Kungani kudingekile, kubiza ngempumelelo futhi akuyona inkinga eyinkimbinkimbi ukuhumusha Iwebhusayithi yakho yakwaShopify.
Njengoba udale iwebhusayithi yakho yakwaShopify, uzofuna nakanjani ukukhulisa ukuthengisa kwakho. Futhi indlela eyodwa enkulu ongakwenza ngayo lokhu ngokuhumusha. Ngabe ucabanga ukuthi akudingekile ukuhumusha iwebhusayithi yakho yakwaShopify? Ingabe unemingcele mayelana nezindleko zokuhumusha iwebhusayithi yakho yakwaShopify? Mhlawumbe uyazibuza ukuthi uzokwenza kanjani ngoba unomuzwa wokuthi kuzoba umsebenzi onzima ukuhumusha iwebhusayithi yakho yakwaShopify.
Uma unokunye noma konke lokhu okukukhathazayo, ungabe usazulazula njengoba lesi sihloko silungele wena ngokuphelele.
Lesi sihloko sithembisa ukunikeza izimpendulo zemibuzo emithathu ebalulekile. Imibuzo yilena:
- Kungani kudingekile ukuthi iwebhusayithi yakho yakwaShopify ihunyushwe?
- Kungani kubiza ngempumelelo ukwenza iwebhusayithi yakho yakwaShopify ihunyushwe?
- Kungani ukuhunyushwa kwewebhusayithi yakho yakwaShopify kungeyona inkimbinkimbi njengoba abanye bengacabanga?
Manje, ake siphendule yonke le mibuzo ngokulandelana.
Kungani kudingekile ukuthi iwebhusayithi yakho yakwaShopify ihunyushwe?
Indlela i-inthanethi esetshenziswa ngayo ibone izinguquko ezinkulu eminyakeni edlule futhi umphumela walokhu awuzwakali nje ngewebhusayithi eyodwa kodwa ngawo wonke amawebhusayithi atholakala ku-inthanethi okuhlanganisa namawebhusayithi e-ecommerce.
Isibonelo, uzohluleka ukuthola izinzuzo eziningi kanye namathuba afika ngokuba nesizindalwazi esinezilimi eziningi uma usasebenzisa isizindalwazi solimi olulodwa ngoba uzolahlekelwa ukusekela kwalabo abazoba abathengi bemikhiqizo yakho.
Manje, ake sibone izizathu ezine (4) ezenza kudingeke ukuthi uhumushele iwebhusayithi yakho yakwaShopify ezilimini eziningi.
- Kukusiza ukuthi ukhulise isisekelo samakhasimende akho: kudala, i-inthanethi ibikade incike kuphela olimini lwesiNgisi njengowukuphela kolimi olusetshenziswayo. Nokho kulezi zinsuku, amanani anyukile abasebenzisi be-inthanethi bazimisele ukuphequlula amakhasi e-inthanethi ngolimi lwabo lwendawo ngaphandle kwesiNgisi. Ucwaningo luye lwabonisa ukuthi ngaphezu kwe-70% yabasebenzisi be-inthanethi manje sebenelungelo lokungena kwi-inthanethi hhayi ngolimi lwesiNgisi kodwa ngezinye izilimi. Futhi, abanye abangaba ngu-46% bathi ngeke baphathe umkhiqizo noma umkhiqizo uma ungekho ngolimi lwabo lwebele. Ngisho nase-Europe, uma ugxile esiNgisini kuphela kungenzeka uphuthelwa abathengi abancamela ukuthenga ngezilimi ezifana nesiPutukezi, isiPolish, isiJalimane, isiFinnish, isiNorwegian, isiLuxembourgish, njalonjalo.
- Izinga le-SEO lesayithi lakho lizothuthukiswa ngokuhumusha: abaningi abathandi ukweqa ikhasi lokuqala lomphumela wosesho lwe-Google. Yingakho kubalulekile ukuthi iwebhusayithi yakho ivele ekhasini lokuqala lapho kuseshwa. Uma uhumushela iwebhusayithi yakho ezilimini eziningi uzobe ungeza amasethi amasha wamagama angukhiye ngalolo limi futhi lokhu kungathuthukisa izinga lokusesha kwewebhusayithi yakho. Ungathola ukugcwaliswa kwamagama angukhiye uma usebenzisa ulimi lwesiNgisi kodwa izilimi eziningi zasendaweni azikuniki isipiliyoni esinjalo. Ngakho ukuhumushela iwebhusayithi yakho ezilimini ezinjalo zasendaweni kuzoba usizo olukhulu.
Futhi, iwebhusayithi yakho izobhekwa njengewebhusayithi yendawo lapho abantu abavela kwamanye amazwe benza usesho uma usungeze izilimi eziningi kuwebhusayithi yakho. Lokhu kusho ukuthi isayithi lakho lizohlobana kakhulu, phakathi kwemiphumela yosesho ephezulu futhi libe nezinga elingcono.
- Kuyasiza ukwakha ukwethembana: alikho ibhizinisi elingathanda ukwethenjwa. Lapho amakhasimende akho ekwethemba kakhulu, ungalindela ukwanda kwamakhasimende futhi lokhu kuzokwenza ukuthi ungagcini ngokufaneleka emakethe kodwa futhi uhlale isikhathi eside. Uma unikeza imikhiqizo yakho namasevisi kubantu ngolimi lwenhliziyo yabo, bavame ukukwethemba ngokungazi futhi bazokwazi ukusekela imikhiqizo namasevisi akho ngokuzethemba.
- Kuthatha ibhizinisi lakho emhlabeni jikelele: namuhla, umhlaba usuphenduke idolobhana lomhlaba wonke ngenxa ye-inthanethi. Bekunzima kakhulu futhi kubiza ukwenza umkhiqizo wakho ungene esikalini sokumaketha emhlabeni wonke esikhathini esedlule, kodwa lokho akusenjalo namuhla. Unganweba umngcele webhizinisi lakho ukuze wamukele abantu abavela ezindaweni ezihlukene emhlabeni jikelele namuhla ngokuhumushela iwebhusayithi yakho olimini lwezithameli ezihlosiwe.
Esikhathini esedlule kungase kube uhlelo olushiseka ngokweqile ukuya ekuhumusheni iwebhusayithi kodwa namuhla akuyona indaba 'yokufuna' kodwa kuyisidingo.
Manje siya embuzweni olandelayo.
Kungani kubiza ngempumelelo ukwenza iwebhusayithi yakho yakwaShopify ihunyushwe?
Emlandweni wakudala wokuhumusha, yonke imisebenzi yokuhumusha yayivame ukuba kubahumushi babantu kuze kube yilapho kuvela ukuhumusha komshini. Le nguqulo yomuntu yodwa yayidla isikhathi futhi ibiza. Nakuba kuyiqiniso ukuthi ukuhumusha komuntu kudlula noma iyiphi enye indlela yokuhumusha uma kuziwa ezindabeni zekhwalithi, nokho kuyindawo lapho sicabangela sonke isikhathi nengcebo ezotshalwa ukwenza umsebenzi ube yimpumelelo.
Sibonga ukuhumusha komshini (okunye okwaziwa ngokuthi isoftware) okusize abaningi. Akunakuphikwa ukuthi uma kukhulunywa ngesivinini, ukuhumusha kwesoftware akufani. Futhi kuthakazelisa nakakhulu ukwazi ukuthi ukuhumusha kolimi nokwakhiwa kwemisho ngomshini manje kuyacijwa ngokuhamba kwesikhathi. Kuyiqiniso ukuthi kungakhathaliseki ukucijwa, akusoze kwaba sezingeni elifanayo lekhwalithi ngokuhumusha komuntu kodwa kungaba ithuluzi eliwusizo kakhulu eliqhakambisa amabhizinisi kubabukeli ababanzi phakathi nesikhathi esifushane ngezindleko ezincane.
Manje, ake sihlaziye isici sezindleko esisekelwe ku-Return on Investment (ROI) kanye nezinga lezindleko zokusebenzisa ukuhumusha ngomshini.
- I-Return on Investment (ROI): uma siqhathanisa okukhiphayo okukhiqizwa njenge-ROI njengomphumela womsebenzi wokuhumusha owenziwe, singaqiniseka ukuthi iphrojekthi okufanele kutshalwe kuyo. Ngemva kokwengeza izilimi ezintsha kuwebhusayithi yakho, ungathola ukukhuphuka kokufinyelela kwamakhasimende amaningi, izinga lokugxuma eliya lincipha, izinga lokuguqulwa elikhuphukile, amazinga okusesha athuthukisiwe, amakhasimende amaningi athembekile kumkhiqizo wakho, kanye nokubalula nje ambalwa. Akukho okufanele kubambe umuntu ekuhumusheni iwebhusayithi yakhe ikakhulukazi uma wazi ukuthi inzuzo ye-ROI ehlotshaniswa nayo inkulu.
- Ukuhumusha ngomshini kushibhile ngempela: isizathu ukwenziwa kwasendaweni kwewebhusayithi kubonakala kubiza ukuthi ngokuvamile kufaka ukusethwa kwendawo kanye nokuhumusha okuyinhloko. Nokho, uma usebenzisa i-ConveyThis ungaqiniseka ukuthi lokhu kuzonakekelwa ngezindleko ezithengekayo. Yilokhu ozokuzuza usebenzisa i-ConveyThis:
- Kudeshibhodi yakho, kukhona isihleli esibonakalayo esisebenziseka kalula esikuvumela ukuthi wenze ukulungisa okuhunyushwe umshini. Ungakwenza lokhu ngokubuyekeza ngokwakho noma ilungu lethimba lakho. Ngaphambi nangemuva kokulungiswa, ungahlala ulondoloza umsebenzi.
- Asikho isidingo sokuqasha abahleli bezinhlelo noma ukusebenzisa uhlelo lwe-CMS ngoba ungahlala ulondoloza ukusetha. Lokhu kukusindisa imali eningi ebingasetshenziswa ukuqasha labo. Nge-ConveyThis, ungaqala ukuhumusha kwakho ngenani eliphansi elifinyelela ku-$9 ngenyanga. Kunezinhlelo ezine ongakhetha kuzo. ZiyiBhizinisi, i-PRO, i-PRO+, ne-Enterprise. Ungabheka amanani abo lapha . Futhi sikunikeza isilingo samahhala ukuze wehlise ukwesaba kwakho.
Sixoxe ngemibuzo emibili yokuqala. Manje ake siphendule okokugcina.
Kungani ukuhunyushwa kwewebhusayithi yakho yakwaShopify kungeyona inkimbinkimbi njengoba abanye bengacabanga?
Ukuhunyushwa kwewebhusayithi bekukade kuwumsebenzi oyinselele enkulu. Ukuthola nokuqoqa abasebenzi abafana nonjiniyela wewebhu, amakhodi nabahleli bezinhlelo, kanye nomphathi wephrojekthi wephrojekthi kungaba nzima kakhulu. Futhi lokhu ngeke kube kanye nje njengoba uzohlale ufuna ukubuyekeza iwebhusayithi yakho; umkhuba oqhubeka njalo.
Ngaphandle kwalokho, indlela yakudala eyasungulwa yokuqasha umhumushi ukuthi ahumushe okuqukethwe okukhulu idla isikhathi ngoba amagama ajwayelekile abantu abangawahumusha ngosuku angamagama ayi-1500. Manje zicabange uzobe uhumusha amakhasi angama-200 anamagama acishe abe ngu-2000 ngekhasi ngokwesilinganiso. Lokhu kuzothatha cishe izinyanga ezingu-6 noma ngaphezulu uma bekuzosingathwa abahumushi ababili.
Njengoba kunesidingo esandayo sezidingo zokwenziwa kwasendaweni kanye nezokuhumusha, izinkampani ezihlinzeka ngezixazululo zokuhumusha ziqhamuke nombono wokusebenzisa isofthiwe ezosingatha iphrojekthi enjalo ngokushelela ngaphandle kwengcindezi okuthiwa.
Isibonelo esijwayelekile senkampani enjalo yi-ConveyThis. I-ConveyThis inikeza ukuhumusha okuhlukile, okuhlukile nokujwayelekile kanye nokwenza kwasendaweni kwezinsizakalo zamawebhusayithi. Nazi ezinye zezinzuzo zokuqasha i-ConveyThis ukuze ikuphathele amasevisi ewebhusayithi yakho:
- I-ConveyThis iyashesha kakhulu : esikhundleni sokulinda izinsuku, amasonto, mhlawumbe izinyanga noma amahora nje, ungathola ikhasi lakho lewebhu lihunyushwe ngokuthi ConveyThis phakathi nemizuzu. Futhi, esikhundleni sokwenza ukuguqulwa mathupha kulokho okuhunyushwa ngaso sonke isikhathi, i-ConveyThis inesici esithola okuqukethwe ngokuzenzakalelayo. Lesi sici siyazilungisa uma kunokuqukethwe okusha futhi siphatha ukwenziwa kwasendaweni kwakho ngendlela okufanele kube ngayo.
- Asikho isidingo sokubhala amakhodi okuyinkimbinkimbi noma ukuhlela : awudingi ukuthi uqale uye futhi uye kuthamela iseshini yokubhala amakhodi noma amakilasi okuhlela ngaphambi kokuthi usebenzise i-ConveyThis ngempumelelo. Vele ukopishe umugqa owodwa wekhodi bese uwunamathisele ekhasini lakho. Enye inketho yalokho ukuthi ungasebenzisa i-plugin, wenze kusebenze le plugin futhi konke kusethiwe.
- I-ConveyThis iqedela ukwenziwa kwasendaweni : ungenza izinguquko ekwenzeni kwakho kwasendaweni mathupha ngaphandle kokuhumusha. Nge- ConveyThis visual editor , ungenza ukulungisa okudingekile kumbhalo, uguqule izithombe noma amavidiyo, ulungise futhi ulungise noma iyiphi inkinga ehlobene ne-CSS kalula.
- I-ConveyThis ivumela ukuguqulwa kwendlela yekhasi : izilimi ezifana nesi-Arabic, Persian njll. zibhalwa kusukela kwesokudla kuye kwesokunxele ngokungafani nendlela edumile ezinye izilimi ezibhalwa ngayo ukusuka kwesokunxele kuye kwesokudla. Uma ikhasi lakho lihunyushelwa ezilimini ezinjalo, isiqondiso sekhasi kufanele siphendulwe. I-ConveyThis ikunikeza le nzuzo ngokuchofoza okukodwa nje.
- I-ConveyThis inikeza ukuhumusha ngezilimi eziningi kakhulu : hhayi nje izilimi ezimbalwa kodwa izilimi eziningi ezingaba yi-100 zazo yizo ezinikezwa yi-ConveyThis. Lokhu kusho ukuthi kungakhathaliseki izilimi ofuna ukuzisebenzisa ekuhumusheni iwebhusayithi yakho, i-ConveyThis isendaweni ephelele ukuze inikeze amasevisi.
Kulesi sihloko sebhulogi, sikwazile ukuthola izimpendulo zemibuzo edidayo okungenzeka ikwenze ukuthi ungazimisele ukuhumusha iwebhusayithi yakho yakwaShopify. Kuyinto eyodwa ukuba newebhusayithi yakwaShopify kodwa kungenye ukuthi ihunyushwe. Ukuhumusha iwebhusayithi yakho yakwaShopify akuseyona inkinga enzima futhi akusabizi. Eqinisweni, kuyisidingo.
Ungathanda ukuhumusha isitolo sakho sakwaShopify emizuzwini embalwa? Uma uphendule ngo-YEBO kulo mbuzo, CHOFOZA LAPHA.