Izibalo Ze-Cross-Border E-commerce Ezifakazela Ukuvelela Kwazo

Ukwandisa Isitolo Sakho Se-inthanethi: Ukwamukela Amathuba Omhlaba Wonke nge-ConveyThis

Uma ukhawulela imizamo yakho yokuthengisa ezweni elilodwa nje, uphuthelwa yithuba lemakethe elibalulekile. Kulezi zinsuku, abathengi abavela emhlabeni wonke bathenga imikhiqizo ku-inthanethi ngezizathu ezahlukahlukene, njengamanani ancintisanayo, ukutholakala kwemikhiqizo ethile, kanye neminikelo yemikhiqizo ehlukile.

Umqondo wokukwazi ukuxhuma nokudayisela abantu abavela kuwo wonke amagumbi omhlaba ujabulisa ngempela. Kodwa-ke, futhi iza nesabelo sayo esifanele sezinselelo, ikakhulukazi emkhakheni wezokuxhumana, okwenzeka njengenye yezinto ezibalulekile zokumaketha ku-inthanethi, ikakhulukazi endabeni yokumaketha ngezilimi eziningi.

Uma ubambe iqhaza kwezohwebo nge-inthanethi futhi ucabanga ukwandisa ibhizinisi lakho emazweni ngamazwe ngokunikeza izinketho zokuthutha nezokukhokha kumakhasimende aphesheya, wenza isinqumo esihlakaniphile nesimeme. Kodwa-ke, kufanele uthathe izinyathelo ezengeziwe ukuze uvumelanise ibhizinisi lakho nomhlaba we-e-commerce owela umngcele. Isinyathelo esisodwa esibalulekile ukwamukela ukusetshenziswa kwezilimi eziningi (okungafinyelelwa kalula kunoma iyiphi iwebhusayithi noma i-e-commerce CMS nge- ConveyThis ) ukuze uqinisekise ukuthi imikhiqizo yakho iyafinyeleleka futhi iqondakala kumakhasimende emazweni ahlukene.

Awukaqiniseki ngokuya emhlabeni jikelele? Thatha isikhashana ubuyekeze izibalo esizihlanganise ngezansi. Bangase bashintshe umbono wakho.

I-Global E-commerce Market: Ukubheka Ukukhula kanye Nenzuzo

Ngokwesimo sokubuka komhlaba wonke, imakethe ye-e-commerce yamazwe omhlaba kulindeleke ukuthi yeqe umaki wezigidigidi ezingama-994 zamarandi ngo-2020, okuphetha isikhathi seminyaka emihlanu sokukhula okuqinile.

Nokho, lokhu kukhula kuphinde kube nomthelela womuntu siqu : ocwaningweni lwakamuva lomhlaba wonke, inkampani yocwaningo i-Nielsen ithole ukuthi okungenani u-57% wabathengi ngabanye bathenge kumthengisi waphesheya kwezilwandle ezinyangeni eziyisithupha ezedlule.

Lokhu ngokusobala kunomthelela omuhle emabhizinisini abathenga kuwo: kulolu cwaningo, ama-70% abathengisi baqinisekise ukuthi ukuhlanganisa i-e-commerce kube nenzuzo kubo.

Ulimi Nohwebo Lomhlaba Wonke: Ukubaluleka Kolimi Lwendabuko Kubathengi

Akunangqondo: uma umthengi engakwazi ukuchaza imininingwane yomkhiqizo ekhasini lakhe, mancane amathuba okuthi achofoze okuthi “Engeza Ekalishini” (ikakhulukazi uma okuthi “Engeza Ekalishini” nakho kungaqondakali kubo). Ucwaningo olufanele, “Angikwazi Ukufunda, Ngeke Uthenge,” luchaza kabanzi ngalokhu, luhlinzeka ngedatha yobufakazi ukuze isekelwe.

Kuyaphawuleka ukuthi iningi, noma uma sikhuluma iqiniso, u-55% wabantu emhlabeni jikelele, bancamela ukuthenga nge-inthanethi ngolimi lwabo lwendabuko. Kungokwemvelo, akunjalo?

Igrafu – u-55% wabantu uncamela ukuthenga ngolimi lwabo Umthombo: Ucwaningo lwe-CSA, “Ayikwazi Ukufunda, Ngeke Uthenge” Njengoba uhlela ukunwetshwa kwakho kwamazwe ngamazwe, kufanele ucabangele izimakethe ezithile ohlose ukungena kuzo. Ngokungamangalisiyo, ulimi luphinde lube nomthelela kulesi sinqumo, nakuba ngokwamazinga ahlukahlukene asuselwa kusiko nezici zemakethe.

Ngakho-ke, yimaphi amakhasimende okungenzeka kakhulu ukuthi athenge umkhiqizo uma uboniswa ku-inthanethi ngolimi lwabo lwebele?

Abathengi abavela emazweni athile bayahamba phambili, ngo-61% wabathengi abaku-inthanethi abaqinisekisa ukukhetha kwabo okusebenzayo kokuthenga ngolimi lwabo lwendabuko. Abathengi be-inthanethi abavela kwelinye izwe balandela eduze: 58% bangancamela uhambo lwabo lokuthenga ngolimi lwabo lwendabuko.

I-E-Commerce Yezilimi Eziningi: Isimo Samanje Sezindaba

Naphezu kwesidingo esikhulayo sezixazululo ze-e-commerce zasendaweni, ivolumu ye-e-commerce yezilimi eziningi isabambezeleka.

igrafu: amaphesenti ezingosi ze-e-commerce zezilimi eziningi Umthombo: I-BuiltWith/Shopify Kuphela u-2.45% wamasayithi e-e-commerce ase-US anikeza ulimi olungaphezu kolulodwa—okusakazeke kakhulu iSpanishi, okwenza u-17% waleli ngqikithi.

Ngisho naseYurophu, lapho ukuhwebelana kwemingcele kuvame kakhulu, amanani ahlala ephansi: kuphela i-14.01% yezindawo ze-e-commerce zase-Europe ezihlinzeka ngezilimi ngaphandle kwezazo zomdabu (okuvame kakhulu, okungamangazi, isiNgisi) kuhlanganiswe nokuphansi kakhulu. U-16.87% wamasayithi e-e-commerce kwamanye amazwe (lapho isiNgisi sibuye sibuse njengolimi oluvame kakhulu lokuhumusha).

Ukuvula i-ROI: Amandla Okwenza Iwebhusayithi Yasendaweni

Amashadi akhuluma iqiniso: kunokushoda okukhulu kwezinketho ze-e-commerce zezilimi eziningi kubathengi abaningi emhlabeni wonke, naphezu kwesidingo esikhulu sezimpahla zangaphandle ezitholakala ngezilimi zabo zomdabu.

Ukubuya ekutshalweni kwezimali ukuze kuhumushwe iwebhusayithi Umthombo: I-Adobe The Localization Standards Association (LISA) ishicilele ucwaningo lwakamuva olusho ukuthi okulingana no-$1 okuchithwe ekwenzeni iwebhusayithi kube okwasendaweni kuletha isilinganiso esingu-$25 esiyimbuyiselo ekutshalweni kwezimali (ROI).

Kusho ukuthini lokhu? Empeleni, abantu abaningi bathenga imikhiqizo eminingi lapho bekwazi ukuqonda okubhalwe ekhasini lomkhiqizo. Kunengqondo kakhulu—futhi kungazuza ibhizinisi lakho imali enhle.