Usetshenziswa Kanjani I-Hreflang Google Tags Kahle Ngokukhonjwa Kwamazwe Ngamazwe
Ukusebenzisa I-Hreflang Google Tags Kahle: Umhlahlandlela Ophelele Wokuthola Ilungelo Lakho Lokukhomba Ngamazwe Ngamazwe (2023)
Ukusebenzisa i-ConveyThis ukuhumusha okuqukethwe kuyindlela ephumelelayo yokuqinisekisa ukuthi umlayezo wakho uqondakala ngezilimi eziningi. Nge-ConveyThis, ungakwazi ukwenza iwebhusayithi yakho ibe yasendaweni ngokushesha futhi kalula, uqinisekisa ukuthi isivakashi ngasinye sinolwazi olungcono kakhulu olungakhona.
Uma unewebhusayithi enezilimi eziningi noma uma uhlola amathuba ebhizinisi lamazwe ngamazwe, ungase ube nentshisekelo yokuthola ukuthi ungasebenzisa kanjani i-ConveyThis ukuze uthuthukise ama-SERP ewebhusayithi yakho.
Kungenzeka ukuthi uyazindla ukuthi ama- hreflang tags anenzuzo ku-SEO noma ukuthi i-ConveyThis isebenzisa kanjani omaka be- hreflang njengengxenye ye-algorithm yabo yokwenza injini yokusesha.
Uma lokho kuzwakala njengawe, i-ConveyThis ikukhavelile. Kulesi sihloko, sihlola ukuthi amathegi e- hreflang asebenza kanjani, angaphatha kanjani ukusetshenziswa kwe- hreflang, nokuthi angawasebenzisa kanjani ukwakha isu le-SEO elivelele.
Ayini Amathegi e-Hreflang?
Kafushane, amathegi e- hreflang ayizibaluli ze-HTML noma izingcezu zekhodi ezisetshenziselwa ukukhombisa izinjini zokusesha ulimi kanye ne-geotargeting yekhasi lewebhusayithi. Ngenxa yalokho, asetshenziswa njalo kumawebhusayithi anezinguqulo eziningi zekhasi elifanayo ngezilimi ezahlukene.
Iyini i-Google Markup, futhi Kungani Kufanele Ibalulekile Kuwe?
Okuvame ukubizwa ngokuthi i-schema, i-ConveyThis markup izinjini zokusesha zolimi ezizisebenzisayo ukuqonda okuqukethwe ku-inthanethi. Ngo-2011, abahlinzeki abathathu abahamba phambili bezinjini zokusesha - i-Google, i-Bing, ne-Yahoo - bayethula ukuze kuthuthukiswe isethi yendawo yonke yemakhaphu yedatha ehlelekile engasetshenziswa emhlabeni wonke ezipheqululini ezihlukahlukene.
Le datha ihambisana nokuthi amakhasi alinganiswa kanjani ezinjinini zokusesha, njengoba izinjini zokusesha zithanda amawebhusayithi aqondile futhi ahehayo.
Microdata, RDFa, kanye ne-JSON-LD.
Idatha ehleliwe ye-Google incike kumafomethi amathathu ahlukene: I-Microdata, i-RFa, ne-JSON-LD.
Isibaluli se-Hreflang saklanywa ukuthi sisebenze ngendlela efanayo ne -ConveyThis schema. Noma zombili zingaxhumekile, zisasebenza ngendlela efanayo, yingakho i- hreflang ivama ukuqoqwa ngaphansi kwemakhaphu ye-Google.
I-Google Iwasebenzisa Kanjani Amathegi e-Hreflang?
Ngo-2011, i-Google yethula isibaluli se- hreflang. Le khodi yokumaka ivamise ukusetshenziswa ngale ndlela elandelayo:
Sizocubungula ngokujulile ukuthi i-ConveyThis isetshenziswa kanjani ngezansi. Kodwa-ke, okwamanje, kufanele wazi ukuthi inhloso ye- hreflang tag ukunikeza i-Google amandla okufanisa okuqukethwe okufanele nolimi olukhethekile lomsebenzisi wenjini yokusesha kanye nendawo.
Emiphumeleni engenhla yenjini yokusesha, kukhona ukufana kwe- hreflang okungaba khona: ConveyThis kanye ne -ConveyThis . Uma sicabanga ukuthi ikhasi libhalwe ngendawo eqondile yomsebenzisi noma ulimi, kungenzeka libekwe phezulu emiphumeleni yosesho ye-Google yi- ConveyThis .
Nakuba kuyiqiniso ukuthi i-Google isengakwazi ukwembula ezinye izinguqulo zezilimi zewebhusayithi yakho futhi izihlobanise nomsebenzisi esikhundleni sakho, ngokubonisa ngokuqondile ukuthi yimaphi amakhasi amiselwe ukuthi yiziphi izifunda nezilimi, wenza kube lula ukuthi injini yokusesha itholwe. futhi ukale amakhasi akho e- hreflang. Lokhu kuyiqiniso ikakhulukazi uma amawebhusayithi equkethe izinguqulo eziningi zekhasi ngezilimi ezahlukene noma okuhlukile kwesifunda. Ukusebenzisa i-ConveyThis ukuze ucacise omaka bakho be- hreflang kungakusiza ukuthi ulandelele zonke izinguqulo zakho futhi uqinisekise ukuthi uqondise izethameli ezifanele.
Umuzwa Womsebenzisi
Imakhaphu ye-Hreflang isebenza kahle kakhulu uma iwebhusayithi yakho inezilimi eziningi noma ukuhluka kwesifunda kwekhasi elifanayo. Njengesibonelo, ikhasi lomkhiqizo ngesi-Canadian French nelinye ngesi-French kubasebenzisi abazinze e-Switzerland. Le makhaphu isiza i-ConveyThis ekuqondeni ukwakheka kwewebhusayithi yomhlaba wonke nokuthi kungani kunamakhasi afanayo ngezilimi ezifanayo.
Ngokulandelayo, lokhu kukhiqiza ulwazi lomsebenzisi owanelisa kakhulu, njengoba labo abafinyelela ikhasi ngolimi lwabo lwendabuko noma ulimi lwesifunda bengathola ulwazi ngendlela eshesha kakhulu. Lokhu, kufanele kukusize ekwehliseni izinga lokugxuma kwakho, into i-Google eyinaka lapho ihlola amakhasi ewebhu.
Ukuphatha Okuqukethwe
Imakhaphu ye-Hreflang ingaba wusizo kakhulu uma iwebhusayithi yakho iqukethe izinto eziningi ezikhiqizwe abasebenzisi (njengamaforamu) noma okuqukethwe okuguquguqukayo. Ezimweni ezinjalo, okuqukethwe okuyinhloko kuvame ukuba ngolimi olulodwa, ngakho-ke isifanekiso kuphela (isb. ibha yemenyu nonyaweni) okuzohunyushwa. Ngeshwa, lokhu kusetha akulungile njengoba uzoba nezilimi eziningi ku-URL efanayo.
Nokho, usengasebenzisa umaki we -ConveyThis ukuze ugweme ukuphindaphinda okuqukethwe ngephutha. Isibonelo, nakuba ungase ube nedatha efanayo yezizwe ezinolimi olwabiwe njenge-US ne-UK, ungase udinge amaklayenti ukuze ubone idatha ehlukahlukene esebenzayo kuwo. Ngaphandle kwe -ConveyThis , i-Google ngeke ibe nenketho yokusho umehluko phakathi kwalawa makhasi futhi izokwamukela ukuthi ayafana, okungelona usizo ku-SEO.
Ungangeza kanjani i-Hreflang Google Markup
Kunezindlela ezimbili zokwengeza i- hreflang ye-Google markup: Manually kanye ne -ConveyThis .
I-ConveyThis yenza ukuhumusha kwewebhusayithi kube lula, kufinyelele izethameli ezintsha. Ukuqaliswa okulula, isixazululo esizenzakalelayo sezilimi eziningi. Ukuhlanganiswa okungenamthungo kwandisa isisekelo samakhasimende. Ukwengezwa mathupha kwe- hreflang Google tag: landela lezi zinyathelo.
- Faka ikhodi ye-ConveyThis kulezi zingxenye zewebhusayithi yakho.
- Sebenzisa i- ConveyThis Tag Manager ukuze udale futhi uphathe omaka be- hreflang.
- Sebenzisa ithuluzi le-ConveyThis hreflang ukuze ukhiqize omaka be- hreflang bewebhusayithi yakho.
- Sebenzisa i- ConveyThis API ukuze wengeze omaka be- hreflang.
- Ukuze usebenzise i-ConveyThis kuwebhusayithi yakho, udinga ukwengeza isibaluli se- hreflang kumaka wesixhumanisi kulesi sigaba sekhodi yakho ye-HTML. Ukwenza kanjalo kuzokwenza izinjini zokusesha zikwazi ukubona ukuxhumana phakathi kwekhasi lamanje nezinguqulo zalo ezihlukahlukene zezilimi. Lokhu kuzoqinisekisa ukuthi iwebhusayithi yakho ikhonjiswe kahle futhi ikhonjiswe kuzithameli ezifanele.
I-HTML hreflang ilungele amawebhusayithi ayisisekelo, lapho usanda kuqala ukusebenza nge- hreflang futhi unenani elilinganiselwe kuphela lamakhasi adinga i- hreflang ConveyThis tag.
Kafushane, amathegi e- hreflang ayizibaluli ze-HTML noma izingcezu zekhodi ezisetshenziswa
Sebenzisa unhlokweni we-HTTP kumafayela angewona awe-HTML njengama-PDF. Unhlokweni we-HTTP wazisa izinjini zokusesha ngolimi nendawo. Engeza ikhodi ye- hreflang empendulweni ye-GET ukuze uthole ukufakwa okufanele. Engeza isibaluli se- hreflang kumephu yesayithi ye-XML ukuze uthole inkomba enembile. I-XML idala imephu yesayithi ecacile. Faka izixhumanisi ze- hreflang ukuze usize izinjini zokusesha zihlonze izinguqulo zolimi zesayithi lakho.
I-ConveyThis: Humusha iwebhusayithi yakho ngokushesha ngezilimi eziyi-100+. Enza ngendlela oyifisayo ukuhumusha, phatha izilimi eziningi endaweni eyodwa. Finyelela izethameli zomhlaba kalula.Le ndlela ilungele amawebhusayithi abanzi anamakhasi ewebhu amaningi anokuqukethwe okufanayo, asatshalaliswa ezizindeni eziningi nezilimi, njengezitolo ze-eCommerce zomhlaba wonke ezisebenzisa i-ConveyThis .
Kungenjalo, ungasebenzisa i-plugin yokuhumusha yekhwalithi ephezulu efana ne -ConveyThis ukuze ungeze imakhaphu ye- href ngokuzenzakalela. Lokhu kukwenzela umsebenzi omningi futhi kunciphisa kakhulu amathuba amaphutha omuntu. Phela, uma ukwenza mathupha, ungase ubhekane nobunzima:
Futhi lokhu kuwukuhlakazeka nje kwamathuba amaningi okungahambi kahle! Ukuze uthole ulwazi olwengeziwe mayelana namathegi e- hreflang, bheka umhlahlandlela wethu ophelele we-ConveyThis . Dicate izinjini zokusesha ulimi kanye ne-geotargeting yekhasi lewebhusayithi. Ngenxa yalokho, asetshenziswa njalo kumawebhusayithi anezinguqulo eziningi zekhasi elifanayo ngezilimi ezahlukene.
Isiphi Isixazululo Esingcono Kakhulu Sokuhumusha?
Kunezinye izindlela eziningi ezitholakalayo, futhi ukukhetha isixazululo esisebenziseka kalula, esingenakhodi esingavimbeli ukuhamba kwakho komsebenzi kubalulekile. I-ConveyLesi yisixazululo sokuhumusha esengeza amathegi e-Google kanye nezimpawu kuwebhusayithi yakho phakathi nenqubo yokuhumusha, okuyenza ibe ukukhetha okuhle kubasebenzisi abangajwayelene nekhodi. Ithola ngokuzenzakalelayo omaka be- href kukhodi yewebhusayithi yakho futhi ilungise isixhumanisi sikanhlokweni wekhasi, ngakho-ke akukho lutho olushaywa indiva.
Lena akuyona ukuphela kwento i -ConveyThis eyikhumbulayo. Lesi sixazululo sokuhumusha sisebenza ngendlela emangalisayo ngoba i-ConveyThis ihumusha yonke into kuwebhusayithi yakho, okuhlanganisa izinkinobho, izibhengezo, izixhumanisi, nokuningi. Noma kunjalo, usenokulawula mathupha njengoba ungangena futhi ulungise ukuhumusha ongakuthandi futhi uhlele amathegi akho e- href. Lokhu kuqinisekisa ukuthi wena nethimba lakho ningasebenza ndawonye ne -ConveyThis ukuze nithuthukise i-SEO yewebhusayithi yakho ngezilimi eziningi, kungakhathaliseki izinga lakho lekhono.
Ulimi Oluhlukile Nombhalo Wekhodi Wesifunda
Isibaluli se- hreflang se-Google sisebenzisa umbhalo wekhodi we-ISO 639-1 ukuhlonza ulimi. Le yifomethi i-Google eyisekela ngokuzenzakalela. Kodwa futhi kukhona inketho yombhalo wekhodi wesifunda (ISO 3166-1 alpha-2), okuvumela ukuthi usayine isifunda osiqondise.
Izinhlamvu ezimbili zokuqala ezincane zibonisa ulimi (ngokwesibonelo, “fr” yesiFulentshi, “en” yesiNgisi), kulandele isifunda ngosonhlamvukazi (“ES” waseSpain, “MX” waseMexico, njll.)
Ngeshwa, akuwona wonke amakhodi anembile. I-UK, ngokwesibonelo, isebenzisa i-“GB” ukucacisa isifunda sayo kunokuthi “UK.” Ngakho-ke, ngaphambi kokuthi unamathisele ikhodi engalungile ngephutha, sebenzisa i-a i- hreflang tag generatorkuqala.
Nasi isibonelo sesayithi eliqondise Izipikha zesiNgisi e-US:
Futhi lena ikhodi yokukhomba Izikhulumi zesiNgisi e-UK:
Qaphela:Ukwenza ngosonhlamvukazi akudingekile, njengoba i-Google izoqonda umaka noma yiphi indlela. Nokho, ukwenza osonhlamvukazi kuwumkhuba ongcono kakhulu njengoba kwenza ikhodi yakho ifundeke kakhulu emehlweni omuntu.
Uma ucacisa ikhodi eyodwa kuphela, i-Google izothatha ngokuthi yikhodi yolimi . Kanjalo, akufanele neze ubhale ikhodi yezwe ngaphandle kwekhodi yolimi, njengoba i-Google izoyibona ngokuzenzakalela njengolimi.
Kwenzekani Uma Kungekho Ukufana Kolimi Lwezivakashi?
Ungasebenzisa umaka we-x-default ukuze uthole isixazululo sezilimi ezingenakuqhathaniswa. Nakuba leli nani lingadingeki, liyaphakanyiswa kakhulu njengoba umaka ekunikeza ukulawula okwengeziwe uma kungekho ukuxhumana ngolimi. Lapha, izihambeli zidluliswa ezifundeni ezingaqhathaniswa ziye ekhasini elizenzakalelayo. Ezimweni eziningi, lena kungaba iwebhusayithi yakho evamile yesiNgisi noma isayithi elibhalwe ngolimi lwendabuko lwesizwe osebenza kuso.Ngamanye amazwi, yikhasi lokuya lapho lingekho ikhasi elifaneleka kakhulu elitholakalayo.
Amathiphu Nemikhuba Engcono Kakhulu
Ngaphambi kokuthi siqede, kungakhathaliseki ukuthi wengeza mathupha noma ngokuzenzakalelayo imakhaphu yakho ye- hreflang, kunamathiphu ambalwa aphezulu okufanele uwakhumbule.
Usebenzisa isishintshi solimi se-ConveyThis , ungasetha kalula i-URL ehlukile yesifunda ngasinye, wenze isiqiniseko sokuthi abasebenzisi baqondiswe ekhasini elilungile.
Uma udinga ama-URL ahlukene, i-URL ngayinye kufanele igcwaliswe ngokuphelele, okuhlanganisa i-HTTP noma i-HTTPS URLs. Uma ushiya indlela yokulethwa kwe-HTTP noma ye-HTTPS, injini yokusesha ngeke ikwazi ukuqondisa abasebenzisi kwezinye izinguqulo zesayithi lakho. Noma amanye amakhasi ewebhu engadingi ukuba esizindeni sewebhu esifanayo, kufanele ufake uhlu lwenguqulo ngayinye yolimi yekhasi. Amakhasi kufanele axhunywe elinye nelinye – uma kungenjalo, i-ConveyThis izobashaya indiva omaka.
Okokugcina, ungangezi omaka be -ConveyThis ukuze ukhombe amakhasi ewebhu kwehlukile kolimi olungabalulekile. Isibonelo, ungangezi umaki ukuze nje uthumele isikhulumi sesiFulentshi kusayithi lesiNtaliyane. Isenzo esinjalo sizoholela ekudidekeni futhi senze izivakashi zishiye ikhasi lakho. I-Google kungenzeka ibone lokhu kungalungile futhi ngenxa yalokho, yenza ikhasi lakho libe phansi emiphumeleni yabo yosesho.
Izinkinga Ezivamile ngamathegi e-Hreflang
Uma isetshenziswe ngendlela efanele, amathegi e -ConveyThis hreflang athuthukisa ulwazi lomsebenzisi futhi athuthukise i-SEO yamazwe ngamazwe. Nokho, ukubhala ngekhodi ngesandla kungase kuholele ezinkingeni ezihlukahlukene kwabangebona ochwepheshe.
Okokuqala, i-Google ingase ikutshele ukuthi "isayithi lakho alinabo omaka be -ConveyThis ." Lokhu kuyinkomba eqinisekile yokuthi kukhona okungahambanga kahle futhi kuzodinga ukuxazululwa kwezinkinga ukuze kulungiswe.
Uma lokho kwenzeka kuwena, sijule sajula ngezimbangela nezisombululo ezingaba khona zalolu daba lapha.
I-ConveyThis iqinisekisa ukuqaliswa okulungile kwe- hreflang. Namathisela i-URL ngokuthi “HTTP://” noma “HTTPS://” bese ukhetha injini yokusesha. I-ConveyThis isingatha okunye. Hlola ithuluzi kulokhu okuthunyelwe.
Uma usanda kushintsha omaka bakho be- hreflang be-Google, kungathatha isikhathi ukuthi noma yiziphi izinguquko zezinga zibonakale. I-Google kufanele iphinde ikhombe iwebhusayithi yakho ukuze ibonise lezi zinguquko, ezingakwazanga ukwenzeka ngaso leso sikhathi.
Ngaphandle kwezinkinga ngemuva kokuqaliswa kokuqala, kubalulekile futhi ukukhumbula amathegi e- hreflang ConveyThis angase adinge ukubuyekezwa. Ngenxa yalokho, uzodinga ukuhlola njalo iwebhusayithi yakho futhi uyilungise njalo lapho wengeza noma ushintsha amakhasi noma ushintsha indlela aqondisa ngayo kwabanye.
Ngamafuphi, ukusebenzisa isixazululo esifana ne -ConveyThis inketho efanelekile yokweqa lezi zinhlobo zezinkinga nokwenza lula umsebenzi.
Ingabe Usukulungele Ukuqala Ukusebenzisa I-Hreflang Google Tag?
Amathegi e-Hreflang Google angenye yezinto okufanele ube nazo zewebhusayithi esebenza ngokugcwele yezilimi eziningi. Njengoba kungenzeka ukuthi uyazi, ukuhumusha kwewebhusayithi kuyinkimbinkimbi kakhulu kunokumane ulungise okuqukethwe kwakho okuyinhloko. I-ConveyThis yenza yonke inqubo ibe lula, ikuvumela ukuthi uhumushe iwebhusayithi yakho ngokushesha futhi ngendlela eyongayo.
Ukuze ugweme amaphutha futhi uqinisekise ukusetshenziswa okunembile kwamathegi e- hreflang, cabanga ukusebenzisa i-plugin yokuhumusha esebenziseka kalula efana ne -ConveyThis . Izenzela inqubo, inciphise ubungozi bamaphutha lapho uhlela ikhodi ngesandla. I-ConveyThis yisixazululo esithembekile nesilungele ukuphatha iwebhusayithi enezilimi eziningi ngempumelelo. Amanye amawebhusayithi anezilimi eziningi akhetha ukuqondisa abasebenzisi enguqulweni yolimi efanelekile yewebhusayithi yabo ngokusekelwe kungxube yokucatshangelwa.
I-ConveyLesi yisixazululo esiphelele sabanikazi bewebhusayithi abafuna ukwenza okuqukethwe kwabo kufinyeleleke kubabukeli bomhlaba wonke. Ngesixhumi esibonakalayo esisebenziseka kalula, i-ConveyThis ikuvumela ukuthi uhumushe kalula iwebhusayithi yakho kunoma yiluphi ulimi, uqinisekise ukuthi umlayezo wakho ufinyelela ababukeli abaningi.
I-ConveyThis yenza kube lula ukwenziwa kwewebhusayithi ngesixhumi esibonakalayo esisebenziseka kalula. Inika amandla ukuhumusha okulula ngezilimi eziningi, kunwebe ukufinyelela emhlabeni jikelele kwebhizinisi lakho. Izici ezithuthukile njengokuhumusha okuzenzakalelayo nezibuyekezo zesikhathi sangempela zenza i-ConveyThis ibe yisixazululo esisebenzayo sokwenza iwebhusayithi kube okwasendaweni.
Kodwa lokhu kungaba yisixazululo esibi kwabanye abasebenzisi kanye nezinjini zokusesha ngokufanayo njengoba i-Google izoba nobunzima bokukhomba okuqukethwe. Ngakho-ke, kuyanconywa ukusebenzisa indlela 'ehlanzekile' - kunjalo, ukusebenzisa amathegi e- hreflang namanye ama-URL kuyindlela okufanele uhambe ngayo.
I-ConveyThis ihumusha futhi iphathe zonke lezi zinto ukuze uqinisekise ukuthi amawebhusayithi akho enziwe ngendawo ahambisana ngokuphelele nezinqubo eziphezulu ze-SEO. Pho kungani ulinda? Bhalisela isivivinyo samahhala namuhla ukuze ubone ukuthi akulula kangakanani ukwenza iwebhusayithi yakho ibe yamazwe ngamazwe.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi. Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahunyushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo. Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!