Njengoba unyaka ka-2023 uphela, kuyiqiniso ukuthi abanye abakakutholi kulula ukuzivumelanisa nezinguquko ezivele onyakeni. Kodwa-ke, ikhono lokulungisa nokuhambisana nezinguquko kuyisici esibalulekile ekunqumeni ikusasa lebhizinisi.
Izimo zezinto unyaka wonke zenze ukushunela endaweni yedijithali kwaba yisidingo. Akumangalisi ukuthi, kunanini ngaphambili, ukuthenga nge-inthanethi kusabalele kakhulu.
Iqiniso liwukuthi kungase kube lula ukuqala ibhizinisi eliku-inthanethi futhi kuvuze kakhulu ukuba nesitolo esisebenza ku-inthanethi kodwa isikhathi sizosho kuphela ukuthi uzosinda yini emqhudelwaneni ophezulu otholakala kumkhakha we-ecommerce.
Yize kuyiqiniso ukuthi ukuqanjwa kabusha kobuchwepheshe kuyizici ezinkulu ku-ecommerce, izinga lokushintsha ukuziphatha kwamakhasimende kufanele futhi licatshangelwe njengoba linquma izitayela zokuthenga ku-inthanethi.
Kuyathakazelisa ukuthi kule ndatshana, kukhona izitayela ze-ecommerce zango-2024 ezivumela izinguquko umhlaba wonke ohlangabezana nazo.
I-Ecommerce esekelwe ekubhaliseni:
Singase sichaze i-ecommerce esuselwe ekubhaliseni njengalolo hlobo lapho amakhasimende abhalisela khona umkhiqizo othile noma isevisi esebenza ngokuphindaphindiwe nalapho izinkokhelo zenziwa khona njalo.
I-ShoeDazzle ne- Graze ziyizibonelo ezijwayelekile zokubhaliselwe okusekelwe ku-ecommerce efakaza ukukhula okunengqondo.
Amakhasimende anentshisekelo kulolu hlobo lwe-ecommerce ngoba lenza izinto zibukeke zifanelekile, ezenzelwe umuntu siqu, futhi izikhathi ezishibhile. Futhi injabulo yokwamukela ibhokisi 'lesipho' emnyango wakho ngezinye izikhathi ingenakuqhathaniswa nokuthenga enxanxatheleni yezitolo. Njengoba kuvame ukuba nzima ukuthola amakhasimende amasha, le modeli yebhizinisi yenza kube lula ngawe ukuthi ugcine akhona ngenkathi uqhubeka ufuna amanye.
Ngo-2021, le modeli ingaba wusizo kuwe ukuthi ugcine futhi ugcine amakhasimende.
Qaphela:
- Cishe u-15% wabathengi abaku-inthanethi babhalisele okubhaliselwe okukodwa noma okunye.
- Uma ufuna ukugcina ikhasimende lakho ngempumelelo, ukubhalisa okusekelwe ku-ecommerce kuyindlela yokuphuma.
- Ezinye zezigaba ezidumile zokubhaliselwe okususelwa ku-ecommerce yizingubo, imikhiqizo yobuhle, nokudla.
I-Green Consumerism:
Iyini i-Green Consumerism? Lona umqondo wokwenza isinqumo sokuthenga umkhiqizo othile ngokusekelwe ezicini zemvelo. Kungale ncazelo lapho singanquma khona ukuthi ngo-2024, iningi labathengi lizoba nentshisekelo kakhulu ekondlekeni nasezicini zemvelo lapho bethenga imikhiqizo.
Cishe ingxenye yabathengi ivumile ukuthi ukukhathazeka ngemvelo kuthinta izinqumo zabo zokuthenga okuthile noma cha. Ngenxa yalokho, kuphephile ukusho ukuthi ngo-2024, abanikazi be-ecommerce abasebenzisa izinqubo ezizinzile emabhizinisini abo bazoheha amakhasimende amaningi kubo ikakhulukazi amakhasimende aqaphela imvelo.
Ukuthenga okuluhlaza noma ukuqaphela imvelo ukunqoba okungaphezu nje komkhiqizo. Kuhlanganisa ukugaywa kabusha, ukupakisha njll.
Qaphela:
- U-50% wabathengi abaku-inthanethi bavumile ukuthi ukukhathazeka ngendawo ezungezile kuthinta isinqumo sabo sokuthenga umkhiqizo noma cha.
- Ngo-2024, kuzoba nokwenyuka okukhulu kokuthengwa kwezinto eziluhlaza ngenxa yokuthi abantu abaningi bakhathazeka kakhulu ngempilo yabo.
I-TV ethengekayo:
Kwesinye isikhathi ngenkathi ubukele uhlelo lwe-TV noma uhlelo, ungase ubone umkhiqizo owuthandayo futhi uzizwe ufuna ukuzitholela wona. Inkinga yokuyithola isaqhubeka njengoba ungazi ukuthi uzoyithola kanjani noma uzoyithenga kubani. Le nkinga manje isixazululiwe njengoba izinhlelo ze-TV sezizovumela ababukeli ukuthi bakwazi ukuthenga imikhiqizo abangayibona ezinhlelweni zabo ze-TV ngo-2021. Lo mqondo waziwa ngokuthi i-Shoppable TV.
Lolu hlobo lombono wokumaketha lwagqama lapho i-NBC Universal iqala isikhangiso sayo se-TV esithengekayo esivumela izibukeli ezisekhaya ukuthi ziskene amakhodi e-QR esikrinini sabo futhi ziqondiswe lapho zingawuthola khona umkhiqizo. Waba namuphi umphumela? Babike ukuthi kubangele izinga lokuguqulwa elicishe libe ngama-30% ngaphezu kwesilinganiso sokuguqulwa esimaphakathi somkhakha we-ecommerce.
Lezi zibalo zithanda ukuba phezulu ngo-2021 njengoba abantu abaningi beba nesikhathi esengeziwe sokuhlala ngaphambi kwe-TV ukuze babukele izinhlelo zabo abazithandayo.
Qaphela:
- Njengoba abantu abaningi bephendukela ekubukeleni i-TV, kuzokwengezwa ukuthenga nge-shoppable TV ngo-2021.
Ukuthengisa kabusha/Ukuhweba okwesibili/Ukuhwebelana kabusha:
Kusukela egameni layo, i-Second-hand commerce, inkambiso ye-ecommerce ehlanganisa ukuthengiswa nokuthengwa kwemikhiqizo eyenziwe ngesandla sesibili ngeplatifomu ye-ecommerce.
Yize kuyiqiniso ukuthi akuwona umqondo omusha, nokho isithandwa kakhulu ngoba abaningi sebeshintshile indlela ababheka ngayo izinto ezisetshenziswayo. Iminyaka eyinkulungwane manje inomqondo ohlukile kunesizukulwane esidala. Bakholelwa ukuthi ukonga kakhulu ukuthenga umkhiqizo osetshenzisiwe kunokuthenga emisha.
Nokho kubikezelwa ukuthi kuzoba nokukhuphuka okungama-200% emakethe yokuthengiswa kwemikhiqizo eseceleni ezayo eminyakeni emihlanu ezayo.
Qaphela:
- Kuzoba nokukhuphuka kwemakethe yokuthengisa okwesibili ka-2021 njengoba abantu bazofuna ukonga okuningi lapho bethenga imikhiqizo futhi baqaphele kakhulu indlela abasebenzisa ngayo.
- Kukholakala ukuthi kuzoba khona i-x2 yemakethe esetshenziswayo njengamanje eminyakeni embalwa ezayo.
Ukuhweba kwezokuxhumana:
Yize yonke into ibiguquka ngo-2020, izinkundla zokuxhumana zihlala zinganyakaziswa. Abantu abaningi banamathela ezinkundleni zokuxhumana ngenxa yokuvalwa kwendawo, okufike nobhubhane lusebenzisa imali engaphezu kokujwayelekile. Ngeke kube lula nje kuphela kodwa futhi kuyathakazelisa ukuthenga izinto kunoma iyiphi inkundla yezokuxhumana.
Ibhonasi eyodwa enkulu yenkundla yezokuxhumana ukuthi ungakwazi ukuheha kalula amakhasimende okungenzeka angabi nayo inhloso yokukusekela. Kusebenza kahle kangangokuthi, ngokusho kombiko , labo abathonywe imithombo yezokuxhumana banamathuba angu-4x okuthenga.
Kuyiqiniso ukuthi uzozibonela ukuthengisa okuningi uma usebenzisa ithuba lenkundla yezokuxhumana kodwa akugcini lapho. Inkundla yezokuxhumana isiza ukwandisa ukusebenzelana namakhasimende kanye nokwakha nokuthuthukisa ukuqwashisa ngomkhiqizo wakho. Ngakho-ke, ngo-2021 izinkundla zokuxhumana zisazoba yithuluzi elibalulekile elisiza ekuqhubekiseni ibhizinisi empumelelweni.
Qaphela:
- Kunamathuba angu-4x okuthi amakhasimende enkundla yezokuxhumana alinge ukuthi athenge.
- Abanye abadayisi abangama-73% bavumile ukuthi umzamo wokumaketha ezinkundleni zokuxhumana uwufanele njengoba ungabonwa njengendlela ephumelelayo yokufinyelela izethameli eziningi nokwandisa ukuthengisa.
I-Voice Assistant Commerce:
Ukwethulwa kwe-Amazon kwe-“Echo”, isipikha esihlakaniphile, ngo-2014 kudala umkhuba wokusebenzisa izwi kwezohwebo. Imiphumela yezwi ayinakugcizelelwa njengoba inendima ebalulekile ekutholeni ulwazi olubalulekile lokuzijabulisa noma ezohwebo.
Ngokukhula, cishe u-20% wabanikazi bezipikha ezihlakaniphile abazinze e-United States basebenzisa lezi zipikha ezihlakaniphile ngenhloso yokuthenga. Bawasebenzisela ukuqapha nokulandelela ukulethwa kwemikhiqizo, ukubeka i-oda lemikhiqizo, kanye nokwenza ucwaningo. Njengoba ukusetshenziswa kuqhubeka nokuthandwa, kuthenjwa ukuthi eminyakeni embalwa ezayo kuzofinyelela ku-55%.
Qaphela:
- Kuzoba khona ukwenyuka, okungaphezu kokuphindwe kabili kwephesenti lamanje, ngenani abanikazi bezipikha ezihlakaniphile base-US abalisebenzisa ngalo ngenjongo yokuhweba.
- Eminye yemikhakha edumile yokuhweba ngomsizi wezwi ama-electronics abizayo, ukudla, nezinto zasendlini.
- Abatshalizimali abaningi ngokwengeziwe bafuna ukwenza utshalomali olukhulu ukuze basize ngezwi ngonyaka ozayo.
Ukuhlakanipha okungekhona okwangempela:
Esinye isici esibaluleke kakhulu esingasoze sashaywa indiva kulesi sihloko i-AI. Iqiniso lokuthi i-AI yenza isipiliyoni esibonakalayo sibukeke singokoqobo futhi singokoqobo siyenza igqame phakathi kwamathrendi azoduma ngo-2021.
Amabhizinisi amaningi e-ecommerce aseqalile ukuyisebenzisa ukuze akhuthaze ukukhula kwawo ngokuyisebenzisa ukuze anikeze izincomo zemikhiqizo, ehlinzeka ngosizo lwesikhathi sangempela kumakhasimende.
Kufanele-ke silindele ukuthi ngonyaka ozayo i-AI izoba usizo kakhulu kumabhizinisi aku-inthanethi. Lokhu kubonakala njengoba kuphakanyiswe yiGlobal E-commerce Society ukuthi maningi amathuba okuba izinkampani zichithe cishe izigidi eziyisi-7 ku-AI ngo-2022.
Qaphela:
- Ngo-2022, izinkampani zizosebenzisa imali enkulu ku-AI.
- I-AI ingasiza ukuthuthukisa umuzwa wamakhasimende iwenze azizwe ngendlela efanayo nalapho ethenga ngokomzimba.
Izinkokhelo ze-Crypto:
Akukho ukuthengiselana kwebhizinisi okuqediwe ngaphandle kwenkokhelo. Kungakho uma unikeza amakhasimende akho ngamasango enkokhelo ambalwa, ungalindela ukubona izinga lokuguqulwa elenyukile. Ezikhathini zamuva nje i-Crypto isiphenduke indlela yokukhokha ikakhulukazi ethandwa kakhulu ezinhlamvu zemali, i-Bitcoin njengoba abantu manje sebevuma ukuyisebenzisela ukwenza noma ukwamukela izinkokhelo.
Abantu bathambekele kalula ekusebenziseni i-BTC ngenxa yokwenziwayo okusheshayo nokulula ekunikezayo, amashaji aphansi kanye nezinga eliphezulu lokuvikeleka elikunikezayo. Enye into ethokozisayo ngabasebenzisi be-BTC ukuthi bawela ezigabeni zabantu abasha abaneminyaka ephakathi kwe-25 ne-44.
Qaphela:
- Abantu abaningi abakhetha ukusebenzisa i-crypto ukuze bakhokhe bancane futhi silindele ukuthi abantu abaningi kakhulu beminyaka eyahlukene bazojoyina ngo-2021.
- Izinkokhelo ze-Crypto seziqhamuke ekutholeni ukuqashelwa kwamanye amazwe.
I-ecommerce yamazwe ngamazwe (umngcele owela umngcele) nokwenza kwasendaweni:
Ngenxa yokwanda kokuhwebelana kwembulunga yonke, i-ecommerce ayisancikile emngceleni. Lokhu kusho ukuthi kufanele silindele okwengeziwe kwe-ecommerce ewela umngcele ngo-2021.
Nakuba kuyiqiniso ukuthi kunezinzuzo eziningi zokuthengisa ngaphesheya kwemingcele, kudinga okungaphezu nje kokuhumusha iwebhusayithi yebhizinisi lakho ukuheha amakhasimende ahlukene avela ezizindeni ezihlukene. Nakuba ukuhumusha kudingekile futhi empeleni kuyisinyathelo sokuqala, kodwa ngaphandle kokwenziwa kwasendaweni efanele kuyihlaya nje.
Uma sithi ukwenza kwasendaweni , sisho ukulungisa noma ukuqondanisa ukuhunyushwa kokuqukethwe kwakho ukuze kukhulume futhi kudlulise umlayezo ohlosiwe womkhiqizo wakho ngendlela efanele, ithoni, isitayela kanye/noma umqondo wakho wonke. Kubandakanya ukukhohlisa kwezithombe, amavidiyo, ihluzo, izimali, isikhathi nefomethi yedethi, iyunithi yokulinganisa ngendlela yokuthi zamukeleke ngokomthetho nangokwesiko kuzithameli ezihloselwe zona.
Qaphela:
- Ngaphambi kokuthi ufinyelele inombolo ephusile yamakhasimende avela ezindaweni ezahlukahlukene emhlabeni jikelele, ukuhumusha nokwenza kwasendaweni kuwumqondo obalulekile ongeke ukwazi ukwenza ngaphandle kwawo.
- Ngo-2021, kufanele ulindele ukuthi i-ecommerce ewela umngcele izoqhubeka nokubona ukukhula okwengeziwe ngenxa yokuthi umhlaba usuphenduke idolobhana 'elincane' kakhulu.
Manje yisikhathi esingcono kakhulu sokusebenzisa amathuba ezitayela ezishiwo kulesi sihloko futhi ikakhulukazi qala i-ecommerce yakho enqamula umngcele ngokushesha. Ungakwazi ukuhumusha kalula futhi wenze iwebhusayithi yakho ibe eyasendaweni nge -ConveyThis ngokuchofoza okukodwa nje bese uhlala ukuze ubukele i-ecommerce yakho ikhula kakhulu!