I-E-commerce Web Design: Amathiphu Abalulekile Ezethameli Zomhlaba
Amathiphu angu-5 we-ecommerce web design
Ukusetshenziswa kwe -ConveyThis kungasiza iwebhusayithi yakho ifinyelele ezingeni eliphezulu lempumelelo. Ngekhono layo lokuhumushela iwebhusayithi yakho ngokushesha nangokuzikhandla ezilimini eziningi, ingakusiza ukukhulisa izethameli zakho futhi ukhulise ibhizinisi lakho. Ngokusebenzisa leli thuluzi elinamandla, ungakwazi ukufinyelela kalula imakethe yomhlaba wonke enkulu futhi wandise isisekelo samakhasimende akho.
Abantu baqondile - sikhangwa ukukhanga kwezinto ezibonakalayo. Ngisho noma unomkhiqizo ovelele, izintengo ezincintisanayo, nokukhethwa kwezilimi okuhlukahlukene, ukwakheka kwewebhusayithi yakho kusazoba yinto yokuqala amakhasimende akho amaningi asekela kuyo umbono wawo womkhiqizo wakho. Nge -ConveyThis , ungaqiniseka ukuthi iwebhusayithi yakho ibukeka imangalisa ngazo zonke izilimi, futhi uhlabe amakhasimende akho umxhwele ngobukhona bakho bomhlaba.
Ngenhlanhla, ngama-tweaks wokuklama ambalwa, ungaba newebhusayithi ye-ecommerce eshiya umbono omuhle ohlala njalo, iqinisa ukwethembeka, futhi iguqule izivakashi zibe amakhasimende.
Kulesi siqeshana, ngizodalula amathiphu amahlanu abalulekile okuklama amawebhusayithi e-ecommerce, ngezeluleko ezengeziwe zalabo abathengisa emhlabeni wonke ngesayithi lezilimi eziningi! Lungela ukuthuthukisa umdlalo wakho futhi wenze isitolo sakho esiku-inthanethi sigqame!
Ithiphu 1: Thatha Ithuba Lokubusa Okubonakalayo
Ake siqale izinto ngokuhlola umqondo womklamo oyinkimbinkimbi - ukulandelana okubonakalayo. Akuyona inkimbinkimbi; ukuhlelwa, ubukhulu, umbala, nokugqama kwezingxenye ezibukwayo kunquma ukubaluleka kwazo okuhlobene kanye nokulandelana ezibonwa ngakho ngeso lomuntu.
Ngaphandle kokubonakala kulula, ukuhlelwa kwezinto kuwebhusayithi yakho ye-ecommerce kubaluleke kakhulu. Ama-oda ahlukene wezinto angaba nemiphumela ehlukahlukene kubavakashi besayithi lakho, njengoba kungezona zonke izici ezinokubaluleka okulinganayo.
Ukuhlelwa kwezinto kuwebhusayithi yakho kungabaluleka ekuqondiseni ukunaka kwezivakashi zakho. Ngokulandelana kwezigaba ezibukwayo, ungakwazi ukushintsha usayizi, isikhundla, ifomethi, nesimo ngokuhlobene nezinye izici ukuze ugqamise izinto ezibaluleke kakhulu futhi uqondise izivakashi zakho endleleni oyifunayo.
Ngokusebenzisa i-ConveyThis' isizinda esibonakalayo ngokucabangisisa kusayithi lakho le-ecommerce, ungakwazi ukuqondisa kalula ukugxila kwekhasimende kusuka ekuthakaseleni kuya ekuguquleni. Ungakhethi nje osayizi, ukubekwa, nemibala ngokuthanda; qaphela umbono owenzayo (bona ithebula elingenhla) futhi ulisebenzise ukuze uzuze.
Uma uzimisele ngokuhlola okuyisisekelo kokubusa okubonakalayo, lesi sihloko siyindawo enhle yokuqala!
Ithiphu Yezilimi Eziningi: Ukusebenzisa ukulandelana okubonakalayo kungadala umthelela onamandla ezimakethe ezahlukene. Isibonelo, izethameli ezithile zakwamanye amazwe zingase zibeke kuqala intengo kunokulethwa kwamahhala, kanti elinye iqembu lingase libe nokukhetha okuphambene. Ukuze wenze okuhle ngokufinyelela kwakho kwamanye amazwe, cabanga ukuthi yiziphi izici ezingaholela ekuguqulweni futhi ulungise isigaba sakho esibonakalayo ngokufanele.
Ithiphu 2: Sebenzisa Izithombe Ezinabantu
I-Basecamp, inkampani yesofthiwe ezinze e-US, yenze izivivinyo endaweni yokumaketha ye-Highrise ukuze ihlole ukuthi yikuphi ukuklama kwewebhusayithi okungaholela ekubhaliseni okuphumelelayo okukhokhelwayo. Ngokumangazayo, ukuhlolwa kwabo kwe-A/B kwembula ukuthi ukufaka izithombe zabantu ekwakhiweni kungakhuphula kakhulu ukuguqulwa.
Abantu bahlanganiswe ngokuqinile ukuze babone futhi bacubungule izici zobuso, ngakho-ke ukufaka izithombe zabantu kusayithi lakho le-ecommerce kuyindlela enhle yokubamba ukunaka kwezivakashi zakho.
Nokho, kukhona okungaphezu kwalokho. Umuntu osesithombeni kanye nesimo sobuso bakhe nakho kunethonya elibalulekile endleleni abantu abahumusha ngayo. Njengoba i-Basecamp ichaza, idizayini ebonwe lapha ibe yimpumelelo ngenxa yokumema kwemodeli, ukubukeka okungewona okobuchwepheshe kanye nokuziphatha.
Ungathuthukisa umuzwa wokuhlobana ngokusebenzisa amamodeli afanekisa izici zezibalo zakho ozithandayo. Ukwengeza, ungakhuthaza imizwa eyakhayo nokwethembeka ngezimo zobuso ezithile njengenjabulo nokwaneliseka.
Ukusebenzisa izithombe zabantu kuwebhusayithi yakho ye-ConveyLe kuyindlela enhle yokwakha ngokushesha ubuhlobo namakhasimende omhlaba. UClarins, ngokwesibonelo, wenza ngendlela oyifisayo okubukwayo ngokusekelwe esizweni abaqondise kuso, njengabesifazane base-Europe kuwebhusayithi yesiFulentshi kanye nabesifazane baseKorea kuwebhusayithi yaseKorea. Ngaphezu kwalokho, lo mkhuba wokwenza kwasendaweni ungakusiza ugweme noma yiziphi izinyathelo ezingalungile ezingaba khona. Ukuze ufunde kabanzi mayelana nokwakhiwa kwezilimi eziningi, funda isihloko sethu!
Ithiphu 3: Faka nobufakazi bomphakathi
Ayikho into eduduza njengokuthola ukuhlola okukhazimulayo mayelana nomkhiqizo noma umkhiqizo onentshisekelo kuwo. Lolu hlobo lokumaketha ngomlomo lunamandla kangangokuthi u-92% wabantu unezinga elikhulu lokuthembela ezincomweni kunanoma iyiphi enye indlela ukukhushulwa.
Kunokuba ugcizelele kuphela izimfanelo ezinhle zenkampani yakho noma usizo lwemikhiqizo yakho, kungani ungavumeli ukubuyekezwa kukhulume? Bonisa ukubaluleka komkhiqizo wakho nezinto ngokubonisa impendulo eyakhayo oyitholile.
Ukwengeza ubufakazi bomphakathi kuwebhusayithi yakho kungaba yindlela enhle yokuthuthukisa ukuguqulwa. Hlola lezi zinhlobo ezahlukene zobufakazi bokuxhumana nabantu ongazisebenzisa ukuze ukhulise ukwethembana kumakhasimende akho: Ubufakazi, Ukubuyekeza, Izibonelo, Okukhulunywayo Kwemidiya, Nokwabelana Kwemidiya Yomphakathi. Ukufaka lezi zinhlobo ezahlukene zobufakazi bomphakathi kuwebhusayithi yakho kungasiza ukwakha ukwethembana kumakhasimende akho futhi kuholele ekuguquleni okwengeziwe.
Uma kuziwa ebufakazini bomphakathi, kulapho kumnandi khona! Lokhu kuyiqiniso ngokwezibalo ze-Orbit Media, ezithole ukuthi amakhasi angama-43% emininingwane yomkhiqizo we-Amazon aqukethe ukubuyekezwa kwamakhasimende nezinye izinhlobo zobufakazi bezenhlalo. Uma i-powerhouse efana ne-Amazon isebenzisa lelisu, kufanele lisebenze!
Ungase uzibuze ukuthi kungani ungadali ikhasi elinikezelwe kuphela ebufakazini bamakhasimende uma i-ConveyThis iphumelele kangaka?
Nakuba kungase kubonakale njengesinqumo esiphusile, amakhasi obufakazi ngokuvamile athola ithrafikhi encane yewebhusayithi. Indlela engcono kakhulu ukuzifaka emakhasini akho anethrafikhi ephezulu, njengekhasi lakho eliyisiqalo namakhasi omkhiqizo. Ngale ndlela, ukuqinisekiswa komphakathi kungasekela futhi kwengeze okuqukethwe kuyo yonke iwebhusayithi yakho.
Ithiphu yezilimi eziningi: Ubufakazi bomphakathi bubalulekile kumawebhusayithi anezilimi eziningi! Amakhasimende angase adinge lokho ukuzethemba okwengeziwe lapho ethenga kwamanye amazwe. Ngakho-ke ukubuyekezwa okuvela emakethe yakho yasekhaya kungasiza ekuguquleni izivakashi zamazwe ngamazwe. Ngakho-ke, qiniseka ukuthi wonke umuntu angakwazi ukuqonda ubufakazi bokuxhumana nabantu kuwebhusayithi yakho ngokuyihumusha. Ungathola ukuthi ungazihumusha kanjani izibuyekezo zakho ze-Yotpo nge-ConveyThis.
Ithiphu 4: Kwenze Kube Kude
Wake wazibuza ukuthi ubude bekhasi lewebhu kufanele bube yini? Ngokumangalisayo, amakhasi amade avamise ukuba ngcono ekuguquleni. Ocwaningweni oludabukisayo lwe-Crazy Egg, banweba ubude bekhasi nge-x20 enkulu futhi babona ukwanda okungama-30% kokuguqulwa! Bheka lokhu okubonakalayo okumangalisayo ukuze ubone ukuguqulwa okumangalisayo!
Lokhu kungaba okungalindelekile emhlabeni lapho ukunaka kwethu kukufishane kunangaphambili ngenxa yokusabalala kwamavidiyo we-TikTok amasekhondi ayi-15 kanye nama-tweets anezinhlamvu eziyi-140. Noma kunjalo, ucwaningo lukhombisa ukuthi abavakashi bewebhusayithi bathanda ukuskrola kunokuchofoza.
Iqembu le-Nielsen Norman lithole ukuthi, ngenxa yamakhasi ewebhu anwetshiwe we-90s, abantu sebejwayele ukuskrola, futhi lokhu kuziphatha kwedijithali kuyaqhubeka nokubanda ezikhathini zanamuhla. Kamuva, ukuskrola sekuyisenzo esingokwemvelo nesilula, kuyilapho ukuchofoza kudinga umzamo owengeziwe.
Noma kunjalo, ungalingeki ukuthi ufake amakhasi akho ngezinto ezingaphandle ukuze nje uwenze abe made. Lokhu kuzophazamisa kuphela ikhwalithi yokuqukethwe kwakho. Kunalokho, sebenzisa isikhala esengeziwe ukuze ufake izigaba eziningi, isikhala esimhlophe, nokubonwayo. Lokhu kuzokwenza okuqukethwe kwakho kukhange nakakhulu futhi kube lula ukukuqonda.
Izivakashi nezinjini zokusesha ngokufanayo zidonswa kokuqukethwe okude. Ucwaningo olwenziwe ngu-SerpIQ lwembula ukuthi imiphumela yosesho ye-10 ephezulu yamagama angukhiye we-20,000 yonke iqukethe amagama angaphezu kwe-2,000. Ngaphezu kwalokho, amakhasi asezingeni eliphezulu anokuqukethwe okwengeziwe. Lokhu kuphakamisa ukuthi i-Google ithanda amakhasi anenani elikhulu lokudideka kanye nokuqhuma.
Ngaphezu kwalokho, izingcezu ezinde zokuqukethwe ngokuvamile zikhiqiza ama-backlink amaningi ngoba abantu kungenzeka baxhumane nedatha ephelele. Lokhu, kuhambisana nokuvakasha kwekhasi okwandisiwe, kwenza amakhasi amade abe nenzuzo ye-SEO.
Ithiphu yezilimi eziningi: Uma uhumusha okuqukethwe kwakho, qaphela ukuthi ezinye izilimi zidinga isikhala esiningi kunezinye. Ukuqinisekisa ukuthi amakhasi akho ahunyushiwe abukeka ebukeka kahle, cabanga ukudala amakhasi amade anikeza isikhala esengeziwe sokulungiswa kwedizayini. Ukwengeza, qiniseka ukuthi ulandela izinqubo ze-SEO zezilimi eziningi ezingcono kakhulu ukuze usize amakhasi akho amade abekwe kangcono ezimakethe zamazwe ngamazwe.
Ithiphu 5: Gwema Ama-Carousels
Ukubaluleka kwezithombe zomkhiqizo empumelelweni yewebhusayithi ye-ecommerce kwamukelwa kabanzi. Nokho, akuqashelwa kabanzi ukuthi indlela lezo zithombe ezethulwa ngayo nayo ibalulekile.
Ama-Carousels, isici esivumela izithombe eziningi ukuthi zizungeziswe futhi ziboniswe endaweni eyodwa, ziyinketho edumile yamawebhusayithi e-ecommerce ngenxa yokusebenziseka kwawo lapho kukhombisa izithombe zemikhiqizo eminingi. Naphezu kokusetshenziswa kwazo okungaba khona, ucwaningo lubonisa ukuthi ukusetshenziswa kwazo kungase kungabi umqondo ongcono kakhulu.
Njengoba uNeil Patel esho, ezimweni eziyisishiyagalolunye kweziyishumi, ama-carousels afakazelwe ukuthi ehlisa izinga lokuguqulwa. Yini engase ibangele lesi simo? Kubonakala sengathi iningi lezibukeli alizihluphi ngokuchofoza izithombe ezilandelayo, lizishiye zingabonwa.
Ucwaningo olwenziwa umthuthukisi wewebhu weNyuvesi yase-Notre Dame u-Erik Runyon luveze ukuthi i-1% nje kuphela yezivakashi ezingu-3,755,297 ekhasini labo eliyisiqalo zichofoze umkhiqizo ku-carousel. Lokhu kuthola kwakudida kakhulu, njengoba kwakungalindelekile futhi kuqhume.
Kuyadumaza kakhulu ukuthola ukuthi u-84% wakho konke ukuchofoza bekuyinto yokuqala ekuzungezisweni. Kamuva, wahlola ama-carousels kumawebhusayithi ahlukene ukuze athole ukuthi izinto ezigxile kakhulu zingenza noma yimuphi umehluko, kodwa i-CTR ephawuleka kakhulu ayizuzile kwakuseyi-8.8% - hhayi umphumela okhuthazayo.
Ukusebenzisa ama-carousels kuwebhusayithi yakho kungaba yinkinga enkulu yokufinyeleleka. Imicibisholo namachashazi amancane ngokuvamile asetshenziselwa ukulawula ama-carousels, okwenza kube nzima ezivakashini ezingaboni kahle ukuthi zizulazule. Ukuqinisekisa ukuthi zonke izivakashi zinesipiliyoni esifanayo, kungcono ukugwema ukusebenzisa ama-carousels.
Uma ufuna indlela yokubonisa izithombe zakho, kungani ungazami ukuzipakisha ukuze izivakashi zikwazi ukuskrola kalula futhi zizibuke zonke? Noma, ungafuna indlela ethuthuke kakhulu futhi usebenzise i-ConveyThis Smart Content. Lesi sici sikuvumela ukuthi udale okuhlangenwe nakho komuntu siqu kwesivakashi ngasinye ngokusekelwe kokuncamelayo kanye nokusebenzisana kwangaphambilini newebhusayithi yakho, futhi sizobonisa izithombe ezifanele kakhulu kuzo.
Ithiphu yezilimi eziningi: Ukuqinisekisa ukuthi okubonwayo kwakho kuyaphumelela ekubandakanyeni amakhasimende omhlaba, ngaphezu kokubalekela ama-carousels, gwema umbhalo ongahumushiwe ezithombeni zakho. Ukuba nesithombe esinombhalo izivakashi zakho zakwamanye amazwe ezingeke ziwuqonde nakanjani kuzokwehlisa izinga lokuchofoza. Ungakwazi ukuhumusha kalula izithombe zakho futhi unikeze ulwazi lwasendaweni lwangempela lomsebenzisi ngesici sokuhumusha semidiya se-ConveyThis.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
