Kungani Ukukhonjwa Kwezimakethe Ezibili Kubalulekile E-commerce
Kungani ukukhomba imakethe yezilimi ezimbili zase-US yeSpanishi-English kubalulekile kubathengisi be-ecommerce
Kusemthethweni: Ngo-2015, i-United States yaba izwe lesibili elikhuluma iSpanishi emhlabeni, ngemva kweMexico. Ngokocwaningo olwenziwa yi-Instituto Cervantes yaseSpain, baningi abantu abakhuluma iSpanishi bomdabu e-US kunaseSpain uqobo.
Kusukela lapho, inani labantu abakhuluma iSpanishi bomdabu e-US liye laqhubeka nokukhula. Njengoba imakethe ye-ecommerce yase-US njengamanje enenani lama-dollar ayizigidi eziyizinkulungwane ezingama-500 futhi ibalwa ngaphezu kwe-11% yokuthengiswa okuphelele ezweni, kunengqondo ukwenza i-ecommerce ifinyeleleke kalula kuzikhulumi zomdabu zaseSpain eziyizigidi ezingama-50 nangaphezulu.
Indawo yokudayisa yase-US ayihambisani neze nobuliminingi. Eqinisweni, ama-2.45% kuphela amasayithi we-ecommerce ase-US atholakala ngezilimi ezingaphezu kolunye.
Kulawa masayithi anezilimi eziningi, amaphesenti aphezulu kakhulu, acishe abe ngu-17%, anikeza isiNgisi neSpanishi, kulandele u-16% ngesiFulentshi no-8% ngesiJalimane. U-17% wabathengisi be-elekthronikhi baseMelika abenze amasayithi abo abe nezilimi ezimbili ngesi-Spanish sebevele bakubonile ukubaluleka kokukhomba lesi sisekelo sabathengi.
Kodwa ungayenza kanjani isayithi lakho libe nezilimi ezimbili ngempumelelo? I-US ngandlela thize ingemuva komhlaba wonke uma kuziwa ebukhoneni be-inthanethi bezilimi eziningi. Abanikazi bamabhizinisi abaningi baseMelika babeka phambili isiNgisi futhi bashaya indiva ezinye izilimi, bafanekisela isimo solimi sezwe.
Uma ugxile ekwenzeni ibhizinisi e-US ngesayithi lolimi lwesiNgisi, kungase kubonakale sengathi amathuba amelene nawe. Kodwa-ke, ukwakha inguqulo ye-Spanish yewebhusayithi yakho kuyindlela ethembekile yokwandisa ukubonakala kwayo kuwebhu yaseMelika futhi, ngenxa yalokho, kukhuphule ukuthengiswa emakethe yase-US.
Nokho, ukuhumushela isitolo sakho kusi-Spanish kudlula ukusebenzisa i-Google Translate. Ukuze ufinyelele ngempumelelo izethameli ezikhuluma izilimi ezimbili, udinga amasu abanzi. Nazi izizathu ezimbalwa zokuthi kungani ukuhumushela isitolo sakho kusi-Spanish kunenzuzo nokuthi ungashintsha kanjani isu lakho lezilimi eziningi ngendlela efanele.
Khuluma isiNgisi, Sesha iSpanishi: Abantu baseMelika abakhuluma izilimi ezimbili benza kokubili.
Noma abaningi abakhuluma iSpanishi saseMelika besazi kahle isiNgisi, bavame ukukhetha ukusebenzisa iSpanishi njengolimi lwezixhumanisi zabo zedivayisi. Lokhu kusho ukuthi ngenkathi behlanganyela ngesiNgisi, bagcina amadivayisi abo asethelwe kusi-Spanish, okuhlanganisa amafoni abo, amathebhulethi, namakhompyutha.
Idatha evela ku-Google ibonisa ukuthi ngaphezu kuka-30% wokuqukethwe kwe-inthanethi e-US kusetshenziswa abasebenzisi abashintsha kalula phakathi kweSpanishi nesiNgisi, kungaba ekuhlanganyeleni kwabo komphakathi, ukusesha, noma ukubukwa kwamakhasi.
Lungiselela i-SEO yakho yezilimi eziningi yeSpanishi
Izinjini zokusesha ezifana ne-Google zihlonza izilimi ezithandwayo zabasebenzisi futhi zilungise ama-algorithms azo wezinga ngokufanele. Uma isayithi lakho lingatholakali ngeSpanishi, imizamo yakho ye-SEO e-US ingase ihlupheke. Ukuhumushela isayithi lakho kusi-Spanish kungaletha izinzuzo ezibalulekile futhi kunobubi obuncane, ikakhulukazi uma i-US iyimakethe eyinhloko eqondiwe yebhizinisi lakho.
Ukuqhubeka nokuqinisekisa ubukhona bakho emakethe yaseMelika ekhuluma iSpanishi, naka i-SEO yakho yolimi lwesiSpanishi. Nge-ConveyThis, ungakwazi ukunakekela lesi sinyathelo kalula, uqinisekisa ukuthi isayithi lakho lilingana kahle ngazo zombili izilimi. Ngokwenza isayithi lakho lisebenziseke kalula kubantu abakhuluma iSpanishi, uphinda usayine izinjini zokusesha ukuthi uyatholakala ngeSpanishi, ngaleyo ndlela uxhuma okuqukethwe kwakho namakhasimende angaba khona ngempumelelo kakhudlwana.
Gada amamethrikhi akho olimi lwesi-Spanish
Uma usuhumushele isitolo sakho kusi-Spanish, kubalulekile ukulandelela ukusebenza kwezinguqulo zakho zolimi lwesi-Spanish ezinjinini zokusesha nezinye izinkundla lapho ibhizinisi lakho likhona.
I-Google Analytics ikuvumela ukuthi uhlaziye izintandokazi zolimi zezivakashi zesayithi lakho nokuthi zilithole kanjani isayithi lakho. Ngokusebenzisa ithebhu ethi “Geo” esikhaleni sakho somlawuli, ungakwazi ukufinyelela izibalo ezihlobene nokuncamelayo kolimi.
Abantu baseMelika abakhuluma iSpanishi basebenza kakhulu ku-inthanethi
Ngokusho kwe-Google, u-66% wabantu abakhuluma iSpanishi e-US banaka izikhangiso eziku-inthanethi. Ukwengeza, ucwaningo lwakamuva lwe-Ipsos olucashunwe yi-Google luveze ukuthi u-83% wabasebenzisi be-inthanethi base-Hispanic American basebenzisa amafoni abo ukuze baphequlule izitolo eziku-inthanethi abake bazivakashela mathupha, noma bengaphakathi ezitolo ezibonakalayo.
Uma kucatshangelwa lawa mathrendi, kuyacaca ukuthi uma isiphequluli sekhasimende elikhuluma izilimi ezimbili sisethelwe kwisi-Spanish, maningi amathuba okuthi lizibandakanye nesitolo sakho se-inthanethi uma sitholakala nange-Spanish.
Ukuze ungene ngempumelelo emakethe yase-US Hispanic, kubalulekile ukucabangela izici zamasiko nezintandokazi.
Ababukeli Bezilimi Eziningi, Okuqukethwe Kwamasiko Ahlukahlukene
Izilimi ezimbili zase-Hispanic Americans zinezinkomba eziningi zamasiko ngenxa yokuchayeka ezilimini ezihlukene. Imikhiqizo yokumaketha kulezi zithameli idinga izindlela ezihlukene.
Nakuba imikhankaso yesevisi yomphakathi eqondile ingase ibukeke ifana ngesiNgisi nangesi-Spanish, ukuthengisa imikhiqizo kuvame ukudinga amasu aklanyelwe kakhulu. Abakhangisi bavame ukushintsha imikhankaso yabo yezethameli ezikhuluma isi-Spanish, okuhlanganisa ukusebenzisa abalingisi abahlukene/amamodeli, amaphalethi emibala, iziqubulo, nemibhalo.
Imikhankaso yokuthunga eqondiswe ngqo emakethe yase-Hispanic ibonakale isebenza ngempumelelo. Inkampani yokukhangisa i-ComScore ihlaziye umthelela wezinhlobo ezahlukene zemikhankaso futhi yathola ukuthi imikhankaso eyaqalwa ngeSpanishi ikakhulukazi imakethe ekhuluma iSpanishi yayinokukhethwa okuphezulu kakhulu phakathi kwababukeli abakhuluma iSpanishi.
Khetha iziteshi ezifanele
Njengoba kunabantu abaningi futhi abakhulayo bomdabu abakhuluma iSpanishi e-US, kunethuba lokuxhumana nale makethe ngemidiya yolimi lwesi-Spanish, okuhlanganisa iziteshi ze-TV, iziteshi zomsakazo, namawebhusayithi.
Ucwaningo lwe-ComScore lubonise ukuthi izikhangiso eziku-inthanethi zolimi lwesi-Spanish zisebenza kahle kakhulu kunezikhangiso ze-TV nezerediyo ngokomthelela. Ngaphandle kwalokhu, izigidi ezingu-1.2 kuphela kwezingaphezu kwezigidi ezingu-120 amawebhusayithi ase-US atholakala ngeSpanishi, okumele ingxenye encane.
Ngokusebenzisa okuqukethwe ku-inthanethi kolimi lwesi-Spanish kanye nezikhangiso, imikhiqizo ingaxhumana nomphakathi wama-Hispanic oxhumeke kakhulu e-US.
Lungiselela isu lakho eliphumayo lokukhangisa ngezilimi eziningi
Nikeza ngolwazi oluhle kakhulu kuwebhusayithi yakho yezilimi eziningi
Ukuze uguqule ngempumelelo izethameli ezikhuluma isi-Spanish, kufanele ufeze izithembiso ezenziwe ezikhangisweni zakho. Ukunikeza ulwazi olusezingeni eliphezulu lokuphequlula kubasebenzisi bolimi lwesi-Spanish kubalulekile.
Ukuvumelana kuhlelo lwakho lokumaketha lolimi lwesi-Spanish kubalulekile. Lokhu kusho ukuhlinzeka ngesevisi yamakhasimende ngolimi lwesi-Spanish, ukuqinisekisa ukuthi iwebhu yakho iyafinyeleleka nge-Spanish, nokunaka ukwakhiwa kwesayithi nolwazi lomsebenzisi.
Ukwakha iwebhusayithi enezilimi eziningi kungaba inselele, kodwa kukhona amasu nezindlela ezingcono kakhulu zokuyenza isebenziseke kalula. Ukucabangela izinguquko zedizayini nokulungisa izakhiwo zekhasi ezilimini ezihlukene, njengesiNgisi neSpanishi, kubalulekile.
Ukuqinisekisa ulwazi lomsebenzisi olungenazihibe, kubalulekile ukucabangela okuncanyelwayo kolimi nezinto zamasiko lapho uklama iwebhusayithi yakho. I-ConveyThis ingasiza ngokuhlinzeka ngokuhumusha okuphrofeshinali ngokuqondile ukusuka kudeshibhodi yakho, okukuvumela ukuthi ungene emakethe yase-Hispanic-American ngempumelelo.
Ukusuka ekungasetshenzisiwe kuya ekuthuthukisweni kwezilimi ezimbili
Ukuhumushela iwebhusayithi yakho kusi-Spanish, ukwenza i-SEO yakho ibe ngcono, futhi uvumelanise okuqukethwe kwakho nezithameli ezikhuluma iSpanishi kuyizinyathelo ezibalulekile zokungena ngempumelelo emakethe ye-inthanethi yaseMelika enezilimi ezimbili.
Nge-ConveyThis, ungasebenzisa kalula lawa maqhinga kunoma iyiphi inkundla yewebhusayithi. Kusukela ekuhumusheni izithombe namavidiyo kuye ekwenzeni ukuhumusha ngendlela oyifisayo, ungakha okuqukethwe okuhehayo kolimi lwesi-Spanish ngaphandle kokubeka engcupheni ubuwena bebhrendi yakho noma ukuchitha isikhathi esingasetshenziswa kangcono kweminye imisebenzi!
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
