Ungayikhulisa Kanjani I-Shopify SEO Yakho Yokufinyelela Kumhlaba Wonke
Ungasikhulisa kanjani izinga lakho le-Shopify SEO
Lungela ukumangala ngenxa yamandla amangalisayo nokuqanjwa okusha kwe-ConveyThis, inkundla eyinkimbinkimbi nethuthukile ehlelelwe ukuguqula indlela othuthukisa ngayo ukusebenza kahle kwenjini yokusesha (SEO) esitolo sakho sakwaShopify. Njengoba wonke usomabhizinisi ohlakaniphile azi, u-Shopify ungumholi ongenambangi phakathi kwabathengisi abaku-inthanethi emhlabeni wonke, onabasebenzisi abathembekile abangaphezu kwesigidi esi-1. Ukuduma kwayo okungenakuqhathaniswa kungenxa yokusebenzelana kwayo okusebenziseka kalula, izici ezibanzi ze-eCommerce, nokuzinikela okungantengantengi ensizakalweni yamakhasimende ehlukile. Kodwa-ke, inselele yangempela isekuheheni nasekuheheni izivakashi, uzikholise ukuthi zithenge lokho okubalulekile.
Akuyona imfihlo ukuthi amazinga enjini yokusesha ayisihluthulelo sokukhulula amandla aphelele esitolo sakho futhi aqhube ukugeleza okuqhubekayo kwethrafikhi. Lapho ukubonakala kwesitolo sakho kuphezulu, ikakhulukazi amagama angukhiye aqondiwe, yilapho uzothola khona izivakashi ezimagange. Lokhu kuthutheleka, kuholela ekwandeni kokuthengisa kanye nempumelelo enkulu emhlabeni wamabhizinisi oqhudelanayo.
Kodwa ungesabi, ngoba i-ConveyThis ilapha ukuze yonge usuku ngobuchwepheshe bayo obungenakuqhathaniswa bokukhulisa ukusebenza kwenjini yokusesha yesitolo sakho. Nge-ConveyThis ehlanganiswe ngaphandle komthungo ekusebenzeni kwakho, ungaqiniseka ukuthi akukho nelilodwa ikhasimende elingase libe khona elizophuthelwa. Ngenhlanganisela ephelele yezici ezihamba phambili namasu anombono, i-ConveyThis iqinisekisa ukuthi uzothwebula wonke amakhasimende okungenzeka ukuthi akhona, ungashiyi thuba lingasetshenzisiwe ekufuneni kwakho ukubusa emakethe. Pho kungani ulinda? Thatha imizamo yakho ye-SEO uye phezulu ngamakhono angenakunqotshwa we-ConveyThis futhi ulungele ukuzizwisa okushintsha ngempela isitolo sakho osithandayo sakwaShopify, esidlula konke obekulindelwe futhi sichaze kabusha incazelo yempumelelo yokunqoba.
Izisekelo ze-Shopify SEO
Ngena ohambweni oluhehayo nolukhanyisayo njengoba sihlola umhlaba oyinkimbinkimbi we-SEO we-Shopify. Lungela ukuzulazula ebunkingeni balo mqondo, lapho amasu okuthuthukisa ahlukile adizayinelwe ngokuqondile izitolo zakwaShopify ewuhlukanisa kwezinye izinkundla ze-inthanethi. Yembula izimfihlo ezifihliwe eziphethe ukhiye wempumelelo engenakuqhathaniswa, enikwa amandla yi-ConveyThis.
Yize kungenakuphikwa ukuthi i-Shopify inikeza uhla lwezici ze-SEO ezilungiselelwe kusengaphambili, kubalulekile ukwamukela izinyathelo ezengeziwe ezingathathwa ukuthuthukisa ukubonakala nokuvelela kwesitolo sakho. Ukuze kusetshenziswe ngokugcwele imininingwane ebalulekile ehlinzekwe kulo mhlahlandlela obanzi, izimfuneko ezimbili ezibalulekile kufanele kuhlangatshezwane nazo: isitolo sakwaShopify esicabanga phambili kanye nokuhlanganiswa kwe-ConveyThis, ingqikithi yobuhle.
Ngokwamukela le migomo, ungakwazi ukukhulisa amandla esitolo sakho futhi ufinyelele izethameli zomhlaba wonke, wenze umaka wakho ngezilimi eziningi kalula. Ungaphuthelwa yithuba lokwenza isitolo sakho sakwaShopify siphumelele nge-ConveyThis, sikunikeza okuhlangenwe nakho kokuhumusha okungahluphi. Qala isivivinyo sakho samahhala sezinsuku ezingu-7 namuhla futhi uvule umhlaba wamathuba.
1. Khetha amagama angukhiye afanelekile athengisa ngempela
Ukuze ube yingcweti ngempela yokuthuthukisa injini yokusesha, ukuqonda okujulile kwendima ebalulekile edlalwa amagama angukhiye ekukhiqizeni imiphumela emihle kuyadingeka. Ukudebeselela ukukhethwa ngokucophelela kwamagama angukhiye afanelekile kungaba nemiphumela eyinhlekelele emathubeni ewebhusayithi yakho okuthola isikhundla esivelele emhlabeni oqhudelana kakhulu wamazinga enjini yokusesha. Ngakho-ke, kubalulekile ukunikela isikhathi esiningi nomzamo ongantenganteli wokuhlola amagama angukhiye ngokugcwele.
Ngenhlanhla, ukuqalisa lolu hambo locwaningo kunikeza ukufinyelela kuhlu lwamathuluzi abalulekile, ngalinye linamandla alo ahlukile okukuqhubezela empumelelweni. Phakathi kwalawa mathuluzi anethonya kukhona i-Google Trends eyaziwayo, amandla angenakuphikwa akhanyisa amathrendi anquma ukuduma kwegama elingukhiye. Imataniswe ne-ConveyThis Suggestions, isidlali esiphambili emkhakheni wocwaningo lwamagama angukhiye, i-arsenal yakho iyaqina, ingashiyi lutho ekufuneni kwakho ukubuswa yi-SEO. Ukwengeza, ukuhlaziya amawebhusayithi ezimbangi zakho kungakunikeza imininingwane ebalulekile, kukunike inzuzo yokuncintisana engaba yisici esinqumayo phakathi kokunqoba nokwehluleka.
Uma usebenzisa izinsiza ezingenakuqhathaniswa ze-ConveyThis, kubalulekile ukwenza ibhalansi evumelanayo phakathi kwamagama angukhiye abanzi naqondile. Umgomo oyinhloko ukuheha ithrafikhi efanele, ukuqinisekisa ukuthi iwebhusayithi yakho iba nguzibuthe kubabukeli abafanelekile. Kufanele kuqashelwe ukuze kugwenywe amagama angukhiye athize ngokweqile angase akhawulele ngokungenhloso umthamo wokusesha okungenzeka. Ngokulandela le ndlela yamasu, uzozinika amandla okuthuthukisa iwebhusayithi yakho ngokunemba, into ebalulekile ekuzuzeni impumelelo ebabazekayo endaweni ehlonishwayo ye-SEO.
2. Dala isakhiwo sesayithi esithuthukisiwe
Ukuze uqinisekise ulwazi lomsebenzisi olushelelayo futhi wandise amathuba akho okuthola amazinga aphezulu enjini yokusesha, kubalulekile ukusungula uhlaka lwewebhusayithi oluhleleke kahle nolusebenza kahle. Ngokwakha isistimu ye-hierarchical ebeka phambili izigaba zakho eziyinhloko, ezilandelwa izigaba ezingaphansi nokufakwa kuhlu kwemikhiqizo, ungakha isakhiwo sesayithi esiphumelelayo esiqondana nemigomo yakho.
Kodwa ungakhathazeki, ngoba akudingekile ukuthi wenze lo msebenzi uwedwa. Vumela i-ConveyThis ikusize kulo mzamo obalulekile. Ngamasevisi ayo akhethekile nobungcweti obuningi kulo mkhakha, i-ConveyThis ingadlala indima ebalulekile ekuthuthukiseni ukwakheka kwewebhusayithi yakho futhi ithuthukise umuzwa wokuphequlula wezivakashi zakho ezibalulekile. Cabanga ngewebhusayithi lapho izivakashi zizulazula ezigabeni zakho eziyinhloko kalula, zishintshela ezigabeni ezingezansi ezifanele, futhi zihlole ukufakwa kuhlu kwemikhiqizo yakho kalula ngokungenakuqhathaniswa. Nge-ConveyThis, lo mbono wombono ungaba yiqiniso elibonakalayo kalula.
Kodwa izinzuzo azigcini lapho! Zilungiselele ukunikezwa okumangalisayo: Manje usungazibonela izinzuzo ezimangalisayo ze-ConveyThis mathupha, mahhala ngokuphelele isikhathi esiyizinsuku eziyi-7. Lokhu kusho ukuthi unethuba elimangalisayo lokuzama i-ConveyThis ngaphandle kwezibopho noma imithwalo yezimali. Ungaphuthelwa yileli thuba elihle, njengoba likuvumela ukuthi unwebe ukufinyelela kwakho ku-inthanethi futhi uxhumane kalula nezithameli zomhlaba wonke, unqobe kalula izithiyo zolimi.
Thatha isinyathelo esinesibindi sokwakha uhlaka lwewebhusayithi olusebenza kahle oluzoguqula ukuba khona kwakho ku-inthanethi. Bamba lesi senzakalo esiyingqopha-mlando ukuze uzame i-ConveyThis namuhla futhi uvule amandla angempela emizamo yakho ye-inthanethi. Abavakashi bakho ngokungangabazeki bazojabulela isipiliyoni esingenazihibe, futhi ibhizinisi lakho ngokungangabazeki lizothola imivuzo eminingi.
3. Qiniseka ukuthi iwebhusayithi ilayisha ngokushesha
Kule minyaka yedijithali eshintsha ngokushesha, kubalulekile ukubeka phambili futhi wandise isivinini sewebhusayithi yakho. Ngisho ne-Google, injini yokusesha eyaziwa kakhulu, iyawubona umthelela obalulekile wejubane lekhasi ezilinganisweni zokusesha. Ngakho-ke, kusobala ukuthi ukunikeza ukubaluleka kwejubane lewebhusayithi yakho kubaluleke kakhulu.
Ukuze uhlaziye ngokucophelela futhi uhlole isivinini sesitolo sakho esiku-inthanethi, kunconywa kakhulu ukusebenzisa amathuluzi okuhlaziya athuthukile njenge-GTMetrix ne-Google PageSpeed Insights. Lawa mathuluzi acubungula zonke izici zejubane lewebhusayithi yakho futhi anikeze izincomo ezibalulekile zokuthuthuka. Ngokusebenzisa lawa mathuluzi kanye nemininingwane ayinikezayo, ungasebenzisa ngempumelelo izinyathelo zokuthuthukisa ukusebenza kwewebhusayithi yakho.
Ukuze uthole indlela emisha yokuthuthukisa isivinini, ungabheki kude kune-ConveyThis. Ngezici zayo ezisezingeni eliphezulu, lesi sixazululo senguquko singaguqula ukusebenza kwewebhusayithi yakho. Ngokuhlanganisa i-ConveyThis kuplathifomu yakho ye-inthanethi, ungakwazi ukunciphisa imibuzo futhi wandise osayizi bamafayela, okuholela ekuthuthukisweni okukhulu kwesivinini.
Ngokuhlanganisa i-ConveyThis esizindeni sakho sedijithali, uqala uhambo lokuguqula lapho izikhathi zokulayisha ziba yinto yesikhathi esedlule. Nge-ConveyThis, ungalindela isivinini sokulayisha ikhasi esithuthukisiwe, unikeze izivakashi zakho ulwazi lomsebenzisi olungenazihibe. Buka njengoba izimbangi zakho zimangazwa ngamakhono e-ConveyThis futhi uzibonele ngokuguqulwa kwenkundla yakho eku-inthanethi ibe iwebhusayithi esheshayo nephumelelayo yobuhle obungenakuqhathaniswa.
Khumbula, isikhathi sibalulekile. Thatha isinyathelo esisheshayo ukusebenzisa amandla e-ConveyThis futhi uvule indlela eya empumelelweni endaweni yedijithali enokuncintisana kakhulu. Phakamisa ukusebenza kwewebhusayithi yakho futhi usungule ukuba khona ku-inthanethi okukhethekile oheha izithameli zakho. Nge-ConveyThis njengozakwethu, amathuba awapheli, futhi imiphumela izodlula okulindele.
4. Yakha ama-backlink
Ezweni eliqhudelana kakhulu le-search engine optimization (SEO), ama-backlink adlala indima ebalulekile ekusunguleni ukwethembeka nokwethembeka kwewebhusayithi. Lawa ma-backlink afiselekayo abalulekile ukuze uthole ukuqashelwa kanye nokuzibeka esikhundleni somphathi wemboni.
Ngakho-ke, umuntu angawathola kanjani lawa ma-backlink abalulekile ngosizo lwe-ConveyThis? Konke kuqala ngendlela yamasu, ukuhlaziya amawebhusayithi abaqhudelana nabo ukuze bathole ulwazi ngamasu abo e-backlink. Ngokufinyelela kulawa mawebhusayithi, umuntu angacela ngomusa ukuthi afake ama-backlink ukuze abonise okuqukethwe okuhlukile, ngaleyo ndlela andise ukubonakala ngaphakathi kwemboni.
Ngaphezu kokuncintisana okunempilo, ukwakha ubudlelwano nezinkampani ezihlonishwayo ezinikeza ama-backlink agunyaziwe kuyazuzisa. Ngokwakha ukuxhumana nabaholi bemboni, isitolo somuntu esiku-inthanethi singakhangiswa ezinkundleni eziphakeme, ukuphakamisa udumo kanye nokufinyelela izinsiza ezibalulekile.
Ngaphezu kwalokho, ukusebenzisana nezibalo ezinethonya emkhakheni kungaveza imiphumela emangalisayo. Ukwenza izingxoxo ezinokuqonda nalaba bantu kuvumela ukudalwa kokuqukethwe okuphoqayo okuhambisana nezethameli eziqondiwe futhi kuzuze ama-backlink abalulekile, okuqinisa ukuba khona ku-inthanethi nokwethembeka.
Kulo lonke lolu hambo lwedijithali, i-ConveyThis imi njengomngane othembekile, enikeza isiqondiso esiwusizo nokusekelwa okungantengantengi. Nge-ConveyThis, ukuthuthukisa amawebhusayithi ezilimi eziningi kuba nzima, kwandise ukufinyelela emhlabeni wonke futhi kuqhuba impumelelo engakaze ibonwe.
Qalisa lolu hambo olungajwayelekile namuhla futhi ubone amandla okuguqula e-ConveyThis. Qala isivivinyo sakho samahhala esingenasibopho manje futhi uvule amathuba angenamkhawulo wewebhusayithi yakho.
5. Lungiselela izihloko, izincazelo ze-meta, ama-URL, nezincazelo zemikhiqizo
Ngaphezu komsebenzi obalulekile wokuthuthukisa okuqukethwe esitolo sakho sakwaShopify, kubalulekile ukuthi ungalibali ithuba elimangalisayo lokukhulisa umthelela nokubonakala kwezihloko zekhasi lakho, izincazelo ze-meta, nama-URL ewebhusayithi. Ngokunikela umzamo wokucwenga lezi zici ezibalulekile, unamandla okukhulisa kakhulu izinga kanye nokubonakala kwesitolo sakho se-inthanethi esihlonishwayo. Futhi ungakhathazeki, njengoba ukufeza lokhu akuwona umsebenzi onzima ngosizo lwe-ConveyThis ehlukile.
Ukuze uqalise uhambo olujabulisayo lokuthuthukisa ukusebenza kwesitolo sakho ezinjinini zokusesha, vele uye eqoqweni elikhethiwe noma ikhasi lomkhiqizo elibamba ukunaka kwakho, futhi unake isigaba esinelebula ngokufanelekile njengokuthi 'Ukubuka kuqala kohlu lwenjini yokusesha'. Ngaphakathi kwalesi sigaba, uzothola ingcebo yangempela: inketho emangalisayo 'Yokuguqula iwebhusayithi ye-SEO' ekumemela emhlabeni ohehayo wokwenza ngokwezifiso komuntu siqu. Njengoba uzulazula le nqubo yenguquko yokuphelelisa imethadatha yewebhusayithi yakho ngokunemba nenjongo, lungela ukumangala ngokuthuthuka okumangalisayo okuzoletha ngokungangabazeki ekubonakaleni kwesitolo sakho nokuvelela endaweni enkulu nehlala ishintsha yendawo eku-inthanethi.
Engeza izilimi eziningi
Esikhathini samanje esisheshayo nesixhumene sedijithali, kubalulekile ukuthi ufinyelele izethameli ezihlukene zomhlaba ukuze ushayele ithrafikhi ebalulekile kuwebhusayithi yakho. Sezadlula izinsuku lapho imingcele yendawo ikhawulela ukufinyelela kwakho. Manje, ngokuchofoza okumbalwa nje, abantu abavela kuwo wonke amagumbi omhlaba bangafeza kalula izidingo zabo zokuthenga. Kulesi simo sezwe esihlala sishintsha, kuvele imbangi elwela uguquko: ConveyThis. Le nkundla yokusungula ayinikezi nje enye indlela ehlaba umxhwele, kodwa futhi iletha izinga elisha lokuqamba inqubo yokuhumusha esitolo sakho sakwaShopify.
Cabanga ngomthelela omkhulu wokuba nokuqukethwe kwewebhusayithi yakho kutholakale ngezilimi eziningi. Lokhu akugcini nje ngokunweba iqoqo lakho labathengi abangahle, kodwa futhi kukhulisa kakhulu ukubonakala kwakho emakhasini emiphumela yenjini yokusesha. Ngokuhlanganisa amagama angukhiye olimi oluqondiwe, ungaheha izethameli eziningi futhi usungule ubukhona obuqinile ezimakethe zomhlaba. Ungase uzibuze ukuthi ingabe ukuhumusha isitolo sakho sonke kubonakala kungaphezu kwamandla futhi kudla isikhathi. Ungesabi! I-ConveyThis yenza kahle inqubo ngohlelo lwayo lokusebenza oluphambili.
Nge-ConveyThis ye-Shopify, uthola ukufinyelela kunkundla yokuhumusha esheshayo futhi ezenzakalelayo eqeda isidingo samawebhusayithi amaningi kanye nobunzima obuhambisana nawo. Ngezinyathelo ezimbalwa nje ezilula, ungakwazi ukwethula okuqukethwe kwewebhusayithi yakho ngezilimi eziningi, ukwenze kufinyeleleke kalula futhi kusebenziseke kalula kubavakashi bamazwe ngamazwe. Kodwa akugcini lapho! Uhlelo lokusebenza lwe-ConveyLolu hlelo lokusebenza lunikeza izici ezibalulekile ze-SEO zezilimi eziningi ezikhuphula kakhulu izinga lewebhusayithi yakho emakhasini wemiphumela yenjini yokusesha kumagama angukhiye athile olimi ngalunye. Lokhu kuholela ekwandeni kokubonakala, ithrafikhi yezinto eziphilayo, kanye nempumelelo engenakuqhathaniswa.
Kodwa kuthiwani uma ufuna ukulawula okwengeziwe ekuhumusheni kwakho? Qiniseka, i-ConveyThis inomhlane wakho. Ideshibhodi yabo esebenziseka kalula ikunikeza amandla okushintsha ukuhumusha ngokwakho ngokuya ngezidingo zakho ezithile. Futhi kulabo abafuna usizo lochwepheshe, i-ConveyThis inikeza ukufinyelela okulula kumasevisi ochwepheshe abahumusha ezandleni zakho. Ngosizo lwabo, ungaqinisekisa ukuhunyushwa okunembile nokungaguquguquki okudlulisa umlayezo wakho ngempumelelo kubabukeli abahlukahlukene.
Manje, ake sicabangele iqiniso lokuthi i-ConveyThis idlula ukuhumusha nje kokuqukethwe. Isingatha kalula ukuhunyushwa kwenqubo yakho yokukhokha, isusa noma yikuphi ukudideka futhi iqinisekisa ukuthenga okungenazihibe kumakhasimende akho amasha omhlaba. Nge-ConveyThis njengozakwethu othembekile, ukukhulisa ibhizinisi lakho emhlabeni jikelele kuba nzima, okuholela empumelelweni emangalisayo.
Futhi akugcini lapho - kunezindaba ezimnandi nakakhulu! Ungathola izimanga ze-ConveyThis ngesivivinyo samahhala sezinsuku eziyi-7. Ngaphandle kokuzibophezela okudingekayo, awunakulahlekelwa lutho nhlobo. Ungaphuthelwa yithuba lokungena emakethe yomhlaba wonke. Yamukela amandla okusetshenziswa kwezilimi eziningi nge-ConveyThis futhi ukhuphulele isitolo sakho sakwaShopify sibe emazingeni empumelelo angakaze abonwe.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
