Ukwakha Ibhulogi Ephumelelayo Yezilimi Eziningi nge-ConveyThis
Ukwandisa I-Horizons Yebhulogi: Indlela Eyisu Yokubandakanya Izilimi Eziningi
Ukwandisa ukubonakala kwebhulogi yakho ezithamelini zomhlaba wonke kusho ukuhlanganisa izilimi ezihlukahlukene kokuqukethwe kwakho. Lesi sinyathelo, nakuba sibalulekile, siyingxenye eyodwa nje yepulani ebanzi edingekayo ukuze kube nebhulogi ephumelelayo enezilimi eziningi.
Ngokuyinhloko, kufanele usungule uhlelo lokuhlela okuhunyushiwe kwebhulogi yakho. Ukwengeza, ukwakha isu lokuheha abafundi bamazwe ngamazwe kufanele kube yinto ehamba phambili.
Njengabasebenzi abangochwepheshe kumawebhusayithi ezilimi eziningi, simagange ukukuqondisa kulezi zinselele nangale kwalokho. Sizokukhanyisela ezindleleni ezisebenzayo zokuhumusha ibhulogi yakho nokuhlela amakhasi ahunyushiwe. Ngaphezu kwalokho, sizocubungula ukuthi inhlangano enjalo ingaba nomthelela kanjani ekumeni kwakho emiphumeleni yenjini yokusesha.
Sengiphetha, sizokunikeza iseluleko esiwusizo ekwandiseni ithrafikhi yosesho lwebhulogi yakho yezilimi eziningi kanye nokuqinisekisa ulwazi lomsebenzisi oluyisibonelo kubafundi. Ngale ndlela yamasu, ibhulogi yakho ingaba inkundla yomhlaba wonke.
Ubuciko Nesayensi Yokubhuloga Ngezilimi Eziningi: Ukungena Okujulile Ekuhumusheni Okuqukethwe Namasu Okwenza Kwasendaweni
Ukuqala umkhankaso wokwakha ubukhulu bezilimi eziningi kubhulogi yakho kuwumzamo onesibindi odinga ukuhlela amasu nokusebenza. Njengoba wenza igxathu eliya ekufinyeleleni le nhloso, ungase ucabangele uhlu lwamathuluzi atholakalayo, afana nemisebenzi yokuhumusha ngaphakathi kwesiphequluli.
Ukwakheka kwedijithali kwesimanje kunohlu lweziphequluli ezihlome ngeqoqo lamathuluzi okuhumusha, aklanyelwe ukuguqula okuqukethwe kwewebhu kube izilimi eziningi. Nakuba kungase kuzwakale kulula, lokhu empeleni kunika abafundi bakho amandla okuba baguqule okuthunyelwe kwebhulogi yakho ngolimi abaluncamelayo, ngaphandle kokukuphoqa ukuthi usungule izinguqulo ezihlukene zolimi ngalunye.
Nokho, le ndlela inesabelo sayo esifanele sezithiyo. Ngokuyinhloko, isibopho sokuhumusha sibekwe phezu komfundi, okungase kudale umgoqo ongahlosiwe. Ngaphezu kwalokho, ukuntuleka kokulawula izinga lokuhumusha kungase kubangele ukunemba nokungazweli kwamasiko. Okubaluleke kakhulu, le ndlela ayiwasebenzisi ngokugcwele amandla ezinzuzo ze-SEO ezihlotshaniswa ngokwemvelo nokubamba izinguqulo ezihlukile zokuqukethwe ngezilimi ezahlukahlukene.
Ngemva kokuzulazula kunqubo evame ukuba nendida yokuhumushela okuqukethwe kwebhulogi ezilimini ezihlukahlukene, abanikazi bamabhulogi bazithola besempambanweni yezindlela ezibucayi: umsebenzi obalulekile wokuhlela ngempumelelo nokwethula lobu buciko bezilimi eziningi.
Ngaphandle, indlela elula ingase ibonakale ihlanganisa izingoma ezihunyushiwe endaweni ekhona yokugcina ebekelwe ozakwabo bangempela. Kodwa-ke, le ndlela ingadala ukuphakela kwebhulogi enesiphithiphithi, engahlelekile, lapho okuthunyelwe kwezilimi ezihlukene kudonselana ukuze kuqashelwe, okungase kudale ulwazi lomsebenzisi olungaphatheki kahle kubafundi abanethezekile ngolimi olulodwa.
Ngaphezu kwalokho, lokhu kuhlangana kwezilimi kungase kuthumele isignali edidayo kuma-algorithms enjini yokusesha, okuphakamisa ukuntuleka kokugxila kolimi kubhulogi yakho, okungenzeka kubeke engcupheni ukubonakala kwayo phakathi kwazo kanye izethameli ozikhethele ngokucophelela okuthunyelwe kwakho.
Ukuze kuzuzwe isakhiwo esiyinkimbinkimbi, esinembile, abanikazi bamabhulogi bangase bacabangele amanye amasu amabili: ukuthunyelwa kwezizinda ezingaphansi noma iziqondiso ezingaphansi, ngayinye yethula izinzuzo eziyingqayizivele esizozihlola ngokuningiliziwe ngezansi.
Ukwandisa I-Horizons Yolimi: Ubunkimbinkimbi bokuhlela kanye nokubonisa okuqukethwe kwebhulogi enezilimi eziningi
Ngemva kokuzulazula kunqubo evame ukuba nendida yokuhumushela okuqukethwe kwebhulogi ezilimini ezihlukahlukene, abanikazi bamabhulogi bazithola besempambanweni yezindlela ezibucayi: umsebenzi obalulekile wokuhlela ngempumelelo nokwethula lobu buciko bezilimi eziningi.
Ngaphandle, indlela elula ingase ibonakale ihlanganisa izingoma ezihunyushiwe endaweni ekhona yokugcina ebekelwe ozakwabo bangempela. Kodwa-ke, le ndlela ingadala ukuphakela kwebhulogi enesiphithiphithi, engahlelekile, lapho okuthunyelwe kwezilimi ezihlukene kudonselana ukuze kuqashelwe, okungase kudale ulwazi lomsebenzisi olungaphatheki kahle kubafundi abanethezekile ngolimi olulodwa.
Ngaphezu kwalokho, lokhu kuhlangana kwezilimi kungase kuthumele isignali edidayo kuma-algorithms enjini yokusesha, okuphakamisa ukuntuleka kokugxila kolimi kubhulogi yakho, okungenzeka kubeke engcupheni ukubonakala kwayo phakathi kwazo kanye izethameli ozikhethele ngokucophelela okuthunyelwe kwakho.
Ukuze kuzuzwe isakhiwo esiyinkimbinkimbi, esinembile, abanikazi bamabhulogi bangase bacabangele amanye amasu amabili: ukuthunyelwa kwezizinda ezingaphansi noma iziqondiso ezingaphansi, ngayinye yethula izinzuzo eziyingqayizivele esizozihlola ngokuningiliziwe ngezansi.
Izizinda ezingaphansi zisebenza njengezindawo ezizimele ngaphakathi kwendawo ebanzi yewebhusayithi yakho, ngasinye siziqhayisa ngegama laso lesizinda elihlukile elandulela isizinda esiyinhloko, zakha izakhiwo ezifana ne-en.yoursite.com noma es.yoursite.com. Ngaphansi kwalolu hlaka, ukuhumusha ngakunye kolimi kokuthunyelwe kwakho kuthola ikhaya ngaphakathi kwesizinda sakhona esihlukile.
Kuyathakazelisa ukuthi naphezu kokuxhumana kwazo okubalulekile kuwebhusayithi yakho eyinhloko, izinjini zokusesha zivame ukubona izizindana njengezinhlangano ezizimele ngesikhathi sezinkomba kanye nezinqubo zokubeka izinga. Ngakho-ke, igunya noma izinga lesizinda esingaphansi kwesinye aliphazamisi abanye, livumela izinga elizimele lokuqukethwe kusizinda esingaphansi kwesinye ngasinye. Kuyaphawuleka, nokho, ukuthi lokhu kusetha kungase kudinge izinsiza ezinkulu zokwandisa izinga lesizinda ngasinye ngenxa yemisebenzi efana nokuhlola igama elingukhiye, ukukhiqizwa kokuqukethwe, nokutshalwa kwe-backlink.
Uma umqondo wokugcina izizindana ezimbalwa uzwakala unzima kakhulu, enye indlela ilele ekwamukeleni ama-subdirectories (okuvame ukubizwa ngokuthi «amafolda angaphansi»). I-Subdirectories ihlukanisa iwebhusayithi ibe yizigaba ezibonakalayo, idala ukwakheka kwe-URL efana ne-yoursite.com/en noma yoursite.com/es. Kulesi simiso, okuqukethwe kwebhulogi ngolimi lwakho oluzenzakalelayo kuthola indawo yakho ohlwini lwemibhalo olulodwa olulodwa, kuyilapho izinguqulo kwezinye izilimi zakha izindawo zokuhlala kwezinye iziqondiso ezingaphansi.
Ngokungafani nezizinda ezingaphansi, izinjini zokusesha zitolika okuqukethwe kohla lwemibhalo olungaphansi njengengxenye ebalulekile yewebhusayithi eyinhloko, kungakhathalekile ukuthi yiluphi ulimi. Ngakho-ke, ngokombono we-SEO, ukusebenzisa iziqondiso ezingaphansi kungaba yinketho yesu uma umgomo wakho kungowo wonke amakhasi ebhulogi, naphezu kobunikazi bawo bezilimi ezihlukahlukene, ukwabelana ngegunya lewebhusayithi yakho eyinhloko.
Sengiphetha, zombili izizindana nezingaphansi zinikeza ezinye izindlela ezingcono kakhulu, ezisebenziseka kalula zokuhlanganisa konke okuqukethwe kwezilimi eziningi kuhla lwemibhalo olufanayo. Nakuba ukuthuthukisa okuqukethwe kuzo zonke izizinda ezingaphansi ezahlukene kungase kudinge ukutshalwa kwezimali okukhulu kwesikhathi nomzamo, izinzuzo zingase zibe mkhulu uma inhloso yakho kuwukukala ngokuhlanzekile nangokuzimela izinguqulo zezilimi ezihlukahlukene zebhulogi yakho. Ngakolunye uhlangothi, uma umbono wakho ungowakho konke okuthunyelwe kwebhulogi ngezilimi eziningi ukuthuthukisa ngokuhlanganyela igunya lilonke lebhulogi yakho, ukusetshenziswa kwemibhalo engezansi kungase kubonakale kuyindlela ephumelela kakhulu nefaneleka kakhulu.
Ukuba Ngompetha Ubuciko Bokubhuloga Ngezilimi Eziningi: Ngaphezu Kokuhumusha Nje
Ukungena emkhakheni wokubhuloga ngezilimi eziningi kuwuhambo oludlulela ngalé kokumane uhumushe futhi uhlele okuqukethwe kwakho. Ukuze uxhumane nabafundi ngokweqiniso futhi uqinisekise ukuthi iphrozi ye-polyglot ayilahleki ku-ether, kunezici ezibalulekile okufanele uzicabangele.
Ukujula Kakhudlwana: Amandla Okwenza Ibhulogi Yakho Yezilimi Eziningi ibe Yasendaweni Ukuhunyushwa kokuthunyelwe kwebhulogi olimini lwendabuko lomfundi kwakha ungqimba oluyisisekelo lokudala okuqukethwe kwebhulogi ngezilimi eziningi. Nokho, ukuze wakhe ukuxhumana okujulile, ungase udinge ukuthatha isinyathelo esiqhubekayo ngokwenza kwasendaweni.
Ukwenza okwasendaweni kuqondanisa okuqukethwe kwakho nemininingwane yendawo yasendaweni yezethameli oziqondise, kukwenze kuhambisane kakhulu futhi kuhehe kubantu ohlose ukubafinyelela. Umphumela walokhu ungashayela kakhulu ukuguqulwa, kungaba ngokubhalisela izincwadi zezindaba, ukubhaliswa kwewebhu, ukuthengwa kwemikhiqizo, noma ngaphezulu.
Izindlela ezimbalwa zingakusiza wenze okwasendaweni ngempumelelo:
Ukuchaza kabusha i-phraeology: Bona amagama noma imishwana ekhethekile yesiko elithile noma isifunda, futhi ingase ingabi nencazelo efanayo lapho ihunyushwa ngokuqondile. Lungisa izakhi ezinjalo kokuqukethwe kwakho okuhunyushiwe ukuze uqinisekise incazelo elungile. Ukushuna okuhunyushiwe okucashile kwamasiko: Thuthukisa ukukhanga kokuqukethwe kwakho ngokufaka ulimi lwendawo, isitsotsi, noma ijagoni. Ngale ndlela, abafundi bazwa ukuthi okuqukethwe kukhuluma ulimi lwabo, okukhuthaza ukuzibandakanya okukhulu. Ukufometha okuqukethwe kwakho ukuze kuhambisane nezimiso zendawo: Ngokwesibonelo, uma ibhulogi yakho ihunyushelwa olimini olusuka kwesokudla uye kwesokunxele njengesiHebheru noma isi-Urdu, qiniseka ukuthi okuqukethwe kwakho kuthobelana naleli fomethi. Hlela Ukubonakala Kakhudlwana Ngokuthuthukiswa Kwenjini Yokusesha Indlela enhle kakhulu yokuvikela ithrafikhi engaguquki kubhulogi yakho iwukuthola amazinga aphezulu Emakhasini Omphumela Wenjini Yokusesha (ama-SERP). Nansi indlela yokukhuphula izinga lokuthunyelwe kwebhulogi yakho:
Yenza ucwaningo lwamagama angukhiye we-SEO lwamazwe ngamazwe: Thola amagama okusesha noma "amagama angukhiye" izethameli zakho zamazwe ngamazwe eziwasebenzisayo ku-inthanethi. Khomba lezo ezibambe iqhaza ebhizinisini lakho, futhi ulungise okuthunyelwe kwakho kwebhulogi ukuze ubhekane nalawa magama angukhiye. Sebenzisa ama- hreflang tags: Lezi zici zekhodi ye-HTML zikhombisa izinjini zokusesha ulimi lwekhasi lewebhu kanye nesifunda salo sendawo. Basiza izinjini zokusesha ekunqumeni ukuthi ubani okufanele abuke okuqukethwe kwakho. Yize ukwengeza lawa mathegi kungaba yinkimbinkimbi, amathuluzi ambalwa akwenza kube lula le nqubo. Landela imihlahlandlela yomphathi wewebhusayithi: Injini yokusesha ngayinye inikeza imihlahlandlela ukuze isize abaseshi bayo baqonde, inkomba, kanye nezinga lokuqukethwe. Khomba injini yokusesha eyinhloko esetshenziswa izethameli zakho, futhi uthuthukise okuthunyelwe kwakho ngokuya ngemihlahlandlela yayo. Ungakushalazeli Ukuhunyushwa Kokuqukethwe Okungeyona Ibhulogi Nakuba ukugxila kwakho okuyinhloko kungase kube ukuhumusha okubhalwe kubhulogi, kubalulekile ukuqinisekisa ukuthi konke okuqukethwe kubhulogi yakho nakho kuyahunyushwa. Ukufunda okuyiziqephu, okunezingxenye zebhulogi yakho kuphela ezitholakala ngolimi abaluqondayo, kungavimba abafundi.
Lokhu kubandakanya izici zokuhumusha ezifana nalezi:
Imibhalo yamamenyu newijethi Amakhasi e-eCommerce Amakhasi okufikela imethadatha yewebhusayithi Lo mgomo udlulela kokuqukethwe kokuphromotha futhi, njengokuthunyelwe ezinkundleni zokuxhumana noma ikhophi yesikhangiso yemikhankaso yamazwe ngamazwe ye-PPC. Zonke lezi zici zingashayela kakhulu ithrafikhi kubhulogi yakho.
Nakuba ukuhumusha konke lokhu okuqukethwe kungase kubonakale kunzima, amathuluzi amaningana angakwazi ukusingatha imisebenzi enjalo ngokuzenzakalelayo, akukhulule ekuhumusheni mathupha.
Iziphakamiso ezinikezwe lapha ziyiphuzu nje le-iceberg lokuqhuba ibhulogi ephumelelayo enezilimi eziningi. Ezinye izinqubo eziningi zingathuthukisa umzamo wakho wokubhuloga ngezilimi eziningi. Isibonelo, uma uphatha ibhulogi yakho ku-WordPress, ezinye izindlela eziningi ezinhle zingathuthukisa impumelelo yewebhusayithi yakho yezilimi eziningi.
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