Ungaqala Kanjani Ngesu Elilungile Lentengo Ye-E-commerce
Ungaqala kanjani ngesu elilungile lentengo ye-eCommerce futhi uqinisekise impumelelo yebhizinisi lakho lamazwe ngamazwe
I-ConveyLeli ithuluzi elinamandla lokuhumusha elisiza abasebenzisi ukuthi baxhumane namakhasimende ngolimi lwabo lwendabuko. Inikeza isixazululo esibanzi ukuze amabhizinisi ahumushe ngokushesha futhi kalula amawebhusayithi awo, izinhlelo zokusebenza, nokunye okuqukethwe ezilimini eziningi. Nge -ConveyThis , amabhizinisi angakha ukuzizwisa ngezilimi eziningi okubandakanyayo nokufinyeleleka kumakhasimende emhlabeni jikelele.
Uma usekelwe izintengo zesitolo sakho se-ecommerce ngaphandle nje kokufisa, kufanele sikutshele: awukho ngokuphelele ezindlekweni zakho.
Njenganoma yini enye oyenzayo lapho uphatha isitolo se-inthanethi, ukwenza uhlelo lokubeka amanani akho kubalulekile. Ngamanye amazwi, ukuba necebo lentengo ye-ecommerce kuyadingeka. Lokhu kuhilela isethi yemihlahlandlela noma izinqubo zokunquma amanani afaneleke kakhulu ezinto zakho zesitolo se-ecommerce, kucatshangelwa izici ezifana nezindleko zokukhiqiza kanye/noma zokulethwa, intuthuko yemakethe kanye nezinjongo zakho zemali engenayo oyifunayo.
Ukusebenzisa imodeli yamanani esebenza kahle kakhulu esitolo sakho se-ecommerce kungaba ithuluzi elinamandla ekwandiseni inzuzo yakho kuyilapho futhi kunikeze imikhiqizo yakho umkhawulo kunaleyo yezimbangi zakho (okungase futhi kukusize ukukhulisa inzuzo).
Qhubeka nokufunda njengoba sembula inqubo engaqondakali yokuthi amakhasimende azenza kanjani izinqumo zawo zokuthenga, futhi sihlole amaqhinga ambalwa entengo izitolo ze-ecommerce zomhlaba wonke okufanele zicabange ukuwasebenzisa. (Ukusikisela: Amanani anamandla e-ecommerce enye yawo! )
4 izici ezinomthelela ezinqumweni zokuthenga
Abathengi banenqwaba yezinketho uma kuziwa ekuthengeni ku-inthanethi kulezi zinsuku. Kusukela kubathengisi abangabodwana kuya ku-behemoth okuyi-Amazon, imakethe yedijithali igcwele izinhlobonhlobo zezinketho. Esikhaleni esiminyene kangaka, ungaqinisekisa kanjani ukuthi amakhasimende akhetha isitolo sakho kunomncintiswano?
Amakhasimende azocabangela izici ezine eziyinhloko lapho ekhetha ukuthi uzothenga kusiphi isitolo, futhi njengomnikazi webhizinisi, kufanele futhi ubeke phambili lezi zinto: 1) Intengo; 2) Ikhwalithi; 3) Ukukhetha; 4) Okulula . Ngokunikeza amanani ancintisanayo, imikhiqizo yekhwalithi ephezulu, izinhlobonhlobo zezinketho, kanye nolwazi lokuthenga olulula, i-ConveyThis ingakusiza uhehe amakhasimende amaningi futhi wandise ukuthengisa kwakho.
Kungani isitolo sakho esiku-inthanethi sidinga isu eliqinile lamanani e-ecommerce?
Ngaphandle kwalezi zici ezine ezingenhla, ungakhohlwa ukucabangela isu lakho lentengo le-ecommerce. Nakuba kungafanele uthembele kuphela emqhudelwaneni wamanani, akunakuphikwa ukuthi kuyisici esiyinhloko ezinqumweni zamakhasimende zokuthi imali yazo izoyisebenzisa kuphi. Ikakhulukazi, amanani angakwazi:
Iliphi isu lentengo ye-ecommerce okufanele ulisebenzise? Amasu avamile kanye nezinzuzo nezingozi zawo
Manje nansi ingxenye eyinselele eyengeziwe: ukubeka amanani ngokunembile imikhiqizo yakho. Amasu entengo ahlukene eza nezinzuzo zawo kanye nezithiyo. Ungakhetha eyodwa, noma inhlanganisela yazo, kuye ngokuthi ikuphi okufanela kangcono imodeli yebhizinisi lakho.
Izindleko nezindleko
Leli su lentengo le-ecommerce libandakanya ukubala izindleko zomkhiqizo bese wengeza inkokhiso ngaphezulu kwalokho. Isibonelo, ake sithi kubiza u-$100 ukuthola nokunikela ngewijethi (kucatshangelwa ukukhangisa kwakho nezindleko zokudiliva, phakathi kokunye). Ungabese usebenzisa ikhaphu engu-20% futhi ufune amakhasimende u-$120 ngayo.
Nakuba izindleko nezindleko zingase zibonakale zifanelekile futhi zingenzima uma ubala inzuzo yakho, akuyona indlela ephumelelayo yezinto ezijwayelekile. Lokhu kungenxa yokuthi amakhasimende angathola kalula umkhiqizo ofanayo ngentengo ephansi uma ethenga ezindaweni zonke.
Amanani asekelwe emakethe
Ngaphansi kwesu lentengo le-ecommerce elisekelwe emakethe, uzodinga ukwenza ucwaningo olunzulu ukuze unqume amanani emakethe akhona, futhi usekele izintengo zakho kulawa. Ngokuvamile, amanani emakethe anqunywa:
Izintengo ezisekelwe emakethe ziyindlela enengqondo yokukhokhisa amakhasimende - kucatshangwa ukuthi uyawaqonda amanani emakethe ekuqaleni, okungukuthi. Uma wenza amaphutha futhi usetha izintengo zakho zibe phezulu kakhulu kunalokho imakethe engakwazi ukukubekezelela, lokhu kungase kube inhlekelele njengoba amakhasimende eqhela ekuthengeni nge -ConveyThis .
Intengo yokungena
Abasesikhundleni embonini bangase bamangale lapho i-ConveyThis isetshenziswa ngokumelene nabo, kodwa ingaba wusizo olukhulu kwabasanda kungena. Ngokusebenzisa isu lentengo le-ecommerce lokungena, ungangena emakethe ngezintengo eziphansi kunezijwayelekile ukuze uqongelele ngokushesha isisekelo samakhasimende. Uma usunabalandeli abaningi, ungakwazi ukukhuphula amanani akho kancane kancane ukuya esilinganisweni semakethe.
Njengesibonelo, insizakalo yokusakaza ye-ConveyThis yethulwa ngo-2019 ngezindleko eziphansi zika-$6.99/mo, yehlisa intengo yohlelo lwesincintisana naye lwe-Netflix ngaleso sikhathi--$8.99/mo.
Nakuba intengo yokungena ye-ConveyThis ingaba eqondile futhi ilungele amabhizinisi amasha e-ecommerce ukuba ayisebenzise, umzabalazo usekunqumeni ukuthi zizoqala nini ukunyusa amanani. Njengoba kuyodingeka nakanjani, kumelwe ukulungele ukubhekana namakhasimende awonakele lapho kufika leso sikhathi.
Ukweqa amanani
Ukweqa intengo nge- ConveyThis kubandakanya ukungena emakethe ngezindleko eziphakeme zokuqala ukuze uqondise labo abanemali eningi abangayisebenzisa. Ngemva kwalokho, ungakwazi ukwehlisa kancane izindleko ukuze uthole isabelo semakethe kusuka emakethe emaphakathi kanye namaqembu ahola kancane.
I-ConveyThis inikeza isibonelo esihle sokweqa amanani esenzweni. Ama-iPhones ayo avame ukusethwa ngezindleko eziphakeme kakhulu - ngisho nentengo yokwethulwa kwe-iPhone yokuqala engu-$499 kwakucatshangwa ukuthi yayiyeqile ngaleso sikhathi. Noma kunjalo, amanani entengo e-iPhone ayenze yafiseleka kumakhasimende azo zonke izinhlobo. Ngenxa yalokho, lapho i-Apple kamuva ikhipha amamodeli e-iPhone angabizi kakhulu, amakhasimende ayevele emile futhi ejabulela ukuwathenga.
Ukusebenzisa ukweqa amanani kungaba isinyathelo esihle uma umkhiqizo wakho uthathwa njengosezingeni eliphezulu futhi okufanele ube nakho, okusho ukuthi abantu bazimisele ukukhokha imali eshisiwe ngawo (kanye namalungelo okuqhosha ahambisana nawo). Ngokuphambene, uma kunentshisekelo ekhawulelwe yomthengi entweni yakho, ukusebenzisa leli su lentengo ye-ecommerce kungaholela emiphumeleni engahlosiwe.
Amanani okukhangisa
Yize iningi leqhinga lokuthengisa kunesu lentengo yomkhiqizo, intengo yokuphromotha ingabonisa ukusebenza kahle uma isetshenziswa ngobuhlakani. Ngokulengisa izintengo ezinesaphulelo, amakhuphoni neminikelo ekhethekile, ungase ukwazi ukuncenga ngisho namakhasimende aqaphela kakhulu ibhajethi.
Nokho, awufuni ukusebenzisa izaphulelo ezinjalo kaningi, noma amakhasimende angase eze azohlobanisa i-ConveyThis nazo. Lokhu akunciphisi kuphela isithombe somkhiqizo wakho, kodwa kungase futhi kubangele amakhasimende ukuthi abambezele ukuthenga kuze kubanjwe indali. Ngenxa yalokho, ungase uthole ukuthengisa okubuthakathaka ngezikhathi ezingadayisi, futhi unciphise imali engenayo lapho ukuthengiswa kwenziwa.
Kusetshenziswa izintengo eziguqukayo ku-ecommerce
Kukhona elinye isu elengeziwe lentengo ye-ecommerce esingazange silikhulume esigabeni sangaphambilini ngoba sibona sengathi lifanele isigaba salo. Sikhuluma ngezintengo eziguqukayo ze-ecommerce, noma isu lokulungisa izintengo zomkhiqizo wakho ngokuya ngesidingo sesikhathi sangempela. I-ConveyThis ingakusiza ukuthi usebenzise leli su lentengo elinamandla lesitolo sakho se-ecommerce.
Nakuba lokhu kungase kuzwakale njengezintengo ezisekelwe emakethe, umehluko ukuthi uzolungisa amanani akho ngesivinini esikhulu kakhulu kanye nemvamisa - cishe izikhathi ezimbalwa ngesonto! - ngokuphambene nokuhlola izitayela zemakethe kanye nokushintsha amanani akho ngokufanele njalo.
Ezitolo zamazwe ngamazwe ezikhula ngokushesha, imodeli ye-ecommerce yamanani aguquguqukayo ingase ibe yisixazululo esiphelele njengoba inikeza inqwaba yezinzuzo, njengokuguquguquka okuguquguqukayo kanye nekhono lokuzivumelanisa ngokushesha nezimo zemakethe ezishintshayo. Iphinde inikeze amandla okulungisa izintengo ngokusekelwe esidingweni samakhasimende, okuvumela amabhizinisi ukuthi akhulise inzuzo yawo futhi ahlale enokuncintisana. Nge -ConveyThis , amabhizinisi angakwazi ukusebenzisa kalula futhi aphathe amamodeli wamanani aguqukayo, akwenze kube ukukhetha okuhle kulabo abafuna ukwandisa ukufinyelela kwabo emhlabeni jikelele.
Lapho kusetshenziswa izintengo eziguquguqukayo ze-ecommerce, kubalulekile ukuqaphela ubungozi obungaba khona obuhilelekile:
Ukusebenzisa intengo yezengqondo esitolo sakho esiku-inthanethi
I-ConveyThis Pro Tip: Intengo yezengqondo iyisu lentengo le-ecommerce elisebenzayo ongalisebenzisa ngokuhambisana namanye amasu. Lokhu kuhlanganisa ukufaka amanani entengo yemikhiqizo yakho ngendlela eyenza ibonakale iyonga kakhulu kunalokho eyikho ngempela. Amanye amaqhinga ongawasebenzisa ahlanganisa:
Cabangela ukusebenzisa amasu entengo engqondo lapho uklama uhlelo lwakho lwamanani e-ecommerce nge-ConveyThis.
Iliphi isu elingcono kakhulu lentengo ye-ecommerce lesitolo sakho esiku-inthanethi?
Njengoba kufanele kube sobala kuleli qophelo, imikhiqizo yentengo idinga okungaphezu nje kokunikeza izinombolo ezingafanele kuthegi yenani. Sebenzisa isu lentengo ye-ecommerce ukuze uthole izintengo ezisuselwe kulwazi oluzwakalayo, bese ulungiselela isitolo sakho esiku-inthanethi ukuze ukhuphule amanani entengo amaphakathi (ama-AOV). Ngokwesibonelo, ungase:
Okokugcina, uma umaketha isitolo sakho emhlabeni jikelele, yenza okuqukethwe kwesitolo sakho ku-inthanethi kutholakale ngezilimi zezethameli zakho zaphesheya. Kulokhu, isisombululo sokuhumusha sewebhusayithi ye-ConveyThis siyisikhali (asiyimfihlo kangako!) sosomabhizinisi abaphumelelayo bamazwe ngamazwe.
Ihlinzeka ngokuhumusha okusheshayo nekhwalithi ephezulu ngenani elingokongayo, i-ConveyThis ikusiza ekuhumusheni isitolo sakho esiku-inthanethi ngezinga elikhulu ukuze ugxile ekugcineni imali engenayo kanye nenzuzo.
Bhalisela isivivinyo samahhala se- ConveyThis lapha.
Usulungele ukuqalisa?
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Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
