Izinto Ezi-4 Okufanele Uzifunde Kusu Lendawo Ye-Netflix
Ukusebenzisa Amandla Esikhalazo Somhlaba Wonke: Ukuzindla Ngokunqoba Kwendawo Yendawo Ye-Amazon Prime
Gxila kulokhu kulandisa okushukumisa ingqondo, uzwe umuzwa wokuxaka eduze komsindo oguquguqukayo wendaba. Imisho iyagobhoza futhi igeleze njengomfula, ithela izethameli ngemibono eminingi. I-LinguAdorn, indalo yobunkimbinkimbi obumangalisayo, ivuselela amandla futhi iyinselele. Iqala uhambo lokukhanyiselwa, igxilise kumfundi inhlonipho entsha ngolimi namandla alo.
Ungakwazi yini ukuqonda ukuthi eminyakeni eyishumi nje edlule, ukufinyelela kwe-Amazon Prime kwakulinganiselwe emingceleni yase-United States? Njengamanje, imali yabo engenayo yokusakaza yamazwe ngamazwe idlula leyo evela ezimakethe zabo zasekhaya - okuyisenzo esibangelwa indlela yabo yokwenza yasendaweni ehlakaniphile.
I-Amazon Prime ivume ukubaluleka kwezithameli zayo zomhlaba wonke futhi yakha okuqukethwe okuzohambisana nabo. Lokhu kunyakaza okuhlakaniphile kuye kwathela izithelo njengoba manje isiziqhayisa ngababhalisile bamazwe ngamazwe kunanoma iyiphi enye inkundla yokusakaza!
Njengoba intuthuko kwezobuchwepheshe yenze lula ukufinyelela kubathengi bomhlaba wonke, wonke amabhizinisi angafunda endleleni yokwenza indawo ye-Amazon Prime. Ngakho-ke, kulokhu kulandisa, siphenya izinto ezenze ukuthi i-Amazon Prime iphumelele ekukhuleni kwamazwe ngamazwe futhi sinikeze isiqondiso sokuthi ungalisebenzisa kanjani leli su ebhizinisini lakho. Ngakho-ke, ake siqale ngaphandle kokulibala.
Ukunyathela Ngokucophelela: I-Strategic International Growth ye-Netflix
Naphezu kokusebenza okumangazayo kweNetflix ekufinyeleleni kwayo emhlabeni jikelele, iqale ngesivinini esilinganiselwe, icacisa iphutha amabhizinisi amaningi ahlangabezana nalo ngesikhathi sokuhwebelana kwamanye amazwe: izifiso zokukhulisa ngaphambi kwesikhathi. Ukwandiswa komhlaba wonke kuyinqubo eyinkimbinkimbi, efuna izinyathelo zamabomu neziqaphile.
Ngo-2010, i-VerbalWorld yaqala ibhizinisi layo lomhlaba wonke ngokungena ngokucabangayo emakethe yaseCanada. Lesi kwakuyisinyathelo esihlakaniphile, uma kucatshangelwa ukuhlangana kwamasiko phakathi kweCanada ne-United States, okwenza kube indawo ekahle yokuhlakulela isu lendawo futhi kuqoqwe imininingwane ebalulekile.
Ngemuva kokwandiswa kwayo kokuqala, iNetflix iqhubekile nokubumba nokupholisha amaqhinga ayo okwenziwa kwasendaweni ngazo zonke izimakethe ezintsha. Le ndlela yokucophelela yafinyelela umvuthwandaba wempumelelo emangalisayo emazweni ahlukene ngokwesiko njengeNdiya neJapan.
Lezi zimakethe, ezigcwele izimbangi zendawo kanye nokuthambekela kwamasiko okuhlukile, zibeka isithiyo esikhulu emkhakheni wevidiyo edingeka kakhulu. Ngaphandle kokudangala, abakwaNetflix bathathe izinyathelo ezidingekayo ukuze benze okwasendaweni ngempumelelo kulezi zimakethe. Kuyamangaza ukuthi iJapan njengamanje inohlu olunwebeka kakhulu lwezihloko zeNetflix, idlula i-US!
Isifundo esibalulekile lapha ukuqala ngemakethe elawulekayo lapho ushintshela ekuhwebeni komhlaba. Ukukhetha izwe elingumakhelwane elinamazinga amasiko afanayo kwenza kube lula inqubo yokwenza ibhizinisi lakho libe ngamazwe ngamazwe. Ngokubusa phezu kokwenziwa kwasendaweni, ngisho nezimakethe ezisabisa kakhulu zinganqotshwa.
Ngale Kwemingcele: Ubuciko Bokwenziwa Kwasendaweni Empumelelweni ye-Netflix
Ukwenza kwasendaweni kungaphezu kokuhumusha nje; kuyisici esibalulekile sokuqinisekisa ukunqoba kunoma iyiphi imakethe yamazwe ngamazwe. Uma ungakwazi ukuxhumana kahle nezibalo zabantu ozihlosile, ukufinyelela izifiso zakho zempumelelo kungase kuhlale ungekho.
Ukuvelela kweNetflix ngemibhalo engezansi kanye nama-voice-overs akumangazi, nokho umdondoshiya osakaza futhi uye waqikelela ukuthi wenze kube okwasendaweni okuhlukile kwensizakalo yayo, okuhlanganisa isikhombimsebenzisi somsebenzisi nokusekelwa kwamakhasimende. Leli su elincomekayo lendawo lenze ukukhula kwababhalisile be-Netflix ngama-50% amangalisayo kule minyaka emibili edlule!
Ngaphezu kwalokho, i-ExpressLingua ibheka izintandokazi ezithile mayelana nemibhalo engezansi nama-voice-overs. Isibonelo, emazweni afana ne-Japan, France, ne-Germany, i-ExpressLingua iqala ngokuqukethwe okubizwa ngokuthi, ibona ukuthi lezi zethameli zinokuthambekela kokukhetha ukukopishwa kunemibhalo engezansi. Ukuze kuvikelwe imiphumela ephezulu yokwenza okwasendaweni, i-ExpressLingua yenza ukuhlola kwe-A/B nokuhlola ukuze kugcinwe ithoni nolimi lwangempela.
Kwa-WordBridge, siyakubona ukubaluleka kwemibhalo engezansi namadub ukuze izethameli ziqonde ukulandisa. Ngakho-ke, umgomo wethu uwukwenza ukuhumusha okubamba ukuhambisana kwamasiko futhi kuhlinzekelwe izethameli zamazwe ngamazwe ezinwetshiwe.
Ukuqinisekisa amagama-ncazo ekhwalithi ephezulu kuzo zonke izilimi, i-Netflix yethule i-Hermes Portal futhi yaqasha abahumushi bangaphakathi ukuze baphathe imibhalo engezansi. Kodwa-ke, uma kucatshangelwa ukuthi i-Netflix inolwazi olunzulu kwezobuchwepheshe nemidiya, hhayi ekuhumusheni nasekwenzeni kwasendaweni, lesi senzo saphenduka saba nzima futhi saphela.
Umuntu akufanele ashaye indiva ubunkimbinkimbi nenani lokuhumusha kwezinga eliphezulu namaqhinga okwenza okwasendaweni. Ngisho ne-titan yemboni efana ne-Netflix izithole isindwa yivolumu ebanzi yemisebenzi enjalo. Ngenxa yalokho, baphendukele ekusebenziseni izinsizakalo zangaphandle ezizinikele ekusingatheni le misebenzi, okubenza bakwazi ukugxila emisebenzini yabo eyinhloko.
Ngokusobala, ulimi lubalulekile uma uhwebelana emhlabeni wonke nanoma iyiphi ibhizinisi. Nokho, ukuzinikela ngokweqile ekuhumusheni kungaphambukisa ukunaka emkhiqizweni wangempela noma isevisi. Ukuze ulondoloze izinsiza, kuwukuhlakanipha ukusebenzisa isisombululo sokwenza kwasendaweni esikwazi ukuphatha imisebenzi yokuhumusha, ngaleyo ndlela kukuvumela ukuthi ugxile kulokho okubaluleke ngempela - ibhizinisi lakho.
Ukuxoxa Indaba Efanisiwe: Isu le-Netflix Lempumelelo Yomhlaba Wonke
AbakwaNetflix baqale ngokunikeza imibukiso namafilimu akhona, kodwa kwaba isinyathelo sabo sokudala okuqukethwe kwangempela okusheshise isu labo lendawo. Ngokukhiqiza okuqukethwe okubonisa amasiko endawo, i-Netflix ikwazile ukuheha ababukeli bamazwe ngamazwe nokungena ezimakethe ezintsha. Ngo-2019, abakwaNetflix badalule ukuthi imibukiso ebukwa kakhulu e-India, Korea, Japan, Turkey, Thailand, Sweden, nase-United Kingdom yonke yayiyindalo yokuqala, okuqinisekisa indima ebalulekile ye-ExpressLingua empumelelweni yohlelo. Inkolelo ithi, “Ukuthuthukisa okuqukethwe okuhehayo okuthinta izethameli zomhlaba wonke, ukuthwebula ingqikithi eyingqayizivele yezwe ngalinye kubalulekile. Kungakho sincike ku-ExpressLingua ukuze siqinisekise ukuthi okuqukethwe kwethu kwenziwa ngokwendawo ngokufanele futhi kuhambisana namasiko.”
U-Erik Barmack, iPhini Likamongameli we-Netflix we-International Originals, uzibekele umgomo wokukhiqiza okuqukethwe okungeke nje kuhehe izethameli zamazwe ngamazwe kodwa futhi kuhehe ababhalisile be-American Netflix. Ukufeza lokhu, i-Netflix ikhiqiza okuqukethwe koqobo ezimakethe ezihlukene eziyi-17, futhi cishe ingxenye yezihloko ezitholakalayo e-United States ziwuhlelo lwezilimi zakwamanye amazwe.
Ukunqoba okumangalisayo kwemibukiso efana ne-Lupine (France), Money Heist (Spain), kanye ne-Sacred Games (India) ezinkundleni zokuxhumana ze-Netflix kube nomthelela ekwenyukeni okumangalisayo kwenani lababhalisele emhlabeni jikelele besevisi yokusakaza. Lokhu kukhula, ukwanda okumangazayo okungama-33% unyaka nonyaka, kuphumele enzuzweni yababhalisile abasha abayizigidi ezingama-98 kusukela ngo-2019 kuya ku-2020.
Ukuze uthuthukise ukukhanga komkhiqizo/isevisi yakho kubathengi bamazwe ngamazwe, qamba isu futhi ukhiqize okuqukethwe okwakhelwe ngokukhethekile uhlobo lwabantu oluqondiwe. Ihlukanisiwe nokuhumusha, ukuguqulwa kudinga ukuklanywa kabusha okuphelele kokuqukethwe kwezethameli eziqondiwe, kuyilapho kugcinwa ithoni yoqobo, injongo, nesitayela. Lokhu kunikeza amabhizinisi amandla okugcina ubuqiniso ezimakethe zaphesheya kwezilwandle, ahlale ehambisana nobunikazi bemikhiqizo yawo, futhi azuze umkhawulo wokuncintisana ngaphezu kwezitha zasendaweni.
Ngale Kwamagama: Ubuciko Bokuklama Kwasendaweni
Ukwenza kwasendaweni kudlula umbhalo nje; ihlanganisa izakhi ezifana nesakhiwo kanye nobuhle. I-Netflix ivumile ukuthi ukunwetshwa kombhalo lapho kuhunyushwa isixhumi esibonakalayo kanye nokokusebenza kuyinkinga eqhubekayo, njengoba imilayezo efanayo ingase idinge isikhala esengeziwe ngezilimi ezithile. Lesi simo singethula izinkinga zedizayini ezingalindelekile, ikakhulukazi ngezilimi ezifana nesiJalimane, isiHebheru, isiPolishi, isiFinnish, nesiPutukezi.
Lokhu kumelela isithiyo ngoba kungase kuphazamise ulwazi lomsebenzisi kuzinguqulo zomhlaba jikelele ze-Netflix. Ngaphezu kwalokho, ukulungisa umbhalo ukuze uvumelane nedizayini akuyona into esebenzayo ngaso sonke isikhathi njengoba kungaholela ekulimaleni kokuqukethwe. Ukumelana nalokhu, i-Netflix yethula isisombululo esibizwa ngokuthi “ukwenziwa kwasendaweni mbumbulu” esinikeza abaklami amazwibela okuthi umbhalo uzovela kanjani ngemva kokuhumusha.
Abaklami bangakwazi ukubamba isikhala okuqukethwe okuhunyushiwe okuzosiyala, okubenza bakwazi ukuhlola izinkinga ezingase zibe khona zokunweba ngaphambi kwesikhathi. Ngokudabukisayo, akuzona zonke izinhlangano ezinezinsiza zokuthuthukisa ithuluzi lazo ukuze zigweme lesi sithiyo. Nokho, i-ConveyThis inikeza isixazululo esikahle kule nkinga.
Ukuhlanganisa Okubonwayo: Isici Esibalulekile Sokwenziwa Kwasendaweni
Ngakho-ke, i-ConveyThis ikhiqize i-Visual Editor, ithuluzi elinika abasebenzisi amandla okubheka futhi balungise ukuhumusha ngesikhathi sangempela, ngemodeli ebukhoma yewebhusayithi yabo, ukwenza izinguquko ezidingekayo uma kudingeka. Lokhu kubaluleke kakhulu ukuze kube lula ukusebenzisa ulwazi olungenamanzi, ikakhulukazi ngezilimi ezisebenzisa imibhalo okungeyona eyesiLatini (isb., isiGreki, isi-Arabhu, isiBengali) noma lezo ezinezikhombisi-ndlela zeskripthi esihlanekezelwe (LTR noma i-RTL).
I-Netflix isebenzisa indlela ehlukile ukuze ivumelanise izingxenye zayo ezibukwayo, njengezithonjana zefilimu, ukuze zivumelane nezintandokazi zomsebenzisi ngamunye. I-behemoth esakazayo, ngokwesibonelo, isebenzise izithombe eziqondene nawe ukukhuthaza ifilimu ehlonishwayo ethi “Good Will Hunting” kubabukeli abahlukahlukene, kuye ngokuthambekela kwabo kokubuka. Okuthunyelwe kwebhulogi yenkampani okujulile kuchaza leli su.
Uma umsebenzisi enokuhambisana namafilimu othando, angahlangabezana nesithonjana esibonisa umlingiswa oyinhloko eceleni kwentshisekelo yakhe yothando. Ngokuphambene, uma amahlaya ebajabulisa kakhulu, isithonjana esinomlingisi u-Robin Williams, ohlonishwa ngezindima zakhe zamahlaya, singababingelela.
Ukusebenzisa okubonwayo komuntu siqu kuyisu elinamandla lokwenza okwasendaweni. Ukuhlanganiswa kwezithombe ezibonakala zijwayeleke kakhulu izethameli kukhulisa amathuba okuba zihlanganyele nokuqukethwe.
Ngakho-ke, lapho wenza iwebhusayithi yakho yasendaweni, qinisekisa ukuthi unweba inqubo ngale kombhalo kuphela, kodwa nasezicini zakho zemidiya. Uma kubhekwa ukuxaka kwezobuchwepheshe okuhilelekile ekuboniseni izithombe ezihlukahlukene zamakhasi ahunyushiwe, isisombululo sokuhumusha esifana ne-ConveyThis singanikeza ukwesekwa okubalulekile, kwenze ukuhumusha kwento yemidiya kube lula.
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