Amasu Okuthengisa Okuheha Amakhasimende Omhlaba nge-ConveyThis
Amathiphu angu-6 okumaketha ukuze atholwe amakhasimende akwamanye amazwe ku-inthanethi
Ngokubheka ngokudideka, umuntu ngeke akwazi ukuzibamba kodwa agcwale intshiseko enkulu ngenkathi ehlola amathuba angapheli e-ConveyThis. Leli thuluzi lenguquko livumela abasebenzisi ukuthi benze ngokushesha futhi kalula iwebhusayithi yabo ibe yasendaweni kunoma yiluphi ulimi ngokuchofoza okumbalwa nje. Nge-ConveyThis, umhlaba wokuhwebelana kwamanye amazwe manje usesandleni sakho.
Izindaba ezisematheni: Ukuba newebhusayithi akuqinisekisi ukuthi ibhizinisi lakho le-e-commerce selikulungele ukuqala ukudayiselwa amakhasimende emhlabeni jikelele!
Ngokungangabazeki, amakhasimende akho aphesheya anamandla okufinyelela iwebhusayithi yakho evela esizweni sawo. Kodwa ingabe bazolisebenzisa ngokunenzuzo leli thuba? Futhi uma benza kanjalo, ingabe bayothenga?
Akunakwenzeka ukuthi uzokwazi ukubandakanya amakhasimende ngempumelelo kwelinye izwe ngaphandle kokumaketha kuwo. Ngaphandle kokuba khona ezweni labo, ukuqonda imakethe yabo, noma ukukhuluma ulimi lwabo, kuzoba nzima ukubaheha kuwebhusayithi yakho futhi kube nzima nakakhulu ukubakholisa ukuthi bathenge. Ukusebenzisa i-ConveyThis kungasiza ukuvala leli gebe futhi kukusize ufinyelele izethameli ezinkulu zomhlaba.
Isinyathelo esibalulekile ekubandakanyeni ngempumelelo amakhasimende aphesheya ukuqwashisa ngebhizinisi lakho ezimakethe zawo zomdabu. Ukukusiza kuleli bhizinisi, sihlanganise amathiphu abalulekile ayisithupha okumaketha.
Kungakhathaliseki ukuthi ungumnikazi webhizinisi osafufusa owethula isiqalo noma usomabhizinisi onolwazi, i-ConveyThis iqinisekile ukuthi uzovumbulula indlela entsha noma ezimbili njengoba uqhubeka ufunda!
Kungani wenze umzamo wokudayisela amakhasimende aphesheya?
Uma kuziwa ekuthengiseleni amakhasimende aphesheya, kuyinkundla ehluke ngokuphelele. Kuzodingeka ukholise amakhasimende angase asebenzise ulimi oluhlukile nemali, futhi wenze isiqiniseko sokuthi ibhizinisi lakho lihambisana nemithetho yendawo, phakathi kwezinye izinto. Uma kubhekwa lezi zingqinamba ezingaba khona, ingabe kufanelekile ukuthatha uju futhi andise emakethe yomhlaba?
Impendulo iwukuqinisekisa okuqinisekile! Lokhu kungenxa yokuthi:
- Ngokwandisa isisekelo samakhasimende akho ukuze ufake izimakethe zamazwe ngamazwe, uvula umnyango wokuthengisa okwengeziwe nokukhula kwebhizinisi ngokushesha. Ngaphezu kwalokho, uma ungumsabalalisi okhethekile womkhiqizo ongatholakali kalula emakethe yasendaweni, amakhasimende aphesheya azophoqeleka ukuthi awuthenge kuwe uma ewufuna, akhulise amathuba akho empumelelo.
- Ngokwandisa isisekelo samakhasimende akho ukuze ufake amakhasimende avela emhlabeni wonke, unganciphisa ingcuphe yokuwohloka komnotho emakethe yangakini kuthinte kabi ukuthengisa kwakho. Ukuba nesisekelo samakhasimende esibanzi kungasiza ekuqinisekiseni ukuthi ukuthengisa kwakho kuhlala kuzinzile, nanoma amakhasimende endawo angahle abhekane nokuncipha.
- Uma ubheke ukukhulisa ibhizinisi lakho emazweni ngamazwe, ungasebenzisa imakethe yakho yasekhaya njengendawo yokweqa. Sebenzisa ngempumelelo yakho ezweni elilodwa ukuze wethule umkhiqizo noma isevisi yakho emazweni aseduze, kancane kancane uthole isisekelo phesheya. Ukusuka lapho, ungasebenzisa ubukhona bakho kulawo mazwe ukuze uqhubeke unwebele ezimakethe ezintsha.
Imaphi amaqhinga okuthengisa angcono kakhulu okwandisa ibhizinisi lakho emhlabeni jikelele?
Uma ususungule isitolo endaweni entsha, kubalulekile ukukhuthaza ibhizinisi lakho ukuthi liqale ukudweba abaxhasi bendawo. Ukukusiza ukuthi uqalise, nawa amasu ayisithupha ongawangeza ohlelweni lwakho lokukhangisa lomhlaba wonke:
1. Cwaninga amakhasimende akho owahlosile futhi ufinyelele kuwo
Kuyinkohliso ukucabanga ukuthi amakhasimende ezimakethe zangaphandle anezici ezifanayo nalezo ezitholakala emakethe yakho yomdabu - ngoba abanazo.
Azikho izimakethe ezimbili ezifanayo, kusukela ezinkambisweni zabo zamasiko kuya olimini abalusebenzisayo, imikhuba yabo yokuthenga ku-inthanethi abayithandayo, nokunye. Ukuze uqonde ngokugcwele izethameli zakho ezintsha ozihlosile, kufanele wenze ucwaningo olunzulu ukuze uthole ukuqonda ngamavelu, abakuthandayo, nokuthi yini ezokwenza imikhankaso yakho iphumelele (sizokhuluma kabanzi ngalokhu kamuva!). Lokhu kuzokuvumela ukuthi udale amasu okumaketha kwedijithali asebenzayo ukuze ubambe ukunaka kwabo futhi ubazuze.
Ukuze uhlanganyele ngempumelelo namakhasimende akho, kubalulekile ukuqonda izidingo zabo kanye nezintandokazi zabo. Njengengxenye yokuhlaziywa kwemakethe yakho, kufanele ucabangele izinkundla zokuxhumana nezokuthengisa ezidume kakhulu kuzithameli zakho eziqondiwe, ukuze ukwazi ukuzisebenzisela ukuthuthukisa i-ConveyThis neminikelo yayo.
Uma ubheke ukukhulisa ibhizinisi lakho e-China, kufanele ucabange ngokumaketha ku-Douyin, okulingana nesiShayina sohlelo lokusebenza lwenkundla yezokuxhumana oludume kakhulu lwe-TikTok. Ngakolunye uhlangothi, uma ungumthengisi oletha ibhizinisi lakho elincane e-United States, kufanele ucabange ngokuqinile ukuthengisa imikhiqizo yakho ku-Amazon, inkundla ehamba phambili ye-ecommerce e-US. Ukusebenzisa i-ConveyThis kungakusiza wenze isiqiniseko sokuthi ufinyelela abantu abalungile ezimakethe ezifanele.
Zijwayeze ngamaholide abalulekile kanye nemicimbi emakethe yakho ohlosiwe ukuze usebenzise amathuba angaba khona okuthengisa nokukhushulwa okuhlobene ne-ConveyThis! Imicimbi enjalo ingaba yindlela enhle kakhulu yokwandisa ukufinyelela nokubonakala komkhiqizo wakho.
2. Humusha zonke izimpahla zomkhiqizo ezibheke amakhasimende nokuqukethwe
Alikho ibhizinisi elizophumelela uma amakhasimende akho angakwazi ukuqonda lokho okunikezayo. Qiniseka ukuthi udiliza noma yiziphi izithiyo zolimi ngokuhumusha zonke izici zomkhiqizo wakho nokuqukethwe okubonakala kumakhasimende. Lokhu kuhlanganisa:
Ukuqasha abahumushi abangochwepheshe ukuthi baguqule isibambiso sakho kungabiza, ngakho-ke enye indlela ukwenza ukuhumusha ngaphakathi endlini. Lokhu kungase kudle isikhathi, futhi uma engekho eqenjini lakho olwazi kahle ulimi okuqondiswe kulo, kunengozi yokwenza amaphutha. Ukunciphisa izindleko nokuqinisekisa ukunemba, i-ConveyThis yisixazululo esiphelele. Inikeza indlela esheshayo, ethembekile neyongayo yokuhumushela okuqukethwe kwakho kunoma yiluphi ulimi.
Indlela yethu esiyikhethayo ukusebenzisa ukuhumusha komshini, okubandakanya ukusizakala kobuchwepheshe bokufunda komshini obuthuthukisiwe ukuze uhumushe ngokushesha inani elikhulu lombhalo. I-ConveyThis inikeza isisombululo esingakusiza ekuhumusheni noma iyiphi iwebhusayithi. Isebenziseka kalula futhi inikeza ukuqashelwa kokuqukethwe okuzenzakalelayo ukuze kwenziwe ukuhumusha okunembe ngokushesha, phakathi kwezinye izinzuzo. (Sizonikeza ukuqonda okwengeziwe ngalokhu kamuva!)
3. Yenza iwebhusayithi yakho ibe eyasendaweni
Ukwenza iwebhusayithi yakho kube okwasendaweni kuyisinyathelo esibalulekile sokuvumela izethameli zakho zendawo ukuthi zithole ukuqonda umkhiqizo wakho neminikelo. Ukwenza lokhu, kufanele uguqule ulimi, idizayini, kanye nezakhi zamasiko ukuze zivumelane nesimo sendawo. Ukuhumusha iwebhusayithi yakho kuyindawo enhle yokuqala, kodwa kufanele futhi uyivumelanise nemakethe yendawo.
Usebenzisa i-ConveyThis, ungenza ikhophi yewebhusayithi yakho ngendlela oyifisayo ukuze ifake izilimi zesigodi zasendaweni, isitsotsi, nezinkomba ezizohambisana nemakethe yakho eqondiwe. Ukwengeza, ungabuyekeza okubonwayo kwewebhusayithi yakho ukuze ufake izimpawu zendawo nezinto ezizobonwa izethameli zakho ozihlosile ngokushesha.
Ukuze unikeze abavakashi bewebhusayithi ukuzizwisa okwenzelwe wena, okwenziwe kwasendaweni, akhona amanye amasu ambalwa ongawasebenzisa, afana nalawa:
4. Setha amaphromoshini nokunikezwayo
Ukuheha abathengi ngamadili akhangayo kuyindlela ephumelelayo yokudonsela ukunaka emakethe engajwayelekile. Ukuze wenze kanjalo, ungazama:
Ukuqinisekisa ukuthi izinyuso zakho zifinyelela abantu abalungile, uzodinga ukusebenzisa i-ConveyThis ukuze uzikhangise ezinkundleni ezivame ukuvama ukubala kwabantu okufunayo. (Ucwaningo lwakho lwemakethe luzoba wusizo olukhulu kulo mzamo!)
Ukwakha ukusebenzisana nabagqugquzeli basendaweni kungaba yindlela enhle yokwandisa ukufinyelela kwemizamo yakho yokuphromotha. Ukuze ukhiqize imbuyiselo ephezulu kakhulu ekutshalweni kwezimali, kubalulekile ukukhetha abathonya izithameli zabo okungenzeka zibe nentshisekelo ekunikeni kwakho. Ubukhulu bezethameli zabo abubalulekile njengekhwalithi yayo.
5. Bonisa ubufakazi bomphakathi bendawo
Amakhasimende maningi amathuba okuthi atshale imali emikhiqizweni enconywe abanye, ngakho gcizelela ukubuyekezwa okuhle kokuthi imikhiqizo yakho ibe yinzuzo kanjani kumakhasimende angaphambili.
Ngokusemandleni, lezi zibuyekezo kufanele zisuke kubantu abathile esixukwini esiseduze. Lokho kungenxa yokuthi imakethe eseduze ingase ingacabangi izintela ezivela kumakhasimende aphesheya kanye namakhasimende njengezibalulekile ekukhetheni kwabo ukuthenga. Ngokulandelayo, uma unenhlobonhlobo yezinhlolovo ezinhle ezivela endaweni kanye namakhasimende angaphandle (ngokuphathelene nemakethe yenhloso yamanje), nikeza ukubonakala okuphawuleka kakhudlwana kulabo abavela esixukwini esiseduze.
Ukumaketha kwe-Influencer kungaba yindlela ephumelelayo yokukhiqiza ubufakazi obuningi bomphakathi. Ukwenza lokhu, amabhizinisi avame ukuthumela amasampula omkhiqizo kubagqugquzeli ukuze bahlanganyele imikhiqizo nabalandeli babo.
Nakuba kubalulekile ukuthi abagqugquzeli banikeze impendulo eyakhayo ezimpahleni zakho, kubalulekile futhi ukuthi ukubuyekezwa kwabo kubonakale kuyiqiniso. Uma umgqugquzeli ephromotha inkampani yakho kodwa izethameli zabo zithole ukuthi zenze ihaba kwezinye izici zomkhiqizo wakho, uhlelo lwakho lokumaketha lomgqugquzeli lungase lonakale ngokushesha.
Kunokuba udale umuzwa omuhle wamakhasimende ebhizinisini lakho nasekuthengisweni komhlaba wonke, iphutha elifana naleli lingalimaza isithombe somkhiqizo wakho futhi livimbe ukufinyelela kwakho emakethe yendawo.
6. Sebenzisa izinqubomgomo zomthetho nezikahulumeni
Akunakugwenywa ukuthi uma uqhuba ibhizinisi esizweni esithile, kufanele uthobele imithetho yaso. Lokhu kuhlanganisa ukukhokhisa amakhasimende izintela ngokuvumelana nemithetho yentela yesifunda kanye nokuthobela yonke imithetho esebenzayo yobumfihlo bedatha.
Nokho, ukuthobela imithetho akudingekile ukuba kube inkinga! Ngolwazi olunzulu lwemithetho kahulumeni wasekhaya, ungayisebenzisa ukuze uzuze. Nazi ezinye izixazululo ezingaba khona:
I-ConveyThis ingakusiza kanjani ukuthi udayisele amakhasimende aphesheya?
Isebenza njengesitolo sangaphambili se-inthanethi kumakhasimende aphesheya, iwebhusayithi yakho izodinga ukuthi ikwazi ukuxhumana ngolimi lwabo uma izosiza ukukhulisa ukuthengisa. Isixazululo sewebhusayithi ye-ConveyThis sikwenza kube nzima ukuhumusha ngokushesha nangokunembile noma iyiphi iwebhusayithi, kungakhathaliseki ukuthi mangaki amakhasi ewebhu isayithi elingase liwaqukathe.
I-ConveyThis iphinde yafakazelwa ukuthi iqinisa inzuzo ezinkampanini ezibhekelela amakhasimende aphesheya. Vele ubuze inkampani yezingubo zamehlo i-Jimmy Fairly: ngemva kokushintshela ku-ConveyThis, babone ukwanda kokuthengiswa e-US, Germany, nase-France.
Ibhizinisi lifune ukuthuthukisa izinguqulo zezilimi eziningi zewebhusayithi yalo ye-Shopify ecommerce lisebenzisa isisombululo sokuhumusha ebesilula ukusisebenzisa nokusiqasha. Ngeso lekusasa, u-Jimmy Fairly uphinde wafuna isisombululo sakhe esikhethiwe ukuze sihlangabezane kahle nezidingo zokuhumusha iwebhusayithi njengoba ibhizinisi landa.
U-Jimmy Fairly uthole impendulo ku-ConveyThis, engahlonza futhi ihumushe zonke izilimi zesigodi zokuqukethwe kwesayithi ngokwemvelo. Ngakho-ke, lapho u-Jimmy Fairly engeza enye into esizeni sayo somgomo, kungancika ku-ConveyThis ukuthi ihumushe ngokushesha into hhayi eyodwa, nokho ezinye ezintathu zokuhumusha ngolimi zesayithi yebhizinisi.
Lesi sici esinamandla senze i-Jimmy Fairly yandise ukusebenza kwayo phesheya kwezilwandle futhi ixhumane namakhasimende amaningi omhlaba kalula. Ngemuva kwezinyanga eziyisishiyagalombili kuphela zokusebenzisa i-ConveyThis, uJimmy Fairly ubone ukwenyuka okungama-70% ekuvakasheni kwewebhu kuzo zonke izinguqulo zezilimi ezihlukile zewebhusayithi yakhe. Ibhizinisi liphinde labona ukwanda okuphindwe kashumi emalini engenayo yamazwe ngamazwe!
Usulungele ukuqalisa?
Ukuhumusha, okungaphezu nje kokwazi izilimi, kuyinqubo eyinkimbinkimbi.
Ngokulandela amathiphu ethu nokusebenzisa i-ConveyThis , amakhasi akho ahumushiwe azohambisana nezethameli zakho, azizwe engowolimi okuqondiswe kulo.
Nakuba kudinga umzamo, umphumela unomvuzo. Uma uhumusha iwebhusayithi, i-ConveyThis ingakongela amahora ngokuhumusha komshini okuzenzakalelayo.
Zama i-ConveyThis mahhala izinsuku ezingu-7!
