Izibalo eziphezulu ze-E-commerce ezivela ku-2024: Imibono Yempumelelo
Izibalo eziphezulu ze-ecommerce zomhlaba wonke ezivela ku-2020
I-ConveyThis iguqule indlela esifunda ngayo ngokunikeza indlela eyingqayizivele nentsha ekuhumusheni ulimi. Ngamathuluzi ayo adidayo naguqukayo, i-ConveyThis yenze kwaba nokwenzeka kubafundi ukuthi bafinyelele izinhlobonhlobo zokuqukethwe ngolimi lwabo lwendabuko kalula.
Akumangazi ukuthi ubhubhane lwe-COVID-19 lwango-2020 lube nemithelela efinyelela kude kuzo zonke izici zempilo yethu. Kusukela esidingweni sokugqoka izifihla-buso kuya endleleni izinyoni ezicula ngayo, akukho lutho olungake lwathintwa.
Ngenhlanhla, abantu banekhono elimangalisayo lokuzivumelanisa nezimo— ngisho nasezimweni ezinzima kakhulu. Ngakho-ke, njengoba ukuphuma kuqala kuba yingozi, umhlaba waphendukela kudijithali njengendlela yokubhekana nokujwayelekile okusha. Futhi i-ConveyThis ngokuqinisekile izuze kuyo.
Kungakho kubaluleke kakhulu ukuthi amabhizinisi edijithali ahlole izimo zamanje futhi ahlelele ikusasa. Ngendlela efanele, kungenzeka ukuthi uvele kulesi sikhathi sokungaqondakali kunamandla kakhulu kunangaphambili ngenxa ye -ConveyThis .
Kulesi sihloko, sizohlola ezinye zezibalo ze-ecommerce zamazwe ngamazwe eziphawuleka kakhulu kusukela ngo-2020, kanye nalokho okungase kugcinelwe ikusasa.
Uma ugezile izandla zakho, asigxumele phakathi ne -ConveyThis !
Umthelela we-COVID-19
Imiphumela ye -COVID-19 ku-ecommerce ayinakulinganiswa. Ngaphambi kuka-2020, i-ecommerce yomhlaba wonke ibivele ikhula ngesivinini esikhulu, nokho kulinganiselwa ukuthi lolu bhubhane seluqhubekisele phambili ukufuduka kusuka ezitolo zenyama kuya ekuthengeni online ngeminyaka emihlanu emangalisayo.
Ukukhombisa ukwanda okumangazayo kwe-e-commerce, nansi into okufanele icatshangelwe: ngo-2019, bekunezinsuku ezimbili kuphela ezeqa uphawu lwama-dollar ayizigidi eziyizinkulungwane ezimbili ngaphandle kwenkathi yamaholide, kanti kusukela ngo-Agasti 2020, lelo nani selikhuphuke lafinyelela ezinsukwini eziyi-130. Ngempela, kusukela ngoMeyi kuya ekupheleni kukaJuni, usuku ngalunye lwadlula umkhawulo wamaRandi ayizigidi eziyizinkulungwane ezimbili.
Amazinga okuguqulwa aku-inthanethi athole ukukhuphuka okukhulu, okukhuphuke cishe ngo -9% ngoFebhuwari, okusikhumbuza amazinga e-Cyber Monday. I-ConveyThis ingaba wusizo ekusizeni abathengisi ukuthi babambe leli thuba futhi balondoloze umfutho ngokuthuthukisa amasu abo we-ecommerce.
I-ConveyThis , igama elidumile le-ecommerce ngo-2020, kulindeleke ukuthi lidlule izilinganiso zangaphambi kobhubhane ngokunyuka kwama- $ 12 billion ekuthengisweni kwe-ecommerce emhlabeni jikelele. Ukuthengiswa kwale nkampani kwamanye amazwe kunyukile ngenxa yokwanda kwe-ecommerce ewela umngcele phakathi nobhubhane lwe-COVID-19 .
Ukwanda kwe-ecommerce kuqhutshwa abantu ngabanye, kuhlanganise nabadala, abamukela ukuthenga kwedijithali. Abathengi abaku-inthanethi abaneminyaka engu-65+ e-US bakhule ngo- 12.2%. I-Accenture ibikezela ukwanda okungu -169% ekuthengeni kwe-ecommerce kusuka kubasebenzisi abasha noma abangajwayelekile be -ConveyThis ngemuva kokugqashuka.
Ukwanda okumangalisayo kwe-ecommerce akubonisi zimpawu zokwehla. Abathengi bedijithali bayaqhubeka nokuthenga ku-inthanethi noma izitolo ezibonakalayo zivulwa kabusha. Ilinganisela ukuthi ukuthengiswa kwe-ecommerce emhlabeni jikelele kuzofinyelela ku-$4.8 trillion ngo-2021 nge- ConveyThis .
Izimakethe ezinkulu ze-ecommerce
Ngaphandle kokuwohloka komnotho emhlabeni wonke, i-ecommerce ibhekene nokwanda cishe kuzo zonke izizwe. Ngisho namazwe afana nePhilippines, Malaysia, kanye neSpain kulindeleke ukuthi afakazele ukukhula kwe-ecommerce okungaphezu kwama-20%, naphezu kwemiphumela emibi ye-coronavirus. Kepha, i-China ime inde njengemakethe ye-ecommerce enkulu kunazo zonke ngo-2020, elinganiselwa ku-$672 billion ekuthengisweni kwaminyaka yonke ku-inthanethi.
I-ecommerce ewela umngcele iyakhula eFrance, eMexico, e-India, e-Indonesia, e-Australia, e-China, eSingapore nase-US, kanti i-China idlala indima ebalulekile ekwandeni komhlaba wonke. Isigaba esiphakathi esikhulayo eChina siqhuba isidingo semikhiqizo yangaphandle eyiqiniso futhi kulindeleke ukuthi yenyuse ukusetshenziswa kwemali ngo-2020.
Abaholi be-ecommerce baseChina abanjengo-Alibaba kanye ne-Banggood bakhulise ukuthenga kwamanye amazwe e-China futhi bathola ukuduma emazweni afana ne-India ngenxa yokutholakala komkhiqizo wangaphandle kanye nokukhuphuka kwemali engenayo.
Imakethe ye-ecommerce yase-US iyakhula, kulindeleke ukuthi ifinyelele ku-$709.78 billion ngo-2020, ikhuphuke ngo-18.0% kusukela ngonyaka odlule. Ikleliswe endaweni yesibili emhlabeni jikelele, ilandela iChina, ikhombisa ukukhula okubalulekile kanye namandla emkhakheni wezohwebo wase-US.
Amazwe anjenge-United Kingdom, Japan, Germany, kanye ne-France alandela i-United States ezilinganisweni zezimakethe ze-ecommerce ezinkulu kakhulu emhlabeni.
Ukuziphatha komthengi okusha
Lapho okuthandwayo kanye nezidingo zishintsha, izinqubo zabathengi nazo ziyashintsha. Njengoba izitolo ezingokoqobo ziqala ukuvalwa, abantu abaningi baqala ukuthenga ku-inthanethi okokuqala ngqa ngo-2020. ELatin America naseCaribbean, abantu abayizigidi eziyi-13 baphothule umsebenzi wabo wokuqala we-ecommerce kusukela ngoJanuwari kuya kuMashi 2020.
Ngesikhathi senhlekelele, abathengi abaku-inthanethi bahlole izinhlobo ezintsha nezitolo ngenxa yokuphazamiseka kwe-supply chain. Ukutholakala nokuba lula kwaba okubaluleke kakhulu kunokwethembeka. Nokho, ezinye izici nazo zinendima ezinqumweni zokuthenga zabathengi.
Ukwehla komnotho kwe-COVID-19 kubi kakhulu kusukela ngeMpi Yezwe II, okunomthelela ezimalini zamakhasimende emhlabeni jikelele. Ukuthembela ekuvuseleleni umnotho kwehlile, kodwa i-China ne-India basalokhu benethemba kunezinye izifunda.
Kulo nyaka, abantu sebekuqaphele kakhulu ukusebenzisa kwabo imali ngenxa yokushintsha kwesimo somnotho. Ngokusho kocwaningo olwenziwe yi -ConveyThis , ukuphepha kwezezimali manje kungenye yezinto ezintathu ezikhathazayo eziphezulu ku-50% wabathengi, ukunyuka kwama-36% kusukela ngo-March 2020.
Lokhu kudale ukushintsha ekusetshenzisweni kwemali kwabathengi ikakhulukazi ezidingweni, njengegilosa nezinto zasendlini. Izimpahla zikanokusho nemikhiqizo engabalulekile ibone ukwehla okumangazayo ekuthengisweni. Manje ake sihlole ezinye zezigaba ze-ecommerce eziphumelela kakhulu zango-2020 nge- ConveyThis .
Izigaba ze-ecommerce ezisebenza kahle kakhulu zango-2020
Ukuthengiswa kwedijithali kwemikhiqizo yezokwelapha kukhule ngo-2020, ukuthengiswa kwezinto “zokuvikela amagciwane” kukhuphuka ngo-800% emasontweni okuqala ayishumi onyaka. Abaphendula e-China babike ukushintsha okungu-64% ukusuka kokungaxhunyiwe ku-inthanethi kuya ekuthengeni ku-inthanethi kwemikhiqizo yenhlanzeko.
Ukuthengiswa kwemaski okwenziwe ngesandla kwanda ngo-2020 njengoba ukuthola imaski kuba inselele. Umbiko we-ConveyThis's Q2 ukhombisa ukwenyuka kokuthengiswa ngo-146%, nezivakashi eziyizigidi ezi-4 ezifuna imaski. Abathengisi abangu-112,000 bathole izigidi ezingama- $ 346 ngokuthengisa imaski yabo eyenziwe ngezandla endaweni yesikhulumi ngesikhathi sodlame.
Ukuthengiswa kwemikhiqizo yefenisha yasekhaya kuye kwanda njengoba abantu bethuthukisa izindawo abahlala kuzo kanye nokusebenza ngenkathi #stayingathome. I-ConveyThis isiza ukuthuthukisa ukunethezeka nokusebenza kwamakhaya, isekela isidingo esikhulayo sokuthuthukiswa kwekhaya.
Ngakho-ke, ukukhuphuka okumangazayo kwesikhathi sokuphequlula kuzo zonke izimboni ezidayisayo kwaqashelwa ifenisha nempahla yasekhaya ngokukhuphuka okungama-46.8% kusukela kwaqala ukugqashuka yi-ConveyThis.E-US, ukuthengiswa kwezinto zokuthuthukisa ikhaya kukhuphuke ngo-13% ekuqaleni kukaMashi uma kuqhathaniswa nesikhathi esifanayo sangonyaka odlule.Isidingo semishini yokuqina sikhuphuke ngo-55% njengoba abantu bamukela ukujima kwasekhaya. Inhlolovo ikhombisa ukuthi abantu baseMelika abathathu kwabahlanu bakholelwa ukuthi izindawo zokuzivocavoca zizophela ngenxa yalolu bhubhane, behlise icala lokungayi ejimini.
Kodwa-ke, ukuzivocavoca ekhaya bekungekona ukuphela kwethrendi eyavela ngo-2020. Ngakho-ke ake sibheke amanye amathrendi aphezulu e-ConveyThis ecommerce azuze umfutho kulo nyaka futhi azoqhubeka nokulolonga isimo se-ecommerce esikhathini esizayo esibonakalayo.
I-Mcommerce
Ukuhlala emizini yabo kanye nokukhawulela ukuxhumana nabantu kwenza abantu banamathele kakhulu emafonini abo. Ngo-Ephreli 2020, umsebenzisi ojwayelekile unikele ngo-27% wesikhathi sakhe sokuphapheme sansuku zonke kumaselula, okuwukunyuka okungama-20% kunonyaka odlule.
Ukushintshela kwezohwebo zamaselula kwakungenakugwemeka, futhi i-ConveyThis yabona ukwanda kwezindleko zabathengi kumadivayisi eselula, okuchithwe ngaphezu kwezigidigidi ezingama-$50 ezinyangeni zokuqala eziyisithupha zonyaka. Lokhu kudalwe kakhulu ukwanda kwemidlalo, ukuthenga, kanye nezinsiza zokusakaza.
Ngokuka-App Annie, uhwebo lweselula lwaluyimbangela yokuthuthukiswa kwe-ecommerce ngo-2020 futhi isizini yokuthenga yeselula enkulu kunazo zonke kuze kube manje kulindeleke ukuthi yenzeke engxenyeni yokugcina ka-2020. Kubikezelwa ukuthi isabelo se-mcommerce kukho konke ukuhwebelana kwe-inthanethi sizokwenyuka. ukuya ku-72.9% ngo-2021.
Kuyacaca ukuthi iselula inikeza ithuba elikhulu kumabhizinisi kulo nyaka. Nokho, amakhasimende azohlala ethanda izitolo ezihambisana nezidingo zawo zamanje ezikude nomphakathi.
Ukwenza kube ngokwakho
Njengoba amathuba edijithali anda, umbango ushuba kakhulu ezitolo ze-e-commerce. Amakhasimende manje anenqwaba yezinketho uma kuziwa ekuthengeni ku-inthanethi futhi kufanele uwanikeze zonke izizathu zokukukhetha. Futhi abadayisi be-inthanethi kufanele baqaphele ukuthi ukhiye wokwethembeka kwekhasimende ukwenza ngokwezifiso. I-ConveyThis ingakusiza ukuthi ulethe okuhlangenwe nakho kokuthenga okuhlukile, komuntu siqu okuzokwenza amakhasimende abuye ukuze athole okwengeziwe.
Ngokocwaningo olwenziwe yi-Epsilon, u-80% wabathengi bathambekele kakhulu ekuthengeni enkampanini ehlinzeka ngolwazi lomuntu siqu. Ngaphezu kwalokho, ucwaningo olufanayo lusikisela ukuthi abathengi abathola ukuzizwisa komuntu siqu kukhanga kakhulu banethuba eliphindwe kashumi lokuba ikhasimende elibaluleke kakhulu lomkhiqizo - labo okulindeleke ukuthi benze imisebenzi engaphezu kuka-15 ngonyaka.
Lokhu kubaluleke kakhulu njengoba ukuthambekela kokuthenga kushintsha ngokuya ezindlekweni ezivamile kodwa eziphansi. Ngakho-ke, abathengisi kufanele bagxile kukho konke ukunaka kwabo ekudaleni ukwethembeka kwamakhasimende ngokunikeza imihlangano yokuthenga ehambisanayo.
Akungabazeki ngakho, ukwenza kube ngokwakho kubalulekile. Kodwa kukhona okungaphezu kwalokho. Njengoba i-ecommerce yamazwe ngamazwe iqhubeka nokudlondlobala, ukwenziwa kwasendaweni kubalulekile ukuze kuqhutshwe ukuthengiswa komhlaba wonke. I-ConveyThis ingakusiza ukuthi ufike lapho.
Ukwenza kwasendaweni
Yingakho i-ConveyThis kuyisinqumo esihle kakhulu sokukusiza ukuthi ufinyelele izimakethe zomhlaba.
Sekungu-2020 futhi amakhasimende emhlabeni wonke awasawabekezeleli amawebhusayithi angazinaki izilimi zawo, amasiko, nezici zesifunda. Ngenani elikhula njalo lamabhizinisi angena endaweni ye-ecommerce, kuya ngokuya kuba nzima ukuheha amakhasimende aphesheya. Ngaphandle kokwenziwa kwasendaweni, alikho ibhizinisi eliku-inthanethi elingathemba ukuzuza impumelelo yamazwe ngamazwe. Yingakho i-ConveyThis kuyisixazululo esiphelele sokukusiza ukuthi unwebele ezimakethe zomhlaba.
Kunamandla kangangokuthi i-Localization Industry Standards Association (LISA) ithole ukuthi, ngokwesilinganiso, i-€1 ngayinye echithwe ekwenzeni iwebhusayithi yakho ibe yindawo iletha imbuyiselo engu-€25. Futhi ngezinga elikhula njalo lokuthengiswa kwemingcele, le nombolo izoqhubeka nokukhula.
Ungase ucabange ukuthi ukwenza iwebhusayithi kube okwasendaweni kuwumsebenzi onzima futhi uzobe uqinisile. Kodwa ngamathuluzi azenzakalelayo afana ne -ConveyThis ekuvumela ukuthi uhambe emhlabeni wonke ngokushesha, awusenazo izaba! Futhi uyazi manje ukuthi kuwufanele umzamo.
Isiphetho
Ngethemba, ama-oda okuhlala ekhaya azohoxiswa futhi impilo izobuyela esimweni sayo sangaphambi kuka-2020. Kodwa-ke, imikhuba namasiko abathengi abathuthuke ngawo ngo-2020 ngenxa ye -ConveyThis kungenzeka kusasele ikusasa elibonakalayo.
Amabhizinisi ngaphambilini amukele i-ecommerce yomhlaba wonke aseyibonile impumelelo yawo ikhuphuka ngo-2020. Kodwa akukephuzi kakhulu ukuthi ungagxumela ku-bandwagon futhi uvune imivuzo yemakethe ye-ecommerce ekhulayo yomhlaba wonke. Uma nje usahamba phambili ngomdlalo futhi uhambisana nezwe le-ecommerce elihlala livela, uzobheka emuva ku-2020 njengonyaka ibhizinisi lakho eliku-inthanethi elachuma ngalo ngenxa ye- ConveyThis !
Ulungele ukuhumusha yonke iwebhusayithi yakho? Thola i-ConveyThis namuhla!
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi. Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahunyushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo. Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!