Ukwakha Isu Lokukhangisa Lomhlaba Wonke Elisebenzayo nge-ConveyThis
Ukwakha Isu Eliphumelelayo Lokumaketha Kwembulunga yonke
Emhlabeni wethu wesimanje wedijithali, imingcele yendawo ibeka isithiyo esincane kakhulu ekwandeni kwebhizinisi kunangaphambili. Ngenxa yokuhwebelana kwembulunga yonke kanye nezinqubomgomo zohwebo ezivuleleke ngokwengeziwe, ukuyisa imikhiqizo namasevisi ezithamelini zamazwe ngamazwe kungenzeka kakhulu kunangaphambili. Kodwa-ke, ukusebenzelana ngempumelelo namakhasimende aphesheya kudinga ubuciko obucophelelayo bamasu okuthengisa asendaweni enzelwe imakethe ngayinye.
Lo mhlahlandlela ojulile uhlola ukuthi ungazakha kanjani izinhlelo zokumaketha zomhlaba wonke eziguquguqukayo kuyilapho unikeza izibonelo zomhlaba wangempela zemikhiqizo ekwenze kahle. Qhubeka ufunde ukuze uthole ukubheka okuphelele kokuthi yini edingekayo ukuze uhehe amakhasimende ngempumelelo emhlabeni jikelele.
Ukuchaza Amasu Okuthengisa Omhlaba
Isu lokumaketha lomhlaba wonke liqondanisa ukuhlonza kanye nombono obanzi womkhiqizo ngamasu okukhangisa ahlosiwe enzelwe izifunda ezithile zamazwe ngamazwe. Umgomo wethula i-ethos yomkhiqizo engaguquki kuzo zonke izimakethe ngenkathi kuthunyelwa imiyalezo, iminikelo kanye nolwazi oluhambisana namanani amasiko esifunda kanye nezintandokazi.
Izinhlaka ezijwayelekile zokumaketha emhlabeni jikelele zihlanganisa:
- Okwamazwe ngamazwe - Indlela yokumaketha efanayo emhlabeni wonke ngaphandle kokwenziwa kwasendaweni
- I-Multi-Domestic - Ukugxila kakhulu kumaqhinga okuhlanganisa emakethe yendawo ngayinye
- I-Global - Ukugcizelelwa ekusebenzeni kahle kwezindleko kanye nokumisa phezu kokwenziwa kwasendaweni
- I-Transnational - Ukulinganisa ukwenziwa kwasendaweni nokuvumelana komhlaba jikelele
Kungakhathalekile ukuthi iyiphi indlela yamasu, ukuzivumelanisa nezimo okuqhutshwa ucwaningo kugxile ezinhlobonhlobo zamasiko, ukuqonda kwamakhasimende, kanye nezindlela ezihamba phambili zasendaweni kuyisihluthulelo sempumelelo yokumaketha emhlabeni jikelele.
Izinzuzo Ezifinyelela Kude Zokumaketha Komhlaba
Ukuthuthukisa amakhono okuthengisa emhlabeni jikelele kuletha izinzuzo ezibalulekile:
- Ukuqwashisa ngomkhiqizo okunwetshiwe nokufinyelela ngokuthepha ezindaweni ezintsha zaphesheya kwezilwandle
- Kwehliswe izindleko zokukhangisa ngokuhlanganiswa kwezimpahla zomkhiqizo jikelele namandla okuthenga amaphakathi
- Ikhwalithi yomkhiqizo ethuthukisiwe nesikhalo ngokuthuthukiswa okwenziwe kwasendaweni okufanelana nemakethe ngayinye
- I-Edge yokuncintisana evela ekuhlangenwe nakho okusebenzayo kwamazwe ngamazwe kanye nokuhlanganisa imininingwane yomhlaba wonke
Ngesu lomhlaba eliklanywe kahle, indima yokumaketha isuka esikhungweni sezindleko iye enjinini yenzuzo eqhuba imali engenayo kanye nesabelo esikhulayo samazwe ngamazwe.
Izimfuneko Zokwakha Uhlelo Lokumaketha Lomhlaba Wonke Olusebenzayo
Ukwethula ukumaketha okuphumelelayo emhlabeni wonke kudinga isisekelo sokuqala:
Ucwaningo olunzulu lwemakethe - Hlaziya izimo zengqondo zabathengi, ukuziphatha, ukukhungatheka, kanye nezintandokazi endaweni ngayinye okuhlosiwe. Gwema ukwenza okuvamile. Imininingwane ehlukile yekhasimende ibalulekile.
Ukuqonda amaphuzu obuhlungu - Thola amaphuzu obuhlungu aqondene nemakethe kanye nezidingo ngokusebenzisa izinhlolovo, izingxoxo, nokuhlaziywa kwedatha. Ukwenza kwasendaweni kufanele kubhekane nalokhu ngendlela efanele.
Ukuhlela kwezifunda eziningi - Thuthukisa amasu ahlanganisiwe nemikhankaso elinganisa ukungaguquguquki kuzo zonke izimakethe nokuvumelana nezimo zesifunda okusekelwe kokufundiwe.
Ukwenza kwasendaweni - Hlela imiyalezo, izimpahla zobuciko, iziteshi, ubambiswano nokunye ukuze kuhambisane nezindinganiso zamasiko futhi kuzwakale kumongo wendawo ngayinye. Kodwa gwema ushintsho ngenxa nje yoshintsho.
Ukulungiselela ngokucophelela kunikeza imininingwane yokuqondisa isu nokwenza kusebenze kwamaqhinga. Ngalesi sisekelo, uhlelo lokumaketha lomhlaba wonke lungathuthuka.
Ukuletha I-Global Marketing Plan ekuphileni
Njengoba isisekelo esibalulekile sesiqediwe, ipulani yokuthengisa elungele umhlaba wonke ihlangana kanjani ekusebenzeni? Yize izindlela ezithile zizohluka, izinhlelo ezisebenzayo zomhlaba zivame ukukhombisa lezi zici ezibalulekile:
- Umbono womkhiqizo obumbene kanye nokuma emhlabeni jikelele, okuhambisana namanani enkampani
- Ukuthuthukiswa okumaphakathi kwezimpahla ezibalulekile njengamalogo, iziqubulo, nobunikazi obubonakalayo
- Kwabiwe izinhlelo zomhlaba wonke ezinkundleni zokuxhumana kanye naseziteshini zezokuxhumana
- Umnotho wesilinganiso ngokusebenzisa ubudlelwano be-ejensi yomhlaba kanye namandla okuthenga
- Ukwenza kube ngokwakho kwesifunda kwamatimu emiyalezo asuselwe kumininingwane yamasiko
- Okuhlangenwe nakho kwedijithali okwenzelwe wena, ukukhushulwa kanye nobudlelwano obufanela ukunambitheka kwasendaweni
- Ukuguqulwa kwezinto ezibonakalayo, ukupakishwa kanye nezibonisi ukuze kulingane nezinkambiso zesifunda zobuhle
- Ukuhumusha okucatshangelwe kahle kanye nokuguqulwa kwe-resonance ephezulu yokwenza kwasendaweni
- Ukusetshenziswa okulinganiselayo kwamanxusa omkhiqizo womhlaba wonke nasendaweni kanye nabathonya
- Amathimba angaphakathi kwesifunda ahlanganisiwe ukuze uthole imininingwane ngamathuba okwenziwa kwendawo aqhubekayo
Ifomula yokugcina ihlanganisa ngokuvumelana ukumisa nokwenza kusebenze kwesifunda okungokwezifiso - cabanga emhlabeni jikelele, yenza okuthile endaweni.
Ukuzulazula Izithiyo Zokumaketha Kwembulunga yonke
Ngenkathi iletha okubalulekile, ukumaketha komhlaba nakho kuza nezinselelo zokuzulazula ngokucabangisisa:
Ukujwayela izethameli ezihlukahlukene - Imikhankaso yokwenza okwasendaweni ukuze ihambisane nezinkambiso zamasiko ezihlukahlukene kuyilapho ukulondoloza ubuqotho bomkhiqizo kuwubuciko nesayensi. Gwema ukucabanga okulinganayo.
Imithethonqubo yokuzulazula - Bambelela emithethweni, eziqondisweni zobumfihlo, nezinkambiso zokuziphatha kuwo wonke amazwe okuqondiwe. I-GDPR, amalungelo abantu, njll. Ukuthobelana kwenza impumelelo.
Ukuhumusha ngokungenasici - Ukwenziwa kwasendaweni okunembile kolimi, amagama asetshenziswa kanye nemiyalezo kubalulekile ekubandakanyeni nasekuguquleni. Gwema ukuhumusha okuyiphutha okuyihlazo.
Izinqubo zokuxhumanisa - Ngezimakethe eziningi eziqondiwe, ukuqondisa ukuhamba komsebenzi kuzo zonke izifunda, ama-ejensi namathimba angaphakathi kubalulekile ekulawuleni ubunzima.
I-Monitoring ROI - Faka izibalo eziqondile kusukela ekuqaleni ukuze ulinganise ukuphumelela kokumaketha kanye namasu okuqondisa endaweni ngayinye enkulu.
Ngokuculwa ngokucophelela, lezi zithiyo ziyakwazi ukunqotshwa. I-upside yenza ukubanqoba kube nenzuzo.
Izibonelo Eziphawulekayo Zokumaketha Kwembulunga yonke Kwenziwe Kahle
Ukubheka amabhrendi ahamba phambili ekukhangiseni emhlabeni wonke kunikeza amamodeli empumelelo:
I-Domino's Pizza - Inikezela ngezithako zasendaweni ngemakethe ngenkathi igcina imenyu ewumongo ingashintshi. Iqinisa ukwenziwa kwasendaweni okuguquguqukayo.
I-McDonald's - Yaziwa ngezinto zemenyu ezikhetheke emakethe ezibhangqwe nophawu olujwayelekile. Ibhalansi isondela.
I-Nike - Ithuthukisa imikhankaso yokuthengisa edidiyelwe emhlabeni wonke eyenziwe yaphila ngokubambisana kwabathonya basendaweni. Iyachuma ekwenzeni okomuntu siqu okuqondisiwe.
I-Coca-Cola - Ihlanganisa amafa agqamile emhlabeni wonke njengezikhangiso zika-Santa nemigubho yesiko lendawo ekwenzeni kusebenze kwesifunda. Universal okwamanje.
Laba basebenzi abahamba phambili banikeza ugqozi kubakhangisi abazulazula bhalansi yomhlaba-yasendaweni.
Iqhaza Elibalulekile Lokuzizwisa Kwedijithali Yezilimi Eziningi
Nakuba ukuphrinta, ngaphandle, i-TV, nokuhlangenwe nakho kusabalulekile, iziteshi zedijithali manje zisemqondweni wemizamo eminingi yokumaketha yomhlaba wonke ngenxa yokufinyelela kwazo, ukukhomba, nokukaleka.
Kwedijithali, ukuzizwisa ngezilimi eziningi okuhambisanayo kuyisihluthulelo sokubandakanya amakhasimende. Ukumaketha okwenziwe okwasendaweni kuwo wonke amasiko akusebenzi uma amawebhusayithi ehlala egxile esiNgisini.
Ngokujabulisayo, izixazululo zesimanje zokuhumusha ezifana ne-ConveyThis zivumela amasayithi okujwayela izethameli zomhlaba kalula. Ukuhlanganisa i-AI nezazi zezilimi zabantu, zinikeza wonke amakhasi embhalweni wendawo, izithombe, ividiyo nokunye ngesilinganiso. Lokhu kuqondisa ukuhlola imingcele emisha.
Amathiphu Ochwepheshe Wempumelelo Yokumaketha Umhlaba jikelele
Ngokusekelwe emiphumeleni eqinisekisiwe, nazi izincomo zokwandisa umthelela wokumaketha emingceleni:
- Gxila kumasiko endawo namakhasimende ngaphambi kokwenza kusebenze ezifundeni ezintsha. Gwema ukucabanga.
- Xhumana nozakwethu bendawo mayelana nokulungisa izinhlelo kanye nezimpahla ezimakethe zabo.
- Qinisekisa ukuthi izici zobunikazi bomkhiqizo ezifana namalogo zidlula okuqukethwe kwamasiko ngomklamo wendawo yonke.
- Ngaphambi kokutshalwa kwezimali okuphelele kwendawo, funa ukuhlola ngemikhankaso yedijithali yolimi lwesiNgisi.
- Linganisa ukuziphatha okuku-inthanethi nezibalo ngokuqhubekayo ukuze uhlonze amathuba okukhula emhlabeni wonke.
Ngomqondo olungile wendawo, noma yiluphi uhlobo lomkhiqizo lungashintsha lusuke kumdlali wasekhaya luye ku-powerhouse yomhlaba wonke.
Ikusasa Eliguqukayo Lokumaketha Komhlaba
Yize ukumaketha komhlaba wonke kungabonisi zimpawu zokuncipha kokubaluleka, ukwakheka kwakho kuzoqhubeka nokuvela eminyakeni eyishumi ezayo:
- Ukuguqulwa kuzokhuphuka njengoba ukwenziwa kwasendaweni nokuhumusha kuya kuba yinkimbinkimbi nakakhulu.
- Ukwenza kube ngokwakho nokuzivumelanisa nezimo kuzokwenzeka ngokwandayo ngohlelo ngokusebenzisa idatha yekhasimende kanye nobuhlakani bezifunda.
- Okuhlangenwe nakho kwedijithali kuzoba indawo yokuqala yokuthinta umkhiqizo njengoba i-ecommerce kanye nokungena kwe-inthanethi kukhula emhlabeni jikelele.
- Izindlela zokuqala zamaselula zizobusa, njengoba ama-smartphones ehlala eyithuluzi ledijithali eliyinhloko kuzo zonke izimakethe ezisafufusa.
- Amanethiwekhi ozakwethu besifunda azokwehlukanisa izindawo zokuvula njengoba ubuchwepheshe bokubambisana obukude buthuthuka.
- Ukumodela kwesibaluli kanye nokuhlaziya kokuthinta okuningi kuzoxhuma imizamo yomhlaba wonke kumthelela wokuthengisa wasendaweni kangcono.
Abathengisi be-Savvy bazohlanganisa lezi zindlela kumasu nezinqubo zabo ukuze kugcinwe inzuzo yokuncintisana emhlabeni wonke.
Igunya Lokumaketha Emhlabeni Wonke
Kumabhizinisi abo bonke osayizi ezimbonini zonkana, ukuthuthukisa amakhono adidiyelwe okukhangisa emhlabeni wonke akuseyona inketho - kubalulekile ekukhuleni. Umhlaba uyaqhubeka nokuhwebelana kwembulunga yonke, futhi amakhasimende yonke indawo afuna ukuzizwisa kwasendaweni okuklanyelwe.
Ngamasu, imininingwane kanye nezixazululo ezivezwe kulo mhlahlandlela, amabhrendi angakhuphuka ukuze ahlangabezane naleli gunya. Ngenkathi ukumaketha komhlaba kuletha inkimbinkimbi, kwenziwa ngempumelelo, kukhiqiza imivuzo emikhulu ngokuvula ama-horizons angakaze abonwe. Isikhathi manje sokuthi abakhangisi bacabange kakhulu ngokwenza kusebenze endaweni emhlabeni jikelele.
Ngazise uma udinga ukucaciswa noma unemibuzo eyengeziwe esekelwe kulokhu kubuka konke okubanzi kokumaketha ngempumelelo emhlabeni jikelele emhlabeni wanamuhla oxhumene. Ngiyajabula ukunikeza noma yimiphi eminye imininingwane engaba usizo.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
