Unyaka ongakanani, u-2023 bekuwunyaka kuze kube manje! Lo nyaka ubonakale unesiphithiphithi futhi kuyajabulisa ukuthi unyaka usuzophela. Abanikazi bebhizinisi be-ecommerce bomhlaba wonke bajabule kakhulu kunanoma yimuphi umuntu. Isizathu senjabulo yabo sidlulela ngale kwamagagasi obhubhane lomhlaba wonke, yingoba izinyanga zikaNovemba noDisemba zazivame ukuba yizinyanga zokukhula komsebenzi wokuthengisa.
Ngakho-ke kulesi sihloko sizoxoxa, ngokusetshenziswa kwedatha ebalulekile kanye nezibalo ezifanele, ezinye zezinsuku ezibalulekile zango-2023 amabhizinisi e-ecommerce angabheka phambili kuzo ukuze athole okwengeziwe kuzo.
Amanye amaholide asehambile noma acishe adlula yilawa:
I-Amazon Prime Day imvamisa iba ngoJulayi minyaka yonke kodwa kulo nyaka, iphakathi kuka-Okthoba 13 no-14, 2023 ngenxa yobhubhane lomhlaba wonke.. Bekulindeleke ukuthi ngo-2020 usuku lokuqala, i-Amazon ibone ukwanda kokuthengiswa okungaba ngama-43% uma kuqhathaniswa nonyaka odlule. Lezi akuzona izindaba ezinhle kuphela noma ithuba elihle le-Amazon kodwa nakwabanye njengoba i-Amazon ikhulise ukwesekwa kwayo ngamabhizinisi amancane.
2. Usuku lwabangashadile , olwaziwa njengomcimbi wokuthengisa omkhulu ku-inthanethi emhlabeni wonke, lwasungulwa abafundi basenyuvesi baseShayina ngosuku lweshumi nanye lwenyanga yeshumi nanye yonyaka. Kuyathakazelisa ukwazi ukuthi iningi lamakhasimende aseShayina lincamela ukuthenga imikhiqizo phesheya kwezilwandle futhi lokhu kuyibhonasi yamabhizinisi e-ecommerce andisa amathente awo endaweni yemakethe yaseChina. Lokhu kungenxa yokuthi cishe u-60% wabathengi bemikhiqizo abavela e-china bakholelwa ukuthi imikhiqizo etholwe ngokwengamela inezimfanelo eziphakeme ikakhulukazi uma ivela kumkhiqizo ohlonishwayo.
Iyini inzuzo yosuku ekukhangiseni kwe-ecommerce? Esikhathini esingamahora angama-24 kuphela ngoNovemba 11, 2015, i-Alibaba ikhiqize imali yokuthengisa ku-inthanethi elinganiselwa ku-$14 billion. Lokhu kwakumangalisa kangangokuthi kwaqoshwa encwadini yerekhodi yeGuinness njengephakeme kunawo wonke ake aqoshwa phakathi nenkathi yamahora angu-24.
Nakuba kuyiqiniso ukuthi iholide alilona elidumile entshonalanga, izinkampani zasentshonalanga nazo zingasebenzisa leli thuba kodwa kufanele ziqaphele ekuphatheni ukwenziwa kwasendaweni kokuqukethwe kwazo ngokuvumelana nemakethe yendawo eziqondiswe kuyo. Uma uhlobo olusentshonalanga, okusho iBrithani, lunquma ukumela, ukuhlabelela noma ukugubha lolo suku ukuze ludonse ukunaka kwamakhasimende angaba khona avela emkhakheni wamaShayina, kungase kubhekwe njengokungazweli njengoba lolo suku luba ngosuku umphakathi waseBrithani okhumbula ngalo. labo abathintwe iMpi Yezwe Yokuqala.
Manje, ake sixoxe ngamanye amaholide amabili (2) ongakwazi ukuwalungiselela kusenesikhathi ukuze uzuze okwengeziwe kuwo.
3. I-Black Friday , umcimbi wokuthenga wembulunga yonke ozoba ngoNovemba 27. Iqiniso liwukuthi kunzima ukuziba noma ukusho ukuthi awuzange uzwe ngokuthengiswa kwe-Black Friday ngaphambilini. Eminyakeni engaphambi kuka-2020, okuvame ukwenzeka ngo-Black Friday isixuku samakhasimende futhi silwela imikhiqizo ezindaweni ezibonakalayo njenge-Best Buy, Target, ne-Walmart, njll. Nokho, ngenxa yezenzakalo ezimangalisayo kulo nyaka, lezi zitolo zinqume ukuvala isitolo somzimba ngesikhathi se-Thanksgiving eyandulela usuku lwangoLwesihlanu Olumnyama. Lokhu kukhomba ukuthi ukuthengisa okuningi okuzokwenziwa kuzokwenzeka ku-inthanethi.
Ukuya ku-inthanethi ngokugcwele kulo nyaka akumele kube yinkinga njengoba kusukela ngo-2016 kube nokukhula kokusetshenziswa kwamapulatifomu eku-inthanethi okuthengiswayo kwangoLwesihlanu omnyama. Nakuba abantu baseMelika abaningi bethenga ngesikhathi se-Thanksgiving kanye no-Black Friday, kodwa amazwe emhlabeni jikelele namuhla amukele umqondo we-Black Friday ikakhulukazi ngethonya lezentengiselwano ezinkulu njenge-Walmart enamatende emhlabeni jikelele.
Ukwenza isibonelo salokhu, ezweni lase-Argentina, kube nokukhuphuka okungaba ngu-376% ekuthengisweni kwe-Black Friday ngaphezu kwalokho okwakuyikho eminyakeni emihlanu edlule. Futhi, iNingizimu Afrika ikleliswe kuqala phakathi kwamazwe lapho kuseshwa kweBlack Friday kulo nyaka ngokocwaningo lweGoogle Data.
Kuyiqiniso ukuthi abasebenzisi abaningi bavela e-US kodwa abachitha imali kakhulu bavela ezindaweni ezifana ne-UAE, UK, Canada, ne-Ireland. Uma kuqhathaniswa nokuthengiswa kwezinye izinsuku ngaphandle kweBlack Friday, iNingizimu Afrika ibone ukukhula ngo-1952%, i-UK yathola ukwenyuka okungaba ngu-1708%, kanti neNigeria yabona ukwanda okungaba ngu-1331%.
4. Elinye iholidi yiCyber Monday eliba ngoNovemba 30. Yasungulwa ngabakwaShop.org ngonyaka ka-2005, kunguMsombuluko (ongaziwa ngokuthi uMsombuluko oluhlaza) olandela uSuku Lokubonga.
Isizathu seCyber Monday singalandelelwa ukuthi abanye abantu bazimisele ukuthenga ngenxa yalokho abakubona ngempelasonto eyandulela lowo Msombuluko kodwa bangabaza ngenxa yesixuku esikhulu esabunjwa ngoSuku Lokubonga kanye noLwesihlanu Olumnyama kufanele ulinde ukuthenga imikhiqizo enjalo ngoMsombuluko ngemva kwempelasonto manje engasekho ngokomzimba kodwa ku-inthanethi kusukela ukunethezeka kwamahhovisi abo.
Ukuhamba ngegama elithi Cyber Monday, ungaqonda ngokushesha ukuthi kungani kusekelwe ikakhulukazi kubuchwepheshe bamuva, amasistimu kagesi, kanye nemidlalo.. Futhi khumbula ukuthi ekuhlaseleni kwalolu bhubhane imidlalo ye-inthanethi kwakuyinto yosuku.
Ngokusho kwe -Startup Genome , izinkampani ezisekelwe kwezemidlalo ziphakathi kwezinombolo ezilinganiselwe zezinkampani ezizophuma kangcono kulo bhubhane njengoba zizofakaza ukwanda kwe-10% noma ngaphezulu kwemali yazo.
Ukuhweba okukhulu njenge-Amazon kuhlomule kulo Msombuluko oluhlaza. Eqinisweni, i-Cyber Monday usuku olukhulu lokuthenga ku-inthanethi emlandweni wase-US ngoba isize abathengisi ukuthi bafinyelele ngaphezu kwezigidigidi ezingu-9 zamaRandi . Futhi kulindeleke ukuthi kulo nyaka ukuthengiswa kwe-Cyber Monday kuzofinyelela inani eliphakeme lamaRandi ayizigidi eziyizinkulungwane ezingu-10 .
I-Cyber Monday manje isidlulele ngaphezu kwento yase-US. Manje seyaziwa njengeholide lokuthenga kwezinye izingxenye zomhlaba ngendlela yokutholwa. Amanye amazwe yi-UK, Colombia, France, Canada, Australia, kanye neJapan. Uyabona leyo kuyindlela enhle yokuthi amabhizinisi e-ecommerce andise ukufinyelela kwawo ezimakethe ezintsha futhi ngaleyo ndlela athole imali eyengeziwe.
Manje ake singene kumathiphu ongawasebenzisa futhi akwenze uzilungiselele lezi zikhathi zamaholide.
Ithiphu 1: Yenza amalungiselelo okwenziwa komsebenzisi okuhle kakhulu: amathuba amaningi eza nezibopho eziningi ikakhulukazi uma unabaqhudelana nawe abahlukene emakethe. Yingakho udinga ukuqinisa amaqhinga akho. Isibonelo, kunanini ngaphambili, amakhasimende alangazelela ukuthenga ku-inthanethi ngaphandle kwengcindezi. Kodwa ukuze ukwazi ukunikeza lawa makhasimende umuzwa omuhle womsebenzisi, kufanele usebenzele ukwenza kube ngokwakho. Lokhu kuzokwenza kubukeke sengathi unezingxoxo eziqondile namakhasimende akho.
Kungani lokhu? I-Instapage iphawule ukuthi uma unekhasi eliyisiqalo elenzelwe wena siqu kunokuthambekela kokuthi u-85% wabathengi bazothenga kuwe nokuthi uma unekalishi elenzelwe wena uqobo, ungalindela ukuthi u-92% wabathengi abaku-inthanethi bazothonywa. Ngakho-ke, kuyatuseka ukuthi ugxile kakhulu ekunikezeni ulwazi lomsebenzisi oluhlukile futhi oluhle kakhulu kukhasimende lakho ngalinye.
Futhi, khumbula ukuthi kunezindlela ezihlukahlukene zokukhokha ezingasetshenziswa. Imikhiqizo eminingi ishiywe enqoleni ngoba izindlela zokukhokha azivuni amakhasimende. Ukukhombisa lokhu, i-Italy ikhetha ukuthenga ngezikhwama zedijithali ezifana ne-PayPal, abathengi bemikhiqizo e-UK bakhetha amakhadi edebithi, futhi abathengi base-inthanethi baseCanada bakhethe amakhadi esikweletu.
Enye into ebalulekile okufanele uyicabangele ingqalasizinda yewebhusayithi yakho. Khumbula ukuthi, iwebhusayithi yakho izogcwala ithrafikhi eningi ngesikhathi samaholide. Iwebhusayithi yakho kufanele ibe nezinto ezihlukahlukene futhi iqine ngokwanele ukuze imelane nenqwaba yethrafikhi ezayo kuyo, uma kungenjalo izophahlazeka endleleni. Hlola, hlola, uphinde uhlole ngaphambi kokuthi isizini yeholide ikufikele ungalungiselelanga.
Ithiphu 2: Funda futhi uqonde ukuziphatha kwamakhasimende akho: ngokuhamba kwesikhathi, abalingisi kanye nezinguquko zokuziphatha. Isibonelo, ubhubhane lweCoronavirus lushintshe ukuziphatha kwamakhasimende. Iqiniso lokuthi abantu bangene ngaphansi kwe-Lockdown, bazama ukuzijwayeza ukuqhela emphakathini futhi balwe nokuwohloka komnotho yizinto ezanele zokushintsha ukujwayela kwamakhasimende.
Inkinga enkulu ngokuthengiswa kule nkathi yobhubhane ukubambezeleka kokuthunyelwa nokulethwa. Sekunzima kakhulu ukuhlangabezana nezinsuku zokulethwa. Nokho, usengaqinisekisa ukuthi amakhasimende ayaneliseka. Kungakhathaliseki ukuthi ukulethwa kuzothatha isikhathi esingakanani, qiniseka ukuthi uyaqinisekisa ukuthi amakhasimende akho azothola imikhiqizo yawo nokuthi azoyithola nini. Zigcine zibuyekeziwe njengoba kuqhubeka.
Futhi, iqiniso lokuthi abantu badonsa kanzima nomthelela wezezimali walolu bhubhane lenza abantu abaningi bafune ukuqaphela ukusebenzisa kwabo imali. Uzowadonsa kanjani la makhasimende ahoxisiwe? Enye indlela ongakwenza ngayo lokho iwukuba unikele ngamakhuphoni namaphromo. Uma abathengi bebona leli thuba, bazocabanga ukuthi bathole ibhonasi enkulu. Kukholakala ukuthi amakhodi ekhuphoni namaphromo ahamba phambili ekuthengeni amaholide.
Ithiphu 3: Lungiselela amakhasimende angamazwe ngamazwe: noma ubani angathenga kunoma iyiphi ingxenye yomhlaba ngenxa yokuvela kwe-ecommerce. Kodwa umuntu kufanele aqaphele ngoba abantu abavela ezindaweni ezahlukene bazosuswa kuphela ukuze bathenge uma bekwazi ukuhlobana nokuqukethwe kwakho. Yilapho ukuhumusha nokwenza kwasendaweni kwenzeka khona. Ukuhumusha kunakekela ulimi kuyilapho ukwenziwa kwasendaweni kunakekela ezinye izici zesiko ngoba kuzosiza ukuvumelanisa umkhiqizo wakho nezithameli eziqondiwe. Isibonelo, iholidi endaweni lingase lingabi kwenye indawo.
Amakhasimende maningi amathuba okuthi athenge kumawebhusayithi awathole ejwayele. Lokhu kubonakala kulokho okwacwaningwa ngu-LISA. I-Localization Industry Standard Association ithola ukuthi uma i-€1 isetshenziselwa ukwenziwa kwasendaweni, kunokuthambekela kokuthi kuzoba nembuyiselo engu-€25.
Hhayi-ke, kungenzeka ukuthi ucabanga ngezinselelo eziza ngokuba nohlelo lwezilimi eziningi. Qiniseka ukuthi i-ConveyThis izokuphatha konke ngaphandle kwengcindezi futhi manje isikhathi esingcono kakhulu sokwenza lokho ngaphambi kokuthi kufike amaholide.
Okokugcina, ayikho imingcele esebenza njengezithiyo phakathi kwamakhasimende nezitolo emhlabeni wethu wedijithali namuhla. Kungakho kubalulekile ukuthi ube nolwazi oluningi futhi wazi kahle ngamaholide adumile e-ecommerce ngamazwe ngamazwe ukuze ujabulele izinzuzo eziza nokukhuphuka kokuthengiswa emhlabeni jikelele. Ukuze amabhizinisi anokubukeka okuqinile ku-inthanethi akwazi futhi azohlala ephambili kunamanye angekho ku-inthanethi.
Uqala ukwakha ukubukeka kwakho kwezilimi eziningi namuhla ukuze amakhasimende akho kanye nalabo abangase babe ngabathengi babe nolwazi olujabulisayo mayelana nemikhiqizo yakho.
Ukuze uqale inqubo, kufanele uyizame ConveyThis !