Ukuxazulula Amasu Angasebenzi E-E-commerce
Ukuthuthukisa Isu Lakho Le-E-Commerce Lomhlaba Wonke: Ukunqoba Izinselele Nokuzuza Impumelelo
Mhlawumbe uqale uhambo lwakho lokudayisa ku-inthanethi ezinkundleni ezidumile njenge-Etsy, eBay, Depop, noma i-Amazon. Ngenkathi ukuba khona kwakho kulezi zinkundla zemakethe kuqhubekisele phambili ibhizinisi lakho, ugcine usubona isidingo se-Content Management System (CMS) eyenziwe ngezifiso kakhulu ehambisana nombono womkhiqizo wakho. Ngenxa yalokho, uthuthukele ku-CMS ye-e-commerce echwepheshile efana neBigCommerce, iWordPress's WooCommerce, noma Shopify. Ngenhlanhla, kunezinketho ezimbalwa kulesi sigaba, kufaka phakathi i-ConveyThis, ehlanganisa ngaphandle komthungo nawo wonke amapulatifomu amakhulu e-CMS.
Lapho usungula isitolo esiku-inthanethi esizimele, izici ezihlukahlukene ezibalulekile zidinga ukunakwa. Ukukhiqiza ithrafikhi, ukuqinisekisa inkomba esebenzayo yenjini yokusesha yemikhiqizo yakho, nokukhetha ukucubungula ukukhokha okufanele kanye nezinhlelo ze-CRM kuyizibonelo ezimbalwa nje. Uma usuvele ungenele ekudaleni isitolo sakho sewebhu kodwa uthole imiphumela inzima, kubalulekile ukuhlola izinto ezinganakiwe ngeso elinokuqonda.
Ukubaluleka Kokwenziwa Kwasendaweni
Ukwenza kwasendaweni, ingxenye ebalulekile yenqubo ebanzi yokwenziwa kwamazwe ngamazwe, ibhekisela ekushintshaniseni ibhizinisi lakho ukuze livumelane namasiko amazwe ahlukene, izilimi, izinhlelo zezokuthutha, kanye nezimo zendawo. Ukukhomba izimakethe zamazwe ngamazwe eziningi kudinga ukwenziwa kwendawo ngayinye, njengoba zonke izimakethe zihlukile. Nakuba izinyathelo ezihilelekile ekwenzeni indawo zingase zehluke, ngokuvamile zifaka imigomo elandelayo, engenziwa ngendlela oyifisayo ngokusekelwe kuzimo ezithile.
Isinyathelo sokuqala: Ukwenza Iwebhusayithi Yakho Yasendaweni
Njengomthengisi we-elekthronikhi, kubalulekile ukwenza isitolo sangaphambili sakho, okungukuthi, iwebhusayithi yakho, ifinyeleleke kumakhasimende akwamanye amazwe. Ukwenziwa kwasendaweni kwewebhusayithi ngokuvamile kuhilela ukulungisa izinto ezibonwayo, umbhalo, ukukhetha komkhiqizo, nezinketho zokuphuma ezifana nemali, izibalo zentela, nemininingwane yokuthumela. Nakuba izinto zokuhlela zibalulekile, ukugxila ekubukeni nasekuguquleni umbhalo kubaluleke ngokufanayo, njengoba izivakashi zizovinjelwa uma zithola okuqukethwe okungaguquki.
Ucwaningo olwenziwe yi-Common Sense Advisory, inkampani yezokubonisana yamazwe ngamazwe eseCambridge, igqamisa isidingo sokuhumusha okuqukethwe kwesayithi lakho ukuze kuphumelele ukuthengisa kwamanye amazwe. Ukudebeselela ukuhumusha kungase kubangele ukuthi uphuthelwe amakhasimende angaba khona ancamela ukuthenga imikhiqizo esohlwini ngolimi lwabo lwendabuko. I-ConveyThis kungaba uzakwethu othembekile kulokhu.
Ukuxhumana Okukhethekile Kwezwe
Ukuxhumana okusebenzayo kudlulela ngale kwewebhusayithi yakho. Ukuxhumana namakhasimende kuzo zonke iziteshi ezahlukahlukene, njengama-imeyili, amakhasi enkundla yezokuxhumana, nezikhangiso ezikhokhelwayo, kudinga ukuqonda kweziteshi ezidumile emakethe ngayinye eqondiwe.
Isibonelo, ngenkathi Izikhangiso ze-Facebook ne-Google zidumile eYurophu naseNyakatho Melika, zingase zingafinyeleleki kubasebenzisi abaningi bewebhu e-China. Ukuvumelanisa amasu akho nezinkundla ezifana ne-WeChat, ebusa inkundla yezokuxhumana yase-China kanye nesimo senjini yokusesha, kubalulekile ukuze ushayele ithrafikhi ngempumelelo.
Ukubeka phambili Logistics
Ukujwayela amakhono akho okusebenza ezimakethe ezintsha kungaba nzima. Ekuqaleni, ungase uphathe ukuthunyelwa ngokuzimela, uthole izindleko ngamasevisi okusabalalisa amazwe ngamazwe njenge-UPS noma i-DHL. Nokho, njengoba isisekelo samakhasimende akho sikhula kwelinye izwe, lezi zindleko zingase zibe umthwalo. Kulesi sigaba, ukuthunyelwa kwempahla kanye nokugcwaliseka noma ukuthola indawo yokugcina impahla ukuze kuqinisekiswe ukulethwa okusheshayo nokungenazinkinga kuba semqoka. Ukukhetha ozakwethu abathembekile abacabangela izindleko zokuthumela, izinkokhelo zangokwezifiso, kanye nokulethwa okufika ngesikhathi kubalulekile ukuze ulondoloze ulwazi oluhle lomkhiqizo.
Ukuphakamisa Ulwazi Lwekhasimende
Imibono yamakhasimende mayelana nokuzizwisa kwe-premium iyahlukahluka emazweni ahlukene nasezifundeni. Ukuze uhluke kwabaqhudelana nabo asebekhulile ezimakethe ezintsha, kubalulekile ukweqa lokho okulindelwe ngamakhasimende ngokunikeza izinsiza ezengeziwe eziklanyelwe imakethe ngayinye. E-China, isibonelo, ukwamukela ukuzizwisa "okungaxhunyiwe ku-inthanethi-kuya-kungaxhunyiwe ku-inthanethi" (O2O), lapho abathengi bengakwazi uku-oda ku-inthanethi futhi baqoqe abakuthengile ezitolo ezibonakalayo, kuyadlondlobala.
Izitolo ezinkulu ze-Alibaba, ezaziwa nge-Hema, zivumela amakhasimende ukuthi athuthukise ulwazi lwawo lokuthenga ngokusebenzisa izikena zamaselula, ukulethwa kwasekhaya, kanye nezinkokhelo zangaphakathi nohlelo ezingenazihibe. Ukucwaninga nokuhlanganisa okulindelwe okuqondene nemakethe ohlelweni lwakho lwebhizinisi kubalulekile, ngisho noma kuhlanganisa izindleko ezengeziwe.
Ukwamukela Okuzenzakalelayo
Nakuba indima yamarobhothi ekuhumusheni nakwezinye izici zebhizinisi lamazwe ngamazwe inenzuzo, ukuhlanganiswa kwawo kuncike kusisekelo samakhasimende akho. Phakathi nezigaba zokuqala zohambo lwakho lwe-e-commerce, umsebenzi ozenzakalelayo ungase ungalethi inzuzo enkulu ngenxa yesisekelo samaklayenti amancane. Kodwa-ke, njengoba wandisa futhi uthola amakhasimende amaningi, okuzenzakalelayo kuba semqoka.
Izixazululo zesofthiwe zikhona ukuze kuthuthukiswe ukusebenza kwebhizinisi okuhlukahlukene, okuhlanganisa izinhlelo zokukhokha, izibalo zentela yamazwe ngamazwe, nokuphathwa kokuhumusha. Ngokusebenzisa okuzenzakalelayo, unganikeza amakhasimende umuzwa ongenazihibe obonakala ngolimi nohlobo lwemali oluthandwayo, ulwazi lomkhiqizo osheshayo, nokugcwaliseka okusheshayo.
Ukuthola Ulwazi Ngaphambi Kokwandiswa
Ukuze uthuthukise isu lakho lendawo futhi unwebele ngempumelelo ezimakethe ezintsha, ucwaningo olubanzi lubalulekile. Izindawo ezibalulekile okufanele kugxilwe kuzo zihlanganisa ukunquma izinsiza zokuxhumana ezifanele, ukuqonda izimo zezokuthutha, ukuqondanisa nokulindelwe ngamakhasimende okuyiprimiyamu, kanye nokuhlonza amathuba okuzenzakalela ngaphandle kokubeka engcupheni ikhwalithi yomkhiqizo noma isevisi yamakhasimende.
Ngokukala ngobuhlakani nangokusondela kumakethe ngayinye ngokunemba, ukwenziwa kwasendaweni kungaba utshalomali oluthengekayo olungeza inani kumakhasimende akho omhlaba.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
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