I-COVID Ikuthinta Kanjani Ukuziphatha Kwabathengi: Izixazululo Zamabhizinisi
Ikusasa Lokuziphatha Kwabathengi Esikhathini Sangemva Kobhubhane
Umthelela wobhubhane lwe-COVID-19 uyaqhubeka nokuzwakala kuwo wonke umnotho womhlaba, okwenza kube inselele ukubikezela ukuthi sizobuyela nini emqondweni "wokujwayelekile." Kodwa-ke, kungakhathaliseki ukuthi kuthatha izinyanga eziyisithupha noma iminyaka emibili, kuzofika isikhathi lapho izindawo zokudlela, ama-nightclub, nabathengisi bezinto ezibonakalayo bangaphinda bavuleke.
Noma kunjalo, ukushintsha kwamanje ekuziphatheni kwabathengi kungase kungabi okwesikhashana. Kunalokho, sibona inguquko ezochaza kabusha indawo yezohwebo yomhlaba ngokuhamba kwesikhathi. Ukuze siqonde okushiwo, kufanele sihlaziye izimpawu zokuqala zezinguquko zokuziphatha, sikhombe izici ezithonya ukuziphatha kwabathengi, futhi sinqume ukuthi la mathrendi azoqhubeka yini.
Inye into eqinisekile: ushintsho luseduze, futhi amabhizinisi kufanele aqaphele futhi aguqule amasu awo ngokufanele.
Yini ethonya ukuziphatha kwabathengi?
Ukuziphatha kwabathengi kubunjwa izinto ezithandwa ngabantu, izindinganiso zamasiko, kanye nemibono, kanye nezici zezomnotho, zezenhlalo nezemvelo. Kule nkinga yamanje, zonke lezi zici ziyadlala.
Ngokombono wemvelo, izindlela zokuhlukanisa umphakathi kanye nokuvalwa kwamabhizinisi angabalulekile kushintshe kakhulu amaphethini okusetshenziswa kwawo. Ukwesaba okuhlobene nezindawo zomphakathi kuzoqhubeka nokudambisa ukusetshenziswa kwezimali, njengoba imikhawulo iba lula futhi nezomnotho zivuleka kancane kancane.
Ngokomnotho, ukukhuphuka kwamazinga okuntuleka kwemisebenzi kanye nethuba lokuwohloka komnotho okuthatha isikhathi eside kuzoholela ekwehliseni ukusetshenziswa kwemali ngokubona. Ngakho-ke, abathengi ngeke basebenzise imali encane kuphela kodwa futhi bashintshe nendlela abasebenzisa ngayo imali.
Izimpawu zokuqala kanye nezitayela ezivelayo
Kulo nyaka, i-eMarketer iveze ukuthi i-e-commerce izobalelwa cishe u-16% wokuthengiswa kwezitolo emhlabeni wonke, okuhlanganisa cishe ama- $ 4.2 trillion USD. Nokho, lesi silinganiso cishe sizobuyekezwa. UForbes ubikezela ukuthi umkhuba ochumayo wabathengi abaphendukela kwezinye izindlela zedijithali uzoqhubeka ngale kwalolu bhubhane, okuqhubekisela phambili ukukhula kwamabhizinisi e-e-commerce.
Izimboni ezifana nezindawo zokudlela, ezokuvakasha, nezokuzijabulisa zibe nomthelela omkhulu, kodwa amabhizinisi ayazivumelanisa nezimo. Izindawo zokudlela ngokwesiko ezithembele ezinsizakalweni ze-dine-in sezishintshile zaba abahlinzeki bokulethwa kwezidingo, futhi sekuvelile izindlela ezintsha, njengenkonzo yokulethwa kwe-pint ngaphandle kokuthinta, sezivele.
Ngokuphambene, izigaba ezithile zomkhiqizo, ezifana ne-electronics, ezempilo nobuhle, izincwadi, nezinsizakalo zokusakaza-bukhoma, zihlangabezana nokukhuphuka kwesidingo. Ukuphazamiseka kwe-Supply chain kubangele ukushoda kwesitoko, okwenze ukuthi abathengi abaningi bathenge ku-inthanethi. Lokhu kushintshela ekuthengeni ngedijithali kuveza kokubili izinselelo namathuba amabhizinisi emhlabeni jikelele.
Amathuba we-E-commerce
Nakuba izinkinga zamanje ze-supply chain zibeka izinselele ekuhwebeni kwe-e-border esikhathini esifushane, umbono wesikhathi eside muhle. Umfutho wemikhuba yokuthenga ku-inthanethi, osevele ukhuphuka, uzosheshiswa yilolu bhubhane. Abathengisi badinga ukubheka ukungaqiniseki kwezomnotho kwamanje kuyilapho bebamba ithuba langempela elingaphambili.
Ukuze amabhizinisi asamukele ngokugcwele imakethe yedijithali, manje isikhathi sokuthatha isinyathelo. Ukusungula iwebhusayithi ye-e-commerce kanye nokulungisa imisebenzi yebhizinisi ukuze uthole izinsizakalo zokulethwa kungabaluleka ukuze uphile. Ngisho nemikhiqizo yendabuko yezitini nodaka, njenge-Heinz nensizakalo yokulethwa kwayo ethi «Heinz to Home» e-UK, isithathile lesi sinyathelo.
Ukuthuthukisa umuzwa wedijithali
Kulabo asebevele besebenzisa inkundla ye-e-commerce, ukuthuthukisa okunikezwayo nokuhlinzeka ngolwazi lomuntu siqu kubathengi kubalulekile. Ngokuncishiswa kokuthambekela kokuthenga kanye nenani elandayo labathengi abaku-inthanethi, isitolo esikhangayo, izinketho zokukhokha ezihlukahlukene, nokuqukethwe kwendawo kuyizithako ezibalulekile zempumelelo.
Ukwenza kwasendaweni, okuhlanganisa ukuhumusha kwewebhusayithi, kudlala indima ebalulekile. Ngisho noma okwamanje esebenza ngokuyinhloko ezimakethe zasekhaya, amabhizinisi adinga ukucabangela amathuba esikhathi esizayo futhi abhekelele izigaba zamakhasimende ahlukahlukene. Ukwamukela izixazululo zezilimi eziningi njenge-ConveyThis yokuhumusha iwebhusayithi kuzobeka amabhizinisi empumelelweni endaweni entsha yezohwebo.
Imiphumela yesikhathi eside
Ukuqagela ngokubuyela “kokuvamile” kuyize uma kubhekwa isimo esihlala sishintsha senhlekelele. Kodwa-ke, kusobala ukuthi izinguquko ekuziphatheni kwabathengi zizodlula ubhubhane uqobo.
Lindela uguquko oluhlala njalo oluya ekudayiseni “okungakhuphuki”, abathengi abaya ngokuya bamukela izinketho zokuchofoza bese uqoqa kanye nokulethwa ngokuthenga ngokomzimba. I-e-commerce yasekhaya newela imingcele izoqhubeka nokukhuphuka njengoba abathengi besebenzisa imikhuba yokusebenzisa ku-inthanethi.
Ukulungiselela le ndawo entsha yezohwebo kuzoba inselele, kodwa ukulungisa ubukhona bakho ku-inthanethi ukuze ubhekele izethameli zamazwe ngamazwe kuzoba ukhiye. Ngokusebenzisa izixazululo zezilimi eziningi ezifana ne-ConveyThis yokuhumusha iwebhusayithi, amabhizinisi angazibekela impumelelo “kokujwayelekile okusha.”
Isiphetho
Lezi izikhathi eziyinselele, kodwa ngezinyathelo ezifanele kanye nokubona izinto kusengaphambili, amabhizinisi angakwazi ukunqoba izithiyo ezizayo. Kafushane, khumbula ku-MAP:
→ Qapha: Hlala unolwazi mayelana nezitayela zemboni, amasu esiqhudelana naye, nemininingwane yamakhasimende ngokuhlaziywa kwedatha nokuzibandakanya kwamakhasimende.
→ Lungisa: Dala futhi usungule ekulungiseni okunikezwayo kwezentengiso ukuze kuhambisane nesimo samanje.
→ Hlela kusengaphambili: Lindela izinguquko zangemva kobhubhane ekuziphatheni kwabathengi futhi wenze amasu aqinile ukuze uhlale uphambili embonini yakho.
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
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Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
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