Wonke umuntu ufuna ithrafikhi yamawebhusayithi abo. Nokho kuyinto eyodwa ukukhiqiza ithrafikhi yewebhusayithi futhi kungenye into ukuguqula ithrafikhi enjalo ibe yinzuzo kumnikazi wewebhusayithi. Akusizi ngalutho uma lokho izivakashi ezikwenzayo kuwukuvakashela iwebhusayithi yakho ngaphandle kokuxhumana nawe. Ukuxhumana nawe ngomqondo wokunakekela imikhiqizo namasevisi akho, ukubhalisela izincwadi zezindaba ze-imeyili, ukwenza imibuzo evela kuwe ngefomu lokuxhumana noma okungenani thatha isinyathelo ekhasini lakho.
Uma isivakashi senza noma yimiphi imisebenzi eshiwo esiyifunayo, singasho-ke ukuthi ukuguqulwa kwenzeke. Lesi sihloko esakho uma ungathanda ukuthi ibhizinisi lakho likhule ngokuguqulwa. Ngakho-ke, ungayeki ukufunda lokhu.
Ngaphambi kwanoma yini enye, kubaluleke kakhulu ukucabangela ukuthi liyini izinga lokuguqulwa kwethrafikhi yewebhusayithi.
Liyini Izinga Lokuguqulwa?
Izinga lapho ingxenye ethile yabavakashi bewebhusayithi yakho ethatha izinyathelo ezidingekayo laziwa njengezinga lokuguqulwa. Izinga lokuguqulwa lifakazele ukuthi liphakathi kwezinti ezithembeke kakhulu zokubala nokulinganisa ukusebenza komkhankaso othile wokumaketha. Okushiwo ukuguqulwa kuyehluka njengoba kungase kuncike kulokho okuthengisayo noma ozama ukukunikeza. Kodwa-ke, uma kuziwa ku-eCommerce, kungaba ukuthenga umkhiqizo othile noma ukusekela izinsiza ezithile, ukubhukhwa isikhathi esibekiwe, ukwenza ishejuli yedemo, noma ukuhanjiswa kwefomu lokuxhumana.
C ukubala Izinga Lokuguqulwa
Kuyinto ejabulisa kakhulu ukubona ukuthi izinga lokuguqulwa liyalinganiseka. Kungase kubonakale kwesabisa ukusebenzisa ifomula yokubala izinga lokuguqulwa uma kungokokuqala uzama ukubala. Noma kunjalo, akufanele wesabe lutho ngakho. Ifomula ilula njengokuthi:
Izinga lokuguqulwa =
Uma ngokwesibonelo, uma iwebhusayithi yakho inezivakashi zayo eziphelele zenyanga edlule ukuthi ibe yisamba senani lezi-25000 nezingu-15000 zalezi zivakashi ezithengiwe, singabala izinga lakho lokuguqulwa libe:
Izinga lokuguqulwa kwaleyo nyanga =
Esikhundleni sokuzibuza ngokubala lokhu ngesandla ngaso sonke isikhathi, kunamathuluzi athambile azokusiza wenze izibalo nokulinganisa. Amathuluzi anjalo yi-Google Analytics, Izikhangiso ze-Google, Izikhangiso ze-Facebook, Izikhangiso ze-Twitter, namanye amathuluzi okuhlaziya nawokukhangisa.
Nakuba kuyiqiniso ukuthi izinga lokuguqulwa alilokothi libe ithuluzi elingcono kakhulu lokukala izinga lakho lempumelelo, nokho liyithuluzi eliwusizo lokukusiza ukuthi ulandelele ukusebenza kwakho. Kungase kube ngcono nakakhulu ukuthi uthole unjiniyela ozokusiza ukuthi ugcine iwashi ngezinga lakho lokuguqulwa ngoba ukwenza lokho kuzoba nomthelela omuhle ebhizinisini lakho.
Izizathu Okufanele Ukhulise Ukuguqulwa Kwewebhusayithi Yakho
Uma ufuna ukuthuthukisa iwebhusayithi yakho ukuze ube nokuguqulwa okunyukile, iwebhusayithi yakho kuzodingeka yenze inqubo eyaziwa ngokuthi I-Conversion Rate Optimization (CRO). Le nqubo izosiza ukwenza i-traffic yewebhusayithi yakho ibe nkulu. Izoba yini inzuzo yakho uma wenza iwebhusayithi yakho ibe ngcono? Izinzuzo yilezi:
1. Ungakwazi ukufinyelela olwazini olwengeziwe ngamakhasimende akho: isizathu esisodwa esiyinhloko sokuthi kube kuhle ukuthola ulwazi olwengeziwe ngamakhasimende akho ukuthi uma unolwazi olunjalo uzokwazi ukulungisa imikhiqizo namasevisi akho ngokuvumelana nesidingo samakhasimende akho. Wenza lokhu kusitoko sami noma ubenzela imikhiqizo namasevisi afanele. Nge-CRO, ungathola ukwazi ukuthi amakhasimende noma abathengi abazoba ngabathengi benza kanjani kuwebhusayithi yakho nokuthi yiziphi izinselelo abazama ukuzinqoba.
Kulula ukunquma imisebenzi amakhasimende akho azibandakanya kuyo. Lokhu kungenzeka nge-CRO. Isibonelo siwukuthi ungabona ukuthi abanye bakhetha ukuxhumana ngokushesha kuyilapho abanye bengase baxhumane ngemva kwezikhathi ezithile. Izinto ezibonakala 'zingenanjongo' njengokukhethwa kombala nesimo esincanyelwayo samakhasimende akho nakho kunganqunywa yilokho abakuchofozayo. Ulwazi olunjalo lungakusiza lapho wenza imikhankaso nokukhangisa ngokuhlanganisa imiklamo yakho nentuthuko yesikhathi esizayo ibe yilokho okuthandayo. Lokhu ngaphandle kokungabaza kuzoholela ekwandeni kokuguqulwa kanye nolwazi lwesivakashi sesayithi .
2. Ungakwazi ukwandisa noma uthuthukise inzuzo yewebhusayithi yakho: I-CRO isiza ukukhuthaza izivakashi zewebhusayithi yakho ukuthi zilandele imikhiqizo namasevisi akho. Ngokuthuthukisa ukuguqulwa kwakho kancane kancane, ungalindela ukuba nezindali eziningi futhi lokhu kuzosho izinzuzo ezengeziwe kuwe. Isici esisodwa esiyingqayizivele se-Conversion Rate Optimization ukuthi, ngokungafani nezinye izindlela zokukhangisa, sinikeza inzuzo esheshayo nenengqondo kakhulu.
Kungase kuthathe isikhathi ngaphambi kokuba inzuzo eyengeziwe ibonakale. Ngezinye izikhathi kusukela emavikini ambalwa kuya ezinyangeni. Ngakho-ke, bambelela ekusebenziseni i-CRO njengoba lokhu kuzokusiza ukukhomba izindawo ezidinga ukulungiswa nokuthuthukiswa.
3. Ungakwazi ukudlula izimbangi zakho: I-CRO iyindlela enhle yokuba ne-SEO ethuthukisiwe. Lapho unikeza abavakashi bewebhusayithi yakho umsebenzi othile okufanele bawenze, lokhu kungase kubashukumisele ukuba bafune ukuchitha isikhathi esiningi kuwebhusayithi yakho. Futhi njengoba izivakashi zihlala isikhathi eside kuwebhusayithi yakho, izinga lokugxuma kwewebhusayithi yakho lizokwehla. Yilokhu i-Google ekuthola kukhanga. Izinga lokugxuma liyinto eyodwa i-Google ecabanga ngayo kumazinga. Njengoba manje unesilinganiso esincishisiwe sokugxuma, kukhona amathuba okuthi izinga lakho losesho lithuthuke. Konke kuyafezeka ngoba usebenzisa i-CRO ngendlela efanele.
Izinga lokusesha elithuthukisiwe, ngakolunye uhlangothi, lizokhiqiza ithrafikhi eyengeziwe kuwebhusayithi yakho. Uma usebenzisa kakhulu i-CRO, yilapho ungathola khona izinga eliphezulu losesho.
4. Ungathola amaklayenti engeziwe noma amakhasimende angaba khona: noma yini abavakashi besayithi lakho abahlangabezana nayo kusayithi lakho banganikezwa uma unewebhusayithi ethuthukisiwe. Yilokhu okwenziwa ngefenisha okuthuthukisiwe okuzokusiza ukuthi uguqulelwe kubathengi bemikhiqizo namasevisi akho.
Nge-CRO, isitolo sakho sokuthenga esiku-inthanethi singathola ukusebenzelana okwengeziwe futhi senze isitolo sakho sihambisane nezidingo zamakhasimende akho. Ngokwenza lokhu uzokwazi ukuziguqulela zibe abathengi bemikhiqizo namasevisi akho. Ngakho konke osekushiwo nge-CRO, uzovuma ukuthi iyithuluzi eliyinkimbinkimbi elingasetshenziswa ekutholeni amakhasimende amaningi.
Manje, ake sixoxe ngezindlela zokwandisa ukuguqulwa kwewebhusayithi.
Izindlela Ezine (4) Ongakwengeza Ngazo Ukuguqulwa Kwewebhusayithi Yakho
Ngezansi kunezindlela ezine (4) ezifakazelwe ongakhuphula ngazo ukuguqulwa kwewebhusayithi yakho:
- Ngokwenziwa kwasendaweni kwewebhusayithi: lapho abanikazi bamabhizinisi besebenzisa i-inthanethi emabhizinisini abo, ibavumela ukuthi bafinyelele izethameli ezibanzi kakhulu zabathengi abangaba abathengi. Kodwa-ke, lesi sithameli esikhulu sabantu abangase babe ngabathengi baqukethe abantu abaningi abanezilimi ezahlukene. Yingakho iwebhusayithi yakho kanye nokuqukethwe kwayo kufanele kuhambisane nesidingo sabathengi bakho abangaba indawo eqondisiwe. Futhi ungakwenza lokhu kuphela ngokwenza okwasendaweni.
Ungathola amathuluzi azokusiza ukufeza lokhu kwenziwa kwasendaweni. Kukhona uhlelo oluphethe ukuhumusha. Le sistimu eyaziwa ngokuthi Uhlelo Lokuphatha Lokuhumusha isiza ukuphatha ukuhumusha kwewebhusayithi yakho ngokuzenzakalela. Futhi I-Computer Aid Translation (CAT) ingasiza ukuthuthukisa ukusebenza kahle kukonke kwewebhusayithi yakho. Elinye ithuluzi Ithuluzi Lokushicilela Ledeskithophu (i-DPL) elisiza ukuthuthukisa imiklamo yezethulo kanye nemibhalo.
Ngokwenziwa kwasendaweni kwewebhusayithi, ungafinyelela inani elikhulu labantu abangakhulumi ulimi lwakho noma ulimi loqobo lwewebhusayithi yakho. Lo mbono wokuvumela izivakashi ukuthi ziphequlule iwebhusayithi yakho ngezilimi zazo uzothuthukisa ulwazi lwazo ngoba ngenkathi wenza okwasendaweni, uye wacabangela amasiko nezizinda. Ngalokhu, unokwehla kwezinga lokugxuma kanye nokwenyuka kwezinga lokusesha.
- Ukwengezwa kwe-LiveChat kuwebhusayithi yakho: elinye ithuluzi eliwusizo ekuthuthukiseni ukuguqulwa kwewebhusayithi yakho yi- LiveChat. Lapho abaningi bethenga ku-inthanethi, bazama ukucwaninga ngemikhiqizo. Uma izivakashi zizimisele ukubuza noma ukufunda okwengeziwe ngemikhiqizo ethile, kuzoba lula ukusebenzisa inketho ye-LiveChat etholakala ekhasini. Futhi ngokwenza lokhu, ungakwazi ukuguqula isivakashi esinjalo sibe umthengi.
I-LiveChat inikeza indawo yokusebenzelana namakhasimende kanye namakhasimende angaba khona. Ukusebenzisana okunjalo akugcini nje kudala ubudlelwano obuqinile namaklayenti kodwa futhi kuzogcina ubudlelwano obunjalo. Kwesinye isikhathi kukhona amaphuzu abalulekile amakhasimende azofuna ukuwazi futhi kuzoba ngcono ukunikeza impendulo esheshayo nge-LiveChat. I-LivePerson, i-Smartloop, i-Aivo nezinye eziningi ziyizibonelo zamanye amabhothi engxoxo e-AI angaqashwa kulesi simo. Lawa ma-chatbot e-AI angaphendula izingxoxo ngokunikeza izimpendulo ezizenzakalelayo kubavakashi bewebhusayithi yakho futhi aziguqule zibe abathengi.
- Ukwengeza Isaziso Se-Popup: isaziso se-popup siyithuluzi elinamandla lokubizela esenzweni. Kodwa-ke, kufanele kuqashelwe lapho kuklanywa izaziso ezizivelelayo njengoba isaziso esithile singase sicasule izivakashi uma singaklanyelwe kahle ukuze kuhlangatshezwane namagajethi ahlukahlukene azongena kuwebhusayithi.
Izivakashi ngeke zicasuke uma izigelekeqe kuyimikhiqizo ezikhangisayo eziyithandayo futhi zingachofoza ngokunganaki ezikhangisweni ezinjalo. Uma usebenzisa isaziso se-popup esisebenzayo, uzobona ukwanda kokuguqulwa. Sebenzisa izigelekeqe ezikhangayo futhi wenze kube lula ukuqhubeka, ukubhalisa noma ukuvala izigelekeqe ezinjalo.
- Yenza uhlolo lokuhlukanisa: ukuhlola kokuhlukanisa noma okubizwa ngokuthi ukuhlolwa kwe-A/B kuyindlela yokusebenzisa ukulinganisa ukusebenza kokuhlukahluka okubili komkhiqizo ofanayo owenziwe watholakala eqenjini elihlukile labantu kuwebhusayithi.
Ngalolu hlolo, uzokwazi ukugqamisa izindawo ezidinga ukunakwa kokulungiselelwa okwengeziwe. Ukufaka lo mqondo wokuhlola kunqubo yakho ye-CRO nakanjani kuzothuthukisa ibhizinisi lakho le-eCommerce.
Kunezinto ezimbili okufanele uzicabangele ngaphambi kokuhlola. Okokuqala, khetha I-Key Performance Indicator (KPI) ozoyisebenzisa, yenza i-hypothesis bese ukhetha izethameli oziqondise. Uma udinga ukuqoqa noma iyiphi idatha, sebenzisa amathuluzi afana nesistimu yokulandela i-imeyili noma i-Google Analytics ukwenza lokho. Okwesibili, zama ukusungula ukulawula. Izinhlobonhlobo ezimbili noma izinguqulo zomkhiqizo kufanele zihlolwe kuphela ngesisekelo somehluko wazo. Uma ngokwesibonelo uzama ukuhlola amagama obizo lwakho ezenzweni, kufanele uzame ukubeka lezi zinhlobo ezimbili eduze komunye nomunye. Futhi ukuhlolwa kufanele kwenziwe ngesikhathi esifanayo nangesikhathi lapho kukhona ukugeleza okuzinzile nokuqhubekayo kwethrafikhi kuwebhusayithi. Lokhu kuzokwenza umphumela ubaluleke ngokwezibalo.
Kuwukuhlola imiphumela nokwenza izinguquko lapho kudingeka khona. Isibonelo, uma inguqulo B isebenza kangcono kunenguqulo A, zama ukwenza izinguquko. I-A/B noma ukuhlolwa kokuhlukanisa kufanele kube kanye nje ukuze kuthuthukiswe ukumaketha.
Noma yiliphi ibhizinisi elifuna ukuheha amakhasimende amaningi futhi likhulise ukuthengisa kufanele likhulise ukuguqulwa kwewebhusayithi yalo. Nakuba kungase kubonakale kuwumsebenzi onzima futhi oyinselele, ukwenza ukuguqulwa kube kuhle. Ingabe ufuna izivakashi eziningi kumawebhusayithi akho? Ingabe ufuna izivakashi zalezi zindaba zenze okuthile lapho zivakashela iwebhusayithi yakho? Ingabe ufuna ukuthi bathenge, babhalise noma baxhumane nawe? Uma impendulo yakho ingu-yebo, manje yisikhathi sokuthi uqale ukusebenzisa amaqhinga ashiwo kulesi sihloko.
Xhumana nathi ku-www.ConveyThis.com namuhla! Ithimba lethu Lokusekela likulungele ukuphendula noma yimiphi imibuzo onayo mayelana ne-plugin yethu yokuhumusha iwebhusayithi.