Wake wezwa ngegama elithi Globalization 4.0 ? Yigama elithuthukisiwe lenqubo yokuhwebelana kwembulunga yonke esingakayeki ukuzwa ngayo selokhu laqanjwa leli gama. Igama liyinkomba ecacile yenqubo yokwenza idijithali kanye nenguquko yesine yezimboni nokuthi umhlaba uba kanjani ikhompuyutha.
Lokhu kuhambisana nesihloko sama-athikili ethu njengoba sidinga ushintsho lwepharadigm mayelana nombono wethu ngezwe eliku-inthanethi.
Ukuhwebelana Kwembulunga yonke vs Kwasendaweni
Ukwazi ukuthi lezi zinqubo ezimbili ziphila ngasikhathi sinye kungase kuzwakale kudida ngoba zihluke ngokuphelele, kodwa zihlala zingqubuzana futhi eyinhloko incike kakhulu kumongo nomgomo.
Ngakolunye uhlangothi, ukuhwebelana kwembulunga yonke kungasebenza njengokufana kokuxhumana, ukwabelana nokuthola indawo efanayo naphezu kwamabanga amakhulu nokwehluka, ukuxhumana, nazo zonke izinhlobo zokuhwebelana phakathi kwabantu.
Ngakolunye uhlangothi, ukwenziwa kwasendaweni kumayelana nokwazi imininingwane emincane ehlukanisa umphakathi othile nomhlaba wonke. Uma ufuna ukucabanga ngesilinganiso laba bobabili abasebenza ngaso, ukwenziwa kwasendaweni kuyindawo yokudlela ethandekayo egobile futhi ukuhwebelana kwembulunga yonke kuzomelwa yi-Starbucks.
Umehluko uyamangalisa. Cabanga ngomthelela wazo, uziqhathanise endaweni kanye nomhlaba wonke, cabanga ngedumela lazo, udumo lwazo, ukumiswa kwezinqubo.
Uma sicabanga ngesisekelo esiphakathi phakathi kokwenziwa kwasendaweni kanye nokuhwebelana kwembulunga yonke noma uma sikuhlanganisa, singathola “i-glocalization” engezwakali njengegama nhlobo, kodwa sikubone ngezenzo. I-Glocalization yilokho okwenzekayo uma uthola isitolo samazwe ngamazwe esinokuqukethwe okuhlukaniswa kancane ngezwe nangolimi lwezwe okuqondiwe kulo. Sibhekene nezimo ezincane.
I-glocalization ifile. Ukwenziwa kwasendaweni okubukhoma
Ake sikubize, ukuhwebelana kwembulunga yonke kuphelile, akekho osakufuna ngendlela okuyo manje. Lokho wonke umuntu akufunayo njengabasebenzisi be-inthanethi kuyisipiliyoni se-hyperlocal , bafuna ukuthenga "endaweni" futhi bafuna ukuzibona njengezithameli ezihahelwayo, okuqukethwe okwenzelwe bona .
Nakhu lapho ukuhumusha kungena khona
Ukuhumusha kungenye yamathuluzi okufezwa ngawo ukwenziwa kwasendaweni, ngemva kwakho konke, ukunqoba umgoqo wolimi kungenye yezithiyo ezinkulu.
Ukuhumusha kuwusizo ngempela njengoba kuthatha umlayezo ovela olimini olulodwa futhi iwukhiqize kolunye, kodwa kukhona okuzoshoda, umphumela wayo uzoba ovamile kakhulu njengoba kukhona futhi umgoqo wamasiko okhona.
Indima yokwenziwa kwasendaweni iwukugxila futhi ulungise wonke ama-faux pas owatholayo lapho imibala, izimpawu nokukhetha amagama kuhlala kuseduze kakhulu noma kufana nokwasekuqaleni. Kunencazelo eningi ecashile ngokombhalo ongaphansi, zonke lezi zici zidlala nezincazelo zamasiko ezingase zehluke kakhulu kulezo zesiko lomthombo futhi nazo zidinga ukushintshwa.
Isebenza kanjani inqubo?
Humushela kwelinye isiko
Kufanele ucabange endaweni , ulimi luncike kakhulu endaweni. Lokhu kuba sobala kakhulu uma sicabanga ngezilimi ezinenani elikhulu lezikhulumi kanye nawo wonke amazwe lapho kuwulimi olusemthethweni, kodwa lokhu kuphinde kusebenze nasezimweni ezincane. Ulimi kuyodingeka lucatshangelwe ngokucophelela futhi zonke izinketho zamagama kufanele zilingane kahle endaweni okuqondiswe kuyo noma zizogqama njengesithupha esibuhlungu futhi zibukeke zixakile.
Kwa -ConveyThis , singochwepheshe bendawo futhi sisebenze kumaphrojekthi amaningi wokwenza indawo ayinselele ngoba yilokhu esikuthanda kakhulu. Sisebenza ndawonye ngokuhumusha okuzenzakalelayo ngoba iyithuluzi elihle elinamandla amakhulu kodwa sihlala simagange ukucwila siqale ukusebenza ngokuhumusha kokuqala okusebenzayo futhi sikuguqule kube into enhle kakhulu .
Ziningi izici okumele kusetshenzwe kuzo uma kukhona iphrojekthi yokwenza okwasendaweni, njengokuthi uhumusha kanjani amahlaya ngendlela efanele, imibala enezincazelo ezifanayo, kanye nendlela efaneleke kakhulu yokukhuluma nomfundi.
Ama-URL anikezelwe wezilimi ezahlukene
Asikho isidingo sokwenza amawebhusayithi ahlukene ngolimi lwakho ngalunye, kungashintsha inqubo elula ibe enye yezidla isikhathi namandla.
Kunezinketho ezimbalwa zokudala amawebhusayithi afanayo, ngalinye ngolimi oluhlukile, okusetshenziswa kakhulu ama-subdirectories kanye nezizinda ezingaphansi . Lokhu futhi kuxhumanisa yonke iwebhusayithi yakho ngaphakathi “kwefolda” futhi izinjini zokusesha zizokwehlisela phezulu futhi zibe nokuqonda okucacile kokuqukethwe kwakho.
Uma i-ConveyThis ingumhumushi wewebhusayithi yakho, izodala ngokuzenzakalelayo inketho oyithandayo ngaphandle kokuthi wenze noma yikuphi ukubhala ngekhodi okuyinkimbinkimbi futhi wonge imali eningi njengoba ungeke uthenge futhi udinge ukulungiswa kumawebhusayithi ahlukene ahlukene.
Ngohlu lwemibhalo olungaphansi noma isizinda esingaphansi kwesinye ugwema ukuphinda okuqukethwe, izinjini zokusesha ezisolisayo. Mayelana ne-SEO, lezi izindlela ezingcono kakhulu zokwenza ukwakhiwa kwewebhusayithi yezilimi eziningi kanye neyamazwe ngamazwe. Funda lesi sihloko ukuze uthole imininingwane eyengeziwe mayelana nezakhiwo ezihlukile ze-URL.
Izithombe ezifanele ngokwesiko
Ukuze uthole umsebenzi ophucuzeke kakhulu futhi ophelele, khumbula futhi ukuhumusha umbhalo oshumekiwe ezithombeni nakumavidiyo, ungase futhi udinge ukudala amasha sha ahambisana kangcono nesiko eliqondiwe.
Ngokwesibonelo, cabanga ukuthi uKhisimusi ungaba kanjani ezingxenyeni ezihlukahlukene zomhlaba, amanye amazwe awuhlobanisa kakhulu nezithombe zasebusika, kuyilapho eNingizimu Nenkabazwe kwenzeka ehlobo; ngoba abanye kuyisikhathi esibaluleke kakhulu senkolo, futhi kunezindawo eziningi lapho benendlela yezwe kaKhisimusi.
Nika amandla ukuguqulwa kohlobo lwemali
Kuma-ecommerce, ukuguqulwa kwemali nakho kuyingxenye yokwenza okwasendaweni. Inani lemali yabo yinto abayijwayele kakhulu. Uma ubonisa izintengo ngohlobo lwemali ethile futhi izivakashi zakho kufanele zihlale zenza izibalo kuzobe kungenzeki ukuthi zithenge.
Kunezinhlelo zokusebenza eziningi nezandiso ze-ecommerce yakho ezizokuvumela ukuthi unike amandla ukushintsha kohlobo lwemali noma uhlobanise izinhlobo zemali ezihlukene zezilimi ezahlukene kuwebhusayithi yakho.
Ithimba lokusekela izilimi eziningi
Ithimba lakho lesevisi yamakhasimende liwukuxhumana kwakho namakhasimende akho. Ngakho, lelo qembu linomthwalo wemfanelo wokumela umkhiqizo wakho kubo. Lokhu akusho ukuthi kufanele utshale imali eqenjini eliku-inthanethi u-100% wesikhathi, kodwa ngokuba ne-FAQ neminye imihlahlandlela ehunyushwe, uzohamba ibanga elide futhi ugcine amakhasimende amaningi. Uma amaklayenti akho engakwazi ukuxhumana nawe nge-imeyili, khumbula ukuba okungenani nomuntu oyedwa ngolimi ngalunye ukuze yonke imilayezo yamukelwe kahle.
Ukuphetha:
Ukuhumusha nokwenza kwasendaweni kufana kakhulu, kodwa ukuhluka kwakho okuphawulekayo akukwenzi ukuthi kushintshelane emhlabeni webhizinisi, empeleni, udinga kokubili ukusebenzisana ukuze udale ulwazi olujabulisayo lomsebenzisi lwamaqembu akho okuqondiwe.
Ngakho khumbula:
- Ulimi ludala kabusha umlayezo ngendlela evamile, uma usebenza ngenketho yokuhumusha esheshayo esheshayo ye-ConveyThis , ungase uthande ukucabangela ukuba nomhumushi ochwepheshile eqenjini lethu ubheke ezinye zezingxenye eziyinkimbinkimbi kakhulu bese uhlela.
- Ungagcini nje ngokucabangela amakhasimende akho lapho udala iwebhusayithi yakho, kodwa futhi ne-SEO.
- Khumbula ukuthi isofthiwe yokuhumusha ezenzakalelayo ayikwazi ukufunda umbhalo oshumekwe ezithombeni nakuvidiyo. Uzodinga ukuthumela lawo mafayela kumhumushi ongumuntu, noma okungcono nakakhulu, uwenze kabusha ucabanga ngezithameli zakho ezintsha.
- Ukuguqulwa kohlobo lwemali nakho kudlala indima enkulu ekusizeni amakhasimende akho akwethembe.
- Nikeza usizo nosekelo ngazo zonke izilimi okuqondiswe kuzo.
I-ConveyThis ingakusiza ngephrojekthi yakho entsha yokwenza okwasendaweni. Siza i-ecommerce yakho ukuthi ikhule ibe iwebhusayithi enezilimi eziningi ngokuchofoza okumbalwa nje.