Ubuwazi ukuthi i-US iyizwe lesibili ngobukhulu elikhuluma iSpanishi? Ibe izwe lesibili ngobukhulu emhlabeni elikhuluma iSpanishi ngo-2015, futhi kusukela lapho, inani lezikhulumi alikayeki ukukhula. Ngokusho kwe-Instituto Cervantes eSpain, inani labantu abakhuluma iSpanishi bomdabu e-US lidlule elaseSpain , indawo okwazalelwa kuyo iSpanishi. Eqinisweni, omunye kuphela oqhudelana naye endaweni yokuqala yiMexico.
Uma futhi sicabangela ukuthi i-ecommerce e-US ihlanganise ngaphezu kuka -11% wesamba esiphelele sokuthengiswa kwezitolo zaseMelika ngonyaka odlule futhi iyimakethe yezigidigidi ezingama-$500 , singaphetha ngokuphephile ngokuthi ukwamukela izikhulumi zomdabu zase-Spanish eziyizigidi ezingu-50 ezihlala e-US ezisekelweni ze-ecommerce indlela ehlakaniphile yokwandisa ukuthengisa .
Ngaphandle kokuthi i-US idume ngokuba yizizwe zonke, i-2,45% kuphela yezindawo zayo ze-ecommerce zinezilimi eziningi , lokho kusho ukuthi ngaphezu kwamaphesenti angama-95% wezindawo ze-ecommerce ezisekelwe e-US zitholakala kuphela ngesiNgisi.
Uma sihlaziya amasayithi anezilimi eziningi, sizobona ukuthi angaphansi kwengxenye yesihlanu yawo anezinguqulo zesiSpanishi zewebhusayithi yawo. Lawa maphayona akwazile ukuhlonza isisekelo sabathengi esibalulekile futhi amehlo awo agxile ekusithandeni.
Ungaba kanjani i- un sitio bilingüe
I-US isalele emuva emhlabeni wonke mayelana nokudalwa nokuklanywa kwamawebhusayithi anezilimi eziningi. Njengasempilweni yangempela, ulimi lwesiNgisi lubaluleke kakhulu kunezinye izilimi, okusho ukungazinaki lezo zisekelo zabathengi. Abantu bebhizinisi e-US baphuthelwa yithuba elihle lokukhula ngokwezimali!
Uma ucabangela amaqiniso ashiwo ngaphambili, kunengqondo ukucabanga ukuthi usengozini enkulu uma ufuna ukuqala e-US indawo ye-ecommerce kuphela ngesiNgisi ngenxa yokuncintisana okukhulu lapho, kodwa uma wengeza inguqulo yeSpanishi kuwebhusayithi yakho. , amathuba azoshintsha kakhulu futhi avune wena .
Kodwa ukusebenzelana nesisekelo sabasebenzisi abakhuluma izilimi ezimbili akulula njengokukopisha okuqukethwe kwesitolo sakho ku-Google Translate nokusebenza ngaleyo miphumela. Ngenhlanhla usendaweni efanele, lesi sihloko sizokutshela ukuthi ungakha kanjani isu lezilimi eziningi , kodwa okokuqala nazi izizathu ezinhle kakhulu zokwenza isitolo sakho sitholakale ngeSpanishi.
Khuluma isiNgisi esidlangalaleni kodwa upheqa ngesi-Spanish, leyo yindlela yezilimi ezimbili zaseMelika
Abantu baseMelika abakhuluma iSpanishi bomdabu basebenza kanzima ekwazini isiNgisi futhi iningi labo likhuluma kahle futhi balisebenzisa njalo ezimweni zempilo yansuku zonke esikoleni noma emsebenzini, kodwa kuyaziwa ukuthi bagcina amathuluzi abo ngeSpanishi, amakhibhodi abo ano-ñ futhi abasizi babo be-AI banikeza imiyalelo ngeSpanishi yokuthi ungafika kanjani egalaji likaphethiloli eliseduze.
Ngokusho kwe-Google, abaseshi abakhuluma izilimi ezimbili basebenzisa isiNgisi neSpanishi ngokushintshana futhi bamele ngaphezu kuka-30% wokusetshenziswa kwemidiya ye-inthanethi e-United States .
Ngakho ungaziheha kanjani izithameli zakho ezintsha?
1. Thola i-SEO yolimi lwesiSpanishi
Iqiniso elibalulekile: izinjini zokusesha ezifana ne-Google ziyazi ukuthi isiphequluli sakho namadivayisi akuluphi ulimi. Kubalulekile ukudlala ngalesi sici se- algorithms yenjini yokusesha futhi wenze ukuthi ikusebenzele . Uma ifoni yakho isethwe ku-English, amathuba okuthola umphumela wosesho ophezulu okuholela kuwebhusayithi yesiFulentshi noma yesi-Japanese aphansi kakhulu, kwenzeka okufanayo nakwezinye izilungiselelo zolimi, uthola imiphumela ngolimi lwakho kuqala. Amasayithi nge-Spanish azobekwa kuqala kunamasayithi esiNgisi anolimi olulodwa.
Ngakho-ke uma uzinze e-US futhi isayithi lakho litholakala ngeSpanishi, usesimweni esingesihle, uzungezwe abantu oqhudelana nabo. Ungase uthande ukucabangela ukweqa kuleyo bandwagon yezilimi ezimbili ngokushesha ngangokunokwenzeka. Njengoba lokhu kuyisisekelo sabathengi esingasetshenzisiwe , ngokushesha lapho uvula isitolo sakho nge-Spanish, imivuzo izoba mikhulu.
Uma usukwenzile lokho, ungakhohlwa ukuhlola i-SEO yakho yolimi lwesi-Spanish ( I-ConveyThis izokwenzela lokhu), lokhu kuzosiza izinjini zokusesha zikukhombe njengewebhusayithi efanele etholakala ngeSpanishi. Ungase ube nenguqulo enhle ye-Spanish yesayithi lakho esebenzayo, kodwa udinga izinjini zokusesha ukuze usize amakhasimende akho ukuthi akuthole.
2. Khetha amamethrikhi olimi lwesi-Spanish
Khumbula ukubukeza ukusebenza kwakho ezinguqulweni zeSpanishi zezinjini zokusesha kanye nezingosi ezihlukene ze-agglomerate!
I-Google Analytics iqoqa idatha eningi ewusizo njengokuthi iyiphi inguqulo yolimi yesayithi lakho esetshenziswa izivakashi nokuthi zifike kanjani kuwebhusayithi yakho! Ukwazi ukuthi izivakashi ezintsha zikuthola kanjani uma ngabe ngenjini yokusesha noma i-Google noma i-backlink kuzokusiza wenze izinqumo eziphusile zebhizinisi esikhathini esizayo esikhundleni sokubheja emicabangweni engenasisekelo yokuthi abasebenzisi bathanda kanjani ukuphequlula.
Lesi sici se-Google Analytics singatholakala “Kulimi” ngaphansi kwethebhu ethi “Geo” (ungakhohlwa ukuhlola ezinye izici, nazo ziwusizo kakhulu ).
AmaSpanishi aseMelika, abatshuzi be-inthanethi abashisekayo
Bheka lolu lwazi oluncane oluvela kubhulogi ye-Think With Google: “ U-66% wabantu base-US Hispanics bathi banaka izikhangiso eziku-inthanethi—cishe ngamaphesenti angu-20 ngaphezu kwabantu abavamile abaku-inthanethi .”
Izilimi ezimbili zase-Hispanic American zingabalandeli abakhulu bezitolo ze-inthanethi , i-83% yazo ihlola amasayithi ezitolo eziku-inthanethi abazivakashele futhi ngezinye izikhathi bakwenza lokhu bengaphakathi esitolo! Babheka i-inthanethi njengethuluzi elibalulekile lokuthenga, bangakwazi ukuthenga ngocingo lwabo futhi babheke ulwazi ngemikhiqizo ehlukene.
Leli qembu liyizithameli ezifiselekayo kubathengisi abaku-inthanethi futhi kungenzeka ukuthi iziphequluli zabo ezisethwe ngesi-Spanish zenza kube nzima ngawe ukuthi uxhumane nabo. Izinjini zokusesha zitolika isayithi lakho lesiNgisi njengokusho ukuthi ufuna ukuheha izethameli ezikhuluma isiNgisi. Isixazululo? Isu lokumaketha ngezilimi eziningi elinezikhangiso nokuqukethwe ngezilimi ezimbili .
Phambilini ngike ngasho ukuthi ukusebenzisa uhlelo lomhumushi bekungeke kwanele ukuzuza impumelelo, lokho kungenxa yokuthi akulona isu lokumaketha elizwakalayo, kubheke isici esibalulekile esikhangisweni, isiko eliqondiwe.
Ukudala okuqukethwe kwamasiko amaningi
Ulimi ngalunye lunesiko okungenani elilodwa elixhumene nalo, ngakho-ke ake ucabange ukhula ukhuluma izilimi ezimbili! Okubili ngakunye! Amasethi amabili ohlelo lolimi, isitsotsi, amasiko, amagugu nokunye. Ezinye zingase ziphikisane kodwa umuntu ngamunye uthole indlela yakhe yokuxazulula lokho kungezwani nokwenza kokubili izilimi namasiko kube umthombo wenduduzo.
Endabeni yemikhankaso yenkonzo yomphakathi imilayezo iqondile futhi ukuhumusha okuqondile okunokufometha okucishe kufane kuzosebenza kahle, njengasendabeni yalesi sikhangiso esethulwe iDolobha laseNew York ukuze kuliwe nokubolekwa kwezilwane.
Kodwa uma uzama ukuthengisa umkhiqizo, ukumaketha kuzothatha umzamo owengeziwe futhi kudinga ukuzivumelanisa nezimo . Kunezinketho ezimbili: ukulungisa umkhankaso wesikhangiso okhona noma ukudala umkhankaso omusha ofanelana nezithameli ezikhuluma isi-Spanish e-US.
Uma unquma ukuzivumelanisa nezimo, ezinye zezici ezingase zidinge ukuguqulwa amaphalethi ombala, amamodeli noma iziqubulo.
Ngakolunye uhlangothi, ungase uthande ukucabanga ngokujulile ukudala okuthile okukhethekile kumakhasimende ase-Hispanic American, njengoba kwenza isitolo sezicathulo zesaphulelo saseMelika uPayless. Isu le-Payless ShoeSource lalihlanganisa ukudala izikhangiso ze-TV ne-inthanethi ezaklanyelwe imakethe yama-Hispanic ngokungenamahlo futhi zazisakaza eziteshini ezazidumile abasebenzisi base-Hispanic hhayi kakhulu ngabasebenzisi abakhuluma isiNgisi.
Leli su - umkhankaso owodwa wezithameli ngasinye - libe yimpumelelo kakhulu, futhi ngaleyo ndlela, libe nenzuzo .
I-ComScore, inkampani yobuchwepheshe bokukhangisa, ithululele yonke idatha yayo kugrafu eyodwa eyi-nifty. Ulwazi oluqoqiwe lubonisa umthelela wazo zonke izinhlobo ezintathu ezihlukene zezikhangiso: imikhankaso edalelwe imakethe ekhuluma isi-Spanish, imikhankaso eguqulelwe isuka kusiNgisi iye kwiSpanishi, kanye nemikhankaso lapho umbhalo kuphela uhunyushwe khona (noma umsindo wethiwa) uyiswa kwisi-Spanish. Imiphumela iyazikhulumela: imikhankaso eyakhelwe izibukeli ezikhuluma iSpanishi ekuqaleni ikhethwa ngokusobala kunezinye izinhlobo ngemajini ebanzi.
Iqembu lesampula locwaningo lilinganisele amabhrendi noma imikhankaso yalo elincanyelwa kakhulu ngokuqhathaniswa neminye efanayo. Igrafu ibonisa ukuthi abantu baseMelika abakhuluma isi-Spanish bahlobana kangcono nemikhankaso eklanyelwe izethameli ezikhuluma isi-Spanish kusukela zisuka nje.
Indlela enzima kakhulu yokufinyelela izethameli ezikhuluma iSpanishi ngemibono nezithombe ezibonisa ulwazi nezifiso zokukhuluma isiNgisi. I-athikili ethi Think With Google ikhombe izici ezithile zamasiko ezibalulekile phakathi kwe-Hispanics njengokudla, amasiko, amaholide kanye nomndeni, lezi kufanele zicwaningwe lapho kuhlelwa umkhankaso wesikhangiso. Isibonelo, umkhankaso ozama ukugqugquzela ubudlelwano ngokubhekisela kumuntu ngamunye kanye nokuzimela ngeke usebenze nhlobo ngoba uzoshayisana ngokuqondile nokubaluleka okubekwa emndenini nasemphakathini. Uzoba nethuba elingcono kakhulu lokuthintana nezithameli zakho uma okungenani uvumelana nokuqukethwe kwakho, futhi ukuze uthole imiphumela engcono kakhulu, izikhangiso eziqondene nemakethe yolimi lwesiSpanishi zibalulekile .
Ukukhetha ukubekwa kwesikhangiso okungcono kakhulu
Ziningi izindlela zokufinyelela abantu abakhuluma iSpanishi e-US njengeziteshi zomsakazo, iziteshi ze-TV namawebhusayithi kodwa, ngokocwaningo lwe-ComScore okukhulunywe ngalo ekuqaleni, okungcono kakhulu izikhangiso eziku-inthanethi, umthelela wazo mkhulu kunezikhangiso ezidlalwa ku-TV noma emsakazweni. Qiniseka ukuthi ulungiselela zonke izindawo zokuthinta zedijithali nemikhankaso yeselula .
Ngokusho kwedatha evela ku-BuiltWith.com, izigidi ezingu-1.2 kuphela zamawebhusayithi azinze e-US atholakala nge-Spanish, lokhu kungase kubonakale njengenombolo enkulu kodwa kumelela kuphela u-1% wazo zonke izizinda zesayithi e-USA . Sikhuluma ngezigidi zabantu abakhuluma isi-Spanish abanamafoni abo nge-Spanish futhi ayingxenye ebalulekile yesisekelo sabasebenzisi be-ecommerce naphezu kokukwazi ukufinyelela u-1% wamawebhusayithi atholakalayo e-US ngolimi lwabo lwendabuko. Ulimi lwesibili olukhulunywa kakhulu ezweni kodwa okuqukethwe kwewebhu ku-inthanethi akukubonisi lokho. Leli yithuba elihle lokuthatha isinyathelo emhlabeni wokwanda kwezilimi eziningi .
Lungiselela amasu okukhangisa ngezilimi eziningi
Njengoba sixoxile ekuqaleni, ukuba ne-SEO yolimi lweSpanishi kuzokunikeza imininingwane ebalulekile, kepha zilungele ini? Bazokusiza ukuthi uthuthukise ukuxhumana kwakho okuphumayo nezithameli zakho ezikhuluma iSpanishi.
Ukuze ujwayelane nomkhankaso wesiNgisi ukuze ube nenguqulo efanelekile yeSpanishi uzodinga usizo lwabantu abakhuluma ulimi lomdabu, okuthi esikhundleni sokuhumusha igama negama, bazosebenzisa inqubo ebizwa ngokuthi i-transcreation, lapho bezophinda badale umlayezo esikhangisweni sokuqala ngenkathi. kucatshangelwa ukuthi izimo zamasiko zihlukile futhi isikhangiso esiwumphumela sizoba nempumelelo efanayo .
Inqubo yokuguqula izinto idinga ukucatshangelwa kusengaphambili kanye nolwazi mayelana nabalaleli okuhlosiwe ngakho akufanele isheshe uma ufuna imiphumela emihle, ngaphandle kwalokho ungaba sengozini yokuthola okuthile okusondelene kakhulu negama negama ukuhumusha, njengoba kushiwo ngaphambili, ayimukelwa kahle izethameli.
Beka ukunakekelwa kuwebhusayithi yakho yezilimi eziningi
Idizayini yakho yewebhusayithi entsha kufanele ibe ngeyokuqala uma ufuna ukukhanga ababukeli. Ubahehe ngempumelelo ngomkhankaso wesikhangiso ohlabayo owenzelwe bona, kodwa lelo zinga lokuzinikela nekhwalithi kufanele lilingane kuwo wonke amazinga. Umuzwa wokuphequlula kufanele ubakholise ukuthi bahlale.
Lokhu kuhlanganisa ukucutshungulwa kwale phrojekthi entsha yokwandisa izilimi eziningi, lokhu, ngokwenkampani yokudala okuqukethwe okugxile ekuhwebeni kwembulunga yonke i-Lionbridge, kusho nokuba nekhasi lokufika labameleli abakhuluma iSpanishi nabakhuluma iSpanishi ekusekeleni amakhasimende.
Ukwakhiwa kwewebhusayithi yomhlaba wonke
Ukuklama iwebhusayithi yomhlaba kuyinkimbinkimbi. Ezinye izinguquko ekuhlelweni zingase zidingeke, iSpanishi sinamagama athe xaxa kunesiNgisi ngakho kuzodingeka wenze isikhala sokwamukela lezo zinhlamvu nemigqa eyengeziwe. Cishe uzosebenza izinto eziningi ezahlukene njengezihloko, amamojula nemifanekiso kodwa inkundla yokwakha isayithi yakho izokuvumela (ngamathiphu namasu ambalwa) ukuze wenze isakhiwo sakho sivumelane ngokushesha nesishintshi solimi.
Cabanga njengomsebenzisi
Zonke izinqumo zokuklama isayithi zenziwa kucatshangwa ngolwazi lomsebenzisi. Sifuna abasebenzisi bethu bathole isayithi linethezekile, linembile futhi bajabule ukulisebenzisa. Singakusiza wengeze izici ezithuthukisa ulwazi lwesayithi lakho njengamavidiyo, amafomu nezigelekeqe ngolimi olukhethiwe, nokuningi!
Ukuvala igebe lokuxhumana
Asikho isidingo sokuthi ukhulume iSpanishi ukuze ukwazi ukudala inguqulo ekhuluma iSpanishi yesayithi lakho. Uma ufisa ukunweba nokuheha leyo makethe engasetshenzisiwe , thina kwa-ConveyThis siyinketho engcono kakhulu yokuhumusha okuphrofeshinali. Isayithi lakho elisha elinezilimi eziningi lizoheha ngeSpanishi njengoba linjalo ngesiNgisi .
Yenza indlela yakho ungene emakethe yezilimi ezimbili con estilo
Kungakhathaliseki ukuthi isayithi lakho lisingathwe kuyiphi inkundla, ithimba le-ConveyThis lizoqinisekisa ukuthi iwebhusayithi yakho ihunyushelwa olimini lwesi-Spanish ngezibuyekezo ezivamile futhi igcina i-SEO yayo enjinini yokusesha yolimi lwesi-Spanish. Sizodala ibhuloho ukuze izivakashi zikuthole futhi ibhizinisi lakho lizobonakala kubantu abamele amathriliyoni angu-1.5 emandleni okuthenga .
Konke lokhu kungenziwa ngaphandle kokudela ubuwena bomkhiqizo. Uhambo lokuya kwezohwebo ngezilimi eziningi lushaya kamnandi nge-ConveyThis.