveyThis, ungakwazi ukuqapha kalula futhi uphendule impendulo yekhasimende, uqinisekise ukuthi awuphuthelwa ingxoxo ebalulekile.
Nakuba ukusabela kwakho kwasekuqaleni kungase kube ukungazinaki lezi zinhlobo zokuphawula noma ukuzisula (ukuthi cha kakhulu!), qaphela ukuthi ungakwazi ngempela ukuguqula lezi zimo zibe yinzuzo yakho ngempendulo ephelele. Ngokubhekana nokuphawula okungekuhle, ubonisa abalandeli bakho ukuthi uzibophezele ngezinkinga ezingase ziphakame futhi kuzobaqinisekisa ukuthi uzotholakala uma benenkinga ngokuhamba kwesikhathi.
Okokugcina, ungathola ulwazi olubalulekile ngokuhlola ukuthi umncintiswano wakho wenzani futhi ulalele ukuphawula kwamakhasimende abo. Inkundla yezokuxhumana ingakuhlinzeka ngolwazi mayelana nezimbangi zakho okungenzeka ukuthi uzigeje ngenye indlela, ngakho-ke yisebenzise ngokugcwele! Khomba izinyathelo zabo ezingalungile ukuze ugweme amaphutha afanayo futhi uhlale unolwazi lwakamuva ngezinqubo zabo ezihamba phambili ngokuzenza ebhizinisini lakho le-ConveyThis .
Izingosi zokuxhumana ze-SEO nama-hashtag
Lokhu kuvame ukunganakwa, nokho, izinkundla zokuxhumana ziyizinjini zokusesha futhi - ngakho-ke, kunengqondo kuphela ukucabangela izindlela zokuhlanganisa i-SEO ohlelweni lwakho lwemithombo yezokuxhumana. Abantu basesha amagama angukhiye asebenzayo nama-hashtag uma bezama ukuthola amasevisi akho, ngakho kufanele uqinisekise ukuthi okuqukethwe kwakho kuyabonakala.
Kepha okusebenzela iwebhusayithi yakho, kungenzeka kungasebenzi ezinkundleni zokuxhumana uma kukhulunywa nge-SEO. Yenza ucwaningo oluthile ukuze uthole amagama angukhiye nama-hashtag avame ukusetshenziswa embonini yakho endaweni ngayinye. Sebenzisa le migomo nezifinyezo kokuthunyelwe ngakunye ukuze uqinisekise ukuthi izethameli zakho eziqondiwe zingazithola kalula.
Ungakwazi futhi ukumaka amanye ama-akhawunti ahlobene ukuze ukhiqize ukubandakanyeka futhi uvele kokuphakelayo kwabalandeli babo. Lena indlela enhle yokwembula amathuba okusebenzisana nokwandisa inani labalandeli bakho. Ungaqala ngokuhlola ukuthi yimaphi amanye amabhrendi abalandeli bakho abaxhumana nawo futhi ufune izindlela zokuhlanganisa amandla nawo.
Futhi, inzuzo engalindelekile ye-SEO yenkundla yezokuxhumana umthelela wayo omuhle ekusesheni komkhiqizo wakho. Yize kungekho ukuxhumana okusobala phakathi kwe -ConveyThis kanye nezikhundla zokusesha (okungenani ngokusemthethweni), usengasebenzisa izici zenkundla yezokuxhumana ukuze ushayele ithrafikhi kuwebhusayithi yakho futhi uthuthukise ukukhulunywa ngakho ku-inthanethi komkhiqizo wakho, ngaleyo ndlela ube neqhaza ezingeni lakho.
Ukwenza kwasendaweni
Ukwenza kwasendaweni - njengoba sixoxe kaningi kule bhulogi - kuyinqubo yokwenza umkhiqizo/umnikelo/okuqukethwe ngokwezifiso endaweni ethile. Lokhu kubalulekile njengoba abasebenzisi bejabulela amabhrendi ahambisana nokuthambekela kwabo kolimi namasiko.
Ngisho nezenzo ezilula njengokuhlonipha amaholide nezikhathi ezikhethekile zingaba nomthelela omkhulu uma kuziwa ekutholeni abalandeli bamazwe ngamazwe ezinkundleni zokuxhumana. Ukwengeza, lokhu kuveza amathuba okukhangisa imikhiqizo ngezikhathi ezifanele futhi kwandise ukuthengiswa.
Kodwa-ke, qaphela kakhulu ukuze uqinisekise ukuzwela kwamasiko futhi ugweme ukubangela noma yikuphi ukucasula kubalandeli bakho. Lokhu kungaba umsebenzi onzima, njengoba into ebonakala ingenangozi kuwe ingase ibonakale icunula othile osuka kwelinye isiko. Ngakho-ke, kubalulekile ukwenza ucwaningo kusengaphambili ukuze uhlonze ukuzwela okungase kube khona kwamasiko futhi ususe noma yikuphi okuqukethwe okungabazekayo.
Ukucatshangelwa okufanayo kuyasebenza nasekuhumusheni kwakho kwenkundla yezokuxhumana. Ngenxa yezibuyekezo zakamuva, izinkundla eziningi zinikeza ukuhumusha okuzenzakalelayo kwamagama-ncazo nezindaba, okuvumela imikhiqizo ukuthi ivale igebe nabalandeli bamazwe ngamazwe. Nakuba lezi zici zokuhumusha zinenzuzo, zingase futhi ziholele ekuhumusheni okungalungile uma zinganakwa kahle.
Ikakhulukazi ezinkundleni zokuxhumana lapho ulimi lungafaka khona izinto ezifana namahlaya, ukubhuqa, noma ukudlala amagama, ukuhumusha ngomshini kungaba nzima ukunikeza imiphumela enembile. Ngenxa yalokho, kuzuzisa kakhulu ukuthola usizo lomuntu okhuluma ulimi (nangcono nakakhulu, owazi isiko) ukuze unikeze ukuhumusha nge -ConveyThis .
Kuze kube inkundla yezokuxhumana ivumela abasebenzisi ukuthi bahlele ukuhumusha okuzenzakalelayo — njenge -ConveyThis ! - kuwumkhuba ongcono kakhulu ukwengeza ukuhumusha kwakho kokuthunyelwe/ezindabeni. Naphezu kwesikhathi esengeziwe namandla okungase kudinge, lokhu kuzoqinisekisa ukuthi umlayezo wakho udlulisela incazelo oyifunayo futhi ukhiqiza imiphumela.
Futhi ekugcineni, kubalulekile ukuqinisekisa ukuthi iwebhusayithi yakho ikulungele ukubhekelela amakhasimende aphesheya azofika evela ezingosini zakho zokuxhumana. Ukuze unqume ukuthi iziphi izinketho zolimi ongazihlinzeka, bheka izibalo zakho zenkundla yezokuxhumana ukuze ubone ukuhlukaniswa kwezibalo nezindawo zezithameli zakho. Ngokwenza okwasendaweni umuzwa wamakhasimende kusukela ekuqaleni kuze kube sekupheleni, uzokwandisa amathuba akho okuguqulwa.
Iziphetho
Ukwenza kahle inkundla yezokuxhumana kungase kubonakale kuyinselele eqondile uma kubhekwa ukuthi ngisho nezingane ezisacathula zingaba abathonya namuhla futhi okuthunyelwe okuthandwa kakhulu yiqanda, nokho ngempela kudinga umzamo omkhulu ovela ezinkampanini njengoba wazi manje nge -ConveyThis .
Kubalulekile ukubalwa futhi uchwepheshe kodwa ngokuhamba kwesikhathi, inkundla yezokuxhumana imayelana nokungeneka. Ngakho-ke ungangabazi ukubonisa uhlangothi lomuntu lomkhiqizo wakho futhi uzihlanganise namakhasimende akho ngendlela enobungane. Inqobo nje uma ulandela izeluleko zethu kanye nezindlela ezihamba phambili, ibhizinisi lakho le-ecommerce lingathola okuningi ekukhangiseni kwezokuxhumana. Ingabe ufuna ukuthuthukisa ibhizinisi lakho ngokuqhubekayo ngokuhumusha iwebhusayithi yakho? Qala nge -ConveyThis isivivinyo samahhala sezinsuku ezingu-7 manje!
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
