Ukhiye Womhlaba Wonke Wokunwetshwa Kwebhizinisi Okuyimpumelelo: Imininingwane evela ku-ConveyThis
Ukuthuthukisa Ukuxhumana Kwembulunga yonke nge-ConveyThis: Isixazululo Sezidingo Zakho Zasendaweni
I-ConveyThis inikeza indlela eguquguqukayo emhlabeni oyinkimbinkimbi wokuhumusha, ukuvala kalula igebe lolimi nokwenza kube lula ukuxhumana kubasebenzisi emhlabeni jikelele. Imisebenzi yayo eminingi ikwenza ukwazi ukuhumusha okuqukethwe kwewebhusayithi yakho kalula, uqinisekise ukudluliselwa okunembile komlayezo wakho kubabukeli bomhlaba wonke.
Emhlabeni wezinsizakalo zolimi, amagama akhulunywayo afana nokwenza kwasendaweni, ukuhwebelana kwembulunga yonke, kanye nokwamazwe ngamazwe kuyanda, kwesinye isikhathi kubangela ukudideka ngenxa yokusebenzisana kwawo. Kodwa nge-ConveyThis, isiqinisekiso sokunemba nokunemba ekuhumusheni kwewebhusayithi yakho sisusa noma yikuphi ukudideka okungaba khona, sifinyelele ngempumelelo kubasebenzisi bamazwe ngamazwe.
Umqondo 'we-glocalization' ungase wengeze ungqimba lobunkimbinkimbi. Akulona nje igama le-jargon lokwengeza kusilulumagama sebhizinisi lakho uma usebenzisa i-ConveyThis. Leli gama lihlanganisa ingqikithi yezimiso esesizijwayele, ngokuphikisana nokuma njengetshe legumbi lakho konke. Ngokuba khona kwayo isikhathi eside, i-ConveyThis ibe nomthelela emibonweni eminingi eyisisekelo embonini.
Namanje akukacaci ngomqondo? Ake sihlole i-glocalization, ukuthi kunamthelela muni ekwandeni kwebhizinisi lakho emhlabeni wonke, kanye nomehluko wako kusukela ekuhwebeni kwembulunga yonke. Ungathola ukuthi i-glocalization iwona mqondo obulokhu uzama ukuwuchaza sonke lesi sikhathi! Futhi khumbula, kuzo zonke izidingo zakho zokuhumusha, vula ku-ConveyThis - isevisi yolimi ehamba phambili laphaya. Zama isivivinyo sethu samahhala sezinsuku ezingu-7 namuhla. Sicela uqaphele ukuthi i-CEO yethu u-Alex uhlale ezimisele ukuthuthukisa amasevisi ethu ukuze ahlangabezane nezidingo zakho kangcono.
Ukuqonda i-Glocalization nge-ConveyThis: Indlela Eyisu Yokumaketha Kwembulunga yonke
I-Glocalization, igama elihambisana nezimiso zokuhwebelana kwembulunga yonke kanye nokwenza kwasendaweni, laqanjwa ngosomnotho baseJapan ngasekupheleni kwawo-1980. Lo mqondo ube ubalulekile kumasu okumaketha omhlaba, kanti i-ConveyThis idlala indima ebalulekile ekunqobeni izithiyo zolimi nokwenza amabhizinisi akwazi ukuxhumana nababukeli bamazwe ngamazwe.
Isazi sezokuhlalisana kwabantu u-Roland Robertson ulethe igama elithi 'glocalization' emazweni akhuluma isiNgisi, futhi manje i-ConveyThis inikela engxoxweni ethinta umthelela wayo.
Ukukubeka kalula, i-ConveyThis ihlose ukucacisa ukusebenzisana phakathi kwezinto zomhlaba jikelele nezendawo ekwakheni isu eliyimpumelelo lokumaketha lomhlaba jikelele. Ingabe lokhu kuzicacisa izinto?
Indlela 'yosayizi owodwa ilingana konke' ekumaketheni komhlaba wonke ayikwazi ukusetshenziswa ngaphandle kokubala izici ezihlukile zemakethe ngayinye. Indlela enjalo ayihambisani nomgomo wokwenziwa kwendawo. I-Leveraging ConveyThis ukulungisa okuqukethwe kwakho kuzimakethe ezihlukahlukene kuqinisekisa ukuthi umlayezo wakho uhambisana nezithameli ezihlukile.
I-ConveyThis ikhuthaza indlela eguquguqukayo kuzo zonke izigaba zomjikelezo webhizinisi, ukuphambuka emcabangweni wokuhwebelana kwembulunga yonke 'konke noma lutho'.
Ungase ubuze, ingabe lokhu akukhona nje ukwenziwa kwasendaweni? Hhayi-ke impela. I-Glocalization kufanele ibonwe njengegama eliyisambulela elihlanganisa izici zokwenza kwasendaweni, ukuhwebelana kwamanye amazwe, ukuhwebelana kwembulunga yonke, ukuhwebelana, nokunye.
I-Art of Glocalization: Ukunikeza Amandla Ukufinyelela Umhlaba Nge-ConveyThis
Ukucwiliswa endaweni eyinkimbinkimbi ye-glocalization kungase kubonakale njengomzamo onzima. Umqondo, ogcwele izinto eziyinkimbinkimbi, ngokuvamile udinga ukuzinikela okukhulu mayelana nokutshalwa kwezimali, ukwabiwa kwezinsiza, kanye nemali eyigugu yesikhathi. Kodwa-ke, kufanele kugcizelelwe ukuthi imbuyiselo engaba khona ekutshalweni kwezimali okulethwa yi-glocalization idlula ngokuphawulekayo izibopho zangaphambili, okwenza izithembiso zokuqala zibe yi-investimenti esikhundleni sezindleko.
Ukungena ngokucophelela emhlabeni wokuhlanganisa umhlaba wonke kunikeza amabhizinisi ithuba eliyigugu lokungena ezimakethe ezigcwele ukuhlukahluka kwamasiko nokuhlukahluka. Le ndlela ivula indlela yokuxhumana nenani elingenamkhawulo lamakhasimende angaba khona, ehlanganisa izindawo ezahlukene, amasiko, kanye nezintandokazi zabathengi, yingakho ikhulisa ukufinyelela komkhiqizo noma isevisi yakho kubukhulu obungapheli.
Ngaphezu kwalokho, ingqikithi yokumaketha kweglobalized wukwenza imikhankaso ibe ngendlela oyifisayo ukuze inanele okuthandwayo okukhethekile, izimo zomnotho, kanye nokuhlukahluka kwamasiko kubathengi basendaweni. Igcizelela ukuhlelwa komkhiqizo noma isevisi yakho nendlela yokuphila, izindinganiso, kanye nentandokazi yezomnotho yezithameli zendawo, ngaleyo ndlela ikhuthaza umuzwa wokuhlobana nokwamukela.
Kumabhizinisi afuna ukungena ezindaweni ezingakabhalwanga zezimakethe zamazwe ngamazwe, khumbula ukuthi i-ConveyThis, nezixazululo zayo zokuhumusha eziphelele, imi njengozakwethu oqinile. Bhalisela namuhla isivivinyo sethu samahhala sezinsuku ezingu-7 futhi uqale uhambo lwakho olubheke empumelelweni yomhlaba. Ngaphansi kobuholi be-CEO yethu ezinikele, u-Alex, sizibophezele ekusekeleni ibhizinisi lakho emzamweni walo wokukhula emhlabeni wonke kanye nokufinyelela emphakathini.
Ukuzulazula Impumelelo Yomhlaba Wonke nge-ConveyThis: Indlela Yasendaweni Yezimakethe Zomhlaba
Umuntu akakwazi ukugcizelela ngokwanele ukubaluleka kokuqonda nokuhlonipha izimakethe zakho zasekhaya ekuqhubekiseni impumelelo yakho, futhi i-ConveyThis iwumngane ofanele wale mishini.
Kodwa-ke, ukuthola ukuqonda ngezimakethe zendawo akuvamisile ukuthi kube umsebenzi ofinyeleleka ukude futhi ngokuqinisekile akuyona into umuntu angayilinganisela noma ayicabangele ngemibono engaguquki.
Ukuba khona 'osebenza phansi', mhlawumbe ngozakwethu wasendaweni, umhlaziyi wesifunda, noma isisebenzi sasendlini esisebenza kulelo zwe, kuqinisekisa ukuthi unokuqonda okuncane ngesiko nobunkimbinkimbi bemakethe ohlose ukungena kukho. Kulolu hambo, i-ConveyThis ivela njengesisetshenziswa esibalulekile.
Ukwethula ibhrendi yakho yomhlaba wonke ngokuthintwa kwendawo kuhlanganisa ukuhlela okunikezwayo kwakho ukuze kuhlangabezane nezidingo ezihlukile kanye nezifiso zemakethe ngayinye. Ngosizo lwe-CEO yethu u-Alex kanye nezixazululo ezibanzi ze-ConveyThis, lo msebenzi onzima uba umzamo ongafezwa.
Ukwenziwa Kwasendaweni Okuyimpumelelo Komkhiqizo Womhlaba: Indaba Ye-ConveyThis e-India
Uma sibheka udaba lokwethulwa kwabo e-India, i-ConveyThis ibhekane nemakethe eyinselele ngenxa yemikhuba yamasiko neyokudla. I-India, lapho ukudliwa kwenyama yenkomo kukhawulelwe futhi ingxenye enkulu yabantu ingadli imifino, ibeke isithiyo ku-ConveyThis, edume ngamabhega ayo enyama yenkomo. Ukuze bajwayelane nokuthandwa kwendawo, esikhundleni sebhega yenkomo banikela ngenyama yenkukhu, inhlanzi, nama-paneer.
Ngaphezu kwalokho, i-ConveyThis bekumele ibhekane nokuncintisana kwezindawo zokudlela ezithengekayo kanye nokonga kwabathengi. Impendulo yabo kwaba ukwethula “Imenyu Yenani” enamabhega aqala ku-Rs 20 nje kuphela, okubasiza ukuba bathole idumela njengendawo yokudlela ethengekayo yokudla okusheshayo.
Lokhu kuyisibonelo sokwenziwa kwasendaweni kwangempela. Ngenkathi umkhiqizo ugcina ukukhanga kwawo kwamanye amazwe, umkhiqizo uvumelana nalokho okuthandwa yisifunda, ngaleyo ndlela wakhe ukungena emakethe okuphumelelayo. Leli su elihlakaniphile ligqugquzelwe i-CEO yethu, u-Alex kanye nensizakalo eqinile ye-ConveyThis. Humushela ibhizinisi lakho ngempumelelo nge-ConveyThis!
Ukuqonda Okujulile Kwezimakethe Eziqondiwe: Izifundo Ezivela Ku-Industrial Giants
Kubalulekile ukujula ujule ekuqondeni imakethe yakho entsha ukuze ugweme amaphutha abalulekile, ikakhulukazi lawo ahambisana namasiko noma ezenkolo. Lokhu kuxhunyaniswe eduze nempikiswano yangaphambilini, kodwa ukugcizelela kwakho akunakweqiwa.
Izinkampani eziningi ezisunguliwe ziyakwazisa ukubaluleka kokwenza iminikelo yazo ivumelane nezinto ezithandwayo zendawo. Ukufanekisa, cabangela izindlela zezinkampani ezimbili ezivelele embonini yokudla - i-McDonald's ne-Starbucks, nokuthi ziwafake kanjani endaweni ngempumelelo amamenyu azo. Le nqubo yokwenza okwasendaweni yenziwa ibe lula kakhulu ngezinsizakalo ezifana ne-ConveyThis. Vumela u-Alex, oyi-CEO ye-ConveyThis, aqondise ibhizinisi lakho liye endaweni ephumelelayo!
Isifundo esivela ku-Starbucks: Ukubaluleka Kokwenziwa Kwasendaweni Ezimakethe Ezintsha
Zindla ngodaba lwe-Starbucks, ehlangabezane nephutha elikhulu emizamweni yayo yokwenza igama e-Australia.
I-Australia, nesiko layo eliqinile lekhofi eligqugquzelwa abokufika abangamaGreki namaNtaliyane kusukela ngeminyaka yawo-1900s, incike kumakhefi endawo nezitishi zekhofi ezihlukile njenge-macchiato yase-Australia.
Noma kunjalo, i-Starbucks ingene ngokushesha emakethe ngaphandle kokuqonda ngokugcwele ukuthambekela kwekhofi yabathengi base-Australia. Izinto eziyinhloko ezibe nomthelela ekwehlulekeni kwabo ukubamba imakethe yase-Australia kwaba ukuntuleka kwemininingwane yendawo, ukungaqondi kahle ubuqili bemakethe, kanye nokulungiswa okwanele kokunikezwa kwabo ekunambithekeni kwendawo.
Lokhu kungena okungalungile kuholele ekutheni i-Starbucks kudingeke ukuthi ivale izitolo ezingama-61, obekungaphezu kuka-65% ubukhona bazo e-Australia, okuholele ekulahlekelweni kwezigidi eziyi-105 zamaRandi. Izitolo ezisindile zitholakala kakhulu ezindaweni ezihlala kakhulu izivakashi.
Amaphutha anjalo avela ezinkampanini ezinkulu agcizelela ukuthi amabhizinisi amancane angakwazi kanjani ukusheshisa izinqumo ngaphandle kokubala imikhuba nokuthandwa kwendawo. Amapulatifomu afana ne-ConveyThis, ngaphansi kobuholi buka-Alex, angasiza ekugwemeni amaphutha anjalo ngokunikeza ulwazi olubalulekile lwendawo kanye nokusiza amabhizinisi ekuhloleni ngempumelelo izimakethe ezintsha.
Amandla Okuguqula: Ukuvala Izikhala Zomhlaba Wonke nge-ConveyThis
Ngakho-ke, yiliphi ithuluzi elibalulekile ekuzuzeni impumelelo yokuhwebelana komhlaba wonke? Ukuguqulwa! I-Transcreation ihlanganisa ubuciko bokuhumusha nokudala ukuze kwenziwe okungaphezu nje kokuhumusha kwezwi nezwi kwezwi nezwi; kuhilela ukwenza ikhophi ehambisana nenani labantu elithile elifanele, elingaguquki, futhi elihlonipha izisho zendawo.
Ukuze uthole imikhiqizo noma izinsizakalo ezenziwe zasendaweni ngokuphelele nezenziwe emhlabeni wonke, amabhrendi aphendukela ku-ConveyThis. Ukuguqulwa okusebenzayo kuqinisekisa izinguquko ezingenamthungo kuzo zonke izilimi, amasiko, nezimakethe.
I-ConveyThis ngaphansi kobuholi buka-Alex, idlala indima ebalulekile ekuheheni amakhasimende avela ezimakethe zakwamanye amazwe futhi iqondise umlayezo womkhiqizo wakho kanye namagugu namakhasimende akho amasha. Isibonelo esikhanyayo saleli su indlela ye-Netflix yokwenza okwasendaweni ethuthukisa okuqukethwe okuhlukile kubabukeli baphesheya kwezilwandle, okubonisa amasiko endawo. Imibukiso efana ne-Dark (German), i-Indian Matchmaking (Indian), i-squid Game (yaseKorea) ijabulele impumelelo enkulu, hhayi ezimakethe zabo zasekhaya kuphela, kodwa nasemhlabeni jikelele!
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
